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PODCAST

The Matt Gray Show

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

business entrepreneurship

All Episodes

00:28:48

Content is hard until you build systems like this I...

The Matt Gray Show ·

2025/09/29

Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-methodWant to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout.Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted

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01:04:15

How To Build a Profitable Personal Brand (Ultimate...

The Matt Gray Show ·

2025/09/28

Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbookWant to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multiple businesses to 8 figures - all without spending a single dollar on advertising.This isn’t theory

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00:23:22

how I got 172,000 YouTube subscribers in 100 videos...

The Matt Gray Show ·

2025/09/16

Get the How to Create a Killer YouTube Video That Converts Deck here: https://fos.now/yt-gd-discover-youtube-content-gps-system-templateWant to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-529In this breakdown, I walk through the approach that helped me grow my YouTube channel to 172,000 subscribers in just 12 months by posting only 2 videos per month with $0 spent on ads.You’ll see the team structure I built, the content strategy I used, and how I assembled A-players

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00:19:13

how to make profitable content for ANY business I EP 103

The Matt Gray Show ·

2025/09/13

Get The Content CEO Playbook here: https://fos.now/yt-gd-discover-the-content-ceo-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-528In this breakdown, I walk through the complete Content CEO strategy that helped me build businesses focused on trust, distribution, and leverage instead of constant chaos.You’ll see how I overcome the 4 limiting beliefs that keep CEOs stuck, plus the exact Content CEO Stack I use to systematize everything.Want to LEARN proven systems

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00:21:04

how to easily enter flow state and get sh*t done (do...

The Matt Gray Show ·

2025/09/09

Get The Founder Flow State here: https://fos.now/yt-gd-discover-the-founder-flow-state-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-527Most of you have productivity completely backwards. I know because I hear it from 87% of founders in my online community on a weekly basis. The harder you work, the less you achieve.In this breakdown, I walk through the complete 28-page Flow State Protocol that helped me go from working 80-hour weeks to 4 hours per day while my

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00:09:30

how to fire someone without being a d*ck I EP 101

The Matt Gray Show ·

2025/09/05

Get The Performance Improvement Plan here: https://fos.now/yt-gd-discover-performance-improvement-planWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-526In this breakdown, I walk through the 3-stage firing framework I use to handle difficult personnel decisions without being cruel. This approach helped me learn that the fastest way to hurt your good people is to keep the wrong people around.Want to LEARN proven systems to grow your personal brand? Go here:

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00:16:03

how to make content the easy way (with AI) I EP 100

The Matt Gray Show ·

2025/09/02

Get my YouTube Video OS - The Killer AI System: https://fos.now/yt-gd-discover-killer-ai-youtube-video-os-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-525Get access to Poppy AI here: https://start.getpoppy.ai/mattgrayIn this breakdown, I walk through the AI content system that took me 4 years to perfect. You’ll see my complete workflow using tools like Poppy.ai and Claude, plus the Content Waterfall framework I use to create consistent, high-quality content while

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00:15:00

how I build systems (so my business runs without me)...

The Matt Gray Show ·

2025/08/30

Get The 30-Day CEO Transformation: https://fos.now/yt-gddiscover-the-30-day-ceo-transformationWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-513In this breakdown, I walk through the 8 systems I built that helped me reduce my involvement in daily operations — without losing momentum. These systems played a key role in helping me transition from 70+ hour weeks to a more flexible schedule, all while the business continued to grow.Want to LEARN proven systems to grow your

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00:21:56

what Steve Jobs can teach you about business (that...

The Matt Gray Show ·

2025/08/27

Get The Reality Distortion Playbook: https://fos.now/yt-gd-discover-the-reality-distortion-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-507In this video, I break down Steve’s 5 core elements he used throughout his career to sell anything to anyone. After reading over 10 books on his marketing, sales, and presentation skills, I’ve dissected the exact blueprints you can apply in your business today.Want to LEARN proven systems to grow your personal brand? Go

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00:12:43

don’t start a personal brand. get these 3 things...

The Matt Gray Show ·

2025/08/22

Get my 7-Day Media Empire Blueprint here: https://fos.now/yt-gd-discover-7-day-media-empire-blueprintWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-505In this behind-the-scenes look, you’ll see the real creative process of building a profitable personal brand. From the mountains with my designer, we break down the authenticity vs. polish balance, why “no scripts” creates better content, and how to make your brand feel like a magazine cover.Want to LEARN proven systems to

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00:14:24

what most CEOs will never show you I EP 96

The Matt Gray Show ·

2025/08/19

Get my Offline Founder Playbook here: https://fos.now/yt-gd-discover-the-offline-founder-playbookWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-502Pretty people, good espresso, nice light music, no distractions. This is how I built a business that works better when I’m offline.In this behind-the-scenes look, you’ll see the real systems architecture that lets me disappear for months while my business scales. From design guidelines and brand standards to motion templates

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00:17:46

i actually chased my dreams for 27 years (this is...

The Matt Gray Show ·

2025/08/15

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-501In this vlog, you’ll see the real behind-the-scenes of how I built a business that works better when I’m offline.From Amsterdam to the Dolomites to Norway, this is what happens when you take your designer on a soul trip.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-501Video title ideas (for the algo):A Creative Month in the Most Beautiful Places on EarthHow to Make Life

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00:13:17

you’re wasting 80% of your potential every month...

The Matt Gray Show ·

2025/08/12

Get my Personal Board Meeting Template here: https://fos.now/yt-gd-discover-board-meetingWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-61In this video, I walk you through my personal board meeting system - the monthly reflection and goal-setting process that helps me stay on track for $1M+ years. You’ll see my actual July board meeting, including my ikigai framework, personal board of advisors, and the “one big domino” strategy.Get my 21 Days of Profit Acceleration

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00:24:03

how i run my million-dollar sales team (inside look)...

The Matt Gray Show ·

2025/08/08

Get the How to Run a Sales Team Meeting Blueprint here: https://fos.now/yt-gd-discover-how-to-run-a-sales-team-meeting-blueprintDisclaimer: The results shared in this video reflect our internal team performance and are not typical. This content is for educational and informational purposes only and should not be interpreted as a promise or guarantee of results. Most people will not achieve similar outcomes. Success depends on many factors including effort, experience, and market conditions.Want to

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00:35:06

i did nothing but listen to this and everything...

The Matt Gray Show ·

2025/08/05

Get The Founder Flow State Guide here: https://fos.now/yt-gd-discover-the-founder-flow-stateWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-55Your subconscious mind is most receptive when you’re drifting into sleep. Most entrepreneurs spend their final waking moments reviewing problems, challenges, and fears - programming their minds for more of the same.This guided abundance meditation rewires your subconscious for entrepreneurial success, wealth, and fulfillment

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00:00:57

give me 58 seconds... i’ll rewire your self-image I...

The Matt Gray Show ·

2025/08/01

Get The Systemized Founder Blueprint here: https://fos.now/yt-gd-discover-the-systemized-founder-blueprint-1Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-54In this video, I break down your psycho-cybernetic mechanism and the most powerful 58-second mindset shift that changes everything.You’ll discover why your current self-image controls your entire reality, how your subconscious makes whatever you imagine inevitable, and the exact rewiring process that transforms your

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00:29:53

relax like this and watch your whole life change I EP 90

The Matt Gray Show ·

2025/07/30

Get The Calm Founder Blueprint here: https://fos.now/yt-gd-discover-calm-founder-blueprintWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-53In this video, I break down why relaxation is actually a superpower, how the founders making millions are working 4 hours a day while others burn out, and the strategic stillness that unlocks your ultimate creative genius.You’ll discover the relaxation paradox, why the market rewards calm over chaos, and the 4 core strategies that let

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00:08:37

Let people underestimate you I EP 89

The Matt Gray Show ·

2025/07/25

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-52In this video, filmed at the top of Mount Pisch in the Dolomites (yes, during a thunderstorm warning), I break down why every single business I’ve started has been in industries where I had no idea what I was doing—and why that’s exactly what made them successful.From starting Bitmaker at 21 with zero coding skills, to building Herb after 287 rejections, to creating Founder OS with “impossible” expectations, being

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00:22:35

15 years. 3 businesses. 1 dream life (here’s how i...

The Matt Gray Show ·

2025/07/22

Book a Call for Founder OS: https://fos.now/yt-apply-51In this video, I share my complete entrepreneurial journey from the Italian Dolomites - from selling my first company for millions at 23, starting my second business from a van in New Zealand, to building the business of my dreams over the last 3 years.You’ll hear about the biggest mistakes I made with each business, the lessons learned from 15 years of trial and error, and why I’m now able to work from anywhere in the world while my businesses

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00:09:11

If you can spare me 9 minutes, you'll get 10 years of...

The Matt Gray Show ·

2025/07/18

Book a Call for Founder OS: https://fos.now/yt-apply-47In this video, I reveal how I went from 80-hour weeks to building what I call an “Anti-Fragile Empire” - companies that grow stronger while I sleep.You’ll discover the exact 3 S System I used to reclaim 10 years of my life while building multiple 8-figure businesses.Get my free Time Audit System here: https://fos.now/yt-gd-discover-time-audit-system-1Video title ideas (for the algo):This Video Will Fix Your Business (and Your Life)How I Built

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