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PODCAST

The Matt Gray Show

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

business entrepreneurship

All Episodes

00:15:15

the genius decision most founders are too scared to...

The Matt Gray Show ·

2026/04/20

Work with me: https://fos.now/qQscTyGet The Founder Defining Decision Scorecard here: https://fos.now/TaZtVGIn this video, I break down the five defining decisions that separate founders who stay stuck from those who build lasting, scalable companies. You’ll learn how to eliminate complexity and double down on what truly drives growth, how to position your business to create its own category instead of competing in crowded markets, and how to think in decades by making decisions that protect your

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00:18:06

how i'd start and scale a profitable business in 2026...

The Matt Gray Show ·

2026/04/16

Work with me: https://fos.now/czZGuIGet The Founder Dependency Test here: https://fos.now/WPqWIUIn this video, I break down the 6 decisions that determine whether your business gives you freedom or traps you for years. You’ll learn how to choose the right game from the start, avoid common founder mistakes like picking the wrong model or co-founder, and build around the trifecta of peace, profit, and purpose.We also cover how to create a distribution engine that actually drives growth, systemize your

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00:14:01

how to grow your business with a personal brand I EP 147

The Matt Gray Show ·

2026/04/06

Work with me: https://fos.now/wGCjNEGet The Personal Brand Scorecard here: https://fos.now/EOJWtN In this video, I break down the 5 trust mechanisms that actually drive demand in a personal brand, and how they show up across your content, positioning, and distribution.After analyzing some of the most effective founder-led brands, I realized these mechanisms are always present (whether intentional or not). Today, we use these same principles to help founders turn their personal brand into a system

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00:16:25

what makes you irreplaceable when AI kills most...

The Matt Gray Show ·

2026/03/31

Work with me: https://fos.now/NKSKdnGet The 2030 Founder Playbook here: https://fos.now/YxmQVVAI isn’t coming. It’s already here. And it’s collapsing entire business models faster than most founders can react. I’m talking to founders doing $30M+ a year who are genuinely worried about getting replaced by one person with a swarm of AI agents. The game has changed. It’s no longer about doing more. It’s about knowing exactly where you should play and where AI should replace you. In this video, I break

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00:28:44

what makes you irreplaceable when AI kills most...

The Matt Gray Show ·

2026/03/27

Work with me: https://fos.now/NKSKdnGet The 2030 Founder Playbook here: https://fos.now/YxmQVVAI isn’t coming. It’s already here. And it’s collapsing entire business models faster than most founders can react. I’m talking to founders doing $30M+ a year who are genuinely worried about getting replaced by one person with a swarm of AI agents. The game has changed. It’s no longer about doing more. It’s about knowing exactly where you should play and where AI should replace you. In this video, I break

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00:16:42

how to manage your time like a CEO I 144

The Matt Gray Show ·

2026/03/25

Work with me: https://fos.now/gsLiIMGet The Guide on How To Manage Your Time Like A CEO here: https://fos.now/vjoVobIn this video, I break down the 5 habits that helped me go from 14-hour reactive days to running a portfolio of high-margin businesses with real time freedom.I walk through why most founders hire wrong (and how to fix it), how to use automation before headcount, the concept of Founder Flow and why it's worth thousands of dollars an hour, the power of a Not-To-Do list, and how

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00:13:09

I posted 3,000+ times on social media (here’s what...

The Matt Gray Show ·

2026/03/19

Work with me: https://fos.now/gsBjutGet The Signal vs. Noise Decision Tree Exercise here: https://fos.now/EQKLLhIn this video, I show you the exact filtering system I use to find ideas that already have demand built into them before I waste a single hour creating. You'll see the research process that sources amazing ideas, how to validate that demand exists, the testing framework that takes 30 minutes to an hour max, and the content waterfall system that scales proven ideas across platforms.Want

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00:17:38

why the smartest creators focus on packaging first I...

The Matt Gray Show ·

2026/03/17

Work with me: https://fos.now/FjaIffGet the The Idea-to-Click Translation Exercise here: https://fos.now/CMNHGoYou can have something genuinely valuable and still feel like nobody cares. Not because your work is wrong, but because it never gets chosen.On YouTube, if nobody clicks, the video doesn't matter yet. That's why I don't start by filming or scripting. I start by designing the packaging: the title and the thumbnail.In this video, I show you why we generate hundreds of titles and

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00:11:51

once you understand this, you’ll get more done with...

The Matt Gray Show ·

2026/03/15

Work with me: https://fos.now/KPNNDDGet the Work Reduction System Self-Audit here: https://fos.now/lsPrhZIn this video, I show you the Work Reduction System, 5 rules that remove the exact pressure points that make work expand and pull you back into overworking yourself.You'll see the Value Test to identify what actually creates value, the Replacement Law for redesigning where your work lives, the Finish Line Rule to define what done looks like, the Calendar Reality Check to align your time with

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00:17:48

once you understand this, you’ll get more done with...

The Matt Gray Show ·

2026/03/13

Work with me: https://fos.now/KPNNDDGet the Work Reduction System Self-Audit here: https://fos.now/lsPrhZIn this video, I show you the Work Reduction System, 5 rules that remove the exact pressure points that make work expand and pull you back into overworking yourself.You'll see the Value Test to identify what actually creates value, the Replacement Law for redesigning where your work lives, the Finish Line Rule to define what done looks like, the Calendar Reality Check to align your time with

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00:12:08

how I beat the Instagram algorithm (and gained...

The Matt Gray Show ·

2026/03/08

Work with me: https://fos.now/qOYGgEGet The Carousel Template Checklist here: https://fos.now/dmiGcZCarousels are one of the most dominant content formats on Instagram right now. They're also one of the most underused.Carousels alone have driven over 10 million views, 50,000 saves, and generated thousands of new followers for my Instagram account. But what most people don't see is the structure behind those posts and what those carousels are actually doing when you're not online.In this

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00:15:55

how to become a storytelling genius (the addiction...

The Matt Gray Show ·

2026/03/07

Work with me: https://fos.now/TTkEyLGet the Storytelling Growth Assessment here: https://fos.now/IGdgJxIn this video, I break down the psychology behind addictive storytelling, the five-line framework I use in my own business, and how to turn a single story into revenue without sounding salesy. I'll show you how to open curiosity loops that hold attention, move people from awareness to action, and connect your call to action so it feels inevitable instead of forced.Want to LEARN proven systems

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00:15:31

the AI system that replaced my to-do lists I EP 137

The Matt Gray Show ·

2026/02/26

Work with me: https://fos.now/DrKYJUGet The AI Readiness Assessment here: https://fos.now/IWgoIEIn this video, I show you the 3 ways I use AI to reclaim lost energy, get off the hamster wheel, and start getting real leverage in my life and business. I walk through my memory offload system using monthly personal board meetings, decision compression to cut my decision load by 90%, and how to turn everything in your head into repeatable, scalable infrastructure.You'll see how to stop mental clutter

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00:18:02

how to build a personal brand so magnetic they beg to...

The Matt Gray Show ·

2026/02/21

Get the Personal Brand Snapshot Exercise here: https://fos.now/lhGpQvDo you want my help systematizing your business? Go here: https://fos.now/mrxdDvBuilding a profitable personal brand is simpler than most people think. I went from zero to 2 million followers in 18 months, scaled Founder OS to over $700K per month, and now coach billion-dollar founders. What I’ve learned is that the difference between a brand that pays you and one that drains you isn’t luck or talent, it’s understanding and

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00:19:01

I reverse engineered how to make $1M selling your...

The Matt Gray Show ·

2026/02/19

Get the 5 Scalable Models Self Audit here: https://fos.now/gggSziDo you want my help systematizing your business? Go here: https://fos.now/NCLksdEveryone wants to make a great living doing what they're actually good at. The real challenge isn't finding your passion, it's knowing how to package it into something people will pay premium prices for.In this video, I break down 5 high ticket business models making coaches and consultants anywhere from $10,000 to over $100,000 per client. I

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00:25:16

how to build a brand that becomes impossible to...

The Matt Gray Show ·

2026/02/13

Get the Media Company OS here: https://fos.now/yt-gd-discover-media-company-osDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-576I met with a wealth management firm in London that manages $750M in assets. They brought us in to help build a media company inside their organization.In conservative industries such as wealth management, brand recognition is often the primary constraint. The challenge is to create cultural relevance and trust at scale without

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00:12:37

The 5 levels of business in 12 minutes I EP 133

The Matt Gray Show ·

2026/02/10

Get the 5 Levels of Business Checklist here:https://fos.now/yt-gddiscover-the-5-levels-of-businessDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-575I spent the last 16 years learning the five levels of business. Today, I work where I want, when I want, and my portfolio of online companies generates over $13M per year. What I learned is simple: founders don’t stall because they lack effort; they stall because they use early-stage behaviors in businesses that have

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00:24:03

once you clone yourself with AI, everything changes I...

The Matt Gray Show ·

2026/02/08

Get the Clone Yourself Checklist here: https://fos.now/yt-gd-discover-clone-yourself-checklistDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-574In this video, I break down the simple two-step system I use to clone myself with ChatGPT.You'll see my actual documentation system, how I've systemized the 7 core aspects of the customer journey, how to upload your authentic voice and stories, and how to offload 80% of your daily decisions to AI so you can focus

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00:24:07

how to turn creative genius into a scalable business...

The Matt Gray Show ·

2026/01/30

Get the Most Beautiful Business workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbook-1Get my Offer Stack Pyramid here: https://fos.now/yt-gd-discover-the-offer-stack-pyramid-1Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-572In this video, I sit down with Sam Kolder for a whiteboard session I can't stop thinking about.Sam has created some of the most iconic creative work on the internet. His portfolio speaks for itself. But

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00:19:30

copy this X posting strategy, it’ll get you 368,000...

The Matt Gray Show ·

2026/01/24

Get my X Growth Blueprint here: https://fos.now/yt-gd-discover-the-x-growth-blueprintWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-568In this video, I break down the exact content engine I’ve used repeatedly to turn organic content into real leverage, predictable growth, and long-term wealth. This isn’t about chasing virality. It’s about building a founder-led media asset that compounds over time.You’ll learn how to think like a

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149 results

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