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PODCAST

The Matt Gray Show

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

business entrepreneurship

All Episodes

00:18:02

how to build a personal brand so magnetic they beg to...

The Matt Gray Show ·

2026/02/21

Get the Personal Brand Snapshot Exercise here: https://fos.now/lhGpQvDo you want my help systematizing your business? Go here: https://fos.now/mrxdDvBuilding a profitable personal brand is simpler than most people think. I went from zero to 2 million followers in 18 months, scaled Founder OS to over $700K per month, and now coach billion-dollar founders. What I’ve learned is that the difference between a brand that pays you and one that drains you isn’t luck or talent, it’s understanding and

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00:19:01

I reverse engineered how to make $1M selling your...

The Matt Gray Show ·

2026/02/19

Get the 5 Scalable Models Self Audit here: https://fos.now/gggSziDo you want my help systematizing your business? Go here: https://fos.now/NCLksdEveryone wants to make a great living doing what they're actually good at. The real challenge isn't finding your passion, it's knowing how to package it into something people will pay premium prices for.In this video, I break down 5 high ticket business models making coaches and consultants anywhere from $10,000 to over $100,000 per client. I

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00:25:16

how to build a brand that becomes impossible to...

The Matt Gray Show ·

2026/02/13

Get the Media Company OS here: https://fos.now/yt-gd-discover-media-company-osDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-576I met with a wealth management firm in London that manages $750M in assets. They brought us in to help build a media company inside their organization.In conservative industries such as wealth management, brand recognition is often the primary constraint. The challenge is to create cultural relevance and trust at scale without

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00:12:37

The 5 levels of business in 12 minutes I EP 133

The Matt Gray Show ·

2026/02/10

Get the 5 Levels of Business Checklist here:https://fos.now/yt-gddiscover-the-5-levels-of-businessDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-575I spent the last 16 years learning the five levels of business. Today, I work where I want, when I want, and my portfolio of online companies generates over $13M per year. What I learned is simple: founders don’t stall because they lack effort; they stall because they use early-stage behaviors in businesses that have

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00:24:03

once you clone yourself with AI, everything changes I...

The Matt Gray Show ·

2026/02/08

Get the Clone Yourself Checklist here: https://fos.now/yt-gd-discover-clone-yourself-checklistDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-574In this video, I break down the simple two-step system I use to clone myself with ChatGPT.You'll see my actual documentation system, how I've systemized the 7 core aspects of the customer journey, how to upload your authentic voice and stories, and how to offload 80% of your daily decisions to AI so you can focus

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00:24:07

how to turn creative genius into a scalable business...

The Matt Gray Show ·

2026/01/30

Get the Most Beautiful Business workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbook-1Get my Offer Stack Pyramid here: https://fos.now/yt-gd-discover-the-offer-stack-pyramid-1Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-572In this video, I sit down with Sam Kolder for a whiteboard session I can't stop thinking about.Sam has created some of the most iconic creative work on the internet. His portfolio speaks for itself. But

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00:19:30

copy this X posting strategy, it’ll get you 368,000...

The Matt Gray Show ·

2026/01/24

Get my X Growth Blueprint here: https://fos.now/yt-gd-discover-the-x-growth-blueprintWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-568In this video, I break down the exact content engine I’ve used repeatedly to turn organic content into real leverage, predictable growth, and long-term wealth. This isn’t about chasing virality. It’s about building a founder-led media asset that compounds over time.You’ll learn how to think like a

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00:20:03

everything Elon Musk would teach you if you paid...

The Matt Gray Show ·

2026/01/22

Get The Algorithm Deletion Exercise here: https://fos.now/yt-gd-discover-elon-musk-algorithm-checklistDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-569In this video, I reveal the 5 operating mechanisms Elon Musk deploys across every company he operates. More importantly, the versions of these mechanisms you can use without destroying your life, your team, or your sanity. If you've ever wondered how one human builds rockets, cars, AI labs, and brain interfaces

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00:30:26

business is hard until you design it like this I EP 128

The Matt Gray Show ·

2026/01/15

Get my business model workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbookDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-567Over the last 16 years, I’ve built 4 successful companies and studied more than 400 different business models. Along the way, I’ve come up with what I believe is the most beautiful business in the world.In this video, I break down the 6 phases: traffic, entry points, the math, products, Content GPS, and the

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00:14:26

Give Me 15min And I'll Teach You How To Make $1M With...

The Matt Gray Show ·

2026/01/13

Get my 48-hour Content Ignition Plan here: https://fos.now/gd-yt-discover-the-48-hour-content-ignition-planDo you want my help scaling your business? Go here: https://fos.now/yt-apply-566There's a simple way to make your first million dollars with content, but almost no one talks about it.I treat content like a system, not a lottery ticket. A system that's powered a $13M+ portfolio of online businesses across three different industries. In this video, I break down the exact content engine

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00:19:37

AI CEO: how I design a business that runs itself I EP...

The Matt Gray Show ·

2026/01/08

Get my free 1 Hour AI Playbook here: https://fos.now/yt-gd-discover-1-hour-ai-playbook-1Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-563In this video, I sit down with 30 high-powered CEOs from Founder OS for a live AI jam session. I walk through how I use AI as a business adviser with my 10x profit project that functions almost like a board of advisers whenever I'm creating anything. This is from my high-growth community helping founders build their

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00:23:43

the simple way to make 2026 your best year (no...

The Matt Gray Show ·

2026/01/04

Get my free 2026 Planning System here: https://fos.now/yt-gd-discover-2026-planning-systemDo you want my help scaling your business? Go here: https://fos.now/yt-apply-562Every December, you start planning out your next year. Sure enough, the plans you make don't even make it to February. This year, it's time to do it differently.I've designed an entire system, the same one I've used over the past 16 years. It's not just prettier, it's actually designed on proven systems that

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00:17:18

How To Make 6 Figures/Year with Instagram (copy me) I...

The Matt Gray Show ·

2025/12/22

Get my free 10x Instagram Playbook: https://fos.now/yt-gd-discover-10x-instagram-playbookWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-559Most people are sitting on thousands of Instagram followers and making $0. Not because Instagram doesn’t work, but because they’re missing one critical system that turns attention into revenue.In this video, I break down the exact Instagram + ManyChat system I used to go from zero to over a million

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00:18:21

how I use AI to run my company (in just 7 steps) I EP...

The Matt Gray Show ·

2025/12/20

Get the Guide to AI Productivity here: https://fos.now/yt-gd-discover-guide-to-ai-productivityDo you want my help systematizing your business? Book a free call here: https://fos.now/yt-apply-558In this video, I break down the AI workflow that powers the core departments of my company. I show you how to unlock an extra 40% of productivity at each step so you can 10x the productivity of your team.You'll see how I use AI projects for Instagram carousels, viral tweets, YouTube scripts, lead magnets,

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00:18:30

6 Al Skills That Will Make You Rich In 2026 I EP 122

The Matt Gray Show ·

2025/12/15

Get my free 1 hour AI Playbook: https://fos.now/yt-gd-discover-1-hour-ai-playbookWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-557AI just made one of its biggest jumps forward, and if you’re not building the right skills right now, you’re already starting behind the curve. Over the past year, I’ve been running my entire company through Claude, ChatGPT, Whisperflow, and a full AI-powered workflow, and in this video I’m breaking down

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00:16:47

LinkedIn is about to change forever (and nobody even...

The Matt Gray Show ·

2025/12/11

Get my free LinkedIn Growth Deck here: https://fos.now/gd-yt-discover-linkedin-growthDo you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-556In this video, I break down the complete strategy behind growing my LinkedIn to 846,000 followers in 36 months without spending a dime on ads. I'm pulling back the curtain on how to create viral content that actually converts to real business results.I walk through how to build a profitable profile

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00:23:48

how to build a personal brand so magnetic they beg to...

The Matt Gray Show ·

2025/12/06

Get my free Founder Identity Infrastructure here: https://fos.now/yt-gd-discover-founder-infrastructure-guideDo you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-554In this video, I sit down with Alex Ikonn, founder and CEO of Intelligent Change. We cover the Founder Identity Infrastructure for seamlessly linking your founder identity to your personal brand, the Content GPS system, and the most important question in business: "What would

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00:17:08

4 blindspots that quietly kill growing businesses I...

The Matt Gray Show ·

2025/12/03

Get my free Team Ranking Sheet here: https://fos.now/yt-gd-discover-team-ranking-sheet-1Get my free AI Moat Framework here: https://fos.now/yt-gd-discover-the-ai-moat-1Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-553In this video, I break down a call with 5 founders in my Founder OS community who were facing some insanely sticky problems. I walk them through 4 core systems that will help them become unignorable and get over some of the

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00:22:51

22 books to make you smarter than 99% of people I EP 118

The Matt Gray Show ·

2025/11/30

Get my free Elite Reading List here: https://fos.now/yt-gd-discover-the-el...Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-552Over the last decade, I’ve read hundreds of books to rewire how I think about money, health, focus, and business.In this video, I break down 22 books that helped me think differently than 99% of people. I’ve synthesized my complete reading list in the Elite Reading List linked in the description. Each book

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00:16:35

social media is about to change forever (here's how...

The Matt Gray Show ·

2025/11/25

Get my free Founder OS Funnel Template here: https://fos.now/yt-gd-discover-the-founder-os-funnelWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-551Social media just went through one of the biggest shifts of the past decade, and if you don’t understand what’s happening, you’re going to fall behind. After spending 10+ years studying how attention works and building an audience of over 14 million, I’m breaking down the 6 shifts that will

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