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Sweat Equity

Marketing Examined

Welcome to the best creative brainstorming session you"ve ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it"s all here. Creativity. Breakdowns. Playbooks. Without the fluff.

business marketing

All Episodes

19:30

7 Binge-Worthy Brand Strategies You’ll Want to Copy

Sweat Equity ·

2025/08/19

In this episode, Alex takes the lead in discussing how to create a series of episodes centered around your brand's story. Using examples like Yianni Mavrakis’s bowling alley and Fireproof Coffee’s art direction, he shows how to structure narratives and themes that turn your brand into binge-worthy content.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT

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23:43

The $500M Micro-Influencer Strategy That Nobody is...

Sweat Equity ·

2025/08/12

Brian & Alex take this episode to discuss the new-age micro-influencer playbook. This modern content engine is on the cutting edge and is successfully utilized by brands like Comfrt and Haus. Brian breaks down an actionable playbook for brands of any size, and explains how his own agency is putting this into practice. Stay tuned for part 2!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See

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43:20

The Secret Formula for Viral Content (Reviewing 10...

Sweat Equity ·

2025/08/05

In this episode, Alex breaks down 10 pieces of 10/10 content to uncover the secret formula for viral content. From coffee to apparel to rugs, Alex covers a wide variety of elite creatives to level up your content game.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here:

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49:26

How To Thrive in the AI Marketing Revolution with...

Sweat Equity ·

2025/07/29

Brett Malinowski from Whop joins Brian to break down what it takes to build a creator army in today’s attention economy. They dive into Brett’s viral content strategies from thumbnails & titles to AI advertisements. Brett discusses how Whop is reshaping digital commerce and why the business model might actually trump content. From sourcing creators to leveraging content rewards, this episode is packed with insights on the future of marketing and creator-led growth.As always, appreciate you all

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37:28

The Art of World Building: Late Checkout

Sweat Equity ·

2025/07/22

Alex and Brian dive into the power of building brand universes, using Late Checkout as a standout example of a brand doing it right. They break down how to use movies as a tool, create better on-ramps, and build worlds people want to be part of. Plus, how to avoid outdated tactics and keep your brand from being stuck in 2017.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next

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34:18

How To Build a Brand That Lasts Forever

Sweat Equity ·

2025/07/08

In this solo episode, Brian breaks down how to future-proof your brand in a constantly evolving market. Drawing insights from brands like Comfrt, MaryRuth Organics, Bloom, and Arrae, he shares a clear three-part framework: build a critical mass of organic content, prioritize status signaling over pure utility, and skate to where the puck is going with product expansions. Whether you're starting out or scaling up, this episode offers a tactical roadmap for long-term success.As always, appreciate you

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32:41

Master The Art Of Brand Storytelling

Sweat Equity ·

2025/06/30

Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more than ever and how they will push out boomer CMOs. They explore brands like Cadence, MoEa, Tony’s Chocolonely, and more to showcase what effective storytelling truly looks like. Plus, a preview of breaking down your brands in the next episode.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex

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49:03

The Dark Side of a 7-Figure YouTube Channel (And The...

Sweat Equity ·

2025/06/24

Brian sits down with Zach Rocheleau, the king of low-cal, high-protein recipes, to unpack how he built an audience of over 3 million followers. They dive into Zach’s content strategy, brand formats, and his move into physical products. From growing on socials to balancing value with monetization, Zach shares the mindset and tactics behind his success.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below

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31:23

Brand Building With AI: Live Shopping, AI UGC & More

Sweat Equity ·

2025/06/17

In this episode Brian and Alex dive into the future of commerce by looking at Labubu and Popmart’s insane live shopping success. They also discuss the rise of streamers, AI-generated ads, and how the Tik Tok algorithm pushes live videos. Throughout the episode, you’ll discover what this means for collectibles, outreach, and brand building. Plus, Brian shares his AI playbook for scalable AI UGC.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions

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37:51

How Your Brand Can World Build in 35 Min

Sweat Equity ·

2025/06/10

Alex and Brian dive into the art of world-building – how brands can create rich, immersive experiences that feel more like cinema than marketing. They explore using movie-style storytelling, setting, and character design to build emotional connection and brand depth. Aside from some stories about dropshipping and eating ribs, this episode shows how to move beyond selling a product and start creating a universe for your brand.As always, appreciate you all listening, and don't forget to leave us a

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18:06

Content Strategist Breaks Down How BPN Added 50,000...

Sweat Equity ·

2025/06/03

In this solo episode, Alex dives into BPN’s standout Go One More Ultra event, breaking down exactly how the brand nailed it across the board. From the activation to the powerful storytelling, BPN set a new standard. Alex unpacks the strategies that made it all click, and shows you how to apply the same tactics to grow your own content and brand.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See

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01:04:08

World-Class Brand Strategist Explains What Makes A...

Sweat Equity ·

2025/06/03

World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on social. From Goodr to Puresport to Bandit Running, they evaluate real brands, dissecting personality, positioning, and strategic execution. Tatum shares how to define your brand’s voice, and build something people actually care about.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian

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35:32

How To Position Your Product As Luxury

Sweat Equity ·

2025/05/20

Alex and Brian unpack the luxury product playbook through the lens of Imogene + Willie’s cotton project. From hero’s journey storytelling to high-impact visuals and social rollout strategy, they reveal what it takes to position a product as premium. Plus, lessons from Europe and the power going out make this a unique, must-listen episode.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next

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26:48

4 Proven Ways to WIN In a Saturated Market

Sweat Equity ·

2025/05/13

In this solo episode, Brian shares four powerful strategies that any brand can use to stand out in a saturated market. We won’t spoil them here, but the insights are relevant for any brand – big or small, product-based or service-driven, startup or established company, etc. Thanks for tuning in, and we’ll see you in the next episode!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next

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40:39

How Bryson Dechambeau Is Becoming The Mr. Beast Of Golf

Sweat Equity ·

2025/04/29

CHAPTERS00:00 - Intro & Outrageous Hooks3:29 - Athletes & Celebs Marketability7:29 - Utilizing Captions in Content8:45 - Athletes Content Potential11:31 - Foreshadowing, First Shot, Caption14:00 - Long-Form Captions15:48 - Bryson DeChambeau’s YouTube18:17 - Power of Quantitative Comparison19:59 - Copy & Script Writing22:15 - Psychology and Buying25:32 - Recreating YT Hooks27:55 - Jenny Hoyos’ Power Words29:31 - Ads in the 1800s33:44 - Repetition in Writing37:10 - Endnotes &

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29:12

Why Your Brand Needs To Become A Moodboard

Sweat Equity ·

2025/04/22

Alex and Brian dive into the art of mood boards and why they’re more than just aesthetic collages – they're storytelling tools that shape how people feel about your brand. From the ruggedness of Buck Mason to the elegance of The Ritz Paris, they explore brands that nail mood-driven content. Instead of pushing a product, these brands create a vibe people want to be part of. Tune in to hear how mood boards can help you craft desire, not just demand.As always, appreciate you all listening, and don't

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42:29

Road to 500k Followers: Step-by-Step how to build a...

Sweat Equity ·

2025/04/15

CHAPTERS:00:00 - Alex’s Follower Goals3:00 - Plan to Achieve 500k Followers7:19 - Day In the Life Content10:35 - Brian & Alex Beef12:18 - Missing a Hype Window15:29 - Alex’s Content Diversification21:42 - How Brian Would Achieve 500k27:25 - Routes of a Personal Brand28:00 - Creating Your Own Market31:16 - Consistency35:44 - Info MarketingDESCRIPTIONIn this episode, Alex and Brian reveal their social media goals and break down the types of content you can create to reach your own. They dive deep

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39:27

How To Take Your Content From Good To Great in 39...

Sweat Equity ·

2025/04/08

We dedicated this episode to exploring the difference between good and great content. Naturally, we took an in-depth look at the power of visual hooks and shared insights on how to execute good content ideas. To highlight the impact of these strategies, we examined real-world examples of brands that are successfully leveraging them, as well as others that aren’t quite hitting the mark. We hope you enjoy!As always, appreciate you all listening, and don't forget to leave us a review and submit your

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33:56

5 Marketing Lessons From Creator Led Brands You Can...

Sweat Equity ·

2025/04/02

Alex & Brian talk through the emerging world of content bounties, where creators can get paid for generating views for brands or musical artists. Then, the guys talk through how creator-led brands communicate their differentiation through content, and how you can apply those same tactics to your brand. As always, please subscribe and share with a friend who might find this valuable!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex

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36:09

How To Pull Off The Perfect Product Launch in 36 Minutes

Sweat Equity ·

2025/04/02

In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break down real-life examples from companies like Rhode, Range Rover, and Saratoga to give you insights on how to elevate your content and add real value. Thanks for tuning in and don’t forget to drop a comment!As always, appreciate you all listening, and don't forget to leave us a review and submit your

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