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PODCAST

That Photography Girl

That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.

business entrepreneurship

All Episodes

00:29:15

Network Your Way Into the Luxury Market with Alyssa...

That Photography Girl ·

2025/09/02

Luxury clients don’t fall from the sky—they’re built through connection, consistency, and knowing how to show up in the right rooms. ✨In today’s episode, I’m joined by the incredible Alyssa Lizarraga, a photographer who has mastered the art of networking and creating authentic connections that lead to high-end bookings. If you’ve ever wondered how to break into the luxury market, this conversation is packed with gold nuggets you can put into action right away.Here’s what we dive into:How Alyssa

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00:12:29

How I Sell Out My Mini Sessions Every Time

That Photography Girl ·

2025/08/26

In this episode, I’m sharing my exact strategy for consistently selling out my mini-sessions You’ll learn:✨ The marketing approach I take✨ How I structure my offers to encourage quick bookings (and upsells!)✨ The key mistakes that keep photographers from selling out✨ Simple shifts that make your minis more profitable and less stressfulAnd because mini sessions can get a little wild without clear boundaries, I’m also sharing my favorite tool that keeps it all smooth and professional - The Legal

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00:25:23

The Future of Photography Workflows: Aftershoot’s...

That Photography Girl ·

2025/08/19

Photographers, get ready—this episode is a time-saver! ⏱️I sat down with Justin, co-founder of Aftershoot, to talk about how this powerful AI tool is transforming the way photographers cull, edit, and deliver galleries. Whether you’re drowning in editing backlog, struggling to keep up with client turnaround times, or just craving a more efficient workflow, this episode is packed with insights.Here’s what we cover:The biggest workflow struggles photographers face (and how Aftershoot solves them).A

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00:20:25

Top, Middle, Bottom: How to Market at Every Stage of...

That Photography Girl ·

2025/08/06

If you’ve ever felt like your marketing is all over the place or like you're showing up online but still not seeing results this episode is your golden road!In today’s short + powerful solo episode, Rachel breaks down exactly how to market your photography business using a funnel framework. From top of funnel visibility to bottom of funnel conversions, you'll learn how to structure your content, website, email strategy, and client journey to guide potential clients all the way from “just

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00:18:36

My Redirect Workflow™ Process and How it Increases...

That Photography Girl ·

2025/07/22

Ever wonder what happens after a lead fills out your inquiry form? Spoiler: if you’re not sending them to a Redirect Workflow™ (my signature process), you’re missing out on bookings!!In this episode, I’m breaking down my exact Redirect Workflow™ the exact one I use and teach my students to effortlessly guide potential clients from inquiry to booked. You’ll learn:✨ Why your post-inquiry experience is just as important as your marketing✨ The 3 must-have elements of a high-converting redirect page✨ How

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00:23:19

$1,000 to Build a High-Converting Photography Business

That Photography Girl ·

2025/07/17

What would I do if I only had $1,000 to start or completely rebuild my photography business. In this episode, I break down exactly where I’d spend every dollar to create a high-converting, sales-driven photography brand that books clients and grows fast!Whether you’re just starting out or looking to reset your strategy, I’m sharing the tools, investments, and mindset shifts that will give you the biggest ROI (without wasting time or money on fluff).If you’re ready to stop guessing and start building

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00:30:46

Adding Video to your Photography Business with Shayna...

That Photography Girl ·

2025/07/08

Hello sunshines! ✨ Today’s episode is one you’re going to want to take notes on because we’re talking all about adding video to your photography business. 📸🎥 Whether you’ve been thinking about offering video for your couples, or you’re just curious how photographers are pulling off both without burning out, this one’s for you.I’m joined by Shayna Lloyd, who’s sharing her experience of seamlessly blending photography and video services, what’s actually involved in making it work, and how it’s

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00:20:57

My Client Files: Booking Breakdowns of a YES and a NO

That Photography Girl ·

2025/07/01

Ever wonder what actually makes a client book or walk away?In this episode of The Gold Biz Podcast, I’m pulling back the curtain on two real client scenarios: one that booked and one that didn’t. We’re breaking down exactly what happened inside the inquiry, the communication, the red flags, the green lights, and what ultimately led to a conversion or a pass.Whether you're struggling with ghosting, trying to improve your booking rate, or just curious about what makes clients click, this episode

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00:26:28

What Actually Builds a Luxury Brand with Liz Banfield

That Photography Girl ·

2025/06/26

Named Top Photographer by Martha Stewart Weddings, BRIDES, and Harper's BAZAAR, Liz Banfield joins me to talk about converting your branding into tangible, real-life value🌞Create predictable inquiries for your Photography Business:https://racheltraxler.com/predictable-inquiries-freebie 🧡APPLY for Passion To Profit! -⁠⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠⁠📸 2 months FREE of PASS+ for your online digital gallery and⁠⁠⁠ passive income - https://racheltraxler.passgallery.com/referral⁠⁠⁠👉

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00:24:53

How to get Wedding Planning Referrals with Hanna...

That Photography Girl ·

2025/06/17

If you've ever wondered how the heck to get consistent referrals from planners (and not just cross your fingers and hope for the best), this episode is for YOU. 🎉In today’s episode, I’m joined by a high-end wedding planner who’s spilling the real tea on what makes photographers referrable. We’re diving deep into what planners are actually looking for when they build their go-to vendor list, and how YOU can position yourself to be one of them.We cover:✨ What makes photographers stand out (and

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00:19:29

What I'd do if I wasn't getting Inquiries as a...

That Photography Girl ·

2025/06/10

we’re kicking off the "If I Were You..." series — your go-to for real, honest advice from someone who’s been in your shoes.Today, I’m diving into what I would personally do if:I wasn’t getting any photography inquiriesI felt invisible online even though I was showing upIf you’re a wedding photographer or creative entrepreneur feeling stuck in a slow season or unsure why your content isn’t converting, this episode will give you tactical strategies and mindset shifts to break through the noise and get

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00:26:10

Using Paid Ads as a Wedding Photographer with Hughes...

That Photography Girl ·

2025/06/03

If you’ve ever felt like you’re just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers.**use referral code: RACHEL and get one month free!**We’re digging into the difference between boosted posts and a real ad strategy, why your ads might not be

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00:28:52

Photographers Working with Wedding Planners with...

That Photography Girl ·

2025/05/30

If you’ve ever wondered how to get on a planner’s preferred vendor list or why you’re not getting referrals from weddings you’ve already shot — this episode is for you. I’m joined by a luxury wedding planner who’s pulling back the curtain on what wedding planners really look for in a photographer, how to collaborate well, and what separates photographers who get repeat referrals from those who don’t.We dive into how to build long-term relationships with planners, how to stand out in the high-end

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00:08:09

When Clients Take It to Social Media: How to Legally...

That Photography Girl ·

2025/05/06

Have you ever worried a client might go rogue on social media and try to damage your reputation? Whether it’s a one-star review or a full-blown callout post, it’s one of the biggest fears for modern photographers and creatives.In this episode of Paige’s Corner, our go-to legal expert The Legal Paige dives into the real risks of public defamation in the photography industry — and exactly how you can legally protect yourself with the right contract clauses in place.We cover:What you can (and can’t)

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00:28:27

Rediscovering the Heart of Photography: Why We Fell...

That Photography Girl ·

2025/04/29

Photographers — it's time to get back to the heart of why we started.In today’s episode, I’m sharing my honest thoughts on the negativity circulating in the wedding photography industry and why it’s time to shift our focus back to serving people with our gifts.You’ll hear inspiring stories from other photographers about their favorite parts of being behind the camera — and I’ll remind you what truly matters in a world full of noise and comparison.Whether you’re feeling burned out, stuck, or just

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00:16:01

This will increase your Conversion Rate

That Photography Girl ·

2025/04/01

If you’ve been struggling with inquiries ghosting you, or couples showing interest but never actually booking, you’re about to learn the one simple change that can instantly increase your conversion rate.And here’s the best part? It takes just a few minutes to set up, but once you do, it’s effortlessly working for you on autopilot, guiding your leads toward booking without you lifting a finger.. tune in to hear what I do to help increase conversion adn bookings! 🩵 Have a Redirect link for your

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00:20:14

The Hidden Sales Strategy That Will Book You More...

That Photography Girl ·

2025/03/25

I'm uncovering the hidden sales strategy that will book you more weddings! The real sales process starts BEFORE the inquiry even happens.If you wait until they inquire to start selling, you’re already behind.The photographers who book the most weddings don’t just “sell” after the inquiry. They’re conditioning the lead to book them before they even reach out!🩵 Have a Redirect link for your Conversion Funnelhttps://racheltraxlerr.thrivecart.com/redirect-page-showit-template/🌞Create predictable

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00:16:08

How I got 50+ inquiries in a little over 1 month

That Photography Girl ·

2025/03/11

How I got 50+ inquiries in 1 month as a Wedding Photographer. Tune in to learn how you can get more inquiries and convert them into bookings🌞Create predictable inquiries for your Photography Business:https://racheltraxler.com/predictable-inquiries-freebie🧡APPLY for Passion To Profit! -⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠📸 2 months FREE of PASS+ for your online digital gallery and⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠👉 Listen to my SECRET PODCAST on How to

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00:26:07

The best way to use your Gallery Delivery Program...

That Photography Girl ·

2025/03/04

How to best organize and use your Gallery Delivery program for more passive income, better client experience, and a more elevated business. I've used PASS+ since day 1 and will never switch to anything else! 📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral🧡 PASS+ Platinum program - code: RACHELTRAXLERhttps://success.passgallery.com/platinum-referral🧡APPLY for Passion To Profit! -

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00:15:16

My San Diego Photography Retreat Recap!

That Photography Girl ·

2025/03/03

Here's a brief recap of how my San Diego Photography Retreat went!🧡APPLY for Passion To Profit! - https://racheltraxler.com/passiontoprofit📸 2 months FREE of PASS+ for your online digital gallery and passive income - https://racheltraxler.passgallery.com/referral👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot: https://racheltraxler.com/secret-podcast🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie🎉 Cull + edit our photos in

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182 results

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