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PODCAST

That Photography Girl

That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.

business entrepreneurship

All Episodes

00:20:28

Your February Playbook as a Photographer

That Photography Girl ·

2026/02/10

Hello sunshine! I am here today if you are floundering in February to give you the EXACT playbook of what I want you doing. This is a behind the scenes look at the kind of guidance I give my coaching students as well, but I want you feeling purposeful and empowered this February. Tune in! Remember that I will be sharing a playbook EVERY MONTH this year, so feel free to subscribe and keep your eyes peeled for this each month!💛 Sponsor Love: AftershootThis episode is brought to you by my favorite AI

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00:22:50

How to Add Photo and Video (Film) to A Package...

That Photography Girl ·

2026/01/27

What if offering photo and film didn’t mean doubling your workload, learning new gear overnight, or turning your business upside down?In this episode, I sit down with the team from Salar Media to break down exactly how photographers can add video to their packages in a way that feels simple, profitable, and aligned with how you already work.This conversation is especially for photographers who:Keep hearing clients ask, “Do you offer video?”Feel intimidated by adding film to their servicesWant to

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00:19:50

January Playbook: What You Should be Doing in January...

That Photography Girl ·

2026/01/18

January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in. In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting louder.Instead of forcing momentum that doesn’t fit the season, I talk about how January can actually be one of the most strategic months of the year for your business. This episode is about using the slower

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00:32:42

How to be a Luxury Photographer with Miles Witt Boyer

That Photography Girl ·

2026/01/13

In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos.If you’ve ever wondered how photographers book premium clients without competing on price, this conversation is for you. Miles shares how luxury photography is built on experience, trust, and perception, not gear, presets, or chasing trends.We dive deep into what separates photographers who book

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00:27:28

Why You should Try Same Day Sneak Peaks and How to...

That Photography Girl ·

2026/01/06

In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks.But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a visibility engine. A referral magnet. A repeat-client creator. And honestly? One of the fastest ways to turn dreamy clients into lifelong hype-people for your brand.Hope breaks down:how she builds sneak peeks into her

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00:31:41

219: How To Post More Intentionally (Without Relying...

That Photography Girl ·

2025/12/30

In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience.We cover:What Social Templates Co is and who it’s forHow and why it was foundedSimple ways to diversify your content Why mixing content types matters for growth, sales, and storytellingSocial Templates Co helps photographers and creatives show up consistently online with strategic,

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00:23:36

Tips for Photographers to Maximize their Photos...

That Photography Girl ·

2025/12/23

In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they

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00:20:13

What to Prep for Booking & Proposal Season as a...

That Photography Girl ·

2025/12/16

Booking and proposal season is coming fast, and here’s the hot take most photographers don’t want to hear: You can’t treat your rebrand like a Band-Aid that will make more inquiries come. In this episode, I’m breaking down exactly what you should be prepping before inquiries spike so you don’t end up scrambling, ghosting leads, or leaving money on the table.We’re talking systems, client-facing touch points, and backend operations that actually support growth, not just aesthetics.If you want to move

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00:25:13

How Photographers and Content Creators Work Together...

That Photography Girl ·

2025/12/09

In today’s episode of That Photography Girl, I’m sitting down with content creator Yvie Lambert, and this conversation is such a good one. Yvie has a way of breaking down creativity, content strategy, and the industry. We talk about staying in your creative zone, what actually makes good content right now, and why being willing to adapt is one of the most important skills you can have as a creator. Yvie also shares some simple, actionable tips you can start using today to make your content feel more

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00:17:24

Black Friday Plans for Photographers

That Photography Girl ·

2025/11/11

Black Friday can make or break your year, but only if you do it right. In this episode, we’re breaking down how to create a photographer-friendly sale that actually converts (without confusing your clients ).We’re diving into:Why marketing to two different audiences sometimes matters—and how to do it without splitting your focusThe “one-offer” rule that simplifies your sale and boosts conversionsHow to run an album sale the smart way (one size, one color, one option—no confusion) Ideas for bundled

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00:31:42

How to Hire Your Dream Team as a Photographer with...

That Photography Girl ·

2025/11/04

If you’ve ever caught yourself thinking, “I’d love to expand my team… but where do I even start?” — this episode is for you.Rachel sits down with Ashley Ebert, founder of The Abundance Group, to unpack what it really means to move from solo hustler to confident leader. Together, they dive into the mindset, systems, and steps behind building a supportive, values-driven team that helps your business (and life) flourish.In this episode, you’ll learn:🌱 What it means when you start thinking about

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00:13:31

Automations That Save You Time (Keeping a Human Touch)

That Photography Girl ·

2025/10/30

We’re closing out launch week with the systems photographers secretly crave and the kind that don’t just “automate,” but lift mental load. Today we unpack the difference between passive admin relief vs cold, impersonal automation and how to create a client experience that feels high-touch while buying you time back.In this episode, you’ll learn:What to automate first for the biggest relief + client wow-factorWhy automation helps increase client experience and personal touchEpisode Links🎁 Launch

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00:14:28

Funnels for Photographers: Turning Interest into...

That Photography Girl ·

2025/10/29

This episode pulls back the curtain on what actually makes a funnel work in the photography industry especially if you don’t want a complicated tech stack or “marketer energy.” We talk about how to build a warm pathway from first impression to inquiry to booked so people don’t fall through the cracks.In this episode, you’ll learn:The biggest mistake photographers make when they think they “don’t need a funnel”3 funnel touchpoints you already have that just need refinementWhy funnels help you book

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00:17:21

Pricing Tips for Photographers

That Photography Girl ·

2025/10/28

Today we’re diving deep into pricing but from the sustainable business perspective. Not the “charge your worth” fluff, but the real framework behind creating pricing that reflects your expertise, your energy, and the lifestyle you’re building. If you’ve ever raised prices and still felt stretched thin, you’ll love this breakdown.In this episode, you’ll learn:Why profitable pricing starts before you ever market your offersThe mindset shift from “what will people pay?” to “what does this

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00:17:22

When Inquiries Slow Down: How to Diagnose & Fix the Drop

That Photography Girl ·

2025/10/27

In today’s episode of That Photography Girl, we’re talking about the moment that makes every photographer’s stomach drop: when inquiries slow down and you don’t know why. I walk you through the real reasons inquiries dry up (hint: it’s rarely because “no one is booking right now”) and what to look for in your marketing so you can course-correct quickly without panic.In this episode, you’ll learn:Why slow inquiries are often a messaging issue, not a demand problemShifts to make today Episode Links🎁

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00:17:35

5 Passive Income Streams Photographers Can Start Now

That Photography Girl ·

2025/10/26

In this kickoff episode of That Photography Girl, we’re talking about the #1 thing photographers secretly crave: breathing room. We break down five simple passive income paths that help you earn beyond your bookings, without needing to become an influencer or overhaul your business model. If you’ve ever wished your business could make money even while you’re editing, resting, or taking a weekend off, this is your roadmap!Why “passive income” isn’t about doing less, it’s about shifting how your

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00:13:26

What I saw Photographers Doing at New York Bridal...

That Photography Girl ·

2025/10/21

If you’ve ever wondered what it’s really like behind the scenes at New York Bridal Fashion Week… this episode spills the tea!!I’m breaking down what the top photographers were doing - the gear, the setups, and the creative choices that caught my eye. Whether you’re shooting weddings, fashion, or content, these trends say a lot about where the industry is heading.Listen to hear:Why simplicity is becoming the new luxury in photography setupsHow photographers are blending film + digital for editorial

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00:30:05

SEO for Wedding Photographers in 2025 with Sara Does SEO

That Photography Girl ·

2025/10/07

If you’ve been wondering how couples are finding their vendors in 2025, this is the episode you can’t skip.I’m joined by SEO expert Sara Does SEO to break down how search is changing with ChatGPT, what brand mentions actually do for your visibility, and how you can start showing up when your dream clients search for photographers online.We dive into:What SEO really means (without the tech overwhelm)How couples are using ChatGPT to find wedding photographersThe difference between backlinks and brand

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00:30:08

Pricing Mistakes Keeping You Stuck at $4K Weddings...

That Photography Girl ·

2025/09/30

In this episode, I’m joined by the incredible Vanessa Joy to unpack the biggest money mistakes photographers are making, why so many are underpricing themselves, and how to finally step into higher-end pricing with confidence. We also dive into the untapped marketing strategies that are working right now to book high-end clients, and the CEO mindset shifts you need once you start raising your pricing! We cover:Pricing mistakes photographers make (and how to fix it)Why photographers struggle to

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00:25:39

Stop Following the Trends with Lauren Scotti

That Photography Girl ·

2025/09/23

If you're feeling the pressure to keep up with every new photography trend just to stay relevant, you’re not alone. In this episode, I sit down with wedding photographer Lauren Scotti to talk about why you don’t need to follow every trend to succeed and how staying true to your own style is the real secret to building a thriving business!We dive into:Why chasing trends can actually hurt your businessHow to confidently lean into your own style (even if it looks different)Communicating your unique

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182 results

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