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PODCAST

That Photography Girl

That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.

business entrepreneurship

All Episodes

00:26:57

Live from WPPI: What’s Working Right Now (Funnels,...

That Photography Girl ·

2026/04/07

This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.Because yes… inquiries might feel slower for some of you.But this conversation is about so much more than that.It’s about understanding how your entire marketing ecosystem works together.And more

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00:21:03

The April Playbook: What to Do When You’re Booked…...

That Photography Girl ·

2026/03/31

April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong.In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well.Whether you’re booked out or still waiting on inquiries, this is your April reset so you can stay consistent, visible, and in control of

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00:21:09

What I Learned at WPPI

That Photography Girl ·

2026/03/24

In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me.From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room.I’m talking about what stood out to me at the conference, what I noticed in the photography industry, and the lessons that I think matter most for photographers and business owners right

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00:33:15

Website Mistakes That Are Quietly Costing You...

That Photography Girl ·

2026/03/17

If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you.Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are small things that quietly add friction for potential clients.We talk about the simple changes that can make a big difference in how your website converts. Things like your homepage messaging, the flow of your

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00:16:46

Honoring Women Photographers This International...

That Photography Girl ·

2026/03/10

In this special International Women’s Day episode, I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses.Watching photographers grow their confidence, raise their prices, and step into stronger positioning in their businesses is one of the most rewarding parts of the work I get to do. So today I’m sharing a few wins and updates from photographers inside the community who are doing

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00:20:16

Your March Playbook: How Photographers Can Build...

That Photography Girl ·

2026/03/03

If photography inquiries feel inconsistent or slower than you want, this episode is your reset.In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month.Because sustainable growth in a photography business doesn’t come from constant reinvention. It comes from refinement.Inside this episode, we cover:How to identify which marketing channels are actually bringing inquiriesWhat

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00:18:04

What To Do When You Aren't Getting Inquiries as a...

That Photography Girl ·

2026/02/24

In this episode, Rachel Traxler dives into what to do when inquiries are down and why it is usually a visibility, funnel, or messaging issue rather than a reflection of your talent. She explains how to audit your visibility to ensure new people are consistently discovering you, identify leaks in your inquiry funnel that may be costing you bookings, and refine your messaging so it resonates with today’s buyers. You will walk away with clear, actionable steps to increase exposure, strengthen your

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00:16:26

Wedding Inquiries are Down... Let's Talk About it

That Photography Girl ·

2026/02/17

If your inquiries are slower than usual, this episode is your reminder to take a breath.Because fewer inquiries does not mean you failed. It means the economy shifted, buyers are behaving differently, and the old ways of attracting clients aren’t working the same way they used to.In this episode, Rachel breaks down what’s actually happening in the market right now and why so many talented photographers are feeling stuck, even when their work is solid and their experience is strong.We talk about how

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00:20:28

Your February Playbook as a Photographer

That Photography Girl ·

2026/02/10

Hello sunshine! I am here today if you are floundering in February to give you the EXACT playbook of what I want you doing. This is a behind the scenes look at the kind of guidance I give my coaching students as well, but I want you feeling purposeful and empowered this February. Tune in! Remember that I will be sharing a playbook EVERY MONTH this year, so feel free to subscribe and keep your eyes peeled for this each month!💛 Sponsor Love: AftershootThis episode is brought to you by my favorite AI

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00:22:50

How to Add Photo and Video (Film) to A Package...

That Photography Girl ·

2026/01/27

What if offering photo and film didn’t mean doubling your workload, learning new gear overnight, or turning your business upside down?In this episode, I sit down with the team from Salar Media to break down exactly how photographers can add video to their packages in a way that feels simple, profitable, and aligned with how you already work.This conversation is especially for photographers who:Keep hearing clients ask, “Do you offer video?”Feel intimidated by adding film to their servicesWant to

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00:19:50

January Playbook: What You Should be Doing in January...

That Photography Girl ·

2026/01/18

January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in. In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting louder.Instead of forcing momentum that doesn’t fit the season, I talk about how January can actually be one of the most strategic months of the year for your business. This episode is about using the slower

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00:32:42

How to be a Luxury Photographer with Miles Witt Boyer

That Photography Girl ·

2026/01/13

In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos.If you’ve ever wondered how photographers book premium clients without competing on price, this conversation is for you. Miles shares how luxury photography is built on experience, trust, and perception, not gear, presets, or chasing trends.We dive deep into what separates photographers who book

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00:27:28

Why You should Try Same Day Sneak Peaks and How to...

That Photography Girl ·

2026/01/06

In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks.But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a visibility engine. A referral magnet. A repeat-client creator. And honestly? One of the fastest ways to turn dreamy clients into lifelong hype-people for your brand.Hope breaks down:how she builds sneak peeks into her

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00:31:41

219: How To Post More Intentionally (Without Relying...

That Photography Girl ·

2025/12/30

In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience.We cover:What Social Templates Co is and who it’s forHow and why it was foundedSimple ways to diversify your content Why mixing content types matters for growth, sales, and storytellingSocial Templates Co helps photographers and creatives show up consistently online with strategic,

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00:23:36

Tips for Photographers to Maximize their Photos...

That Photography Girl ·

2025/12/23

In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they

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00:20:13

What to Prep for Booking & Proposal Season as a...

That Photography Girl ·

2025/12/16

Booking and proposal season is coming fast, and here’s the hot take most photographers don’t want to hear: You can’t treat your rebrand like a Band-Aid that will make more inquiries come. In this episode, I’m breaking down exactly what you should be prepping before inquiries spike so you don’t end up scrambling, ghosting leads, or leaving money on the table.We’re talking systems, client-facing touch points, and backend operations that actually support growth, not just aesthetics.If you want to move

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00:25:13

How Photographers and Content Creators Work Together...

That Photography Girl ·

2025/12/09

In today’s episode of That Photography Girl, I’m sitting down with content creator Yvie Lambert, and this conversation is such a good one. Yvie has a way of breaking down creativity, content strategy, and the industry. We talk about staying in your creative zone, what actually makes good content right now, and why being willing to adapt is one of the most important skills you can have as a creator. Yvie also shares some simple, actionable tips you can start using today to make your content feel more

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00:17:24

Black Friday Plans for Photographers

That Photography Girl ·

2025/11/11

Black Friday can make or break your year, but only if you do it right. In this episode, we’re breaking down how to create a photographer-friendly sale that actually converts (without confusing your clients ).We’re diving into:Why marketing to two different audiences sometimes matters—and how to do it without splitting your focusThe “one-offer” rule that simplifies your sale and boosts conversionsHow to run an album sale the smart way (one size, one color, one option—no confusion) Ideas for bundled

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00:31:42

How to Hire Your Dream Team as a Photographer with...

That Photography Girl ·

2025/11/04

If you’ve ever caught yourself thinking, “I’d love to expand my team… but where do I even start?” — this episode is for you.Rachel sits down with Ashley Ebert, founder of The Abundance Group, to unpack what it really means to move from solo hustler to confident leader. Together, they dive into the mindset, systems, and steps behind building a supportive, values-driven team that helps your business (and life) flourish.In this episode, you’ll learn:🌱 What it means when you start thinking about

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00:13:31

Automations That Save You Time (Keeping a Human Touch)

That Photography Girl ·

2025/10/30

We’re closing out launch week with the systems photographers secretly crave and the kind that don’t just “automate,” but lift mental load. Today we unpack the difference between passive admin relief vs cold, impersonal automation and how to create a client experience that feels high-touch while buying you time back.In this episode, you’ll learn:What to automate first for the biggest relief + client wow-factorWhy automation helps increase client experience and personal touchEpisode Links🎁 Launch

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190 results

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