x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

01:10:26

Takeaways from the Pet Industry Federation Business...

Your pet business, Your way ·

2025/06/09

In June 2025, the Pet Industry Federation hosted its third Business of Pets conference – a two-day event that brought together founders, retailers, marketers, investors, and innovators from across the pet industry.Held at Cranfield University, the programme was full of insight and inspiration. Across expert-led panels, hands-on workshops, and the ever-popular Innovation Award pitches, we explored what’s next for the pet sector – and how small businesses can not just keep up, but lead the way.In this

en

18:32

Why I'm stopping the Your Pet Business, Your Way podcast

Your pet business, Your way ·

2025/01/31

After nearly five years and 250 episodes, I’m taking a break from my weekly podcast, Your Pet Business Your Way. In this final episode, I reflect on how the podcast started, how it’s evolved, and why now feels like the right time to pause. I also share my plans for the future and how you can stay connected while I take this break.Key topics and timings in this episode:0.20 – What to expect from this episode – look back at nearly five years of the podcast.2.30 – How the podcast began and evolved from

en

40:52

How to build a tribe around your pet business with...

Your pet business, Your way ·

2025/01/28

Want to know how to create a loyal, engaged community around your pet business?In this episode, Laura Hebberd, founder of Pure Dog Adventure Training, shares how she went from running small classes in her local village hall to building a thriving tribe of dog owners who absolutely love everything she does.Laura is based in Darlington in the North East of England and works with all kinds of dogs - the key thing is that they and their owners love an adventure.Her business is about so much more than

en

38:45

How website content makes your pet business stand out...

Your pet business, Your way ·

2025/01/23

Want to make sure your pet business website content is helping your pet business stand out?I'm chatting to Roz Healey for the second part in a series on websites - this time looking at the content you create on yours.Roz is a website expert who has worked in digital media since the 1990s and carried out research into how people behave online in the pet industry as part of her Masters in Digital Marketing.She’s helped countless businesses create websites that work hard for them.In this episode, Roz

en

47:37

How to create a website that connects with pet owners...

Your pet business, Your way ·

2025/01/21

Are you looking to create a connection with pet owners when then land on your website?This podcast episode with Roz Healey, a website expert who has carried out research into the psychology of how pet parents make decisions online is here to help.Roz has been working in digital media since the 1990s, and she’s the brains behind countless WordPress websites for businesses across a range of industries.She recently carried out a fascinating research project into the psychology of how people make

en

52:03

In the spotlight with Lucie Culley from Wooflinks

Your pet business, Your way ·

2025/01/14

When Lucie Culley saw dog owners struggling to find trusted pet care professionals, she set out to create a solution to making finding support easy.And when she connected with pet professionals as her idea started to take shape, she realised they were frazzled with trying to keep up with the demands of endless platforms.So she created Wooflinks, a platform that connects dog owners with ethical and professional services, including groomers, trainers, walkers, pet sitters, and dog-friendly holiday

en

19:24

Your 2025 Pet Business Visibility plan sorted

Your pet business, Your way ·

2025/01/02

Are you ready to make 2025 your most visible year yet?In this episode, I’m sharing how you can create a visibility plan for your pet business using my Pets Get Visible for 2025 Workshop and the Pet Business Content Planner and Companion.You’ll discover why visibility is key, how to plan ahead for key dates and awareness days, and how a structured approach can help you feel less overwhelmed and more in control.Whether you’re tired of scrambling for content ideas or want to take your marketing to the

en

24:27

Should you buy my Pet Business Content Planner and...

Your pet business, Your way ·

2024/12/26

Are you thinking of buying the Your Pet Business Content Planner and Companion?In this episode, I’m talking all about why I created it, who it’s for, and how it can help you. This planner is designed specifically for pet business owners to make marketing easier, build confidence, and help you stay organised. I’ll walk you through its features, like monthly content prompts, goal-setting tools, and practical resources that can help grow your visibility and connect with your audience. If you’ve ever

en

51:04

What to expect when you take a break from alcohol...

Your pet business, Your way ·

2024/12/19

This episode is a little different from the usual podcasts about putting your pet business out there and feeling ok with self-promotion.I’m joined by the brilliant Lucy Culley, founder of Wooflinks and a member of my coaching community, for an honest and open chat about our personal journeys with alcohol.This is not a podcast about giving advice - it’s simply a conversation about why we each chose to take breaks from drinking, what we’ve learned along the way, and how it’s impacted our lives and

en

29:02

The 12 Cs to creating a pet business that works for you

Your pet business, Your way ·

2024/12/10

This week on the Your Pet Business, Your Way podcast, I'm looking at 12 things that will help you create a pet business that's right for you.As it's Christmas, they all begin with the letter C and whether you're a product maker or service provider, these 12 Cs are designed to help you feel more calm, confident, and in control while navigating the many hats you wear as a business owner.This episode looks at how to structure your business, communicate effectively, and stay consistent while aligning

en

23:10

10 creative ways to use awareness days to make sales...

Your pet business, Your way ·

2024/12/03

Have you ever considered doing something special around an awareness day to grow your pet business?From pitching to the press to running events and sales on relevant products, there is so much more to awareness days than a simple social media post.Used in the right way, they can help you connect with your audience, build relationships, and grow your business in creative ways.And help you make sales. Niki French, creator of Don't Walk Your Dog Day, made thousands of sales of her book, Stop Walking

en

21:26

Introducing Your Pet Business Content Planner and...

Your pet business, Your way ·

2024/11/28

Introducing - Your Pet Business Content Planner and Companion, designed for people in the pet industry to help with visibility.It has everything you’d look for in a content planner, like monthly themes, awareness days, and space to capture your ideas, goals, and reflections.The Companion part is a guided journal, with exercises created for pet business owners to help you navigate the common challenges that come along.I’m so excited to share this planner with you because it brings together everything

en

53:01

How to grow a cat business you love, and that makes...

Your pet business, Your way ·

2024/11/19

When Katie Gwilt decided to leave her corporate career in science, she didn’t know it would lead to becoming a leading advocate for cats and their care across the UK.Katie’s journey into the cat care industry began by accident as she recovered from being seriously ill and realised she wanted to do something that brought her joy - working with cats. Like many pet professionals, growing up, she thought the only way this could be a career was to be a vet, but after leaving her old career, decided to

en

39:13

How to build habits you can stick to in your pet...

Your pet business, Your way ·

2024/11/12

Have you ever tried to start something new in your pet business, like a newsletter or a weekly piece of content?At first, it feels easy, but then life gets in the way, and it falls to the bottom of the to-do list. After a while, it has stopped altogether.First, don’t beat yourself up. Running a business is a slog, and there are only so many plates you can spin, especially if you’re on your own.When I have conversations about things people want to be doing, they often talk about willpower and a lack

en

54:38

In the spotlight with Jessica Morris from The Canine...

Your pet business, Your way ·

2024/11/05

When Jessica Morris forgot to pack a treat for her dog Rudy on a day out to the pub, she didn’t realise it would spark the idea for a business that would soon have tails wagging across the UK.Jess wanted something to occupy Rudy as she had a drink with friends at the end of a long walk, and it was getting a 'no' from the barperson that sparked a lightbulb moment.Now, four years on, Jess is co-founder of The Canine Menu, a business supplying hospitality venues with everything they need to keep their

en

35:36

Why community matters for you and your pet business

Your pet business, Your way ·

2024/10/29

Running a pet business is incredibly rewarding, but it can also feel isolating. Whether you’re a product maker or service provider, you’re juggling everything - creating products or delivering services, marketing yourself, managing social media, connecting with clients, and handling the day-to-day.If you’re doing it on your own, it can sometimes feel like you’re shouting into the void.But you don’t have to go it alone. Being part of a supportive community can transform your experience, giving you

en

35:09

Building a new business without social media with...

Your pet business, Your way ·

2024/10/22

Have you ever wondered what you’d do if you were kicked off Facebook and couldn’t use Instagram or WhatsApp anymore?Or what it would be like to move your pet business to a completely new area where nobody knows you?That’s exactly what happened to Gill Gallagher, and in this episode, I’m chatting with her about how she handled both of these challenges.Gill is the founder of Speaking Spaniel and has been working as a dog trainer since 2016.After losing access to Meta platforms and relocating her

en

24:03

How to tackle procrastination in your pet business...

Your pet business, Your way ·

2024/10/15

Do you have tasks in your business that you keep putting off, and you can't quite figure out why? Maybe it’s your accounts, social media, or even sending invoices that would really help your business.In this episode of the Your Pet Business, Your Way podcast, I’m diving into the topic of procrastination—why we do it, how it impacts our work, and practical strategies to overcome it.I explore the common reasons behind procrastination among pet business owners, including fear of failure, overwhelm, and

en

01:02:15

Building resilience as a pet professional with Andy Hale

Your pet business, Your way ·

2024/10/08

Do you feel resilient as a pet professional? Are you able to recover from setbacks and keep moving forward?It can be tough managing your energy and navigating challenges while meeting the demands of caring for animals and their humans.In the second of a two-part podcast on taking care of your mental health as a pet professional, I’m chatting to Andy Hale on the topic of resilience.Andy is a dog behaviourist with a background in psychology, and we cover why resilience is crucial for personal and

en

01:13:18

Protecting your emotional wellbeing as a pet...

Your pet business, Your way ·

2024/10/01

Taking care of your emotional wellbeing is essential for anyone in the pet care industry, where the demands of supporting animals and humans can take their toll. Andy Hale is a dog behaviourist, behaviour consultant for Pet Remedy and expert advisor for Canine Arthritis Management and combines his expertise in training with an understanding of mental health.With a background in human psychology, Andy is passionate about supporting pet professionals like you in balancing client care with your

en

266 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...