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PODCAST

Confessions of a Cleaning Business Owner

Domestic Cleaning Business Network

How to run a cleaning business, secrets of the cleaning industry and what really goes on behind the scenes. Louise and Diane chat about hot topics, they share their experiences of learning to clean and navigate the highs and lows of running a cleaning business.

business

All Episodes

23:50

I'm not good enough

Confessions of a Cleaning Business Owner ·

2025/05/14

Imagine this: Sarah has been running her cleaning business for three years. She started with nothing but a mop, a bucket, and a dream. Now, she has a growing client list and a small team—but every time she sends out an invoice, she wonders, "Am I really good enough? What if they think I'm a fraud?"Sound familiar? Many business owners, especially in service industries, struggle with impostor syndrome. That creeping doubt that whispers, “You're not qualified” or “You just got lucky.” This podcast

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01:03:30

Balancing work and family guilt

Confessions of a Cleaning Business Owner ·

2025/05/07

In this episode, Louise and Diane discuss the delicate balance of running a business while raising a family. They share personal experiences of how they navigated the challenges of parenting and entrepreneurship, emphasizing the importance of setting boundaries, having support systems, and recognizing strengths and weaknesses in both family and business partnerships. The conversation highlights the sacrifices made by business owners and the emotional toll of juggling responsibilities, while also

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26:11

Imposter syndrome

Confessions of a Cleaning Business Owner ·

2025/04/30

Feeling like a fraud in your own business? You’re not alone. In this episode of Confessions of a Cleaning Business Owner, Diane and Louise take on imposter syndrome—those nagging doubts that creep in as your business grows. They explore the power of support systems, the importance of community validation, and why recognising your own achievements is essential for confidence. From managing stress to navigating friendships in business, this conversation is packed with insights that will help you push

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36:44

Working Harder not smarter

Confessions of a Cleaning Business Owner ·

2025/04/30

In this episode, we take a real look at hustle culture in the business world—where working hard is praised, but working smart is what truly moves the needle. The hosts reflect on their own journeys, from long hours in hands-on roles to leading teams and managing businesses. They explore the identity shifts that come with growth, the power of consistency, and the importance of planning. You'll hear candid thoughts on health, burnout, and the ongoing challenge of maintaining work-life balance. If

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28:35

How to train your cleaning team

Confessions of a Cleaning Business Owner ·

2025/04/16

🎙️ Confessions of a Cleaning Business Owner 🎙️ How can you ensure your cleaning team is trained to deliver outstanding results?In this episode, we tackle the challenges cleaning business owners face when training their teams—especially self-employed contractors. From avoiding common pitfalls to creating a positive training environment, we explore innovative strategies like gamification to make learning engaging and effective. We wrap things up with exciting details about our Train the Trainer

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32:17

Who is your perfect customer?

Confessions of a Cleaning Business Owner ·

2025/04/09

In this episode of Confessions of a Cleaning Business Owner, Louise and Diane discuss the importance of identifying your ideal client, understanding their pain points, and the significance of flexibility in client relationships. They share insights on handling difficult clients, effective marketing strategies, and leveraging past inquiries for new business. The conversation also highlights the role of technology in client management and the necessity of being found on Google for client acquisition

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35:30

Instagram for business

Confessions of a Cleaning Business Owner ·

2025/04/02

In this episode, Louise and Diane discuss the effective use of Instagram for cleaning businesses, exploring various strategies for content creation, audience engagement, and the importance of a well-optimized profile. They debate the merits of social media marketing versus other strategies, share insights on posting frequency and timing, and emphasize the need for high-quality content. The conversation also touched on handling criticism on social media and the value of community engagement

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27:37

Contracts in domestic cleaning

Confessions of a Cleaning Business Owner ·

2025/03/26

Confessions of a Cleaning Business Ownerwith Diane Greenwood & Louise Trehearn Running a cleaning business comes with its challenges—contracts, cancellation policies, and making sure everything runs smoothly. In this episode of Confessions of a Cleaning Business Owner, Diane Greenwood and Louise Trehearn dive deep into the importance of contracts, terms and conditions, and how tools like DocFlight can streamline document management. Join us as we discuss how to protect your business, enforce

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37:33

The Price of Clean: Handling Price Increases &...

Confessions of a Cleaning Business Owner ·

2025/03/20

In this episode of Confessions of a Cleaning Business Owner, we discuss the challenges of pricing in the cleaning industry, particularly the emotional and practical difficulties of increasing rates. From managing customer reactions to navigating difficult conversations, we explore why clear, authentic communication is essential for maintaining client relationships while ensuring financial stability.We also look at the complexities of one-off cleaning jobs, the importance of managing customer

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34:42

Navigating Price Rises Without Panic

Confessions of a Cleaning Business Owner ·

2025/03/12

Confessions of a Cleaning Business Owner – Navigating Price Rises Without PanicIn this episode of Confessions of a Cleaning Business Owner, we discuss the reality of rising costs in the cleaning industry and what it means for business owners. We explore pricing strategies that protect profit margins, the emotional impact of price increases, and why losing some customers does not always mean losing profitability. We also look at the ongoing demand for cleaning services, recruitment challenges, and

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36:40

Why am I still Cleaning??

Confessions of a Cleaning Business Owner ·

2025/03/06

In this episode of Confessions of a Cleaning Business Owner, we discuss why many cleaning business owners still find themselves cleaning, even when they have a team. We explore the reasons behind this, including lack of planning, unexpected staff absences, and the difficulty of saying no to clients.We look at strategies for effective scheduling, proactive client communication, and making difficult business decisions. We also highlight the importance of financial and time management in preventing

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30:24

Can you make millions in the cleaning industry?

Confessions of a Cleaning Business Owner ·

2025/02/26

In this episode of Confessions of a Cleaning Business Owner, Louise Trehearn and Diane Greenwood break down the real potential for making millions in the cleaning industry. They tackle the common misconception that high turnover equals success and emphasize why profit is the true measure of a thriving business.Together, they explore the importance of understanding financials, the risks of relying solely on accountants, and why financial education is crucial for cleaning business owners. From

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39:49

Can I change my business to the agency model?

Confessions of a Cleaning Business Owner ·

2025/02/19

Struggling to decide between the agency model and the fully managed model for your cleaning business? In this episode, we break down both approaches, helping you understand which one aligns best with your goals.You'll discover: ✅ The key differences between the agency and fully managed models ✅ The pros and cons of each, including cost-effectiveness, VAT advantages, and quality control challenges ✅ How technology can streamline operations and improve efficiency ✅ The impact of market changes on

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18:47

Will it get easier to recruit in 2025

Confessions of a Cleaning Business Owner ·

2025/02/12

In this insightful episode, Diane sits down with industry expert Louise Trehearn to discuss the evolving recruitment landscape in the cleaning industry as of January 2025. They delve into the challenges business owners face amidst rising employer national insurance costs, new employment laws, and shifting economic conditions.Discover how these changes are impacting hiring strategies, why flexibility in work is becoming more crucial than ever, and how the agency model might reshape the industry

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34:27

Being undercut on price in your local area

Confessions of a Cleaning Business Owner ·

2025/02/05

Are you feeling the squeeze from competitors slashing prices in your neighborhood? In this eye-opening episode of Confessions of a Cleaning Business Owner, we tackle the challenge head-on. Join industry experts Louise Trehearn and Diane Greenwood as they unpacks strategies to overcome price undercutting and highlights how to differentiate your cleaning business through superior service, added value, and smart marketing. Whether you're competing with bargain hunters or looking to reposition your

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22:01

Finding your first customer when starting a cleaning...

Confessions of a Cleaning Business Owner ·

2025/01/29

🚀 Confessions of a Cleaning Business Owner 🎙️Struggling to find your first customers in the cleaning business? In this episode, Louise and Diane break down proven marketing strategies to help you get started. From Facebook groups and Nextdoor to leafleting and networking, they share practical tips to build trust, make connections, and grow your client base. 🔥 Key Takeaways: ✅ Leverage Facebook & Nextdoor for local reach ✅ Build strong relationships through networking ✅ Use leaflets &

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28:12

Commonly Asked Questions

Confessions of a Cleaning Business Owner ·

2025/01/22

🎙 Navigating Common Challenges in the Cleaning BusinessIn this episode of Confessions of a Cleaning Business Owner, Louise and Diane answer pressing questions from cleaning business owners. They delve into managing travel time between clients, navigating self-employment and subcontracting, implementing effective pricing strategies, handling employee absences, and understanding insurance and maternity leave considerations in the cleaning industry. Whether you're struggling to set the right price,

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37:19

Dreaming big and planning smart

Confessions of a Cleaning Business Owner ·

2025/01/15

🎙 Dream Big, Plan Smart: A Business Owner's GuideIn this inspiring episode of Confessions of a Cleaning Business Owner, Louise and Diane dive into the art of combining ambition with practicality. From the power of 90-day planning to the importance of reflecting on past challenges, they share actionable strategies for cleaning business owners and entrepreneurs looking to make 2025 their best year yet. Discover how to set realistic goals, find joy in the journey, and use social media as a learning

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35:22

Aldi vs. Waitrose: A Pricing Perspective

Confessions of a Cleaning Business Owner ·

2025/01/08

Summary In this conversation, Louise and Diane discuss the pricing strategies of cleaning businesses by comparing the supermarket chains Aldi and Waitrose. They emphasise the importance of understanding your target market and how pricing can reflect the quality of service provided. The discussion also touches on marketing strategies, the significance of customer experience, and the implications of choosing a business model that aligns with personal values and lifestyle

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37:10

Get ready for employment law changes in April

Confessions of a Cleaning Business Owner ·

2024/12/31

In this episode, Louise and Diane discuss the upcoming changes to employment laws set to take effect in April 2025. They explore various aspects of these changes, including eliminating unfair dismissal from day one, introducing the Fair Work Agency to enforce employee rights, and the implications of zero-hour contracts. The conversation also covers flexible working requirements, sick pay regulations, and the responsibilities of employers regarding harassment and maternity leave. The hosts emphasise

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165 results

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