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PODCAST

The Trending Communicator

In today"s hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It"s the perfect resource for

business marketing

All Episodes

50:09

The Rise of the Multidimensional Communicator - with...

The Trending Communicator ·

2025/02/21

The future of communications is fractured, but that's not necessarily a bad thing. How can leaders navigate this new landscape where audiences are scattered, AI is advancing rapidly, and traditional playbooks no longer work? In this episode of The Trending Communicator, host Dan Nestle sits down with Jim O'Leary, CEO of The Weber Shandwick Collective, North America. With a career spanning both client and agency leadership roles, Jim brings a wealth of experience in helping brands and

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01:07:51

Fractured Reality or Real Opportunity: With AI, It...

The Trending Communicator ·

2025/02/07

Is AI the superglue that can repair our fractured media universe? Or is it just another tool that could further splinter our audiences? In this episode of The Trending Communicator, host Dan Nestle sits down with digital marketing expert, leading AI researcher, and prolific LinkedIn Learning course creator Martin Waxman. A professor at McMaster University, associate director of the Future of Marketing Institute, and member of the Institute for Public Relations Digital Media Center, Martin has been

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01:27:28

Reinventing Newsrooms: AI as Friend, Not Foe - with...

The Trending Communicator ·

2025/01/24

Is AI the savior or the destroyer of journalism? As media outlets grapple with dwindling trust and audiences, could artificial intelligence be the key to revitalizing the industry, or is it the final nail in its coffin? In this episode of The Trending Communicator, host Dan Nestle sits down with seasoned journalist turned AI consultant, educator, trainer, and founder of the popular Media Copilot newsletter, Pete Pachal. Together, they dissect the complex relationships between communications

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01:14:59

The Future of Work is Community (with a touch of AI)...

The Trending Communicator ·

2025/01/10

Over the last few years, at least since 2020, in the marketing and communications professions, remote work has become more of the norm than the exception. Connections between and among co-workers remain predominantly digital or virtual, and so many of us fitted out our home offices with comfy ergonomic chairs, standing desks, recording gear, balance boards, and all kinds of tchotchkes. Then, when the economy started to turn, and our jobs started to disappear, we figured, well, we've got the home

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14:24

AI TAKES CONTROL OF THE TRENDING COMMUNICATOR - with...

The Trending Communicator ·

2024/12/24

NOTEBOOK LM HAS TAKEN CONTROL OF THE TRENDING COMMUNICATOR. EVERYTHING THAT FOLLOWS IS AI-GENERATED. Are you ready to supercharge your communication skills for the AI-driven future? Discover how to harness the power of artificial intelligence while keeping your human touch in this eye-opening episode of The Trending Communicator. In this captivating discussion, hosts Maichael AI and Laila AI take over the podcast to unpack the seismic shifts reshaping the world of communications. From the evolving

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01:01:48

Spin sucks, The PESO Model is the answer, and AI can...

The Trending Communicator ·

2024/12/13

Walk into any PR conference these days, and it's all but guaranteed that you'll see a session or two about how communicators can effect real business impact. Panelists and speakers talk about how we can earn a seat at the table (even though we often have one) and get taken more seriously as business partners by "aligning with the business strategy" and "bringing measurement discipline" to "demonstrate the ROI of Communications." But then you (some of you) go back to your office, and the very

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01:10:06

Down with Fluff: Executive Storytelling in the AI Era...

The Trending Communicator ·

2024/12/02

I think it's fair to say that most of us in communications and marketing, at one point or another (and probably recently), have been accused of the most awful, terrible thing: committing fluff. It can happen anytime, but usually when we talk about the mysterious arts of messaging, writing, brand identity, and almost anything creative. I think it's happened most often in my career when I've mentioned the most misunderstood five-letter word in our lexicon: story. I mean, I get it - when someone hears

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01:12:52

Unlocking the Communications Career Cage - with Emily...

The Trending Communicator ·

2024/11/15

How many times have you heard that career paths in PR and Communications are full of options and opportunities? Maybe that's true when you're just getting started, but for many of us, as we progress in our careers, we start to notice fences and guardrails rising ever higher as the path itself becomes narrow and steep. What does it take to jump the fence or take it down? Or are we in a communications cage? In this episode of The Trending Communicator, host Dan Nestle connects with corporate

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01:12:58

Corporate Culture Disruption in the AI Era - with...

The Trending Communicator ·

2024/11/01

Take a look at any job description today--either in your organization or posted to a job board--and you might notice that it's not entirely accurate, especially for communications and marketing roles. It's almost as if they're created to fit into a system of some kind....oh wait, they are. Job descriptions, from the simple to the complex, are often nothing more than checklists designed for ease of processing and evaluation. They're meant to be a set of shaped holes; our experiences are the pegs that

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01:02:18

EQ, AI, and the Influential Communicator - with...

The Trending Communicator ·

2024/10/18

So many of us--especially communicators--struggle to make the case when it counts. Sure, you may have all the facts at your fingertips, and there's no doubt you feel strongly about your point of view. But when you get to the boardroom, the interview, or any meeting for that matter, are you in the conversation or on the sidelines? Are your contributions making an impact? Do you have a seat at the table? Perhaps you're missing a key ingredient in your leadership cocktail: Influence. Join host Dan

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01:11:45

Why Business-Savvy Communicators Can Lead in the Age...

The Trending Communicator ·

2024/10/04

What do corporate communications leaders know about the businesses they serve? Chances are they know quite a lot. They know the stories, the narratives, and the CEO's various points of view; they know the strategies, the values, and the culture; they know the audiences and stakeholders and (should) how to calm them in times of crisis; sometimes they know where all the bodies are buried and which closets hold the most skeletons. Their job is, fundamentally, to know things. But do they understand The

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01:13:57

Weird Unicorns, AI, and the TBD Career: The Future of...

The Trending Communicator ·

2024/09/20

Is it wrong to be future-focused in your career? At what price should you pursue innovation or push boundaries in your organization? Are you aware that there could be a growing urgency gap between you and your employer that may eventually be too wide to cross? In this episode of The Trending Communicator, host Dan Nestle sits down with award-winning communications and marketing strategist, CX-UX-DX innovator, social media OG, and quite possibly one of the originators of the field of integrated

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01:01:53

How AI is Changing the Content Dynamic (And What We...

The Trending Communicator ·

2024/09/06

Let's face it, dealing with the future isn't something we can kick down the road. And at the intersection of people, technology, and brand, change is coming faster than ever before. We could blame Generative AI. Or we can embrace it and use it as an accelerant for our teams, employers, customers, and brands... In this episode of The Trending Communicator, host Dan Nestle welcomes award-winning digital innovator, public speaker, and agency executive Rob Davis, the Chief Digital Innovation Officer

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01:07:39

Spectacular Communications Requires Audacious...

The Trending Communicator ·

2024/08/23

All of us know we're in an age of disruption. If you want to thrive and grow as a communicator or marketer, it's not AI you have to worry about. What should keep you up at night is the prospect of succumbing to the Dull. AI can do dull better than you can. You have to flee the dull and be bold. You have to be audacious. In this episode of The Trending Communicator, host Dan Nestle finally, after countless name drops, references, and bold claims to be friends with a particular marketing legend, puts

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01:07:51

How Communications Drives Organizational Health -...

The Trending Communicator ·

2024/08/09

Is the Communications function, as many in our profession claim, an organization's nerve center? Where messages and stories are the electric impulses that cause synapses to fire, muscles to move, and hearts to beat? Or is this understating the case? Are we missing the bigger picture? In this episode of The Trending Communicator, host Dan Nestle welcomes back thought leader, educator, and dear friend Ethan McCarty, the CEO of Integral. Known for his innovative approach to employee experience and

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59:05

How to Fight Digital Threats and Build a Culture of...

The Trending Communicator ·

2024/07/26

Let's face it: it's getting worse out there. Trust in institutions, brands, and even people seems to be spiraling ever downward. What can we, as communicators, do to break this cycle, protect our brands, and build a culture of trust? In this episode of The Trending Communicator, host Dan Nestle once again travels into the dark world of misinformation and disinformation, this time with Lisa Kaplan, founder and CEO of Alethea, to uncover the strategies and technologies that can help you identify

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01:06:47

Building and Leading the AI-Enabled Enterprise Comms...

The Trending Communicator ·

2024/07/12

For years, we've been talking about upgrading the communications function - or at least modernizing it, bringing comms into parity with their Marketing colleagues. Embracing technology is the most visible part of this journey. But what good is technology - project management tools, social media management tools, intelligence and analytics software, email automation, and now Generative AI - without the people to drive it? You can't conquer the frontier of CommsTech without capable pioneers. In

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01:07:51

AI, Bots, and Disinformation, Oh My - with Rafi...

The Trending Communicator ·

2024/06/28

When your brand, company, country, or even you are the target of social media attacks, what if you can't even identify the source of the problem? What if the attackers aren't real people? What if the entire attack is a complete lie, disinformation spread by bad actors with thousands, or millions, of fake accounts at their disposal? How do you uncover the good, the bad, and the fake online? In this episode of The Trending Communicator, host Dan Nestle is joined by seasoned PR and marketing

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01:20:36

AI Recipes, Critical Thinking, and the Imperfect...

The Trending Communicator ·

2024/06/14

Is AI the greatest gift ever for lazy people? I've often said that if you want to find a better way to do something, ask a lazy person. Laziness, as it turns out, is a virtue. Lazy people want to find the most efficient way to get through a task. No wonder they're taking to AI like fish to water. In this episode of The Trending Communicator, host Dan Nestle connects with Kami Huyse, CEO of Zoetica. A self-described "lazy entrepreneur," Kami has nonetheless blazed new trails in AI adoption and

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01:12:58

Why You Need to Practice Forensic Listening in a...

The Trending Communicator ·

2024/05/31

How do FBI hostage negotiation tactics link to public relations and corporate crisis management? And how can understanding both help you prove your value to your stakeholders and audiences? Demonstrating value is a familiar hurdle for communicators, especially when navigating the turbulent waters of a crisis. Effective crisis communication provides a crucial lifeline that can make or break a company's reputation. In this episode of The Trending Communicator, host Dan Nestle sits down with two

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