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PODCAST

The Trending Communicator

In today"s hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It"s the perfect resource for

business marketing

All Episodes

72:55

Your Adult Brain Is Your Last Unfair Advantage - with...

The Trending Communicator ·

2026/04/24

The story you've been told about your aging brain is wrong. Strategic attention peaks in your late 50s. Innovative cognition in your early 60s. Integrative reasoning around 62. Meanwhile, AI keeps commoditizing the very capabilities younger workers were supposed to dominate — speed, information processing, rapid adaptation. The math has shifted. Human judgment, the thing the midlife brain actually does best, may be the last unfair advantage left.In this episode of The Trending Communicator, host

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70:14

Judgment Is the New Advantage - with Bo Breuklander

The Trending Communicator ·

2026/04/10

AI transformation isn't a strategy problem. It's a leadership problem. And until CEOs and boards stop asking for an AI strategy and start asking for a change management strategy, most organizations are going to keep spinning their wheels.In this episode of The Trending Communicator, host Dan Nestle sits down with Bo Breuklander, founder of Breuklander Communications, ProSci-certified change practitioner, and professor of PR and media writing at the University of Tampa. Bo spent 16 years in

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70:07

Why AI Risk Is a Communications Problem Now - with...

The Trending Communicator ·

2026/03/27

You don't roll out AI. It's not an ERP system. And yet most organizations are still treating it like a procurement decision, reaching for governance frameworks and compliance checklists as if the real challenge is containment rather than comprehension.In this episode of The Trending Communicator, host Dan Nestle sits down with Alec Crawford, founder and CEO of Artificial Intelligence Risk Incorporated and host of the AI Risk Reward podcast. Alec built neural networks at Harvard in 1987, spent 30

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70:28

Organic Isn't Dead, You Just Stopped Talking to...

The Trending Communicator ·

2026/03/13

People keep writing obituaries for organic content. And every time, communicators chase the paid shortcuts instead of doing the work. Now, as AI-generated content floods every platform, those who abandoned organic are realizing they have nothing to fall back on.In this episode of The Trending Communicator, host Dan Nestle sits down with Dorien Morin-van Dam, owner of More in Media and host of the Strategy Talks podcast, to dig into whether an organic-first philosophy can survive the AI era. With

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67:58

Naming is Storytelling, Just Harder - with Scott Milano

The Trending Communicator ·

2026/03/02

Everyone thinks they can name things. Toss some words around in a brainstorm, pick the one that sounds right, hope it passes trademark. But naming done right is storytelling compressed to its most essential form, and getting it wrong costs more than most organizations want to admit. In this episode of The Trending Communicator, host Dan Nestle reunites with Scott Milano, founder and managing director of Tanj, one of the world's top naming agencies, and the man who has named more than 1,000 brands

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67:45

AI Can't Call You Back - with Jennifer Kaplan

The Trending Communicator ·

2026/02/13

What if sustainable growth isn't about becoming the biggest player in the market? Agencies triple in size and lose their soul. They chase national footprints and abandon the community relationships that made them valuable. Meanwhile, regional firms with deep roots are building something holding companies can't replicate.In this episode, host Dan Nestle sits down with Jennifer Kaplan, founder and president of Evolve PR and Marketing—Arizona's largest PR firm. Since 2010, Jen has grown to 28

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69:58

Stockholm Syndrome in PR: The Boutique Uprising -...

The Trending Communicator ·

2026/01/30

Does PR have Stockholm syndrome? We're held captive by every disruption that promises to kill us—internet, social media, now AI—and what do we do? Fall in love with each threat, scramble to prove relevance, then wait for the next existential crisis.In this episode, Dan Nestle sits down with Barrie Cohen, founder of Barrie Cohen Public Relations. The real evolution isn't technical—it's structural. While holding companies lay off hundreds, boutique firms are landing top-tier placements and major

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66:01

The Art and Science of Earned Attention - with...

The Trending Communicator ·

2026/01/16

Authority-building has entered a new era—visibility hinges on context and credibility, and your expertise must be discoverable not just to humans but to machines. In this episode of The Trending Communicator, host Dan Nestle explores these seismic changes with Stephanie Grober, Marketing and PR Director at the Horowitz Agency and a true trailblazer in legal and professional services PR. Stephanie has mastered the art (and science) of making experts both visible and quotable, securing more than

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13:50

AI Debates The Future of Comms - with NotebookLM

The Trending Communicator ·

2025/12/31

**NotebookLM HAS TAKEN OVER THE TRENDING COMMUNICATOR. AGAIN.**Generative AI is shaking up the world of communications—and the debate is on. In this special takeover episode of The Trending Communicator, Abel and Iris weigh the promise and pitfalls of AI adoption for comms professionals. Is AI truly a strategic superpower, or does it risk eroding hard-won wisdom and trust? Our hosts tackle big questions about originality, efficiency, brand voice, and the critical role of human judgment. From

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68:08

AI Transformation, or AI Theater? - with Anne Green

The Trending Communicator ·

2025/12/12

Companies love to talk about AI transformation. They've created policies, distributed tools, checked boxes. But behind closed doors, overwhelmed employees are phoning it in with AI slop, leaders can't tell the difference, and the workforce is too exhausted to learn anything new. That's not transformation. That's theater.In this episode of The Trending Communicator, host Dan Nestle welcomes back Anne Green, CEO of G&S Integrated Marketing Communications Group and host of the Building Brand Gravity

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83:19

Stop Treating AI Like an ERP Implementation - with...

The Trending Communicator ·

2025/12/01

Companies keep approaching AI the way they approached every other tech rollout: install it, train on it, expect immediate returns. But AI isn't software. It's imperfect by design, doesn't follow a predictable implementation curve, and the gap between what leadership promised the board and what's actually happening is becoming a serious problem.In this episode of The Trending Communicator, host Dan Nestle sits down with Chris Gee, founder of Chris Gee Consulting and strategic advisor to Ragan's

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71:27

When Communications Can't Close the Values Gap - with...

The Trending Communicator ·

2025/11/14

You can't communicate your way out of a values problem. Yet every day, communications leaders are expected to do precisely that.In this episode of The Trending Communicator, host Dan Nestle sits down with ⁠Emil Hill⁠, principal of The Creshiem Group and a public affairs strategist with 25+ years navigating the intersection of business, government, and communications. From guiding the W.K. Kellogg Foundation through Truth, Racial Healing and Transformation to helping Papa John's face their

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45:50

How AI Changes Your Customers and Why You Must Change...

The Trending Communicator ·

2025/10/31

Your customers are changing because of AI. But so are you—whether you realize it or not.Host Dan Nestle welcomes back Mark Schaefer, whose new book How AI Changes Your Customers reveals a transformation most people aren't prepared for. As one of 300 futurists who contributed to Elon University's Being Human in 2035 study, Mark brings insights beyond the usual AI hype. Mark and Dan explore the psychological rewiring that is happening as AI reshapes human agency, empathy, purpose, and trust. They

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48:28

Expertise is Not Authority: Authority is the...

The Trending Communicator ·

2025/10/17

You can be the smartest person in the room, but if no one knows you or your point of view, you don't have authority. This "authority gap" is why most professionals struggle to earn attention, build trust, and gain influence. In this episode, host Dan Nestle sits down with Amanda Russell, author of The Influencer Code, creator of the influence equation (Influence = Attention + Trust), founder of Amanda's Playbook, and architect of UCLA's first fully accredited influencer marketing program. Amanda

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65:53

Beyond the Seat at the Table: Leading Corporate...

The Trending Communicator ·

2025/10/03

What happens when the communications function stops being about messaging and starts being about business transformation? When your stakeholders include 10,000 employees, 94,000 students, 350,000 alumni, plus investors, policymakers, and healthcare partners?In this episode of The Trending Communicator, host Dan Nestle reconnects with Megan Noel, Chief Corporate Affairs Officer at Adtalem Global Education, to explore why the CCAO role is a fundamental reimagining of what communications does. Megan

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56:48

Playstorm: Why Your CEO Needs to Get Dirty with AI -...

The Trending Communicator ·

2025/09/19

MIT just dropped a bomb: 95% of corporate AI initiatives are failing. Not struggling. Failing. And Sandy Carter knows exactly why.In this episode of The Trending Communicator, I sit down with Sandy, currently Chief Business Officer at Unstoppable Domains, former VP at Amazon Web Services, and the person who turned IBM's "social business" concept nobody understood into a $200 billion market. Sandy's written seven books, been named to every power list that matters (CNN's Top 10 Most Powerful Women

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68:46

Why This Former CCO Became Your Comms BFF Instead -...

The Trending Communicator ·

2025/09/05

Gab Ferree led global communications at Slack, Bumble, and OneTrust, reaching every traditional summit in our profession. Then she walked away to build Off The Record, where communications professionals can finally admit they don't have all the answers. Even the VPs who are supposed to.In this conversation, we explore why 100% of comms professionals are using AI but nobody's talking about it, why reporting to a CMO might be better than reporting to the CEO, and how to stop asking for a seat at the

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71:17

PR is Juggling Knives on Fire While Riding a Unicycle...

The Trending Communicator ·

2025/08/22

Can you juggle? If you're a communications pro today, you'd better learn how. Just when you think you've got a good rhythm going, someone tosses you another responsibility. Maybe it's a new social platform. Maybe it's a cultural shift that changes how your audience thinks. Maybe it's AI lighting everything on fire. But you can handle it.In this episode of The Trending Communicator, host Dan Nestle sits down with Abenaa (Abby) Hayes, founder and CEO of Elysee Consulting, who's been perfecting this

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71:03

PR is a Leadership Strategy - with Kristel Valaydon

The Trending Communicator ·

2025/08/08

How many of us are stuck playing media relations hits-and-misses while the real opportunities to drive business transformation seem to be just out of reach?In this episode of The Trending Communicator, host Dan Nestle sits down with Kristel Valaydon, founder of KV Communications, to explore her revolutionary Five Spheres of Connection framework and our capacity to transform PR into a leadership strategy. After 25 years in the industry and 15 years developing her approach, Kristel challenges the

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80:09

The Cobbler's Children Have No Shoes But AI Can Help...

The Trending Communicator ·

2025/07/25

We can navigate a crisis, position a CEO, and craft messaging for millions of people. So why do so many brilliant communications professionals struggle when it comes to talking about themselves?In this episode of The Trending Communicator, Dan sits down with Natalie Moran, founder of Comms Futurist, who's built her practice around this exact challenge. After managing crisis communications for millions and working at the highest levels of government, Natalie noticed a paradox: the same people who

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