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PODCAST

Digital Marketing ROWhy?

Federated Digital Solutions

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of

business marketing

All Episodes

3:10

Tip Tuesday: How To Use Addressable Geofencing For...

Digital Marketing ROWhy? ·

2025/08/15

Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

20:45

The Digital Tipping Point: 2025 Marks The End of...

Digital Marketing ROWhy? ·

2025/08/07

In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio. In this episode, Shannon and Krystal talk about what's driving this fundamental shift and which digital channels are seeing the biggest growth. They talk about the risks and challenges of transitioning away from traditional advertising, and how businesses can maximize their ROI and their budgets with a digital-traditional blend. Read Federated

en-US

3:41

Tip Tuesday: Why You MUST Meet Your Customers Where...

Digital Marketing ROWhy? ·

2025/08/05

Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:51

Tip Tuesday: The Best Digital Marketing Solution For...

Digital Marketing ROWhy? ·

2025/07/29

Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

23:26

The Evolution of Digital Marketing Reporting (AKA:...

Digital Marketing ROWhy? ·

2025/07/24

In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk about tying data to the consumer journey and how FDS brings it all back to actual business outcomes — no matter which KPI is best for each individual digital marketing tactic. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee

en-US

3:24

Tip Tuesday: Why Choosing A Specific Channel For Your...

Digital Marketing ROWhy? ·

2025/07/22

For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for video advertising. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

4:20

Tip Tuesday: How To Brainstorm Effective Blog Topics

Digital Marketing ROWhy? ·

2025/07/15

Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

21:03

How To Create Streaming Video Ads That Drive Results

Digital Marketing ROWhy? ·

2025/07/10

This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that will capture viewers' attention and drive results. They talk about the fundamental differences between OTT advertising and traditional TV ads, common mistakes businesses make when creating OTT ads and how to craft compelling stories that connect with targeted audiences. And of course, they always bring it back to the ROI at the end. Read Federated Digital Solutions' blog Federated Digital

en-US

3:21

Tip Tuesday: Service Industry Businesses Need A...

Digital Marketing ROWhy? ·

2025/07/08

For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:16

Tip Tuesday: Why Choose An Omnichannel Marketing...

Digital Marketing ROWhy? ·

2025/07/01

This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

27:52

How To Get The Social Media Algorithms To Work For You

Digital Marketing ROWhy? ·

2025/06/26

If you feel like you're spending hours creating social media content just to see your reach and engagement sink lower every month, this episode is for you! This week, Shannon Allen and Krystal Vivian dive deep into what matters to the social media algorithms, why your content isn't showing up and how to create content that the algorithms want to put in front of your target audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on

en-US

3:38

Tip Tuesday: The Key To Effectively Using AI To Work...

Digital Marketing ROWhy? ·

2025/06/24

Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, social media specialist, about the most important factor in getting quality output from AI tools like ChatGPT or Claude. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:08

Tip Tuesday: Cutting Through The Data Clutter In your...

Digital Marketing ROWhy? ·

2025/06/17

For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign manager, about the importance of cutting through the clutter of data in your marketing reports. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:23

Tip Tuesday: How To Get The Most Results Out Of Your...

Digital Marketing ROWhy? ·

2025/06/10

Happy Tip Tuesday! This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how digital marketing can help you stretch your marketing dollars and get tangible results. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

30:12

Celebrating 2 Years Of Digital Marketing ROWhy?

Digital Marketing ROWhy? ·

2025/06/05

Wow, it's been two years since we launched our podcast! This week, Shannon and Krystal look back at the last two years of the show, talk about what they've learned, and share some exciting information about future plans for the show. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:09

Tip Tuesday: How To Save Time On Social Media Content...

Digital Marketing ROWhy? ·

2025/06/03

For Tip Tuesday this week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant. Karlie's tip is about how businesses can save time on their social media content while also publishing more effective content. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:14

Tip Tuesday: How To Use The Gold Mine Of First Party...

Digital Marketing ROWhy? ·

2025/06/03

Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about how businesses can use the first party data on previous customers to build a marketing strategy that boosts revenue. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

25:15

Balancing Work And Motherhood With The FDS Team

Digital Marketing ROWhy? ·

2025/05/22

Balancing work and motherhood can be a challenge, especially for moms of young children. At FDS, many of our team members are working moms with kids of all ages. In honor of Mother's Day in May, Shannon chats this week with Rory Kemerer, digital marketing consultant, and Hannah Purucker, campaign specialist, about how they balance working and spending time with their kids. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee

en-US

3:20

Tip Tuesday: Improve Your Paid Search Ads With Bottom...

Digital Marketing ROWhy? ·

2025/05/20

Happy Tip Tuesday! This week, Shannon shares a tip from Heather Riley, Director of the Campaign Team, about the importance of bottom funnel keywords in your search engine marketing campaigns. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

4:05

Tip Tuesday: The Keys To Successful Social Media Videos

Digital Marketing ROWhy? ·

2025/05/13

Happy Tip Tuesday! This week, Krystal Vivian, Director of Social Media and Content Marketing, shares a tip about how to create compelling, engaging and successful social media videos. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

191 results

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