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PODCAST

The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business

business marketing

All Episodes

00:13:16

Steal This Content Strategy For Easier and Consistent...

The LinkedIn™ Branding Show ·

2025/07/24

It's not a secret that the reach and views on posting content have diminished in recent years. Good news is that there are other less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn

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00:15:25

Why Faking Authenticity Is a Brand and Reputation...

The LinkedIn™ Branding Show ·

2025/07/17

We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the real deal, you and a "digital twin" that showcases the genuine you online and IRL.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:11:28

Are LinkedIn Audio Messages Appropriate (Or NOT) To...

The LinkedIn™ Branding Show ·

2025/07/10

We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our LinkedIn Branding Book)She asks: "I would appreciate your opinion on sending voice notes to people on LinkedIn. It appears to be a recent trend, and my career coaching clients are inquiring whether I recommend it to increase the response rate."Great question, and we even launched a LinkedIn poll to gather more feedback. Tune in to see our answer and if

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00:11:54

Why "Setting & Forgetting" this ONE Thing on LinkedIn...

The LinkedIn™ Branding Show ·

2025/07/03

Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and how we failed, and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit &

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00:12:56

Why "Brand" Is Your Most Important Differentiator +...

The LinkedIn™ Branding Show ·

2025/06/26

Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites

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00:13:07

How to Create Your Human Algorithm On LinkedIn With...

The LinkedIn™ Branding Show ·

2025/06/19

As a part two from last week on differentiating yourself on LinkedIn, this week's episode dives into how to ignore the doom and gloom algorithm stats and create your own brand engine. We share the strategy and tips to become your own human algorithm to build impressions, connections and opportunities from being proactive with your personal brand and profile. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit

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00:15:27

Are You Differentiated Enough On LinkedIn? How To...

The LinkedIn™ Branding Show ·

2025/06/12

We're nearly halfway through the year, and the perfect time to assess your brand positioning. Have you gone off track or do people know what you do and how you're different? In the age of commodization, AI, and attention, it's critical to have the right headspace in your ideal audience's minds.We share tips and our stories of getting back on track so you have a brand that's top of mind and top choice in your field.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️

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00:09:07

Has This ONE type of Content Post Gone Too Far on...

The LinkedIn™ Branding Show ·

2025/06/05

MichelleSquared is always here for the good, bad and what's going on with LinkedIn, but this week's episode we pull back and share our thoughts on a content post that's trending off deep in. Is it just us or you, too? We'd love to hear from you. Share your thoughts on this week's topic by DMing us. We'd love to hear from you! CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit &

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00:13:12

How to Write Better LinkedIn Content: Tips & Tools to...

The LinkedIn™ Branding Show ·

2025/05/29

Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn.We cover hook lines, content personalization, and even using AI for writing assistance to help you "write right" so your ideal audience sees and reads your content posts. Lots of content tips and strategies to help you become a better LinkedIn post writer.We'd love to hear from you. Share your journey with us for a future shout-out on the show. CONTACT US:Michelle J

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00:11:58

Are You Over-Sharing or Under-Sharing On LinkedIn?...

The LinkedIn™ Branding Show ·

2025/05/22

What's too buttoned-up or too public to share on LinkedIn? Everyone has a balance between their personal and industry preferences. We break down the differences and how to "find your line" on what works best for you and the platform's business context.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy,

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00:09:05

This ONE Free LinkedIn Tool Can Help You Find New...

The LinkedIn™ Branding Show ·

2025/05/15

This one LinkedIn tool is "the place to be" to find new opportunities, connections, events, companies, posts, jobs, events, and that's just some of them.We share what it is, how to use it and why it's the best place to uncover new people and areas to expand your community and give you a fresh perspective on LinkedIn.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker,

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00:10:36

What REALLY Happened to LinkedIn Audio Events and...

The LinkedIn™ Branding Show ·

2025/05/08

It's been several months since LinkedIn announced the "retirement" of its LinkedIn Audio Event rooms, first introduced in January 2023. In this episode, we share the updates: the how, why and ways it's still possible to leverage audio on LinkedIn for your business and marketing efforts/We'd love to hear from you: thoughts on the revised audio streaming on LinkedIn? Share with us your insights for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for

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00:16:06

Stop the Content Creation Madness: Our #1 Strategy to...

The LinkedIn™ Branding Show ·

2025/05/01

There's no denying that content and posting are the best ways to grow visibility and build authority in your industry. Yet, feeding the content machine takes time, money and energy.That's why this episode shares our best content strategy technique that helps you amplify your content and formats to be top of mind with content that helps you work smarter, not harder.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally

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00:11:03

Forget the LinkedIn Algorithm: Top 3 Tips to Find and...

The LinkedIn™ Branding Show ·

2025/04/24

If finding your people or even new people on LinkedIn feels "off," it's time to stop relying on the algorithm and make your own way to find the right people to meet and build your community.In this episode, we share three (3) overlooked places to be proactive vs reactive and build a powerful network of connections and community.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️

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00:11:06

Get Over Your Fears About LinkedIn: How to Overcome...

The LinkedIn™ Branding Show ·

2025/04/17

Are you ready to start showing up and even posting content on LinkedIn, but have a LONG list of roadblocks preventing you from stepping out? Those fears are REAL and we've been there too. This episode explores the common fears most of us face on LinkedIn and how to overcome them. Plus, we share some personal fears that have kept us off track and how we get back in the game.We'd love to hear from you. Share your journey with us for a future shout-out on the show. CONTACT US:Michelle J Raymond

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00:18:35

The Power of a Personal Brand on LinkedIn: PLUS: Our...

The LinkedIn™ Branding Show ·

2025/04/10

Ready to build and boost your personal brand on LinkedIn? For our 150th episode, we're celebrating 5 years of personal brand building, the mistakes we made, successes we found, all by going ALL IN on the power of a personal brand on LinkedIn.Learn the best tips and the "LinkedIn starter pack" we suggest to solidify your brand. We're excited to share our journey as we cheer you on in building yours. We'd love to hear from you: Share with us your journey for a future shout-out on

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00:10:44

Our 'Surprise and Delight' LinkedIn Strategy to Boost...

The LinkedIn™ Branding Show ·

2025/04/03

IN THIS EPISODE: AI and automation on LinkedIn are commoditizing everything, whether it's connections, whether it's comments, whether it's content. There is so much blending into one, making it harder to stand out. In this week's episode, we share our "LinkedIn Surprise and Delight" top strategies to build conversations, connections, communities, and collaborations for your brand.We'd love to hear what you think of this week's show. Connect with both Michelles and let us know.CONTACT US:Michelle J

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00:09:51

Are AI Photos & Videos Crossing the Line for LinkedIn...

The LinkedIn™ Branding Show ·

2025/03/27

IN THIS EPISODE:The rise of AI photos and videos is starting to creep into LinkedIn and creating some trust and authenticity issues in our personal brands. We share the latest tech we've seen that are questioning the way we show up and how we should up as human connection. What's real and what crosses the line? We'd love to hear your thoughts on these AI profiles and videos.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her

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00:10:50

LinkedIn Short Form Vertical Videos: Updates and...

The LinkedIn™ Branding Show ·

2025/03/20

IN THIS EPISODE:We share the latest updates and content tips for LinkedIn short-form vertical video format. Learn how to position yourself and your content strategically for real results for brand and business growth.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:10:16

Are LinkedIn Groups Working & Worth It Anymore? The...

The LinkedIn™ Branding Show ·

2025/03/13

IN THIS EPISODE:Should you start and/or join a LinkedIn group or have they lost their way and true purpose? We detail our group experience and what's been our first-hand experience of how they're working (or not) on LinkedIn. We'd love to hear about your experience on LinkedIn groups as well. Send us a DM and let us know.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and

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185 results

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