PODCAST

The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and

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All Episodes

The Gorilla Team's Favorite Recent Projects

The Manufacturing Marketer ·

2025/08/07

It's Gorilla Week at Gorilla 76, our annual company-wide get together. To celebrate, Nihal and Brendon wrangle their largest panel to date. Tune in to hear our hosts quiz a handful of strategists, content creators and performance marketers about recent projects they've been tackling for manufacturing clients.

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More on Paid Search and AI w/ Kevin McClary

The Manufacturing Marketer ·

2025/07/31

Brendon, Nihal and Peyton sit down with Kevin McClary, who you might have caught on last week’s IMC: Live – and some previous episodes of this very podcast. He’s bringing us some more insights on AI, paid search, ads inside of LLMs and a whole lot more. Let’s dig in.LINKS Learn more about Industrial Marketing Summit at https://industrialmarketingsummit.com Learn more about Gorilla 76 at https://gorilla76.com

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Paid Search in the Age of AI | IMC Live

The Manufacturing Marketer ·

2025/07/24

Search engines aren't the only place people are querying anymore. With the rise of AI tools like Gemini and ChatGPT, how can we expect the world of paid search to change? We've brought performance marketers Kevin McClary and Brandan Davis on the show to discuss.

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Goal Setting for the Goal Getter

The Manufacturing Marketer ·

2025/07/17

For B2B marketers, revenue targets are only a starting place. Tune in as Brendon and Peyton discuss how they break company goals into marketing program specific outcomes you can measure against. Want to join the conversation? Reach out to us at themanufacturingmarketer@gorilla76.com.

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Design Talk w/ TJ Sheridan (Part 2): In the Weeds

The Manufacturing Marketer ·

2025/07/10

Logos, typography, colors and so much more. We bring TJ back on for Part 2 of our conversation on all things design.

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Design Talk w/ TJ Sheridan (Part 1): Branding and...

The Manufacturing Marketer ·

2025/07/03

Today, we’re kicking off a two part conversation with designer TJ Sheridan, another member of the Gorilla 76 crew. In this conversation, we’ll be tackling branding and rebranding projects for industrial companies.

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To Gate or Not to Gate w/ Craig Coffey (Eaton) | IMC...

The Manufacturing Marketer ·

2025/06/27

Gates are for livestock.That’s the take from our guest, Craig Coffey, Content Strategy and Marketing Manager at Eaton's residential division. With 20 years of experience at industrial giants like Parker Hannifin, Lincoln Electric, and Caterpillar, Craig joins the Industrial Marketing Collective to discuss the when, if, and how to gate content. The conversation explores why • Your "white paper" might be a brochure • How to create content

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The B2B Buying Decisions Report w/ Paul Ince

The Manufacturing Marketer ·

2025/06/19

Marketing without data is like driving without a map — and you don’t want to get lost in the woods. Fortunately, on today’s episode, we’ve brought on Paul Ince, CEO of LikeMind Media, to share insights from the 2025 B2B Buying Decisions Report. We’ll dig into what their team’s research has shown us about how buyers are researching and making purchasing decisions, and how these insights can help guide industrial marketers today.Check out the report here:

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Events and Creative PR for Manufacturers w/ Chris...

The Manufacturing Marketer ·

2025/06/12

Marketers often find themselves as the task masters behind company events: Trade shows, an open house, a plant tour or a customer appreciation party. And while there are times these events just need to happen, there are also times when there are opportunities to level up the experience.Enter today’s guest: Chris Casey, founder and effectuator at CJC Works, an experiential marketing company based in Wisconsin, U.S.A.

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Homepage Hero Horror

The Manufacturing Marketer ·

2025/06/05

Homepage Hero Horror! When people land on homepages to get acquainted with manufacturing companies, what are the mistakes these manufacturers make that weaken that initial impression? Nihal and Brendon talk about it.

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Speaking Strategy for Subject Matter Experts

The Manufacturing Marketer ·

2025/05/29

Speaking at live events is a great way to harness the expertise of your engineers and product experts and present it at scale. However, too many companies try to turn these opportunities into a sales pitch and seriously undercut their effectiveness. So how do you do it right? That’s what we’ll tackle today.

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Delightful Content w/ Rose Hansen | IMC Live

The Manufacturing Marketer ·

2025/05/23

How do you make content not just more compelling, interesting, and insightful, but also a delight to read? Rose Hansen, writer and Director of Accounts at Gorilla, is here to talk about it in this week's IMC Live.

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