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PODCAST

The Art of Franchise Marketing

The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.

business marketing

All Episodes

41:37

Leading with Strategy: Marketing for Multi-Brand...

The Art of Franchise Marketing ·

2025/07/08

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. K...

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31:47

Marketing Strategies for Rapid Franchise Growth with...

The Art of Franchise Marketing ·

2025/07/01

In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale marketing effectively, the importance of educating consumers about stretching, and how data-driven insights can inform business decisions. Lindsey emphasizes the need for a strong referral marketing strategy and the role of authenticity in marketing eff...

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33:39

The Power of Centralized Support in Franchise...

The Art of Franchise Marketing ·

2025/06/25

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Richi Huffman, CEO of Huffman Family of Brands. They discuss Richi's journey in the preschool industry, the evolution of his brand, and the strategic growth through franchising. Richi shares insights on marketing strategies, core values that drive the organization, and the importance of supporting franchise partners to ensure mutual success. The conversation highlights the brand's philanthropic efforts and its c...

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32:24

Modern Leadership: Empathy, Data, and Growth with...

The Art of Franchise Marketing ·

2025/06/10

In this episode, Felicia Reeves, CMO of Empower Brands, shares her insights on transitioning into a new leadership role, the importance of building trust and empathy, and simplifying marketing for franchisees. She emphasizes the significance of data in marketing, connecting marketing efforts to business impact, and fostering curiosity within teams. Felicia also discusses the role of authenticity in thought leadership and the challenges of harnessing data across multiple brands. Additionally, ...

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35:03

The Brand Value Equation: Strategy, Experience, and...

The Art of Franchise Marketing ·

2025/06/02

In this episode, Erin Martin interviews Doug Zarkin, Chief Brand Officer of Modern Performance and Recovery Brands and author of 'Moving Your Brand Out of the Friend Zone.' They discuss Doug's extensive career in marketing, with a focus on brand transformation, particularly at Pearl Vision. Doug shares insights on the importance of understanding customer experience, the brand value equation, and the cultural permission needed for innovation. The conversation also touches on the dynamics of br...

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28:02

Building Brand Identity & Driving Franchise Growth:...

The Art of Franchise Marketing ·

2025/05/27

In this conversation, Erin Martin interviews Bre Boote, the Senior Director of Marketing and Communications at Slick City Action Park, the first waterless slide park. They discuss the origins of Slick City, the importance of brand identity, and the strategies for growth and franchising. Bree shares insights on marketing differentiators, the role of video content, and the significance of user-generated content. They also discuss future initiatives, including the integration of AI in marketing ...

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32:17

Operational Excellence Meets Customer Experience with...

The Art of Franchise Marketing ·

2025/05/20

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Stephanie Knepp, CEO of Sit Still Kids Salon. They discuss the unique approach of Sit Still in providing a comprehensive customer experience that goes beyond haircuts for kids. Stephanie shares insights on building customer loyalty, effective marketing strategies, and the integration of technology in enhancing customer engagement. The conversation also delves into the importance of operational excellence in mar...

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36:53

Marketing That Moves: Blending AI, Data & Brand...

The Art of Franchise Marketing ·

2025/05/13

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Amy Cantwell, VP of Marketing at Re-Bath Corporation. They discuss Amy's extensive background in marketing, the opportunities she sees in franchising, particularly with AI and data utilization, and the importance of building a data-driven marketing culture. Amy shares insights on navigating data security in the age of AI, offers advice for franchise marketers, and reflects on her entrepreneurial experience with...

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36:38

Winning the Customer: From Sports to Franchise...

The Art of Franchise Marketing ·

2025/05/06

In this episode of the Art of Franchise Marketing Podcast, host Erin Martin speaks with Lou Imbriano, a seasoned marketer with experience in sports and franchise marketing. Lou shares insights from his time as the Chief Marketing Officer for the New England Patriots, discussing how he transformed a transactional marketing approach into a relationship-oriented strategy that significantly increased revenue. He emphasizes the importance of understanding customer needs, leveraging data, and creat...

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35:47

Blending Data, Marketing, and Mission with Ashley...

The Art of Franchise Marketing ·

2025/04/29

In this conversation, Erin Martin interviews Ashley Gundlach, the president of British Swim School, discussing her background in marketing and the initiatives the brand is undertaking for the year. They delve into the importance of conversion rate optimization, lead nurturing strategies, and how British Swim School differentiates itself in a competitive market. The conversation highlights the significance of data-driven decisions, the evolving landscape of customer engagement, and the brand's...

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26:18

The Power of Organic Social Media for Franchise...

The Art of Franchise Marketing ·

2025/04/22

In this episode, Franchise Marketing Coordinator Leah Pinkes of ohDEER reveals the secrets behind building a strong, authentic social media presence. Leah discusses the importance of trial and error in content strategy, why relatable and unscripted moments—like dogs playing in the backyard—outperform curated ads, and how empowering franchisees to share their own stories creates genuine community engagement. Learn how ohDEER's mission of helping families enjoy more time outside translates into...

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39:16

Data-Driven Marketing Strategies for Franchise Growth...

The Art of Franchise Marketing ·

2025/04/15

In the Art of Franchise Marketing podcast episode, Erin Martin interviews Laura Rice, CMO of Huffman Family Brands. They discuss the marketing strategies behind the Celebree School brand and its franchise growth. Laura shares insights on the importance of community connections, the newly launched brand fund, and how data and AI tools are being utilized to enhance marketing efforts and customer experience. The conversation highlights the challenges and opportunities in franchise marketing, emp...

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40:48

Building a Strong Digital Presence in Franchising...

The Art of Franchise Marketing ·

2025/04/07

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Doyle, CMO of Pirtek USA, discussing his extensive experience in franchising, particularly in the service industry. They explore the importance of being findable in emergency services, the strategies for enhancing digital presence, and the value of customer reviews. The conversation emphasizes the significance of focusing on foundational marketing strategies and building strong relationships w...

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34:37

From Grassroots to Digital: Integrated Marketing...

The Art of Franchise Marketing ·

2025/04/01

In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing. Gato shares how K9 Resorts is streamlining franchisee marketing with turnkey systems and influencer collaborations. She highlights their shift from manual content distribution to automation, easing the load on franchise owners while ensuring brand consistency. The conversation explores the po...

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35:31

Building a Strong Franchise Through Brand Research: A...

The Art of Franchise Marketing ·

2025/03/25

In this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives driving the company forward. She discusses the power of data-driven decision-making, integrating new CRM systems, and innovative applications of AI in competitive analysis. Brooke also emphasizes the importance of consumer research in shaping brand per...

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35:58

Turning Data into Dollars: Maximize Your Franchise...

The Art of Franchise Marketing ·

2025/03/21

In this episode, we sit down with David Smith, VP of Digital Marketing at GoMinis Franchising, to explore how data transforms franchise marketing. With 114 locations under his leadership, David shares how GoMinis is shifting away from traditional cost-per-lead metrics to focus on true ROI. He discusses the power of integrating sales and marketing data, the role of regional insights, and how franchisees can use data to make smarter, more strategic decisions. We also dive into the biggest marke...

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41:18

Balancing Brand Development and Transactional Media...

The Art of Franchise Marketing ·

2025/03/18

In this episode of The Art of Franchise Marketing, Katherine LeBlanc, Chief Marketing Officer at 4Ever Young Anti-Aging Solutions, shares her expertise on balancing long-term brand development with immediate results from transactional media. Drawing from her experience with brands like Smoothie King, Painting with a Twist, and Color Me Mine, Katherine explains how focusing on systems, integrations, and guest experience can drive impactful marketing outcomes. Katherine also discusses how data,...

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41:17

Mastering Multi-Brand Franchise Marketing with Burke...

The Art of Franchise Marketing ·

2025/03/14

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merging brands, and optimizing marketing operations. The conversation explores key topics such as: ...

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44:14

Customer-First Strategies in Franchise Marketing with...

The Art of Franchise Marketing ·

2025/03/11

In this episode, Hagan Kappler, CEO and Founder of Daisy, discusses how her company has embraced creative marketing strategies to engage customers and drive growth. She also discusses the importance of pivoting when necessary and using influencer partnerships, CRM systems, and immersive experiences to build strong customer relationships. Hagan also explores how ongoing feedback, personalized service, and cross-industry collaborations shape Daisy’s future and increase customer lifetime value.

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38:16

The Power of Data: Scaling Your Restaurant with...

The Art of Franchise Marketing ·

2025/03/07

In this episode of The Art of Franchise Marketing, Erin Walter, Chief Marketing Officer at Freddy’s Frozen Custard & Steakburgers, discusses the brand’s evolving marketing strategies amid its rapid growth, with over 60 new locations slated for 2025. Erin dives into Freddy’s data-driven approach to menu innovation, which reflects customer preferences, and the impressive growth of their loyalty program, which now has nearly 4 million app users. She also explores how digital marketing trans...

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124 results

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