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PODCAST

The Art of Franchise Marketing

The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.

business marketing

All Episodes

39:45

Breaking Barriers: The iSmash Franchise Journey with...

The Art of Franchise Marketing ·

2026/02/10

In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Steven Shortino, CEO of iSmash, a franchise brand specializing in rage rooms, splatter paint sessions, and axe throwing. Steven shares insights into the journey of building iSmash from a single location in Rochester, New York, to successfully franchising with over 100 locations. He discusses the unique challenges and strategies involved in marketing a franchise without brokers, emphasizing the importance of emotio...

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35:12

Inside Modern Franchise Marketing: Strategy, Systems,...

The Art of Franchise Marketing ·

2026/02/04

In this episode of the Art of Franchise Marketing, host Erin speaks with Adam Terranova, Senior Director of Marketing at Authority Brands. They discuss the evolution of franchise marketing, focusing on the importance of marketing technology, AI, and digital infrastructure. Adam shares insights on driving organic leads, optimizing websites for local SEO, and the significance of supporting franchisees through education and resources. The conversation highlights the need for a shared vision amon...

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46:51

Scaling Trust: Influencer Marketing That Works for...

The Art of Franchise Marketing ·

2026/01/26

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Angela Olea, Founder & CEO of Sweet Influencers, and Liberty Bernal, President & COO, for a candid conversation on building, scaling, and evolving purpose-driven franchise brands. Angela and Liberty share lessons from their early days as founders. Including hard-earned insights on hiring, leadership transitions, and navigating private equity, and how those experiences ultimately led to the creation of S...

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37:10

Driving Franchise Growth Through Innovation and...

The Art of Franchise Marketing ·

2025/12/15

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. K...

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36:41

Data, Storytelling, and the Power of Local: School of...

The Art of Franchise Marketing ·

2025/12/03

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Demi Iskandar, the Head of Marketing at School of Rock. They discuss the evolving landscape of marketing, focusing on lead generation strategies, the importance of community engagement, and the balance between corporate and franchise marketing efforts. Demi shares insights on local marketing tactics, the significance of authentic storytelling, and the impact of social campaigns. The conversation also touc...

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26:51

Franchise Marketing for Youth Brands: Authenticity,...

The Art of Franchise Marketing ·

2025/11/18

In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their ...

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27:02

From Local Courts to National Growth: Inside Ace...

The Art of Franchise Marketing ·

2025/11/11

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...

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43:47

Navigating the Franchise Marketing and Operation...

The Art of Franchise Marketing ·

2025/10/22

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Young, president of Pet Butler. They discuss Pet Butler's journey since its 2017 acquisition, the challenges encountered in marketing and franchisee buy-in, and the strategies implemented to grow the business. James shares insights on leveraging AI in marketing, understanding customer behavior, and retaining customers in a competitive landscape. The conversation highlights the evolving nature of marketing ...

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25:18

Data, Community, and the Future of Franchise...

The Art of Franchise Marketing ·

2025/10/07

In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy’s Sliders. Ashley shares her expert perspective on franchise marketing, highlighting the importance of data-driven decision-making, innovative technology, and community engagement. Listeners will gain valuable insights into recent initiatives, such as website launches and menu simplification, as well as practical lessons...

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33:07

Mastering Multi-Brand Synergy in Franchise Marketing...

The Art of Franchise Marketing ·

2025/10/01

In this episode of the Art of Franchise Marketing, Erin Martin interviews Martha O’Gorman, CMO of Loyalty Brands. They discuss Martha's journey in the franchise industry, the growth and expansion of Loyalty Brands, and the company's unique multi-brand strategy. Martha shares insights on cross-marketing, franchisee relationships, and the company's support structure. The conversation also explores the challenges of digital marketing, the evolution of website management, and the significance of ...

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39:41

Data-Driven Decision Marketing for Multi-Brand...

The Art of Franchise Marketing ·

2025/09/17

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. K...

en-us

29:58

Driving Operational Excellence: Culture, Hiring, and...

The Art of Franchise Marketing ·

2025/09/09

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Adam Povlitz, CEO of Anago Cleaning. Adam shares his journey from joining the family business to becoming CEO, discussing the challenges and insights he gained along the way. The conversation explores the importance of building a strong team and company culture, the role of technology in operations, and how Anago is leveraging AI to enhance the customer experience. Adam also outlines the company's future vision ...

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27:08

Simplifying Franchise Marketing and Driving Growth...

The Art of Franchise Marketing ·

2025/09/03

In this episode of the Art of Franchise Marketing podcast, host Erin Martin speaks with Mitch Cohen, a seasoned multi-unit franchisee, about his extensive experience in franchising, marketing strategies, and the importance of community engagement. Mitch shares valuable insights on simplifying marketing initiatives for franchisees, the significance of philanthropy in business, and the lessons learned from his early days in the franchise industry. He also discusses current initiatives, challeng...

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39:36

Decoding Consumer Behavior: Communication,...

The Art of Franchise Marketing ·

2025/08/26

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Roxanne Conrad, COO of Premium Service Brands. Roxanne shares her unique journey into franchising, starting as a franchisee and transitioning to a leadership role. The conversation delves into the importance of communication in franchising, the operational efficiencies achieved through shared services, and the significance of data-driven marketing strategies. Roxanne emphasizes the need to understand consumer b...

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22:20

Data That Converts: Turning Insights into Marketing...

The Art of Franchise Marketing ·

2025/08/19

In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lynlea Rudell, Director of Marketing at Pool Scouts. They discuss Lynlea's transition from advertising to franchise marketing, the importance of customer acquisition and retention strategies, and the role of local marketing. Lynlea shares insights on their referral program, community engagement through philanthropy, and the recent CRM migration to HubSpot. They also explore how data can enhance marketing efforts and th...

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35:25

Navigating Franchise Development Challenges and...

The Art of Franchise Marketing ·

2025/08/12

In this episode of the Art of Franchise Marketing, Erin Martin interviews Megan Taylor, VP of Operations at Franchise Altitude. They discuss the challenges and strategies in franchise development, the importance of building a sustainable growth foundation, and the dynamics of team leadership in emerging brands. Megan shares insights from her experience with Koala and emphasizes the need for prioritizing revenue-generating activities. The conversation also touches on the role of AI in modern m...

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39:06

Community-Driven Marketing in the Fitness Industry...

The Art of Franchise Marketing ·

2025/08/06

In this episode, Drew Stauffacher, the president of Nine Round, shares his journey in the fitness industry, emphasizing the importance of grassroots marketing and community engagement. He discusses effective local marketing strategies for franchisees, the role of influencer marketing, and the significance of operational efficiency in enhancing customer experience. Drew also highlights the importance of accountability in marketing efforts and the value of referral programs in driving business ...

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34:44

The Power of Local Marketing: Driving Growth Through...

The Art of Franchise Marketing ·

2025/07/29

Justin Waltz, Brand President of Junkluggers, joins Erin Martin to explore how local marketing, sustainability, and franchise fundamentals come together to drive real growth. With a career spanning junk removal, franchise development, and private equity-backed brands, Justin shares insights on the return to grassroots marketing, the value of branded search, and how data and storytelling build lasting brand trust. The conversation also touches on the evolving role of AI in operations and the s...

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45:50

Empowering Women Through Fitness: The Burn Boot Camp...

The Art of Franchise Marketing ·

2025/07/22

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Amber Burke, COO of Burn Boot Camp. They discuss Amber's extensive background in fitness, the unique brand story of Burn Boot Camp, and how the company has grown to over 375 locations. The conversation explores the significance of community, the impact of data and technology on operations, and how Burn Boot Camp navigates fitness trends while maintaining a focus on member engagement and retention. Amber shares i...

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28:27

Connecting with Customers in the Age of AI with...

The Art of Franchise Marketing ·

2025/07/15

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Heather Anderson, VP of Marketing for Streamline Brands. They discuss Heather's extensive experience in franchise marketing, the impact of brand acquisition on marketing strategies, and the importance of understanding customer expectations in a rapidly changing landscape. Heather shares insights from customer research that informed their communication strategies, including the launch of the Safer Swimmer Promis...

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124 results

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