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PODCAST

eCommerce Badassery

Jessica Totillo Coster

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure

business marketing

All Episodes

16:04

344. Your Q4 Content Strategy: How to Create Holiday...

eCommerce Badassery ·

2025/09/02

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop). In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists. In this

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16:20

343. This Is the Secret Sauce to Holiday Sales

eCommerce Badassery ·

2025/08/26

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care? Here’s a hint: it’s not about slashing prices. In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you

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25:48

342. These eCommerce Website Mistakes are Costing You

eCommerce Badassery ·

2025/08/19

You know those little tweaks that don’t seem like a big deal... until you realize they’re tanking your conversion rate? Yeah, those. That’s what we’re talking about today.After chatting with a Lounge member who needed help presenting all the right info in a better way, I decided it was time to do a no-fluff, action-packed episode about the most important areas of your website you should focus on — especially going into Q4. Whether you’re rocking Shopify or another platform, the principles

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11:16

341. 4 Easy Ways to Get More Subscribers from the...

eCommerce Badassery ·

2025/08/12

How to Get Past Customers on Your Email ListEver looked at your customer list and thought, “Wait… half these people never even subscribed to my emails”? Yeah, that’s a goldmine you’re sitting on, my friend—and we’re not about to let it collect dust. This week’s episode was inspired by a student inside my Email Badassery program who had exactly that problem. She’s got happy customers, but they never opted in for marketing emails. Now that she’s building a killer set of automated flows, it’s

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17:14

340. Speed Up the Sale: Smart Ways to Covert Your...

eCommerce Badassery ·

2025/08/05

If you’ve ever felt like your product should be flying off the shelves, but instead you're getting crickets... it might be because your audience just doesn’t get it yet. Not because they’re dumb. Not because your product sucks. But because you're not articulating the outcome in a way that resonates with them. In this episode, we’re digging into why it’s not enough to just talk about what your product is or even what it does. You’ve gotta get to the core of what your customer really wants,

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30:36

339. eCommerce Fall Sales Prep: The Foreplay Before Q4

eCommerce Badassery ·

2025/07/29

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one. In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm

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17:42

338. How One Founder Stopped Letting Debt Steal Her...

eCommerce Badassery ·

2025/07/22

Debt can feel like a dirty word in the world of entrepreneurship. But the truth is, a lot of eCommerce business owners are carrying it, managing it, or ignoring it altogether… and it’s quietly sabotaging their profitability.In this episode, we’re having a real talk about debt… what it looks like behind the scenes, how it affects your ability to grow, and how to finally get a handle on it. I’m sharing personal stories, lessons from fellow founders, and practical strategies to help you pay it

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11:48

337. Need Fresh Marketing Ideas? Here’s Where I’m...

eCommerce Badassery ·

2025/07/15

Wondering which marketing tactics are actually worth your time this summer? In this episode, I’m breaking down the upcoming One Thing Summit—a 3-day online event packed with actionable workshops—and sharing exactly which presentations I think will be most valuable for product-based business owners.From repurposing Reels into endless content, to writing ridiculously good headlines, to using brain-based strategies to boost your email clicks, these are the sessions I’ll be prioritizing (and

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13:57

336. U.S. Policy Changes: What Global Sellers and...

eCommerce Badassery ·

2025/07/08

HR1, aka “The Big Beautiful Bill,” is now the law of the land...and it’s about to shake things up.From ending the de minimis exemption on imports to looming tariff hikes and rising health insurance premiums, these changes will hit global sellers with US customers, US-based brands, and everyday citizens alike. In this episode, I’m breaking down what’s locked in, what’s still up in the air, and exactly when you’ll start feeling the impact, so you can plan ahead instead of scrambling

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19:11

335. Is AI the Future of Marketing? Winning Customer...

eCommerce Badassery ·

2025/07/01

Is AI the beginning of the end for authentic businesses... or the biggest opportunity you’ve had in years?In this episode, we’re digging into the rapid rise of AI, what big brands like Shopify and Duolingo are getting wrong, and why consumers are already feeling burned out by AI overload. You’ll learn how to leverage AI tools without losing the personal connection you have with your customers. _______ Full Episode Show Notes http://ecommercebadassery.com/335 _______ Learn With

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08:43

334. Should You Run a Prime Day Sale? Let's Talk...

eCommerce Badassery ·

2025/06/24

If you’re wondering whether you should run a “Not Prime Day” sale for your own store, or if you’re just trying to stay focused amid all the noise... this episode is for you.We’ll cover: What Prime Day really does to shopper behavior A quick + dirty strategy for running your own sale When it makes zero sense to join the frenzy How to use this moment to build momentum, or consciously sit it out The key mindset shift to keep your business on track year-round Even if you’re not

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18:14

333. What I Learned Selling D*ldos on the Internet

eCommerce Badassery ·

2025/06/17

What do you do when you can’t run ads, your social content gets buried, and you’re banned from the usual marketing playbook?That was my reality at my previous day job. With multiple report cards and important eyes on my results, I had no choice but to make it work. In this episode, I'm sharing the top lessons I learned (or was reminded of) running a 7-figure eCommerce business. Lessons that still apply today, no matter what you sell or how long you’ve been in business. We'll Cover: Why

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24:05

332. More Revenue Streams, More Problems? Strategic...

eCommerce Badassery ·

2025/06/10

That revenue stream you’ve been thinking about adding…is it a smart move or a shiny distraction that is pulling you away from what’s already working in your business?In this episode, we’re breaking down the difference between strategic vs. reactive expansion — so you can stop chasing growth that doesn’t serve you, and start building with intention. Whether you’re planning your next big move or feeling stuck in decision overload, this episode will help you pause, evaluate, and move forward with

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10:54

331. Mid-Year Check-in: Are You on Track to Hit Your...

eCommerce Badassery ·

2025/06/02

How is it June already?! If you’ve been head-down in the day-to-day, this is your reminder to pause and check in on your big-picture goals — because what you do now will make or break your Q4 results.In this quickie episode, I’m giving you the mindset nudge and tough-love questions you need to refocus for the second half of the year (plus a little story about shiny object syndrome you might just relate to). Inside the Episode: Why NOW is the time to do a gut check on your business 3 simple

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35:50

330. Shopify Updates: Summer 2025

eCommerce Badassery ·

2025/05/27

Another Shopify Editions release just dropped, and while the new features look flashy, not all of them are worth your time. In this episode, we’re breaking down the updates that will actually move the needle for your store and which ones you can ignore without guilt.What We Cover: What Shopify’s new Theme Blocks architecture really means (and if you need to upgrade) The power (and potential time-suck) of AI block generation inside the theme customizer Why the new campaign tracking tool might

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22:04

329. Build Your eCommerce Email List Growth Strategy

eCommerce Badassery ·

2025/05/20

Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year.While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season. But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year. What does that take? An

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13:32

328. Your Products in ChatGPT? Here’s How Small...

eCommerce Badassery ·

2025/05/13

ChatGPT Is Getting Into Shopping. Here’s How to Make Sure Your Products Show UpSearch is shifting… again. This time, it’s not Google leading the charge — it’s ChatGPT. In this episode, we’re diving into the new shopping feature inside ChatGPT and what it means for eCommerce businesses like yours. Inside This Episode, You’ll Discover: What ChatGPT’s new shopping feature means for eCommerce discovery How to optimize your product pages so they show up How gift guides (yours + others’) can fuel AI

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16:28

327. Stop Overthinking Your Emails (Because You’re...

eCommerce Badassery ·

2025/05/06

Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies

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20:47

326. 76% of Consumers Think Online Shopping is...

eCommerce Badassery ·

2025/04/29

The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive SalesFeeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely. In this tactical episode, I'm breaking down exactly how to rekindle the joy of discovery in your online store – transforming the shopping experience from functional to memorable. Based on

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22:02

325. The Goldmine You're Sitting On: How Zero Party...

eCommerce Badassery ·

2025/04/22

Struggling to stand out in a noisy eCommerce world? This episode holds the key.With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, I’m breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping experiences that increase conversions and drive repeat purchases. From the right tech tools to the best

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372 results

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