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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

35:41

Doing All the Things: How to Focus on What Really...

The Floral CEO ·

2025/08/27

Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, corporate events—and still wondering why you’re exhausted and not profitable? You’re not alone.In this episode of the Floral CEO Podcast, I’m diving into the shiny-object syndrome that so many florists fall into, and how to shift your energy into what actually moves the needle. I’ve done it all myself—retail shops, mall kiosks,

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21:48

Client Conversations Made Easy: Key Phrases Every...

The Floral CEO ·

2025/08/25

Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From budget mismatches to Pinterest boards that are all over the place, to clients asking for discounts or out-of-season blooms—these moments can feel uncomfortable. But with the right words, you can take back control of the conversation, protect your profit, and still serve your clients with confidence.Think of this episode as a script you can “load your

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20:07

How to Put Your Social Media on Autopilot (Without...

The Floral CEO ·

2025/08/20

Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook often feel like a time-sucking monster in your business. You log in with the best intentions… and suddenly you’re lost in cat videos, farm reels, or comparing yourself to other florists. Sound familiar?The truth is, your social media doesn’t have to feel heavy. You can create simple systems that put your marketing on

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14:56

Why Overspending Is Sabotaging Your Floral Business...

The Floral CEO ·

2025/08/18

Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look next-level amazing? If so, you’re not alone. In this minisode of The Floral CEO Podcast, I’m pulling back the curtain on a topic that came directly from a recent coaching call inside the Floral CEO Mastermind: overspending.Overspending is one of the most common reasons florists struggle with profitability — and the truth is,

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26:08

10 Ways to Grow Your Floral Business in Just 20...

The Floral CEO ·

2025/08/13

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks.Whether you’re juggling weddings, a day job, kids, or farm chores (🙋‍♀️), these strategies will help you work smarter, not harder. From relationship-building to optimizing your online presence, you’ll learn how small,

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15:57

5 Ways to Market Your Floral Business Without...

The Floral CEO ·

2025/08/11

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads.Whether you’re just starting out or trying to book more clients, these tips will help you get visible, connect with your ideal couples, and build a thriving floral business — all while keeping your costs low.Here’s what

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27:19

Avoiding Wedding Season Burnout: 10 Strategies Every...

The Floral CEO ·

2025/08/06

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, why it happens, and the 10 practical strategies you can implement to prevent it. After a marathon wedding weekend with a massive hanging installation and no teardown help, Jen hit a wall and realized just how crucial it is to manage your energy, boundaries, and systems before burnout takes over.You’ll learn:How to identify your

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22:15

Investments That Changed My Business (and the Ones I...

The Floral CEO ·

2025/08/04

As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off?In this episode of the Floral CEO Podcast, I’m breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After spending well over $100K on tools, education, and support, I’ve learned which investments create freedom, revenue, and growth… and which ones are

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20:33

10 Ways to Make Being a Wedding Florist Not Suck

The Floral CEO ·

2025/07/30

There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 In this episode, I’m breaking down 10 practical ways to make the wedding floral business feel lighter, more sustainable, and more profitable. From building a reliable team and outsourcing tear-downs, to batching your workflow and curating the work you actually want, I’ll show you how to turn wedding weekends from burnout to bliss.Whether you’re feeling

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16:10

Prepping for a $15K Wedding with a Massive Floral...

The Floral CEO ·

2025/07/28

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 60-foot hanging floral installation. From calculating square footage to choosing the right mechanics, ordering product, and budgeting for fun flower finds, Jen shares the exact systems she uses to keep big wedding weeks stress-free.Whether you're designing your first large install or scaling your floral business, this episode

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36:57

Freelancers 101: Building a Team That Elevates Your...

The Floral CEO ·

2025/07/23

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Jen pulls back the curtain on how she’s built a thriving freelance team that supports her weddings, events, and installations. From creating a welcoming studio environment to setting clear expectations and having those tough conversations when needed, you’ll walk away with actionable strategies to lead with confidence and kindness.If freelancers are

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11:44

🌸 The Creative Reset You’ve Been Craving: Retreat...

The Floral CEO ·

2025/07/21

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come-true announcement with you. The next Floral Rockstar Retreat is officially happening—and this time, it’s at my very own farm in Dennison, Minnesota! 🌿This isn’t just any workshop—it’s the exact experience I envisioned years ago when we started looking for the perfect farm property. And now, it’s coming to life September 21st-23rd.Here’s what you

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36:57

Profit First for Florists: Why Paying Yourself First...

The Floral CEO ·

2025/07/16

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, profit, and operating expenses. Jen also discusses the significance of keeping your business financially healthy and the importance of supporting

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16:06

Battling Loneliness in Business - The Importance of...

The Floral CEO ·

2025/07/14

As a small business owner, no one tells you how lonely entrepreneurship can feel.When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it’s just you. You’re making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too.In this episode, Jen opens up about her own experience with loneliness in her floral business and how she built a supportive network that not only helped

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27:30

Feeling Drained in Your Business? Let’s Fix That.

The Floral CEO ·

2025/07/09

If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.✨ I’m breaking down 7 things that could be sucking your business energy dry, like:💡 The comparison trap (scrolling yourself into self-doubt)💡 Operating without systems (hello chaos)💡 People-pleasing and overcommitting (at the expense of your sanity)💡 And more.📝 Plus, I’m sharing actionable steps to shift your energy, regain momentum, and show up as the

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16:18

Must-Ask Questions About Wedding Day Setup

The Floral CEO ·

2025/07/07

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she’s done nine weddings and a funeral in a single weekend!).Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to linen logistics and end-of-night flower plans, this minisode is packed with practical tips to help

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16:15

Let’s Talk About Money: Why You Must Start Paying...

The Floral CEO ·

2025/07/02

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you’ve undervalued your time and talent at some point.Jen shares the honest truth about what she’s seen in coaching florists across the country: underpayment is rampant. But it doesn’t have to be your story. Learn how to shift your mindset, structure your business for

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13:11

Introducing The Floral CEO Podcast: A New Era for...

The Floral CEO ·

2025/06/30

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it’s time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life.Jen celebrates 30 years in the floral

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29:05

Everything Is Figureoutable: Turning Dreams Into...

The Floral CEO ·

2025/06/25

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable.Jen gets real about self-doubt, building a business that supports the life you want, and the SMART goal framework she uses to go from dream to done

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14:28

From Order Taker to Designer: Why Creative Vision...

The Floral CEO ·

2025/06/23

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency.Jen walks you through real-life examples, her own creative planning process, and how one florist in

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304 results

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