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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

28:57

The Art (and Profit) of Floral Installations: Turning...

The Floral CEO ·

2025/11/05

In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours.💡 You’ll learn:Why installations can completely change your business revenueHow to develop creative concepts that set you apartThe mechanics, materials, and confidence needed to execute

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13:53

How to Confidently Price Floral Installations — My...

The Floral CEO ·

2025/11/03

Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. This episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.com/mastermind. This video is a must-watch for florists looking to streamline their workflow and enhance their offerings.00:00 Introduction to

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26:32

The Mental Load of Being a Business Owner and Mom

The Floral CEO ·

2025/10/29

In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well.From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this episode gives voice to the quiet exhaustion so many of us feel but rarely talk about.Jeni reminds listeners that “done is better than perfect”,

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15:13

The Difference Between Busy and Profitable

The Floral CEO ·

2025/10/27

Being busy doesn’t mean you’re successful — it just means you’re tired.In this episode, Jeni shares the hard-earned lessons from years of chasing “busy” and finally learning that true growth comes from understanding profit, not just bookings.She dives into:💐 Why tracking your expenses is a non-negotiable part of being a floral CEO💸 The hidden costs that steal your profit — delivery, teardown, and labor🌿 How underpricing keeps you working harder for less✨ Why smart systems (not

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38:28

How to Double Your Floral Business Revenue Next Year

The Floral CEO ·

2025/10/22

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really double my revenue next year?”Spoiler alert — yes, you can. But it requires clarity, commitment, and a plan.Jeni shares:🌸 The first step every florist must take before trying to grow — knowing your actual revenue.💸 Why your business can look “busy” but still be unprofitable.🌿 The marketing strategies that actually move the needle (and the ones

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13:42

The 5 Biggest Breakdowns in Client Communication (and...

The Floral CEO ·

2025/10/20

Your business runs on flowers — but it thrives on communication.In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists make when communicating with clients — the simple but critical mistakes that can derail bookings, cause confusion, or leave clients guessing.If you’ve ever felt ghosted, overwhelmed, or unsure how to guide a client through your process, this one’s for you. I’m walking you through how to identify red flags, set boundaries, and

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40:55

10 Lessons I’ve Learned After 1,700 Weddings

The Floral CEO ·

2025/10/15

After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way.In this episode of The Floral CEO Podcast, I’m sharing 10 of the biggest lessons I’ve learned from running a wedding floral business at scale — the mistakes, mindset shifts, and must-dos that have shaped me as a florist, business owner, and coach.Whether you’re in your first season or your fifteenth, these

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15:58

How to Get Real ROI from Styled Shoots (and Stop...

The Floral CEO ·

2025/10/13

In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity actually lead to booked weddings and stronger industry relationships.Using real-world examples from two Minnesota venues (including her favorite, Essence Event Center), Jen shares exactly how she approaches styled shoots strategically — turning them into open houses that build vendor connections, attract ideal clients, and generate lasting

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25:13

Grace & Grit: How to Keep Moving Forward When You...

The Floral CEO ·

2025/10/08

Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episode of The Floral CEO Podcast, Jen opens up about her own struggles with feeling “stuck,” what it really means to make invisible progress, and how to give yourself both grace and grit as you build a sustainable, purpose-driven floral business.Whether you’re running your studio full-time or hustling during nap time, this episode will help you reframe

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15:13

Progress Over Perfection: How Letting Go of...

The Floral CEO ·

2025/10/06

Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen breaks down how perfectionism shows up in your business, why it’s keeping you stuck, and how to shift into imperfect, profitable action.If you’ve ever caught yourself saying, “I’ll launch when…” or “I’ll post when it’s perfect,” this episode is your permission slip to stop waiting for the stars to align. You don’t need perfect branding, timing,

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41:59

Flowers, Family, and Finding Your Brand with Jo.An...

The Floral CEO ·

2025/10/01

Hello flower friends! In this episode of The Floral CEO Podcast, I’m thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you’ve been on Instagram lately, you’ve probably seen one of his charming videos — from creating stunning bouquets to giving us an honest behind-the-scenes look at floral business life.Luis shares his journey into floristry, the story behind Joanne Floral Design, and how he’s built a recognizable and authentic brand. We talk about the challenges of

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13:36

5 Mistakes People Make When Building Their Business...

The Floral CEO ·

2025/09/29

Growing a floral business to $100K can feel like climbing a mountain — but it doesn’t have to. In this episode of The Floral Hustle Podcast, I’m breaking down the five most common mistakes florists make when trying to hit that first $100K milestone — and how to avoid them.Whether you’re a wedding florist, a studio florist, or a shop owner, these tips will help you simplify your business, increase profitability, and stop feeling overwhelmed.Here’s what we cover in this episode:Trying to Do

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16:14

When Your Business Feels Like a Hot Mess: Start Here

The Floral CEO ·

2025/09/24

Hello flower friends! 🌸Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orders are showing up sad and wilty, and clients are texting you at 11 p.m. You feel like your business is running you — not the other way around.In this episode of The Floral CEO Podcast, we’re talking about what to do when everything feels like a dumpster fire and where to start when you’re totally overwhelmed.Here’s what we cover in this

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14:25

Are You the CEO of Your Floral Business or Just...

The Floral CEO ·

2025/09/22

Hello flower friends! 🌸 In this week’s minisode of The Floral CEO podcast, we’re diving deep into one of the most important questions every florist should ask: Are you truly being the CEO of your business, or are you just working as its only employee?As a floral business coach, I see this all the time — talented wedding and event florists who are drowning in day-to-day production, running around sourcing flowers, designing, delivering, and reacting to problems… but never actually creating

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39:53

Simplifying Floral Pricing

The Floral CEO ·

2025/09/17

Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using base recipes and formulas you can rely on for every wedding and event.Whether you’re a wedding florist or event designer, this episode will help you:💡 Build pricing formulas that make quoting faster and easier💡 Confidently price for profit (and stop second-guessing yourself)💡 Educate clients on realistic budgets with “starting at” pricing💡

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14:44

The True Cost of Underpricing Your Floral Work

The Floral CEO ·

2025/09/15

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—and honestly, triggered me.It was a florist’s post advertising a “$2,500 wedding” with pricing that seriously undercut the real cost of flowers, design time, and labor. While I love pricing transparency, what I saw wasn’t just low—it was misleading and potentially harmful for florists trying to run a profitable business.In this episode, you’ll

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28:53

Boundaries and the To-Don’t List

The Floral CEO ·

2025/09/10

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m diving into a concept you might not have considered before: creating a To-Don’t List.We’re all familiar with to-do lists—but what about the things you won’t do? Setting these boundaries is just as powerful for growth, profitability, and peace of mind.In this episode, you’ll learn:✨ Why a To-Don’t List is just as important as your to-do list✨ How boundaries create space for growth, clarity, and balance in your business✨

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15:26

Mini Styled Shoots: When They’re Worth It (and When...

The Floral CEO ·

2025/09/08

Hello flower friends! 🌸 In this week’s episode of The Floral CEO Podcast, I’m diving deep into the world of styled shoots. You know the email—the one that makes you feel special because a venue, planner, or photographer invites you to “collaborate.” But let’s be real: florists often carry the biggest cost in these styled shoots, and too often, they turn into mini-weddings you’re funding for free.In this episode, I’ll walk you through:✨ The pluses and minuses of participating in styled

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34:02

Beyond Weddings: Building Sustainable Income with...

The Floral CEO ·

2025/09/03

Hello flower friends! 🌸In this week’s episode, I’m thrilled to welcome back my friend Francesca from The Hotel Florist. If you’ve been anywhere near the floral world on Instagram, you’ve probably seen her work or heard her wisdom on how florists can move beyond weddings and create consistent, sustainable income.Francesca specializes in helping florists secure hotel partnerships that open the door to luxury corporate clients, recurring income, and long-term stability. Together, we dive

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15:07

Overcoming Rejection as a Florist

The Floral CEO ·

2025/09/01

Rejection hurts—we all know it. Whether it’s losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or even receiving a harsh review, rejection can feel like a personal attack. But here’s the truth: rejection is not the end—it’s simply redirection.In this minisode of the Floral CEO Podcast, I share how to reframe rejection so it no longer defines your self-worth or stalls your momentum. With over 1,700 weddings under my belt, I’ve faced more “no’s”

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304 results

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