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PODCAST

Straight To Voicemail

Share Your Genius

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we"re tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

business marketing

All Episodes

5:54

How can healthcare brands earn trust and attention? |...

Straight To Voicemail ·

2025/10/21

Getting attention is easy. Earning trust is harder, especially in healthcare, where trust can literally mean life or death.In this episode of Straight to Voicemail, Rachel Downey connects with James Furbush, VP of Marketing at Prosperity Behavioral Health. James has spent years leading go-to-market efforts in healthcare, where trust with buyers isn’t optional. Drawing from real-life moments and one memorable quote from Jurassic Park, he breaks down how to navigate the tension between

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5:51

How do you earn your board’s trust to gain support...

Straight To Voicemail ·

2025/10/14

Board alignment is harder than ever. Budgets are tight, expectations are high, and every decision feels under a microscope.In this episode of Straight to Voicemail, Rachel Downey connects with John E. Lepto IV, CRO at Clear Go-To-Market, a buyer intelligence firm serving private equity-backed SaaS companies. With deep experience across sales, healthcare tech, and private equity ops, John shares how strategic clarity helps leaders earn trust in the boardroom even without a formal board

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5:49

How do you rebuild trust when your brand story...

Straight To Voicemail ·

2025/10/09

When your company outgrows its original narrative, how do you shift the story without losing your audience? In this episode of Straight to Voicemail, Rachel Elsts Downey taps Josh Privett, Communications Strategist and Principal Copywriter at Mantra. Josh discusses what it really takes to evolve your message and earn trust in the process.You’ll learn:Why clarity beats cleverness when it comes to brand trustHow to know when it’s time to shift your story, and what happens when you wait too

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5:55

How do you prove ROI and win customer trust? | Mike...

Straight To Voicemail ·

2025/10/07

The key to credibility in sales? A business case your customer believes in.In this episode of Straight to Voicemail, Rachel Elsts-Downey reaches out to Mike Genstil, Co-Founder and CEO of ValueCore. Mike talks about the disconnect between how sellers present ROI and how buyers perceive it, and offers a practical path to closing that gap with trust and transparency.You’ll learn:Why proving ROI isn’t just about numbers, it’s about trustHow to turn value storytelling into a sales advantageThe

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7:16

What role does trust play in leadership? | Denise...

Straight To Voicemail ·

2025/10/02

Trust isn’t a soft skill, it’s a foundational asset. In this episode of Straight to Voicemail, Amanda Smith connects with Dr. Denise Healy, Ph.D., CEO and Co-founder of Streets2Schools and an expert in organizational psychology. With a Ph.D. in the field and decades of executive experience, she leads with empathy and strategy, building cultures where trust isn’t just a value, but an operational tool. Her approach blends radical candor, emotional intelligence, and transformational

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4:47

How can teams use trust in periods of...

Straight To Voicemail ·

2025/09/30

When change hits, teams often rush to message before they’ve earned the right to be heard. Dr. Jennie Victoriano's says slow down, build trust, then speak.What you’ll learn:Why trust is non-negotiable for transformational leadership and marketingHow transparency, empathy, and character drive brand loyalty in times of changeWhat it means to “serve, not sell” when the market is uncertainIn this episode of Straight to Voicemail, Amanda Smith calls Dr. Jennie Victoriano, Director of

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5:43

How does trust attract attention? | Gretchen...

Straight To Voicemail ·

2025/09/25

Attention is currency, and trust is the ultimate growth lever.In this episode of Straight to Voicemail, Rachel Elsts Downey taps Gretchen Freemyer, Associate Director of Growth at Gravity Global where she helps B2B brands cut through noise with bold, audience-first campaigns. Her expertise spans sales enablement, brand strategy, and content design that converts.You’ll learn:Gravity Global’s “Fame, Admiration, Belief” framework for building brand trustWhy naming your audience’s fear is key

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5:11

How can teams build trust to maintain consistent...

Straight To Voicemail ·

2025/09/23

Consistent branding isn’t just a nice-to-have, it’s how you build trust across every touchpoint.In this episode of Straight to Voicemail, Rachel Elsts-Downey taps Matt Lyman, VP of Marketing at Flosum. He zooms in on why brand consistency isn’t just about design or tone, it’s about building trust. If you’re struggling to keep your message clear across a growing org, this conversation is your playbook.You’ll learn:How consistent brand messaging builds trust across teams and with your

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3:34

How do you build trust that feels authentic, not...

Straight To Voicemail ·

2025/09/18

What if building trust didn’t start with the product, but with the story you tell before you ever show it? In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. With over a decade of marketing experience, Natalie helps B2B companies build trust through transparent content, demo-led experiences, and storytelling that centers the customer.You’ll learn:Why most product marketing comes off as a pitch

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5:21

What’s your go-to move for earning client trust...

Straight To Voicemail ·

2025/09/16

Trust isn’t built on quick fixes, it’s earned through clear plans and flawless execution. In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Melissa Bryant, Founder of 6 Degrees West. With years of experience in rev ops and go-to-market execution, Melissa specializes in guiding companies through complex product launches, pivots, and operational challenges. Her unique approach focuses on delivering clarity and confidence, ensuring that trust is at the heart of every

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6:53

How to cultivate trust with teams to ensure...

Straight To Voicemail ·

2025/09/11

What if the secret to high-growth execution isn’t speed but clarity?In this episode of Straight to Voicemail, Amanda Smith calls Robin Daniels, Chief Business Officer at Zensai. With two decades leading marketing at companies like Salesforce, LinkedIn, Box, and WeWork, Robin’s learned that fast growth without alignment is just chaos. His playbook? Nail your North Star, optimize your team, then execute like crazy, with just enough agility to pivot.You’ll learn:Why clarity is the foundation

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6:20

How to build trust in a world of noise and AI? |...

Straight To Voicemail ·

2025/09/09

Amidst all the AI noise, Rachel Rizzuto argues the real differentiator is still human connection.In this episode of Straight to Voicemail, Amanda Smith taps Rachel Rizzuto, Director of Marketing at GadellNet Consulting Service. Rachel focuses on combining marketing expertise with deep technical knowledge to help clients navigate the evolving role of AI.You’ll learn:How GadellNet is leveraging AI efficiencies to reinvest in real, human-to-human interactionsWhy value-driven content (not just

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4:15

How Close Stands Out in a Crowded CRM Market with...

Straight To Voicemail ·

2025/09/04

In this episode of Straight to Voicemail, host Amanda Smith taps with Chelsea Castle, Head of Content & Brand at Close, as she shares how founder-led storytelling is shaping the future of B2B content.With a background in journalism and brand strategy, Chelsea shares how her team is creating smarter content that goes beyond attention-grabbing to actually drive business outcomes. From reinvigorating Close’s content engine with its CEO to creating product stories that resonate on a human

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6:21

How do you build trust across the entire go-to-market...

Straight To Voicemail ·

2025/09/02

Building trust across your go-to-market team isn’t just a strategy. It’s the backbone of your success. In this episode of Straight to Voicemail, Rachel Elsts Downey calls Megan Klingaman, Director of GTM & ABM at Gravity Global. With extensive experience leading GTM efforts both at the agency and client level, Megan talks about aligning cross-functional teams, activating multi-channel campaigns, and earning trust to drive real business outcomes.You’ll learn:How to create alignment

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4:46

How do you build trust with an untapped consumer...

Straight To Voicemail ·

2025/08/28

How do you build trust with a consumer segment your brand has never tapped?In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Matthew Mazzone, Chief Creative Officer at LSKR and a former campaign strategist. His work blends political storytelling with brand-building for major consumer brands, always with a focus on real connection over surface-level hype.You’ll learn:Why trust is your brand’s biggest growth leverHow to connect with untapped consumers What creative

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6:50

What does it take to earn trust when you're offering...

Straight To Voicemail ·

2025/08/26

Trust is the hardest thing to scale, and the only thing that makes offshoring work.In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Brad Stevens, Founder and CEO of Outsource Access, one of the fastest-growing offshoring companies in the U.S. With a focus on transparency, culture, and authentic leadership, Brad has helped hundreds of companies tap into offshore talent without losing the personal touch.You’ll learn:Why “doubts, fears, and concerns” (DFCs) are the

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4:20

How do you build and maintain trust with your users?...

Straight To Voicemail ·

2025/08/21

Trust isn’t built on transactions; it’s built on presence.In this episode of Straight to Voicemail, Rachel Elsts Downey taps D’Ana Guiloff, a seasoned community builder known for creating spaces where people feel seen, connected, and engaged. Whether she’s hosting live events, sparking conversations online, or simply showing up authentically, D’Ana has built a reputation for trust that drives real community impact.You’ll learn:Why trust starts with showing up as a real person, not just a

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6:04

How do you maintain trust in a fast-growing...

Straight To Voicemail ·

2025/08/19

When growth is fast, trust is crucial.In this episode of Straight to Voicemail, Rachel Elsts Downey calls Jeff Perkins, CEO of Soundstripe. With leadership experience at ParkMobile and Greenlight Guru, Jeff has scaled organizations from small teams to hundreds of employees while keeping trust as a non-negotiable core value.You’ll learn:1. Why scaling can unintentionally erode a team’s sense of connection2. The “seven times” rule for communicating strategy so it actually sticks3. Practical

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4:29

The Hack to Early-Stage Success, Anya Law, Co-Founder...

Straight To Voicemail ·

2025/08/14

The fastest way to earn trust in a new business? Don’t sell, connect.In this episode of Straight to Voicemail, Rachel Elsts Downey taps Anya Law, Co-Founder and Chief Revenue Officer of PitchGhost, a scrappy startup turning social listening into sales intelligence for B2B marketers. Before PitchGhost, she was the end user, manually doing what her product now automates.You’ll learn:How Anya Law built trust before launching the product with early-stage buyersWhy authenticity beats polish when

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3:52

How do you embed trust into your go-to-market motion?

Straight To Voicemail ·

2025/08/12

Forget AI and flashy tools, Christopher Ryan says trust is still your sharpest go-to-market weapon.In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Christopher Ryan, founder and president of SIX Marketing. For over a decade, he's helped B2B companies unify their go-to-market functions through trust-building workshops, messaging alignment, and strategic collaboration.You’ll learn:Why trust is the real glue between sales, marketing, product, and CXHow Christopher

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92 results

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