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PODCAST

Straight To Voicemail

Share Your Genius

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we"re tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

business marketing

All Episodes

2:52

What are successful companies doing to grow their...

Straight To Voicemail ·

2026/04/07

The brands people remember rarely play it safe, and in industries where most companies follow the same path, success often comes from doing something different. So, what’s the most effective way to grow your brand?In this episode of Straight to Voicemail, Amanda Smith hears from Ryan Shapiro and Rachel McDougall, President and Founder of peomg, to discuss the strategy that fueled their growth and how prioritizing authenticity has become their competitive advantage.You’ll learn:How breaking

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3:37

How can companies build meaningful innovation that...

Straight To Voicemail ·

2026/03/31

Innovation without direction is a liability. Ideas alone don’t move the business forward. Sustainable companies know that to create real value, innovation must serve customers, solve meaningful problems, and drive revenue. So how do you build innovation that delivers lasting impact?In this episode of Straight to Voicemail, Amanda Smith hears from Darrian Mikell, Director of Finance and Strategy at Humanly, about how companies can turn innovation into tangible business outcomes. Darrian

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5:42

How can you create a culture of entrepreneurial...

Straight To Voicemail ·

2026/03/24

It’s a classic story: an exciting vision and a bold team making it big with their entrepreneurial spirit… and as soon as they scale, it starts to fade. Decisions take longer, everything gets bogged down in approval processes, and the culture? It turns into a cycle of meetings, endless back-and-forth, and the dreaded “we’ll follow up next quarter.” What was once a fast, agile team now feels like it’s stuck in neutral.In this episode of Straight to Voicemail, Rachel Downey hears from Nick

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3:35

What are the biggest mistakes companies make when...

Straight To Voicemail ·

2026/03/17

Scaling a business is thrilling… until you realize you’re chasing every opportunity and losing sight of what really matters. Too many companies spread themselves too thin, making mistakes that could have been avoided with sharper focus.In this episode of Straight to Voicemail, Rachel Elsts Downey hears from Andrew Thompson, Co-Founder of West2East, about the biggest mistakes companies make when scaling or acquiring businesses. Andrew shares how success comes from sticking to a proven

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5:00

How can content improve customer experience in B2B? |...

Straight To Voicemail ·

2026/03/10

Most B2B brands think content is just for driving awareness. But what if content could be the key to solving your biggest trust issues with customers?In this episode of Straight to Voicemail, Amanda Smith speaks with Cecilia Romero, Founder and Operator of Miss 7x7. With her background in event planning, Cecilia has mastered the art of using content to transform the customer experience. By sharing inspiration boards, behind-the-scenes insights, and process breakdowns, Cecilia helps clients

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4:45

How to Make Your Brand Content Standout in the AI Era...

Straight To Voicemail ·

2026/03/03

AI continues to change the way buyers discover and choose brands, with many turning to tools like ChatGPT, Perplexity, and Claude for answers. This has made content planning and development more critical than ever. So how should brands evolve their content strategy to stay visible in the age of AI?In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Jennifer Jackson, CMO at Actian, to discuss how brands can adapt their content strategy in an AI-driven world. Jennifer

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4:10

How can companies really connect with and market to...

Straight To Voicemail ·

2026/02/24

Marketing to blue-collar industries often misses the mark. Many brands lean on polished messaging and big promises, only to lose trust with an audience that values clarity, honesty, and proof.In this episode of Straight to Voicemail, Amanda Smith talks with Bo Dietrick, President of Robert Dietrick Co. Bo shares how his background in creative media helped him see a gap in how blue-collar brands show their work. He explains why photography and video became essential tools for building trust

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3:39

What’s the key to a strong revenue marketing...

Straight To Voicemail ·

2026/02/17

Revenue marketing gets messy fast. Multiple teams are involved, pressure is high, and results are expected now and later. In 2025, many teams are still spreading their efforts thin without a clear strategy for what actually drives revenue.In this episode of Straight to Voicemail, Amanda Smith talks with Kate O’Neil, Co-Founder and CEO of Opre. Kate has spent over 20 years building and scaling SaaS companies, including LeanKit and Salesfusion. She shares how focusing on fewer channels,

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6:13

How do you scale a brand voice across locations and...

Straight To Voicemail ·

2026/02/10

Getting your brand voice right across multiple teams and locations is tough. Different leadership styles, varying locations, and mixed communication strategies can turn a clear message into a game of broken telephone. So, how do you keep your brand strong and consistent no matter where it’s heard?In this episode of Straight to Voicemail, Amanda Smith sits down with Allison Barber, Senior Marketing Leader at RISE Commercial District, to talk about the strategies that make scaling a brand

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5:03

What’s the biggest challenge B2B CMOs face today? |...

Straight To Voicemail ·

2026/02/03

Creating content is no longer the hardest part of marketing. The real challenge today is cutting through the noise. Audiences are overwhelmed, and traditional channels are losing their power. As new "invisible channels" emerge, the modern CMO must find ways to stay visible in a crowded, fast-moving space.In this episode of Straight to Voicemail, Amanda Smith sits down with Stefania Casciari Carter, CMO at Precis, to discuss how AI is changing what marketers need to focus on. Stefania shares

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4:04

Can small teams really build big-impact content...

Straight To Voicemail ·

2026/01/27

Big teams, big budgets, big output…but does bigger always mean better? When it comes to content, small teams often have the advantage. They can pivot faster, take risks, and avoid the long approval chains that slow down innovation.In this episode of Straight to Voicemail, Amanda Smith sits down with Leila Spann, Founder of enbloom Marketing, to explore how small teams can create big-impact content strategies. Leila shares her approach to content strategy, which proves that alignment and

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5:04

Why is building market eminence important? | David...

Straight To Voicemail ·

2026/01/20

The market is crowded with CEOs regurgitating safe opinions. Following this path is an easy ticket to generating content, but what use is your strategy if you just blend in with the noise? Success is about building trust by standing out as an original expert. 'Market eminence', the combination of visibility, credibility, and brand preference, helps leaders earn trust and rise above the noise.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with David Newman, Founder

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5:41

What does a modern ABM strategy look like? | Nadia...

Straight To Voicemail ·

2026/01/13

Account-based marketing is fumbling buyer expectations. Teams using outdated ABM strategies are losing trust left and right, before meaningful conversations ever start.Today’s buyers are more informed, more skeptical, and quicker to disengage from anything that feels generic. Traditional ABM approaches focused on scale, and surface-level personalization no longer work. What is rising instead is precision. Teams that understand the full buying group, real account pain, and intent signals are

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5:56

How should brands be using data in an impactful way?...

Straight To Voicemail ·

2026/01/06

Brands are buried in data these days, but most of it doesn’t actually get them anywhere. It’s easy to get lost in all the numbers, especially when they don’t help you understand the people behind them. The trick? Using data with intention to really get your audience. Let’s be real, that means connecting with them on a human level.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Austen Clark, Co-Founder of Adatha Group, to explore how brands can use data in a more

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6:00

How do you trust content if it’s coming from AI? |...

Straight To Voicemail ·

2025/12/30

Anyone can scale up and produce content, but gaining market trust can make or break your brand’s success. Today, AI is shaping how content is created, published, and distributed at scale, and many brands are prioritizing efficiency without stopping to ask what it costs…putting their credibility at risk. The real danger is publishing faster than you can verify. AI can surface information, but it cannot validate accuracy or insight, which raises a critical question: who is accountable for

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5:50

What is the secret to scaling marketing efforts? |...

Straight To Voicemail ·

2025/12/23

When you enter a new market, every move hinges on one thing: whether buyers trust you enough to pay attention.In this episode of Straight to Voicemail, Rachel Elsts Downey calls Christie Horsman, Head of Marketing at UpCodes, to dig into why customer trust has to be the center of any scaling strategy. Christie shares how she approaches new markets by studying the category, understanding how buyers evaluate options, and mapping where her product fits. She explains how trust is built through

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5:56

Why is content marketing so important? | Jimmy Girot,...

Straight To Voicemail ·

2025/12/16

These days, AI-generated content is everywhere: it's in your feed, ads, and even in real life. Businesses can now scale and create faster than ever, but does this content actually connect with audiences? At its core, great content is personal. No matter how much AI helps us scale, we can’t lose sight of the fact that humans are essential to creating content that resonates.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Jimmy Girot, Director of Marketing at

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5:59

How can brands create authentic content in the age of...

Straight To Voicemail ·

2025/12/09

As automation grows, the brands that stand out will be the ones whose content still feels written by, and for, people.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Corey Perlman, Social and Digital Marketing Speaker at Impact Social. Corey shares his approach to leveraging AI without losing authenticity in content. He talks about how AI can support content creation while emphasizing the importance of human input to maintain quality, relatability, and trust

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5:47

How has content truly helped drive business success?...

Straight To Voicemail ·

2025/11/27

Most marketing teams struggle to prove that content drives real business results, and without that proof, it’s often the first thing cut.In this episode of Straight to Voicemail, Amanda Smith talks with Chelsea Lassen, Director of Content, Comms, and Storytelling at Cority. With a background spanning industries from LED lighting to glamping, Chelsea shares how she turned social media into a demand engine, building relationships that drove measurable revenue impact.You’ll learn:How to turn

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3:33

What’s the best way to drive demand in B2B right now?...

Straight To Voicemail ·

2025/11/25

Digital fatigue is real. Buyers are tuning out, skipping ads, and scrolling past the messages that once worked. Online channels feel louder yet less effective, and the cost of standing out keeps climbing.In this episode of Straight to Voicemail, Rachel Elsts Downey talked with Charlie Riley, Head of Marketing at OneScreen.ai, to explore the offline strategies driving real B2B demand. Charlie shares how in-person events and out-of-home advertising help brands break through the noise, create

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101 results

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