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PODCAST

Straight To Voicemail

Share Your Genius

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we"re tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

business marketing

All Episodes

4:04

Can small teams really build big-impact content...

Straight To Voicemail ·

2026/01/27

Big teams, big budgets, big output…but does bigger always mean better? When it comes to content, small teams often have the advantage. They can pivot faster, take risks, and avoid the long approval chains that slow down innovation.In this episode of Straight to Voicemail, Amanda Smith sits down with Leila Spann, Founder of enbloom Marketing, to explore how small teams can create big-impact content strategies. Leila shares her approach to content strategy, which proves that alignment and

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5:04

Why is building market eminence important? | David...

Straight To Voicemail ·

2026/01/20

The market is crowded with CEOs regurgitating safe opinions. Following this path is an easy ticket to generating content, but what use is your strategy if you just blend in with the noise? Success is about building trust by standing out as an original expert. 'Market eminence', the combination of visibility, credibility, and brand preference, helps leaders earn trust and rise above the noise.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with David Newman, Founder

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5:41

What does a modern ABM strategy look like? | Nadia...

Straight To Voicemail ·

2026/01/13

Account-based marketing is fumbling buyer expectations. Teams using outdated ABM strategies are losing trust left and right, before meaningful conversations ever start.Today’s buyers are more informed, more skeptical, and quicker to disengage from anything that feels generic. Traditional ABM approaches focused on scale, and surface-level personalization no longer work. What is rising instead is precision. Teams that understand the full buying group, real account pain, and intent signals are

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5:56

How should brands be using data in an impactful way?...

Straight To Voicemail ·

2026/01/06

Brands are buried in data these days, but most of it doesn’t actually get them anywhere. It’s easy to get lost in all the numbers, especially when they don’t help you understand the people behind them. The trick? Using data with intention to really get your audience. Let’s be real, that means connecting with them on a human level.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Austen Clark, Co-Founder of Adatha Group, to explore how brands can use data in a more

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6:00

How do you trust content if it’s coming from AI? |...

Straight To Voicemail ·

2025/12/30

Anyone can scale up and produce content, but gaining market trust can make or break your brand’s success. Today, AI is shaping how content is created, published, and distributed at scale, and many brands are prioritizing efficiency without stopping to ask what it costs…putting their credibility at risk. The real danger is publishing faster than you can verify. AI can surface information, but it cannot validate accuracy or insight, which raises a critical question: who is accountable for

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5:50

What is the secret to scaling marketing efforts? |...

Straight To Voicemail ·

2025/12/23

When you enter a new market, every move hinges on one thing: whether buyers trust you enough to pay attention.In this episode of Straight to Voicemail, Rachel Elsts Downey calls Christie Horsman, Head of Marketing at UpCodes, to dig into why customer trust has to be the center of any scaling strategy. Christie shares how she approaches new markets by studying the category, understanding how buyers evaluate options, and mapping where her product fits. She explains how trust is built through

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5:56

Why is content marketing so important? | Jimmy Girot,...

Straight To Voicemail ·

2025/12/16

These days, AI-generated content is everywhere: it's in your feed, ads, and even in real life. Businesses can now scale and create faster than ever, but does this content actually connect with audiences? At its core, great content is personal. No matter how much AI helps us scale, we can’t lose sight of the fact that humans are essential to creating content that resonates.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Jimmy Girot, Director of Marketing at

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5:59

How can brands create authentic content in the age of...

Straight To Voicemail ·

2025/12/09

As automation grows, the brands that stand out will be the ones whose content still feels written by, and for, people.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Corey Perlman, Social and Digital Marketing Speaker at Impact Social. Corey shares his approach to leveraging AI without losing authenticity in content. He talks about how AI can support content creation while emphasizing the importance of human input to maintain quality, relatability, and trust

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5:47

How has content truly helped drive business success?...

Straight To Voicemail ·

2025/11/27

Most marketing teams struggle to prove that content drives real business results, and without that proof, it’s often the first thing cut.In this episode of Straight to Voicemail, Amanda Smith talks with Chelsea Lassen, Director of Content, Comms, and Storytelling at Cority. With a background spanning industries from LED lighting to glamping, Chelsea shares how she turned social media into a demand engine, building relationships that drove measurable revenue impact.You’ll learn:How to turn

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3:33

What’s the best way to drive demand in B2B right now?...

Straight To Voicemail ·

2025/11/25

Digital fatigue is real. Buyers are tuning out, skipping ads, and scrolling past the messages that once worked. Online channels feel louder yet less effective, and the cost of standing out keeps climbing.In this episode of Straight to Voicemail, Rachel Elsts Downey talked with Charlie Riley, Head of Marketing at OneScreen.ai, to explore the offline strategies driving real B2B demand. Charlie shares how in-person events and out-of-home advertising help brands break through the noise, create

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5:20

What's a take on AI that no one is talking about? |...

Straight To Voicemail ·

2025/11/20

In this episode of Straight to Voicemail, Rachel Elsts Downey connects with David Nour, CEO of Avnir, to discuss the reality behind AI’s promise: it’s only as smart as the data you feed it.He warns CMOs that “Garbage in, garbage stays.” AI can’t clean up bad data, and most B2B orgs are swimming in it. He shares how Avnir unlocks real relationship intelligence by enriching the data that actually matters. Forget automation overload. It’s time to focus on depth, not volume.You’ll learn:Why AI

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3:58

Why should brands invest in influencers? | Justin...

Straight To Voicemail ·

2025/11/18

Audience trust lives with people, not logos. That’s exactly why brands need to start investing in influencers with intention.In this episode of Straight to Voicemail, Rachel Elsts Downey talks with Justin Levy, Director of Content and Social Media at ZoomInfo, about why creator partnerships are one of the smartest investments a brand can make. With 15 years of building influencer programs, Justin breaks down how influencer relationships expand reach, deepen credibility, and unlock audiences

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4:27

What breaks trust in brand content? | Erika Childers,...

Straight To Voicemail ·

2025/11/13

Building trust in brand content is harder than it seems, especially in a world full of quick fixes and AI-driven solutions.In this episode of Straight to Voicemail, Amanda Smith speaks with Erika Childers, Director of Content and Brand at Qualytics. With years of experience in B2B content marketing, Erika shares why trust is built in the details: through authenticity, consistency, and the human touch in every piece of content. She also discusses how brands often miss the mark when they

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4:10

How does content help guide the buyer’s journey? |...

Straight To Voicemail ·

2025/11/11

Most B2B teams treat content as a marketing tool, but its real job is to guide trust through every stage of the buyer’s journey.In this episode of Straight to Voicemail, Rachel Downey talks with Adam Sockel, Senior Content Marketing Lead at Orum. With 17 years in the field, Adam shares how content builds awareness, educates prospects, and strengthens customer relationships long after the deal closes.You’ll learn:How to use content to build trust from awareness to renewalWhy data-driven

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5:54

How can content help build trust for brands? | Jeff...

Straight To Voicemail ·

2025/11/06

In B2B marketing, trust is the ultimate currency…but it’s built one interaction at a time.In this episode of Straight to Voicemail, Amanda Smith connects with Jeff Coyle, Head of Strategy at SiteImprove. Jeff shares his expertise on how content can build trust throughout the entire buyer journey, from awareness to purchase and beyond. He discusses the importance of knowing your customer, delivering value consistently, and creating content that speaks to each stage of the journey.You’ll

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4:08

Why is content an important investment? | Selma...

Straight To Voicemail ·

2025/11/04

Building trust starts long before the first sales call.In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Selma Chauvin, Chief Revenue Officer at Agorapulse, to explore why content is the most valuable lever a CRO can invest in. Drawing from her experience leading global revenue teams, Selma shares how trust, education, and connection drive acquisition, retention, and expansion in modern B2B sales.In this episode, you’ll learn:Why content alignment between

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3:50

How does content help build trust? | Stephanie Yoder,...

Straight To Voicemail ·

2025/10/30

Every brand says they want trust, but few realize how quickly the wrong content can break it.In this episode of Straight to Voicemail, Rachel Downey talks with Stephanie Yoder, Director of Content at Rebrandly. Stephanie shares how thoughtful content earns trust, why salesy messaging breaks it, and how brands can use every touchpoint to prove credibility. She also explains how branded links drive 39% higher clicks by showing audiences exactly where they’re headed.You’ll learn:How to write

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4:26

How do you build client trust from day one? | Mason...

Straight To Voicemail ·

2025/10/28

Trust usually peaks in the sales process and drops at kickoff. So, how do you stop the free fall?In this episode of Straight to Voicemail, Amanda Smith connects with Mason Cosby, CEO of Scrappy ABM. As a founder leading a services business, Mason has seen firsthand where trust breaks down and shares the systems his team uses to close that gap early. From internal handoffs to client comms, this conversation is packed with clarity and practical fixes.You’ll learn:How to introduce your team

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4:15

How do you make AI content feel authentic? | Nathan...

Straight To Voicemail ·

2025/10/23

AI can speed you up, but it can also make your content sound the same as everyone else.In this episode of Straight to Voicemail, Amanda Smith talks with Nathan Thompson, Senior Director of Product Marketing at copy.ai. Nathan shares how context, not prompts, keeps AI output on brand, how to unify voice across go-to-market, and a simple workflow that keeps humans in control.You’ll learn:Train AI with product, audience, and voice to personalize at scaleUse a four-step workflow to keep quality

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5:54

How can healthcare brands earn trust and attention? |...

Straight To Voicemail ·

2025/10/21

Getting attention is easy. Earning trust is harder, especially in healthcare, where trust can literally mean life or death.In this episode of Straight to Voicemail, Rachel Downey connects with James Furbush, VP of Marketing at Prosperity Behavioral Health. James has spent years leading go-to-market efforts in healthcare, where trust with buyers isn’t optional. Drawing from real-life moments and one memorable quote from Jurassic Park, he breaks down how to navigate the tension between

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91 results

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