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PODCAST

Ambitious Lifestyle Business podcast

John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners

Could YOU improve your small business by 1% each week? Get more customers, make more money - WITHOUT working harder - with the ambitious, lifestyle business podcast.

business marketing

All Episodes

05:14

The 80/20 Principle: Happiness Islands

Ambitious Lifestyle Business podcast ·

2025/08/03

The 80/20 Principle by Richard Koch has a BRILLIANT exercise, called "Happiness Islands" Thanks to this exercise, I've spent more money on gigs than I have on cars. Why? Because they give me more "smiles-per-gallon" - the fuel that drivesevery ambitious lifestyle business. What are your "happiness islands" (and "unhappiness deserts"?)

en

04:24

What are you optimising for?

Ambitious Lifestyle Business podcast ·

2025/07/27

Every week, I encourage you to improve your business by 1%. But why are you improving it? And are you improving the WRONG things - for the WRONG reasons? Find out in today's episode of the Ambitious Lifestyle Business podcast.

en

05:45

"Turn The F***ing Keyboards Down!" 🎹👇

Ambitious Lifestyle Business podcast ·

2025/07/20

Running a small business in the UK is tough if you're a one-person band. But letting go of control to others is tough too - so what do you do? Last month, I fulfilled a 30-year dream, and finally saw Pulp live in concert. They were absolutely AMAZING - but there was one moment where the gig was almost ruined - by ONE person (and no, that person wasn't frontman Jarvis Cocker). (You can watch this moment as it happened here...)

en

05:06

Customer Retention: The "Existing Customers Only"...

Ambitious Lifestyle Business podcast ·

2025/07/13

In this episode of Ambitious Lifestyle Business, we dive into effective customer retention strategies specifically tailored for UK businesses. You'll hear how improving your approach to existing customers can significantly boost your revenue without the need for increased effort. Recently, my second-favourite Australian (and host of the Oz version of the 1% Club - not to be confused with the One Percent Club!) Jim Jefferies, announced that he's coming to Plymouth. Aside from the obvious question

en

05:40

Warren Buffett, Bill Gates, and Steve Jobs summed up...

Ambitious Lifestyle Business podcast ·

2025/07/06

Warren Buffett, Bill Gates and Steve Jobs were independently asked to sum up the secret to their success in one word. They ALL chose the same word... Can you guess what it is?

en

46:43

"I Took My Side Hustle Full Time..."

Ambitious Lifestyle Business podcast ·

2025/07/03

Are you looking to take your side hustle full time? Chris Spencer founded Peak Media Marketing after three decades in corporate work, and together with his wife Sarah, they aimed for a better work-life balance and less stress. They focused on a diverse client base to stabilise income, and believe that authenticity is key in business relationships. Caring for clients leads to loyalty, and ambitious lifestyle businesses can out-care larger corporations. Chris also advises against too much reliance on

en

06:29

My last 90-day plan

Ambitious Lifestyle Business podcast ·

2025/06/29

For the past ten years (and three months), I've built my businesses 90 days at a time - setting three BIG challenges to work on every 90 days. This quarter, I achieved... NONE of my goals. I made some schoolboy errors: 👷 Underestimating how much work was involved. ⌛ Overestimating how much capacity and resources (especially time) I had at my disposal. 🎯 Setting goals that were outside of my control (they relied almost entirely on other people) In this solo epsiode of the Ambitious Lifestyle

en

06:22

No Hurry, No Pause?

Ambitious Lifestyle Business podcast ·

2025/06/22

No Hurry, No Pause? How does that fit with an ambitious lifestyle business mindset? What ambitious lifestyle business owner wants to "never pause"? At least that's what I initially thought - then I spent two hours pondering the question, while hiking in the countryside with my dog - and I reached a VERY different conclusion - which I share in today's episode of the Ambitious Lifestyle Business podcast. Could you live by the mantra No Hurry, No Pause?

en

06:30

Feedback Loops in Business = A Better Business

Ambitious Lifestyle Business podcast ·

2025/06/15

Feedback loops in business are a great way to uncover 1% improvements. In this solo episode of the Ambitious Lifestyle Business podcast, bestselling author John Lamerton shares the FOUR questions he uses to get high-quality, actionable feedback from his clients.

en

05:42

Will It Make The Boat Go Faster?

Ambitious Lifestyle Business podcast ·

2025/06/08

In Big Ideas... for Small Businesses, John Lamerton wrote about the Team GB Men's Eights Rowing team from the late 90's and early 2000's - and how they've inspired him to "make his boat go faster". In this solo episode of the ambitious lifestyle business podcast, John tells the story in full, and asks the question: what makes YOUR boat go faster?

en

46:26

"I Quit My Job - and Moved my Business to SPAIN!"

Ambitious Lifestyle Business podcast ·

2025/06/05

In this episode of the Ambitious Lifestyle Business podcast, One Percenter Ian Bluck returns to discuss his journey from a corporate job at Lloyds Bank to building a property empire and moving to Spain. Moving to Spain was a family decision influenced by Ian's children, after they attended One Percent LIVE with Ian and his wife in 2024. It's important to take inspiration from others' journeys, and that's exactly what Ian and his family did. Crucially, they knew that there would never be a "perfect

en

06:00

My goals went to 💩...

Ambitious Lifestyle Business podcast ·

2025/06/01

I set some ambitious health goals in January. They've gone to 💩. Here's what I'm doing about it...

en

05:33

Do you REALLY wanna be the best?

Ambitious Lifestyle Business podcast ·

2025/05/25

If you wanna be the best... And you wanna beat the rest... _______________'s what you need. (but do you REALLY want to be a record breaker?)

en

05:24

Eat the damn marshmallow! 😋

Ambitious Lifestyle Business podcast ·

2025/05/18

You're probably familiar with the so-called "Marshmallow experiment", which "proved" the long term life benefits of delayed gratification. Well, today I'm imploring you to do the opposite - to eat the damn marshmallow!

en

10:35

A lifestyle business is a REAL business

Ambitious Lifestyle Business podcast ·

2025/05/10

Why do people hate lifestyle businesses? My first book (Big Ideas.. for Small Businesses) is 70,000 words long. Here are the 1,471 words that have had the biggest impact on readers over the past 8 years - in which I explain my ideal job description, why I refuse to take VC money, and why I'm banned from watching Dragons Den. (The full book is available on Audible, narrated by me).

en

05:52

1,000 ways to say the SAME thing...

Ambitious Lifestyle Business podcast ·

2025/05/04

Can you find 1,000 ways to say the SAME thing? Are you posting random opinions and thoughts when trying to market your business, or do you have ONE coherant thread running through every promotion? In today's Ambitious Lifestyle Business podcast, I'll show you how to sum up your "big idea" in one sentence.. then find 1,000 different ways to say that sentence!

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45:01

The Hedgehog Concept: LIVE Coaching

Ambitious Lifestyle Business podcast ·

2025/05/01

In this episode, John, Jason, and One Percenter Michael Oliver delve into the Hedgehog Concept, a business strategy derived from Jim Collins' book 'Good to Great.' They explore the importance of aligning passion, expertise, and economic viability in business. Michael shares personal reflections on his career journey, evaluating his past roles through the lens of the Hedgehog Concept. The conversation highlights the importance of passion in driving business success and the ability to pivot roles

en

05:32

Stop trying to WIN the internet...

Ambitious Lifestyle Business podcast ·

2025/04/27

In 1986, Daniel Ludwig was the richest man on the planet. Daniel Who? Exactly. In today's Ambitious Lifestyle Business podcast, I explain why going "under the radar" could be the best thing you ever do...

en

05:45

Ronseal and Farting Horses...

Ambitious Lifestyle Business podcast ·

2025/04/20

There's a YouTube video, titled "Horse kicks tree, farts on dogs then runs away." In it, you won't be surprised to hear that a horse kicks a tree, farts on some dogs, then runs away. In today's Ambitious Lifestyle Business podcast, find out why DOING what you said you'd do is CRUCIAL to your business.

en

04:59

28 programmers, Bill Gates, and a secretary...

Ambitious Lifestyle Business podcast ·

2025/04/13

The first 30 employees at Microsoft were 28 programmers, Bill Gates, and a secretary. YOU are the best person to sell your product/service. Bill Gates knew it. Red Bull Founder Dietrich Mateschitz knew it. And, after today's Ambitious Lifestyle Business podcast episode, you'll know it too...

en

247 results

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