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PODCAST

Ambitious Lifestyle Business podcast

John Lamerton and Jason Brockman

Could YOU improve your small business by 1% each week? Get more customers, make more money - WITHOUT working harder - with the ambitious, lifestyle business podcast.

business marketing

All Episodes

05:21

The 5-teabag Rule... 🍵

Ambitious Lifestyle Business podcast ·

2025/10/26

How do you make sure you stay hydrated throughout the day? By creating an easy-to-follow (and hard to forget) routine, of course! Taking a leaf out of my own book Routine Machine, I've created the "5 teabag rule", to make sure I remain well lubricated through the working day...

en

06:51

"I'm sorry, that price is for new customers only"

Ambitious Lifestyle Business podcast ·

2025/10/19

"I'm sorry, that price is for new customers only" A guaranteed way to get my blood BOILING... 😡 In this snippet from my forthcoming book Retention First, I share the story of a completely fictional broadband company, called "Emerging Media", who decide to tax the loyalty of their best customers, and give the best offers to those people who've never spent a penny with them...

en

05:49

My "favourite" 1-star reviews...

Ambitious Lifestyle Business podcast ·

2025/10/12

Some of my "favourite" 1-star reviews: "smug look at how awesome the author is" "no help for small business owners unless they're already millionaires" "my god you have to wade through an awful lot of pointless rambling to get there" My books have attracted more than 2,000 five-star reviews.. yet it's the handful of negative ones that stick with me...

en

05:25

Miracle Morning? 5am Club?

Ambitious Lifestyle Business podcast ·

2025/10/05

Here's what happened when I tried to get up at 5am and follow Hal Elrod's "miracle" morning routine: It'd take a miracle for me to follow it again! THE morning routine doesn't matter. What matters is that you HAVE a morning routine - one that's 💯 designed for YOU...

en

39:30

"It's ALL about time happiness..."

Ambitious Lifestyle Business podcast ·

2025/10/02

Time happiness is about enjoying your work and life. It's essential to be proud of what you do, and understanding what makes you tick is crucial for happiness. In this episode of the Ambitious Lifestyle Business podcast, One Percenter Neil Symonds introduces us to "Time Happiness" - the guiding principle that Neil uses to run his business - and TRULY enjoy his life.

en

05:16

"Don't work, Don't Earn"?

Ambitious Lifestyle Business podcast ·

2025/09/28

A few weeks back, I had my left knee sliced open, and was signed off work for two weeks. Upon being handed my sick note, I laughed out loud. Because I run my own business. "If I don't work, I don't earn" Only that's not strictly true...

en

06:56

The danger of thinking TOO small...

Ambitious Lifestyle Business podcast ·

2025/09/21

Not long after I started my first business, I was interviewed by my local newspaper. It makes me cringe to read it today: I genuinely don't recognise the person I was back then. I was thinking WAY too small. And 24 years later, I'm lamenting how much that has cost me. Especially TWO crucial mistakes I made - that I see others making today...

en

08:08

Vision Boards: Woo-Woo or Science Backed?

Ambitious Lifestyle Business podcast ·

2025/09/14

Do you use vision boards? Are they "woo-woo", or a scientifically-proven way to make achieving your ambitious lifestyle business goals more likely? I'm VERY much in the second camp. Here's why... (btw, the One Percent Club doors are open right now for our September intake. Click here for more info)

en

05:12

What's the One Percent Club, and why should you care?

Ambitious Lifestyle Business podcast ·

2025/09/07

What's the One Percent Club, and why should you care? I explain everything (including our "no dickheads" policy) in this week's podcast.. (btw, The One Percent Club doors are open RIGHT NOW >> https://bigidea.co.uk/one-percent-club/)

en

36:33

FREE: 90-Day Plan Masterclass

Ambitious Lifestyle Business podcast ·

2025/09/03

The One Percent Club includes access to more than 65 hour-long Masterclasses - deep dive seminars into topics such as pricing, SEO, copywriting, Google Ads, Facebook Ads, LinkedIn, podcasting, book writing, time management etc. In today's episode of the Ambitious Lifestyle Business podcast, we're sharing one of those Masterclasses for FREE - our "90-day plan Masterclass". All new One Percenters start with making a 90-day plan - figuring out where they would like their business to be, three months

en

05:20

Working on a Saturday?

Ambitious Lifestyle Business podcast ·

2025/08/31

Last weekend, I actually had to do some WORK. (I know, please send cards and sympathy) But in working my first Saturday morning in 9 years, I discovered something that may well save the guy who usually does the Saturday AM shift a good 10 hours a month...

en

05:51

Now What?

Ambitious Lifestyle Business podcast ·

2025/08/24

When I was a kid, I always wanted Wile E Coyote to catch Road Runner. And then one day, he did - prompting a question that business owners ask themselves every day: "Now What?" A question that can be both incredibly powerful - and incredibly dangerous!

en

05:58

My ideal job description...

Ambitious Lifestyle Business podcast ·

2025/08/17

This summer, I'm revisiting my ideal job description: What I want When I want Where I want How I want If I want...

en

07:35

The ten questions I ask myself every week

Ambitious Lifestyle Business podcast ·

2025/08/10

The ten questions I ask myself every week: What have you learned this week? What's gone well this week? What's gone badly? How did you respond? How have you turned the flywheel this week? How have you been ambitious? How have you focused on your lifestyle? Who has inspired you this week, and how? How are you feeling? Are you on track right now? What's the ONE thing that "Old John" needs to remind you of? What would/do you ask yourself each week?

en

48:58

Neurodivergent Business Owners make BETTER Business...

Ambitious Lifestyle Business podcast ·

2025/08/07

Are neurodivergent people more likely to become business owners? And crucially, do neurodivergent business owners actually make BETTER business owners than their neurotypical counterparts? In the summer episode of the Ambitious Lifestyle Business podcast, Jason and John discuss this theory, along with AI overwhelm, the power of doing hard things, and the culture of mediocrity in this UK. The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...

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05:14

The 80/20 Principle: Happiness Islands

Ambitious Lifestyle Business podcast ·

2025/08/03

The 80/20 Principle by Richard Koch has a BRILLIANT exercise, called "Happiness Islands" Thanks to this exercise, I've spent more money on gigs than I have on cars. Why? Because they give me more "smiles-per-gallon" - the fuel that drivesevery ambitious lifestyle business. What are your "happiness islands" (and "unhappiness deserts"?)

en

04:24

What are you optimising for?

Ambitious Lifestyle Business podcast ·

2025/07/27

Every week, I encourage you to improve your business by 1%. But why are you improving it? And are you improving the WRONG things - for the WRONG reasons? Find out in today's episode of the Ambitious Lifestyle Business podcast.

en

05:45

"Turn The F***ing Keyboards Down!" 🎹👇

Ambitious Lifestyle Business podcast ·

2025/07/20

Running a small business in the UK is tough if you're a one-person band. But letting go of control to others is tough too - so what do you do? Last month, I fulfilled a 30-year dream, and finally saw Pulp live in concert. They were absolutely AMAZING - but there was one moment where the gig was almost ruined - by ONE person (and no, that person wasn't frontman Jarvis Cocker). (You can watch this moment as it happened here...)

en

05:06

Customer Retention: The "Existing Customers Only"...

Ambitious Lifestyle Business podcast ·

2025/07/13

In this episode of Ambitious Lifestyle Business, we dive into effective customer retention strategies specifically tailored for UK businesses. You'll hear how improving your approach to existing customers can significantly boost your revenue without the need for increased effort. Recently, my second-favourite Australian (and host of the Oz version of the 1% Club - not to be confused with the One Percent Club!) Jim Jefferies, announced that he's coming to Plymouth. Aside from the obvious question

en

05:40

Warren Buffett, Bill Gates, and Steve Jobs summed up...

Ambitious Lifestyle Business podcast ·

2025/07/06

Warren Buffett, Bill Gates and Steve Jobs were independently asked to sum up the secret to their success in one word. They ALL chose the same word... Can you guess what it is?

en

242 results

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