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PODCAST

TRENDSETTERS

TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.

business marketing

All Episodes

31:23

Molson Coors’ Brad Feinberg Shares the Significance...

TRENDSETTERS ·

2025/05/18

Few people have a role that combines media, creative, and analytics. However, Brad Feinberg, VP of Media, Digital, and eCommerce at the Molson Coors Beverage Company, is one of those rare individuals. And if that’s not enough, he’s also part of the company’s Americas Commercial Accelerator leadership team. The Accelerator aims to build capabilities across all geographies and categories for premium brand growth, while scaling beyond beer. Plus, it looks to invest in those initiatives that support

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43:18

For Momentum’s Mollye Rhea Discusses Shifts in...

TRENDSETTERS ·

2025/05/18

When Mollye Rhea founded For Momentum in 2003, she pioneered one of the first cause marketing agencies to foster partnerships between brands and nonprofits. She characterizes her work as “bringing causes and companies together to multiply good.” For Momentum is now one of the leading cause-related marketing firms in the United States. For Momentum has been monitoring corporate partnership trends for over a decade. Their latest study, The Partnership Shift: Evolving Trends in Corporate and Nonprofit

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30:00

Trendsetters: Habitat’s Amy Dunham Offers Insights on...

TRENDSETTERS ·

2025/05/04

Ask Amy Dunham, Habitat for Humanity International's Chief Communications Officer, about her latest initiative, and she'll enthusiastically discuss encouraging the Habitat organization to take a fresh look at a much-loved brand. Whether reacting to changing market conditions, new leaders, or an organizational strategy update (or all of the above), she believes marketers must continue to plan and execute in uncertain times, regardless of fast-changing, incomplete information. Amy Durham shares how

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41:51

David Aaker, Hailed as the Father of Modern Branding,...

TRENDSETTERS ·

2025/05/04

David Aaker is prolific. He has published over 120 articles and 18 books that have sold more than 1 million copies and have been translated into 18 languages. Among them are Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, and The Future of Purpose-Driven Branding. Marketing Expert Philip Kotler called him the Father of Modern Branding. David Aaker was named one of the top five most important marketing/business gurus. His new edition of Aaker on Branding

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25:31

TRENDSETTERS: Hershey’s Charlie Chappell Discusses...

TRENDSETTERS ·

2025/04/06

Many associate marketing with innovation, but it is also about anticipating what’s next. If anyone can look around corners as a strategic and transformational leader focused on driving growth, it’s Charlie Chappell of The Hershey Company. Few people have held such a diverse range of marketing roles—from product development at Kimberly-Clark to brand management and marketing at P&G to senior roles at Hershey that span Global Marketing Excellence, Media Leadership, and now Vice President of

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43:13

Trendsetters: Amy Williams, CEO of Good-Loop, is on a...

TRENDSETTERS ·

2025/04/06

Not all visionaries are people of action. Amy Williams is both. She recognized the need to redesign online advertising, making annoying internet ads a force for good. In 2016, she co-founded Good-Loop as a simple and profitable way for major brands to do good through their advertising.So far, her Good Formats have raised over $10 million for good causes globally. Today, we’ll discuss how she accomplished it.

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34:29

TRENDSETTERS: Mike Nichols of Gainbridge Outlines the...

TRENDSETTERS ·

2025/02/21

Mike Nichols’ career has been at the intersection of business, sports, and philanthropy—an inspiring but not typical combination. As Chief of Sponsorship and Activation at Group 1001, an Indiana-based financial and insurance collective that includes brands like Gainbridge®, Delaware Life, and Clear Spring, he “brings to life” the group's values with partnerships that build community through education and sports. “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports” is one example

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39:21

Sunny Sky’s Manos Spanos Discusses Innovation &...

TRENDSETTERS ·

2025/02/10

Throughout his career, Manos Spanos has been consistently motivated by the intersection of marketing, innovation and technology—whether working for large multinationals or startups. Now, as the Chief Commercial Officer of Sunny Sky Products, a leading producer of beverage solutions, he talks about turning bold ideas into realities while offering his perspective on the potential of AI, purposeful branding, and rising above the clutter.

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35:42

TRENDSETTERS: Prophet’s Kate Price Discusses How an...

TRENDSETTERS ·

2025/02/02

According to Kate Price, “High-performance marketing means integrating the drivers of brand and demand – long-term customer perceptions and short-term sales. Kate, a partner at Prophet's New York office specializing in marketing transformation, shared findings from a recent report by the consultancy, titled Brand & Demand: A Relationship Guide (to Marketing’s Great Love Story). The study, based on a survey of over 300 marketing leaders in North America, demonstrated that companies

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24:42

TRENDSETTERS: Parity Reveals a “Silver Lining” for...

TRENDSETTERS ·

2025/01/20

TRENDSETTERS: Parity Reveals a “Silver Lining” for Brands in Support of Women Athletes Parity, the sports marketing and sponsorship platform that’s revolutionizing the financial model for women athletes and creating impactful opportunities for brands, released some new research quantifying the economics of being a woman athlete. Leela Srinivasan, Parity’s CEO, discusses some key takeaways from the organization’s “Beyond the Game” study and outlines a “silver lining” for brands that can also make a

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35:42

TRENDSETTERS: Prophet’s Kate Price Discusses How an...

TRENDSETTERS ·

2025/01/20

According to Kate Price, “High-performance marketing means integrating the drivers of brand and demand – long-term customer perceptions and short-term sales. Kate, a partner at Prophet's New York office specializing in marketing transformation, shared findings from a recent report by the consultancy, titled Brand & Demand: A Relationship Guide (to Marketing’s Great Love Story). The study, based on a survey of over 300 marketing leaders in North America, demonstrated that companies outperforming

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30:15

4As Marla Kaplowitz Discusses the Agency Business...

TRENDSETTERS ·

2025/01/14

Ask Marla Kaplowitz about her outlook for the agency business in 2025, and she’ll begin by reminding you that ad agencies operate in a constantly evolving environment. In fact, they often do their best work and deliver their greatest value during periods of significant change. She does have several critical items on her New Year agenda. First among them is an agency “compensation reset” that goes beyond the standard Full-Time Equivalent (FTE) model. This month also marked a redesigned 4As website

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47:51

ANA’s Bob Liodice Anticipates 2025’s Top Marketing...

TRENDSETTERS ·

2025/01/06

Bob Liodice, the ANA's chief executive officer, is bullish on AI. Not only has the term been chosen three times as the "Marketing Word of the Year" through voting by the ANA membership, but he believes that GenAI has the capability to help his members become better marketers. "AI," he says, "will change the entire productivity scale. Marketers are learning rapidly that our work can be done much faster, more easily, and more productively. ...The beauty of AI is that it is a tool that not only

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31:05

Madison and Wall’s Brian Wieser Discusses Pros & Cons...

TRENDSETTERS ·

2024/12/13

Brian Wieser is one of the few people who can outline a career with such roles as investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry's most widely relied upon data sets. His firm, Madison and Wall, operates at the intersection of how trends in media spending and advertising budgets affect marketers and investors. He’s an ideal person to discuss the pros and cons of the announced Omnicom—Interpublic (IPG) merger and the

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41:25

Yard’s Ruth Bernstein Shares How to Turn Purpose into...

TRENDSETTERS ·

2024/11/18

Ask Ruth Bernstein about her concept of Brand Beacons, and she’ll tell you they set the next standards in business. While that may sound like a monumental task or an extraordinary description of a brand’s potential, after a 30-minute conversation, I was convinced about the power of beacon status. Ruth Bernstein is the CEO and Co-Founder of Yard NYC, an independent creative company that helps inspire cultural and emotional connections to brands. She proves that brands can transform companies,

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35:24

Tim Love, Now Advocate for Online Safety, Discusses...

TRENDSETTERS ·

2024/10/19

Eighteen months ago, former Omnicom Vice Chairman Tim Love released his award-winning book Discovering Truth: How to Navigate Between Fact and Fiction in an Overwhelming Social Media World. Drawing inspiration from renowned business leaders, Discovering Truth explored how today's social media affects trust in institutions and divides an increasingly polarized society. Tim Love is now devoting his efforts to what he calls “grave concerns about a dangerously wide-open internet” and especially to the

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30:37

Industry Expert Joanne Davis Shares How to Get Your...

TRENDSETTERS ·

2024/10/02

Surprisingly, few books are dedicated to how marketers can bring out the best in their advertising agencies. Joanne Davis, a renowned expert in client-agency relationships, has just released a new book through Internationalist Press entitled How to Get Your Agency to Run Through Brick Walls—Without Paying More. With humor and wisdom, she provides a concise yet impactful volume that delivers a compelling message for clients seeking to unlock the full potential of their agency partnerships.

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43:51

Dave McCaughan, Expert on Age and International...

TRENDSETTERS ·

2024/09/22

Dave McCaughan, Expert on Age and International Culture, Explains What Brands Get Wrong about Older People Dave McCaughan is a storyteller, marketing expert, consultant, and public speaker passionate about understanding the interconnection between people and brands. He spent three decades with McCann throughout Asia, developing the Strategic Planning practice and working with a stellar roster of global clients. Ten years ago, he created a fascinating consultancy called BIBLIOSEXUAL for “marketing

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33:40

Ally Financial’s Pioneering Commitment is Changing...

TRENDSETTERS ·

2024/08/16

Women’s sports have been soaring in popularity, yet they still receive as little as 5% of sports media coverage. Ally Financial took a pioneering step in May 2022 by committing to spend equally on men’s and women’s sports within five years. Ally also scored a huge early win by working with CBS to move the National Women’s Soccer League’s championship game to its first-ever prime-time slot. This decision paid off. Not only was viewership up 71% over the previous year, but the game became the

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25:54

How Hiki helps the Autistic Community Connect with...

TRENDSETTERS ·

2024/06/25

Hiki is the world’s leading app for friendship and dating in the Autistic community. It stands out from other dating apps because of its mission: to enable the Autistic community to connect with each other. Autistic people are 4x more likely to feel lonely than others. A contributing factor is that false assumptions and misinformation have created biased images in media and advertising that misrepresent those on the autism spectrum. Hiki aimed to challenge these limiting views and drive genuine

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146 results

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