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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

17:07

This is Your Permission NOT to Have it all Figured Out

Dishing Up Digital with Ellen Mackenzie ·

2025/04/06

"This episode is your permission slip to not have it all figured out"In this episode I'm chatting about jumping in to your new venture without having all your t's crossed and i's dotted. Sometimes it's something that you just need to do! I'll speak from personal experience, and we'll also do a mini case study on Meghan Markle's latest business ventures. A few takeaways from this episode: Building a business requires taking small steps. Mistakes are part of the learning process. You can

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20:49

How to stay consistent when you're busy AF

Dishing Up Digital with Ellen Mackenzie ·

2025/03/30

Guys! I'm so sorry for the lack of podcast last week, but things have been hectic! If you're not aware of what's been going on, well, I've been a busy girl launching my second studio space forMacKenzie Studios.It's been crazy, but I am super proud of everything and would love you to go and have a look at it on Instagram. On top of launching the new studio space, I've still been trucking along with my Dishing up Digital students, Social Media clients and getting my own marketing out into the

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15:46

Is UGC Content Dead in 2025?

Dishing Up Digital with Ellen Mackenzie ·

2025/03/16

If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake.We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025. I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming. What I love about UGC: content for social media MUST be different to your other advertising content it's been a game

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66:25

The EXACT Steps to Starting and Scaling Sustainably...

Dishing Up Digital with Ellen Mackenzie ·

2025/03/09

This episode is one of my most valuable yet and is actually a replay from my last webinar at the end of February.In this free training, you'll learn the3 key steps to successfully set up your freelance business as a social media manager. How tofind high-ticket clients:freedom does NOT mean working for $200 a month Systems and workflows:Get a BTS look at how I manage multiple clients while working less hours Outsourcing and hiring your mini dream team:this is my secret weapon to providing

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32:06

Quitting your Job? Listen to this First

Dishing Up Digital with Ellen Mackenzie ·

2025/03/02

In this episode,I share mypersonal journey of quittingmy corporate job to pursue entrepreneurship, detailing the emotional challenges and practical steps involved.I provide you with five essential tipsfor thoseconsidering leaving their 9-to-5 jobs, emphasising the importance of preparation, financial stability, and strategic planning.My 5 Essential Tips: Don't just quite straight away - build your side hustle, validate your idea, starting building your client list Build a financial

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39:01

The Power of Taking Action: How this Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2025/02/23

In this episode my two worlds collide as we chat Social Media Management and Podcast Production with the wonderful Abbey Graves. From radio DJ to Government Social Media Manager to taking her own side hustle full time we discuss her journey and how she was able to apply what she learnt from the Dishing up Digital School to her podcast production company. Some Key Takeaways: The turning point in going full time with Social Media Management and Podcast Production How the Dishing up Digital

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17:16

This is What a $2000 Social Media Management Package...

Dishing Up Digital with Ellen Mackenzie ·

2025/02/16

My pricing episodes always bring out some interesting comments and responses. Yes I’m going to be revealing every deliverable the details as part of this package, but I first need to reiterate that pricing is personal and everyone is different. There are so many different factors to consider from your level of experience, to where you’re based in the world. Other than a chat about pricing strategy, I’m mainly delving into the deliverables in this package today. I’m covering: Number of

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13:00

Hourly Rates vs Monthly Packages: Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2025/02/09

Pricing is such a big conversation around social media Management. I always get DMs on this topic and whenever I do a podcast around pricing it quickly becomes one of the most downloaded. I even have 4 videos onpricing in the Dishing up Digital school alone!Topics I cover in this episode: When hourly rates are useful The downside of hourly rates How packages benefit your clients How to make your packages work best for you and your clients What to do when you're first starting out and

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20:00

Why it's Time to Move to YouTube

Dishing Up Digital with Ellen Mackenzie ·

2025/02/02

How are all my fellow Social Media Managers and Business Owners? What a crazy start to the year this has been. I mean, I don't usually rush to post an update when TikTok gets banned in the US, or there's ANOTHER algorithm change on instagram, or when TikTok gets reinstated, but it's hard to ignore what's been happening over the month of January in our industry alone! Usually I can just roll with the punches and take them in my stride, but this was even a lot for me guys.Listen as I briefly

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22:30

$10k from one $39 Digital Product: Case Study Analysis

Dishing Up Digital with Ellen Mackenzie ·

2025/01/26

Spicy Ellen makes a bit of a return in this episode as I discuss the realities of launching and selling digital products. Online "Gurus" love to tell you that all you need to is to create and sell this one digital product and you'll be set financially! Well, lets debunk that myth and have a bit of a reality check. Some takeaways from this episode: Many online coaches oversimplifythe process of selling digital products A discussion around Audience Privilege Viral moments can boost sales

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16:32

Should I Lower my Prices to Book More Clients as a...

Dishing Up Digital with Ellen Mackenzie ·

2025/01/19

Sign up to my FREE webinar on how to be a Social Media Manager.Price, package & pitch your wayto booking out your services with an easy "yes" from clients!~~~ This episode came about after 2 of my students asked me if they should create a lower priced package for potential clients. The short answer? No! The long answer, listen and find out! Some takeaways from the episode: Lowering prices often stems from insecurity rather than market demand. It's essential to evaluate the true

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14:27

The Strategy that got me Clients with NO Experience

Dishing Up Digital with Ellen Mackenzie ·

2025/01/12

Sign up for my FREE webinar onbecoming a Social Media Manager:https://www.ellenmackenzie.com/freewebinarApologies if you thought you would be getting an episode on Social Media Strategy! Instead this episode is on the strategy that helped me book my first clients as a Social media Manager with no experience. My 2 rules for this strategy are: You don’t need an Instagram following to “prove that you can do it” or “prove your worth” You can hustle in silence In this episode I focus on the

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22:00

5 Steps to your First 500 Followers on Instagram

Dishing Up Digital with Ellen Mackenzie ·

2025/01/06

TBH, if I titled this episode "10 Steps to Your First 10,000 Followers" I would probably get way more downloads and listens. The reason I've chosen to focus on your first 500 followers is because I believe this milestone is incredibly life-changing and powerful and I really want everybody listening to this episode to focus on building a small but mighty audience.The 5 Steps I'll be covering are: Study your competition Post more frequently to get more data and refine your skills Focus on

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41:36

How much money I made in 2024

Dishing Up Digital with Ellen Mackenzie ·

2025/01/04

As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stream made me in 2024. This video also covers my expenses and profit (how much it costs to run my business) as well as a quarter by quarter breakdown with what went right and what went wrong this year. November and December was a pretty tough month in business with me, so I got a touch emotional reflecting in this video. But overall I'm feeling

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28:01

Scaling Your Social Media Marketing Agency to $10K...

Dishing Up Digital with Ellen Mackenzie ·

2024/12/29

It’s that magical time of year again when we are about to enter a new year. And I don't know about you guys, but I get excited this time of year. I love the buzz, the energy, the excitement, and I love how there's something about entering the new year that can give you the motivation that perhaps you've been lacking for the rest of all the previous year. I wanted to take a little moment for those listening who have already started working with their own clients and are wanting to use the

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21:39

These 5 Social Media Trends Are Going to Change...

Dishing Up Digital with Ellen Mackenzie ·

2024/12/23

What does the future of Instagram, TikTok, Youtube and all social media platforms in 2025 look like? Today I'm sharing my predictions and the trends I think are going to have an impact on the industry. As a social media manager, I LOVE using the New Year as a time to reassess my strategy and I hope this podcast episode leaves you feeling inspired. 00:41 - How AI is going to evolve in 202504:23 - The quality of your content matters more than ever07:08 - Social media is more important than

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24:26

Zero Confidence

Dishing Up Digital with Ellen Mackenzie ·

2024/12/15

Guys, my confidence has taken a bit of a knock lately and I’ve been struggling behind the scenes. From what to post, to should I record this podcast episode - in fact, this wasn’t even the podcast episode I was originally going to post! It happens to all of us and has been especially prevalent in our industry of late. I do hope this helps someone and you can gain your own confidence back! It’s a little bit of a kick up the butt! A little bit of a wake up call, and a little bit of BTS of

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18:11

5 Lessons from 5 Years in Business

Dishing Up Digital with Ellen Mackenzie ·

2024/12/08

Today is all about the lessons I’ve learnt after being self employed for 5 years. Social Media Management was something I could get started in with no experience (I basically “winged” it), and now I help other Social Media Managers to not “wing it”, do things successfully by learning from my mistakes and scale faster to be working for themselves from anywhere in the world.This episode is broken into 5 categories: Money Boundaries Clients Failures Marketing These, for me, have been the

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43:40

Doubling her Income as BRAND NEW Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2024/12/01

If you’ve been sitting there telling yourself that it’s too late to get started as a Social Media Manager, or that you don’t have enough experience, or any of the other text book excuses newbies like to use, this episode is the one for you!I chat to the fabulous Stenya, who is one of my Dishing Up Digital School students. She enrolled in the programme earlier in the year and has had some amazing leaps and bounds with her business whilst also juggling 3 kids and travelling the world. In

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32:10

From Side Hustle to Quitting Her Job in Just 4...

Dishing Up Digital with Ellen Mackenzie ·

2024/11/24

The Dishing Up Digital School is now OPEN! Join Now:https://www.ellenmackenzie.com/Dishing-up-Digital-School ~~~ In today’s episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business. Liv has a pretty cool story in that she managed to quit her job within just a few months of signing up for my programme - the Dishing Up Digital School. This all

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