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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

17:16

This is What a $2000 Social Media Management Package...

Dishing Up Digital with Ellen Mackenzie ·

2025/02/16

My pricing episodes always bring out some interesting comments and responses. Yes I’m going to be revealing every deliverable the details as part of this package, but I first need to reiterate that pricing is personal and everyone is different. There are so many different factors to consider from your level of experience, to where you’re based in the world. Other than a chat about pricing strategy, I’m mainly delving into the deliverables in this package today. I’m covering: Number of

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13:00

Hourly Rates vs Monthly Packages: Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2025/02/09

Pricing is such a big conversation around social media Management. I always get DMs on this topic and whenever I do a podcast around pricing it quickly becomes one of the most downloaded. I even have 4 videos onpricing in the Dishing up Digital school alone!Topics I cover in this episode: When hourly rates are useful The downside of hourly rates How packages benefit your clients How to make your packages work best for you and your clients What to do when you're first starting out and

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20:00

Why it's Time to Move to YouTube

Dishing Up Digital with Ellen Mackenzie ·

2025/02/02

How are all my fellow Social Media Managers and Business Owners? What a crazy start to the year this has been. I mean, I don't usually rush to post an update when TikTok gets banned in the US, or there's ANOTHER algorithm change on instagram, or when TikTok gets reinstated, but it's hard to ignore what's been happening over the month of January in our industry alone! Usually I can just roll with the punches and take them in my stride, but this was even a lot for me guys.Listen as I briefly

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22:30

$10k from one $39 Digital Product: Case Study Analysis

Dishing Up Digital with Ellen Mackenzie ·

2025/01/26

Spicy Ellen makes a bit of a return in this episode as I discuss the realities of launching and selling digital products. Online "Gurus" love to tell you that all you need to is to create and sell this one digital product and you'll be set financially! Well, lets debunk that myth and have a bit of a reality check. Some takeaways from this episode: Many online coaches oversimplifythe process of selling digital products A discussion around Audience Privilege Viral moments can boost sales

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16:32

Should I Lower my Prices to Book More Clients as a...

Dishing Up Digital with Ellen Mackenzie ·

2025/01/19

Sign up to my FREE webinar on how to be a Social Media Manager.Price, package & pitch your wayto booking out your services with an easy "yes" from clients!~~~ This episode came about after 2 of my students asked me if they should create a lower priced package for potential clients. The short answer? No! The long answer, listen and find out! Some takeaways from the episode: Lowering prices often stems from insecurity rather than market demand. It's essential to evaluate the true

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14:27

The Strategy that got me Clients with NO Experience

Dishing Up Digital with Ellen Mackenzie ·

2025/01/12

Sign up for my FREE webinar onbecoming a Social Media Manager:https://www.ellenmackenzie.com/freewebinarApologies if you thought you would be getting an episode on Social Media Strategy! Instead this episode is on the strategy that helped me book my first clients as a Social media Manager with no experience. My 2 rules for this strategy are: You don’t need an Instagram following to “prove that you can do it” or “prove your worth” You can hustle in silence In this episode I focus on the

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22:00

5 Steps to your First 500 Followers on Instagram

Dishing Up Digital with Ellen Mackenzie ·

2025/01/06

TBH, if I titled this episode "10 Steps to Your First 10,000 Followers" I would probably get way more downloads and listens. The reason I've chosen to focus on your first 500 followers is because I believe this milestone is incredibly life-changing and powerful and I really want everybody listening to this episode to focus on building a small but mighty audience.The 5 Steps I'll be covering are: Study your competition Post more frequently to get more data and refine your skills Focus on

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41:36

How much money I made in 2024

Dishing Up Digital with Ellen Mackenzie ·

2025/01/04

As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stream made me in 2024. This video also covers my expenses and profit (how much it costs to run my business) as well as a quarter by quarter breakdown with what went right and what went wrong this year. November and December was a pretty tough month in business with me, so I got a touch emotional reflecting in this video. But overall I'm feeling

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28:01

Scaling Your Social Media Marketing Agency to $10K...

Dishing Up Digital with Ellen Mackenzie ·

2024/12/29

It’s that magical time of year again when we are about to enter a new year. And I don't know about you guys, but I get excited this time of year. I love the buzz, the energy, the excitement, and I love how there's something about entering the new year that can give you the motivation that perhaps you've been lacking for the rest of all the previous year. I wanted to take a little moment for those listening who have already started working with their own clients and are wanting to use the

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21:39

These 5 Social Media Trends Are Going to Change...

Dishing Up Digital with Ellen Mackenzie ·

2024/12/23

What does the future of Instagram, TikTok, Youtube and all social media platforms in 2025 look like? Today I'm sharing my predictions and the trends I think are going to have an impact on the industry. As a social media manager, I LOVE using the New Year as a time to reassess my strategy and I hope this podcast episode leaves you feeling inspired. 00:41 - How AI is going to evolve in 202504:23 - The quality of your content matters more than ever07:08 - Social media is more important than

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24:26

Zero Confidence

Dishing Up Digital with Ellen Mackenzie ·

2024/12/15

Guys, my confidence has taken a bit of a knock lately and I’ve been struggling behind the scenes. From what to post, to should I record this podcast episode - in fact, this wasn’t even the podcast episode I was originally going to post! It happens to all of us and has been especially prevalent in our industry of late. I do hope this helps someone and you can gain your own confidence back! It’s a little bit of a kick up the butt! A little bit of a wake up call, and a little bit of BTS of

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18:11

5 Lessons from 5 Years in Business

Dishing Up Digital with Ellen Mackenzie ·

2024/12/08

Today is all about the lessons I’ve learnt after being self employed for 5 years. Social Media Management was something I could get started in with no experience (I basically “winged” it), and now I help other Social Media Managers to not “wing it”, do things successfully by learning from my mistakes and scale faster to be working for themselves from anywhere in the world.This episode is broken into 5 categories: Money Boundaries Clients Failures Marketing These, for me, have been the

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43:40

Doubling her Income as BRAND NEW Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2024/12/01

If you’ve been sitting there telling yourself that it’s too late to get started as a Social Media Manager, or that you don’t have enough experience, or any of the other text book excuses newbies like to use, this episode is the one for you!I chat to the fabulous Stenya, who is one of my Dishing Up Digital School students. She enrolled in the programme earlier in the year and has had some amazing leaps and bounds with her business whilst also juggling 3 kids and travelling the world. In

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32:10

From Side Hustle to Quitting Her Job in Just 4...

Dishing Up Digital with Ellen Mackenzie ·

2024/11/24

The Dishing Up Digital School is now OPEN! Join Now:https://www.ellenmackenzie.com/Dishing-up-Digital-School ~~~ In today’s episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business. Liv has a pretty cool story in that she managed to quit her job within just a few months of signing up for my programme - the Dishing Up Digital School. This all

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33:00

What Everyone Gets Wrong About Social Media Management

Dishing Up Digital with Ellen Mackenzie ·

2024/11/17

Dishing Up Digital School is re-launching this week:https://www.ellenmackenzie.com/Dishing-up-Digital-School#signup ~~~ Guys, this episode is a bit spicy! In fact, it was meant to be something completely different, but I woke up this morning and had to get these words out! Today I'm talking about: What does a social media manager actually do? Spoiler alert, you get to decide! ASMM can be defined as many things, they're all correct Systems are just as important as strategy You

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31:00

Social Media Manager Q&A | November 2024 Edition

Dishing Up Digital with Ellen Mackenzie ·

2024/11/10

This week is a Q&A brought to you by my Instagram question box. I had some great questions come through and have had to whittle it down to 6, so I don’t turn this on to a loooong podcast. Also, with the approaching busy season of Black Friday, the Holiday Season and my business birthday, I wanted to keep this episode light & breezy and just have a chat with you all. Questions covered today: How to create an email marketing funnel from social media? How would you deliver bad

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31:00

Buying my First Home as a Freelancer (emotional chat...

Dishing Up Digital with Ellen Mackenzie ·

2024/11/03

Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my very practical savings tips. From being advised not to quit my salaried job by a mortgage broker to being in a position to withdraw money from my investment stocks for the house deposit, I go through the journey with you. A few takeaways: The struggle to change my mindset of owning a house being a measure of your worth, and letting go of the

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11:25

1,000+ cold email pitches... THIS is the only person...

Dishing Up Digital with Ellen Mackenzie ·

2024/10/29

Who says cold emails are dead? If done the right way, your cold pitch emails will have potential clients responding back and becoming a part of your roster!Today we’re discussing tips to have successful cold pitches from personalization to perfecting the follow up. I’m even sharing an example of a successful cold pitch that worked on me and led to me hiring someone this year, 2024. TABLE OF CONTENTS 00:00 Cold Pitching is Dead 00:48 Why Cold Pitching has a Bad Rep 01:36 Why you Should

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28:25

Launching a Tech Startup: Funding, Social Strategy &...

Dishing Up Digital with Ellen Mackenzie ·

2024/10/20

In this episode I chat with the amazingNatalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing. It was so great to chat to Natalie and hear about how she still hasa client for Social Media Management, as well as how she applies her skills in this area to the

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21:19

Marketing Case Study: Lululemon & Their Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2024/10/14

This week is a fresh new episode! Thank you so much for your patience these last couple of weeks while I've been busy with business things, and buying my first house things!! It's all been a very exciting and full on couple of weeks! This week I am chatting about Lulu Lemon and their social media strategy, and there's is an interesting one to dive into! Some Key Takeaways: Their focus on community over products Effective use of ambassadors The contrast in organic content vs. paid

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