PODCAST

The CPG View

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

business marketing

All Episodes

00:24:27

Beauty Meets the Digital Shelf: Winning Strategies in...

The CPG View ·

2025/06/26

As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology?What do you consider to be the most underutilized levers for optimizing growth on marketplaces like Amazon, and how can brands effectively tap into them?What are the biggest challenges facing ecommerce executives in the beauty space today, and how can they prepare to address these issues in 2025 and beyond?In a data-rich environment, how do you

00:28:55

Tariffs, Trust & Trade: Navigating the Future of...

The CPG View ·

2025/06/19

For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today?How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon?What’s your perspective on how trade disputes—especially between the U.S. and China—are reshaping global sourcing strategies for eCommerce-first supplement brands?From

00:27:31

Start Now: Building AI-Literate, High-Performing...

The CPG View ·

2025/06/12

Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them overcome these? AI is transforming businesses across industries. How do you help leaders build AI literacy, and what are some practical ways businesses can integrate AI into their strategies to drive growth and efficiency? You specialize in turning leadership teams into high-performance units. What are the critical factors for building a team

00:24:00

Think Global, Act Local: The Power of Market-Centric...

The CPG View ·

2025/06/05

You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally? With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical and online channels? What are the key factors in optimizing online visibility and conversion? Data-driven

00:22:43

Beyond the Banner: Crafting AI-Driven, Creative-First...

The CPG View ·

2025/05/22

What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends?Leading a team across 35 countries must come with unique challenges and opportunities. How do you balance global consistency with local adaptability in your eCommerce acceleration strategy?What innovative strategies or partnerships is Barilla pursuing to capitalize on this trend?Consumer behavior in eCommerce is constantly evolving. How is Barilla leveraging data and insights to

00:29:11

Retail at a Crossroads: Mariano on Redefining IT...

The CPG View ·

2025/05/15

The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?" You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does that bring to retailers and brands?" MACH principles like API-first and headless are now widely

00:27:35

Playing for the W: Leadership, Learning, and the...

The CPG View ·

2025/05/12

GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation consistently translates into measurable ROI for your clients? As someone recognized as a top marketer to watch in 2024, what emerging trends or technologies in retail media do you believe will shape the industry over the next few years? As a seasoned media executive and bold innovator, what are you most excited about for the future

00:23:12

Connected, Not Complicated: A New Vision for Digital...

The CPG View ·

2025/05/08

Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience?Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce?With new formats like video ads, offsite placements, and deeper performance insights, how are these updates helping brand partners drive discoverability, conversions, and long-term

00:24:51

Must Be Present to Win: Rethinking Leadership in the...

The CPG View ·

2025/04/24

As the Global Head of Technology Officers Practice at Russell Reynolds Associates, you’ve guided companies through significant leadership transitions. What are the most notable shifts you’ve seen in the role of top tech executives over the past decade, and how are organizations adapting to these changes? You’ve led searches for pivotal roles, such as CIOs and chief inclusion officers, across diverse industries. What key qualities or traits do you prioritize when identifying candidates for these

00:20:04

Uncorking Retail Media: Blending Compliance,...

The CPG View ·

2025/04/17

Can you share your journey into the CPG world? What sparked your interest in this field, and how have your experiences shaped your approach to building brands and driving growth within the industry?With nearly two decades of experience working with global brands like Jack Daniel's and Stella Rosa, how do you think the beverage alcohol industry has evolved in terms of eCommerce?You've been crafting omnichannel programs to build strategic partnerships. How does the integration of online and

00:24:55

Disrupting the Shelf: How Predictive Tech Is Changing...

The CPG View ·

2025/04/10

Can you share the inspiration behind founding Volcanic Retail and some of the key factors that drove its rapid growth, leading it to be one of the fastest-growing retail brands? With your experience scaling over 500+ brands worldwide, what common challenges do you see brands facing in today’s retail landscape, and how do you help them overcome these? You’ve held roles from consultant to CEO, even teaching business—how have these diverse experiences shaped your approach to leadership and innovation

00:21:27

The Future of Brand Experience: Retail Media, DTC,...

The CPG View ·

2025/03/27

As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse functions to deliver a seamless customer experience?Creative and customer experience are often seen as separate disciplines, but you manage both. How do you balance creativity with customer insights to craft experiences that are both engaging and effective for clients? Retail media and direct-to-consumer channels are evolving rapidly. What

00:22:36

Elevating eCommerce with Content : The Kraft Heinz...

The CPG View ·

2025/03/20

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? What was the process like of selecting your tech partner to help address those challenges? How did your team work to create content that would effectively maximize the algorithm across retailers? Looking ahead, what are some of the trends or innovations in the digital marketing and content space that you and your team are keeping an eye on? With the increased

00:23:14

Winning the Digital Shelf: Omar Haque on Omnichannel...

The CPG View ·

2025/03/13

Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context of e-commerce, direct-to-consumer models, and retail media?Having held roles in various countries and grown businesses globally, what unique challenges and opportunities have you encountered in different markets? How do you approach adapting CPG strategies to diverse consumer

00:31:41

Cracking the Code: Identity Resolution, First-Party...

The CPG View ·

2025/03/06

You've had an incredibly diverse career. Can you share how those experiences shaped your entrepreneurial journey and brought you to where you are today with Retention.com and RB2B? What excites you the most about the work you’re doing now with Retention.com and RB2B? Is there a particular opportunity that you’re especially passionate about? What was your secret to building such a lean, high-growth, and profitable business, and what advice do you have for other entrepreneurs looking to bootstrap

00:26:12

Swag & Strategy: Navigating the Future of Digital...

The CPG View ·

2025/02/27

You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years? As the Global Digital Commerce Director what are the key strategies you're focusing on to enhance consumer penetration and increase e-commerce conversion rates? With your extensive experience across multiple global markets, what are some of the most important factors to

00:25:26

Unlocking Retail Media’s Power: Molly Hjelm on Data,...

The CPG View ·

2025/02/20

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network?You’ve mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently?Designing go-to-market strategies is a key focus for you. What’s a recent strategy you’ve developed that you’re particularly proud of, and what impact did it have?DG Media Network

00:17:54

Breaking New Ground: Inside Macy’s Retail Media...

The CPG View ·

2025/02/13

Macy’s and Bloomingdale’s have built a strong legacy as shopping destinations. How does Macy’s Media Network leverage this deep customer connection to create personalized and inspiring content that enhances brand storytelling? How has your previous experiences shaped your vision for driving revenue growth and expanding the media network at Macy’s? As the retail media landscape becomes increasingly competitive, what strategies will you focus on to ensure that Macy’s Media Network remains a premier

00:28:19

Building Balanced Teams, Simplifying eCommerce, and...

The CPG View ·

2025/02/06

As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and impactful digital customer experiences?With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solving them? Digital compliance is increasingly important in today’s landscape. How do you ensure that

00:24:59

AI Meets Marketing: How General Mills is Redefining...

The CPG View ·

2025/01/30

What has been the most exciting or rewarding aspect of leading the acceleration of AI in marketing, and how do you see it reshaping the future of connected commerce?What key experiences or lessons have been most pivotal in shaping your approach to digital strategy and performance marketing? Being named a P2Pi 40 under 40 leader is a significant achievement. How has this recognition influenced your professional journey, and what does it mean for your leadership in the rapidly evolving digital

124 results

The CPG View

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...