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The CPG View

The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!

business marketing

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00:29:11

Retail at a Crossroads: Mariano on Redefining IT...

The CPG View ·

2025/05/15

The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?" You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does that bring to retailers and brands?" MACH principles like API-first and headless are now widely

00:27:35

Playing for the W: Leadership, Learning, and the...

The CPG View ·

2025/05/12

GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation consistently translates into measurable ROI for your clients? As someone recognized as a top marketer to watch in 2024, what emerging trends or technologies in retail media do you believe will shape the industry over the next few years? As a seasoned media executive and bold innovator, what are you most excited about for the future

00:23:12

Connected, Not Complicated: A New Vision for Digital...

The CPG View ·

2025/05/08

Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience?Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce?With new formats like video ads, offsite placements, and deeper performance insights, how are these updates helping brand partners drive discoverability, conversions, and long-term

00:24:51

Must Be Present to Win: Rethinking Leadership in the...

The CPG View ·

2025/04/24

As the Global Head of Technology Officers Practice at Russell Reynolds Associates, you’ve guided companies through significant leadership transitions. What are the most notable shifts you’ve seen in the role of top tech executives over the past decade, and how are organizations adapting to these changes? You’ve led searches for pivotal roles, such as CIOs and chief inclusion officers, across diverse industries. What key qualities or traits do you prioritize when identifying candidates for these

00:20:04

Uncorking Retail Media: Blending Compliance,...

The CPG View ·

2025/04/17

Can you share your journey into the CPG world? What sparked your interest in this field, and how have your experiences shaped your approach to building brands and driving growth within the industry?With nearly two decades of experience working with global brands like Jack Daniel's and Stella Rosa, how do you think the beverage alcohol industry has evolved in terms of eCommerce?You've been crafting omnichannel programs to build strategic partnerships. How does the integration of online and

00:24:55

Disrupting the Shelf: How Predictive Tech Is Changing...

The CPG View ·

2025/04/10

Can you share the inspiration behind founding Volcanic Retail and some of the key factors that drove its rapid growth, leading it to be one of the fastest-growing retail brands? With your experience scaling over 500+ brands worldwide, what common challenges do you see brands facing in today’s retail landscape, and how do you help them overcome these? You’ve held roles from consultant to CEO, even teaching business—how have these diverse experiences shaped your approach to leadership and innovation

00:21:27

The Future of Brand Experience: Retail Media, DTC,...

The CPG View ·

2025/03/27

As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse functions to deliver a seamless customer experience?Creative and customer experience are often seen as separate disciplines, but you manage both. How do you balance creativity with customer insights to craft experiences that are both engaging and effective for clients? Retail media and direct-to-consumer channels are evolving rapidly. What

00:22:36

Elevating eCommerce with Content : The Kraft Heinz...

The CPG View ·

2025/03/20

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? What was the process like of selecting your tech partner to help address those challenges? How did your team work to create content that would effectively maximize the algorithm across retailers? Looking ahead, what are some of the trends or innovations in the digital marketing and content space that you and your team are keeping an eye on? With the increased

00:23:14

Winning the Digital Shelf: Omar Haque on Omnichannel...

The CPG View ·

2025/03/13

Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context of e-commerce, direct-to-consumer models, and retail media?Having held roles in various countries and grown businesses globally, what unique challenges and opportunities have you encountered in different markets? How do you approach adapting CPG strategies to diverse consumer

00:31:41

Cracking the Code: Identity Resolution, First-Party...

The CPG View ·

2025/03/06

You've had an incredibly diverse career. Can you share how those experiences shaped your entrepreneurial journey and brought you to where you are today with Retention.com and RB2B? What excites you the most about the work you’re doing now with Retention.com and RB2B? Is there a particular opportunity that you’re especially passionate about? What was your secret to building such a lean, high-growth, and profitable business, and what advice do you have for other entrepreneurs looking to bootstrap

00:26:12

Swag & Strategy: Navigating the Future of Digital...

The CPG View ·

2025/02/27

You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years? As the Global Digital Commerce Director what are the key strategies you're focusing on to enhance consumer penetration and increase e-commerce conversion rates? With your extensive experience across multiple global markets, what are some of the most important factors to

00:25:26

Unlocking Retail Media’s Power: Molly Hjelm on Data,...

The CPG View ·

2025/02/20

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network?You’ve mentioned that you get energy from working with brilliant people and cultivating partnerships. Can you share an example of a collaboration that inspired or energized you recently?Designing go-to-market strategies is a key focus for you. What’s a recent strategy you’ve developed that you’re particularly proud of, and what impact did it have?DG Media Network

00:17:54

Breaking New Ground: Inside Macy’s Retail Media...

The CPG View ·

2025/02/13

Macy’s and Bloomingdale’s have built a strong legacy as shopping destinations. How does Macy’s Media Network leverage this deep customer connection to create personalized and inspiring content that enhances brand storytelling? How has your previous experiences shaped your vision for driving revenue growth and expanding the media network at Macy’s? As the retail media landscape becomes increasingly competitive, what strategies will you focus on to ensure that Macy’s Media Network remains a premier

00:28:19

Building Balanced Teams, Simplifying eCommerce, and...

The CPG View ·

2025/02/06

As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and impactful digital customer experiences?With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solving them? Digital compliance is increasingly important in today’s landscape. How do you ensure that

00:24:59

AI Meets Marketing: How General Mills is Redefining...

The CPG View ·

2025/01/30

What has been the most exciting or rewarding aspect of leading the acceleration of AI in marketing, and how do you see it reshaping the future of connected commerce?What key experiences or lessons have been most pivotal in shaping your approach to digital strategy and performance marketing? Being named a P2Pi 40 under 40 leader is a significant achievement. How has this recognition influenced your professional journey, and what does it mean for your leadership in the rapidly evolving digital

00:22:43

Leading with Purpose: Bryan Santee on Innovation,...

The CPG View ·

2025/01/23

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach?You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation? As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms? What are you most excited about within the digital space, and how do you see it reshaping the food and

00:20:14

Driving E-Commerce Excellence: Wendell Venerable on...

The CPG View ·

2025/01/16

Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce? With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape? What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo

00:22:39

Scaling with Purpose: Mike Beckham on Building a...

The CPG View ·

2025/01/09

What inspired the founding of Simple Modern in Oklahoma, and how has the company evolved since its establishment in 2015?Could you share some insights into the unique styles and designs that set Simple Modern products apart in the market?In what ways do you believe e-commerce can continue to evolve and innovate to better serve customers and communities in the future? Can you tell us more about Simple Modern's commitment to giving back to communities worldwide through its profits?What role does

00:38:07

Redefining the Digital Marketplace: How DoorDash and...

The CPG View ·

2024/12/23

DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities?As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic

00:28:09

Transforming Consumer Health: Data, Innovation, and...

The CPG View ·

2024/12/19

Can you share a specific example where innovative brand or performance marketing led to significant business growth? Digital transformation can be complex, especially when integrating it across marketing, sales, and operations. What are some key challenges you’ve faced in driving digital transformation at Bayer, and how have you overcome them? With AI becoming increasingly central to marketing strategies, how is Bayer incorporating AI and data-driven decision-making into its marketing and

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