x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

The Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation. As a dynamic and future-focused podcast, it delves into the transformative trends shaping these industries, offering a mix of strategic insights, thought-provoking discussions, and actionable takeaways. Arti Sharma, a

business

All Episodes

27:49

Startup Marketing Insider: What It Took To Help Build...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2024/09/12

Have you ever wondered what it takes to turn a vision into a thriving business? Joyce has done just that, as the first marketing hire for several manufacturing startups! She’s passionate about helping founders craft their narratives and reach their people. We dove into the emotional challenges of the startup journey, the importance of strategic decision-making, and how effective partnerships play a vital role in achieving success. Joyce also shared invaluable insights on preparing for that

en

31:46

Making the Digital Pivot: A New Era in Marketing

Fuel Your Marketing Podcast: Igniting Insight and... ·

2024/09/06

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up? In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift. We also impart nuggets of marketing wisdom and strategies to help elevate

en

13:51

The Power of Targeted Demand Generation: Find...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/12/06

Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice that you can apply to your own marketing efforts. Listen and learn in this episode! Episode Highlights: 00:00 Podcast Intro 00:10 The power of targeted

en

14:47

A Deep Dive Into Artificial Intelligence, Accelerate...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/11/30

Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How important it is to up-level your skillset using these tools, maximizing your revenue and engagement results. Listen and learn in this episode! Episode Highlights:

en

07:25

Search Engine Optimization Trends 2023 and Beyond:...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/04/13

One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO series by talking about AMPs or Accelerated Mobile Pages. She shares the pros and cons of using them to help you make the right decision if you should hop on

en

12:07

Search Engine Optimization Trends 2023 and Beyond:...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/04/06

Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voice Searches on different Maps. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE More than 2 Billion people are using Voice Search to

en

13:03

Search Engine Optimization Trends 2023 and Beyond :...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/03/30

Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE SEO strategies and resources for voice search will not only get you more traffic from people using voice search but will also

en

12:01

Search Engine Optimization Trends 2023 and Beyond : SERP

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/03/23

We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rates are diminishing, what zero-click and no-click content spaces are, and what we need to do to get a spot in these spaces. Listen and learn in this

en

17:04

Search Engine Optimization Trends 2023 and Beyond:...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/03/09

With Google’s algorithm constantly changing, you need to be one step ahead of the game. It’s important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them. In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for any upcoming updates from Google, especially around content creation. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Every

en

11:51

Inbound Marketing for Manufacturing Companies – Part...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/02/08

Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization. In this episode, Arti Sharma talks more about ABM strategy for B2B manufacturers, how to get started with conversion-focused marketing campaigns, and the qualities of

en

10:24

Inbound Marketing for Manufacturing Companies – Part...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/02/01

Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you. In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of videos you can make and the processes involved in video creation and marketing. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE

en

12:45

Inbound Marketing for Manufacturing Companies – Part...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/01/25

In today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of choice for businesses. In this episode, Arti Sharma talks about how to create a compelling website that serves your audience well and converts at higher

en

19:37

Inbound Marketing for Manufacturing Companies – Part...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/01/18

Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest. In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations. She shares relevant tips on the things you should consider for your SEO campaign. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE If you are one of those companies who was trying to attract the new generation of engineers to

en

22:31

Inbound Marketing for Manufacturing Companies – Part...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/01/11

In today’s business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow. In this episode, Arti Sharma takes a deep dive into the 5 inbound strategies for manufacturing organizations. They’ve found these techniques to be staples in

en

14:46

Inbound Marketing for Manufacturing Companies – Part 1

Fuel Your Marketing Podcast: Igniting Insight and... ·

2023/01/05

Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business. In this episode, Arti Sharma talks about where marketing is heading for manufacturing organizations and why now is the time for most manufacturing and

en

24:37

Season 2, Episode 2: Choosing the Right Automation...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2022/11/14

Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable. In this episode, Arti Sharma and Rebecca Phillips talk about choosing the right automation for your business process and the benefits of having it for your business growth. Listen and learn in

en

22:24

Season 2, Episode 1: Marketing for the Right Reasons...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2022/06/15

Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients. In this episode, marketing and business coach Dan Holstein talks about the importance of marketing in scaling a business, what should be in an ideal marketing vision, and taking advantage of new marketing technologies without losing your

en

24:45

Episode 23: State of Social Media and Content During...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2020/05/08

The pandemic has changed the state of social media and communications. During this crisis, companies cannot continue with their regular social media strategy and content marketing. On this podcast my special guest Aaron Fulk, CEO, Lillian James Creative and I share, where companies should focus and pivot in their social media strategy to build deeper connections with customers, prospects, partners and teams. - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on

en

40:50

Episode 22: Google’s Changing Algorithm 2020 with...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2020/03/12

Today, Arti talks with SEM Rush's Head of International Partnerships, Fernando Angulo, all about today's search marketing and where search is headed - including the trend towards importance of customer journey over vanity metrics! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play:

en

13:21

Episode 21: Never Get Blocked Again

Fuel Your Marketing Podcast: Igniting Insight and... ·

2020/02/20

Today, Arti talks tools to break up the monotony of content creation to keep you unblocked and keep the content flowing! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T YouTube: http://ow.ly/xFkC50xDn8V Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast

en

61 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...