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PODCAST

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

The Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation. As a dynamic and future-focused podcast, it delves into the transformative trends shaping these industries, offering a mix of strategic insights, thought-provoking discussions, and actionable takeaways. Arti Sharma, a

business

All Episodes

39:13

Smarter Go-to-Market: AI, Community & Content That...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/10/09

In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond. What you’ll learn: -Why community is a GTM superpower -How to turn media into a distribution moat (not a cost center) -The 4 pillars of community value that accelerate product-market fit -Why AI helps you scale—but can’t replace human creativity -Why narrative-driven marketing is your

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25:46

The Modern Marketing Leader’s Playbook: Brand,...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/10/02

In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth. Topics discussed: -Why demand generation fails without a strong brand foundation -How to create customer-obsessed messaging that drives real loyalty -The role of AI in marketing (and where human connection still wins) -How to measure brand impact with real

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37:54

The Mindset Shift Modern Sales Leaders Can’t Ignore |...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/09/18

In this episode of Fuel Your Marketing, Arti Sharma sits down with Jordan Benjamin, CEO and sales coach at My Core OS, to explore the mindset, emotional intelligence, and feedback culture necessary to lead and sell effectively in today’s rapidly changing world. What you’ll learn in this episode: How to reframe failure using a growth mindset Jordan’s 4-part leadership model based on self-awareness & empathy Sales as education—not persuasion Aligning sales and marketing through feedback, not

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31:45

FYM Ep. 55 - Modern Marketing for Manufacturing Leaders

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/07/17

In this episode of Fuel Your Marketing, Arti Sharma speaks with Esther Hall, Head of Marketing at Stäubli, about what it really takes to thrive in B2B industrial marketing, where sales cycles are long, global, and built on trust. What you’ll learn in this episode: -Why educational content is the foundation of strategy in manufacturing -How to build brand trust in a slow-moving pipeline -Adapting messaging for global markets and regional cultures -How AI is changing how buyers gather information -Why

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33:12

FYM Ep. 54 - How Small Brands Win Big: The CPG...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/07/10

How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that’s making big waves in CPG. 💡 Megan reveals how Rawcology is scaling through: Authentic storytelling & community-first strategy Creating emotional connection in the age of AI Leveraging influencer marketing & organic content Data-driven decisions & feedback

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46:06

FYM Ep. 53 - Mastering Storytelling, Focus & Courage...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/05/15

In this episode, we’re joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold. 💡 Topics we cover: What most B2B brands still get wrong about GTM Courageous marketing vs best practices How storytelling elevates your message

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24:28

FYM Ep. 52 - Building B2B Trust in the AI Era:...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/04/10

What really wins deals in today’s market? It’s not price—it’s perception. 💡 In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula, to unpack why your audience's perception can make or break your business. This episode covers: The 4 H's of the Perception Formula: Heuristics, Hormones, History, and Heritage How emotional triggers (like cortisol & dopamine) impact buying decisions The hidden power of brand mindshare—and how to earn

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29:10

FYM Ep. 51 - The Hidden Costs of Bad Onboarding & How...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/04/03

In this episode of Fuel Your Marketing, Arti Sharma sits down with Donna Weber, customer onboarding expert and author of Onboarding Matters, to discuss how structured onboarding can reduce churn and drive revenue growth. This episode is an absolute must-watch if you're in customer success, marketing, or revenue leadership. ✅ Key Takeaways: 🔹 Why onboarding makes or breaks customer retention 🔹 How to reduce Time to Value & boost customer loyalty 🔹 Why “upserving” beats upselling every time 🔹 How

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47:22

FYM Ep. 50 - Winning the GTM Game With Sangram Vajre,...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/03/27

In this episode of Fuel Your Marketing, Arti Sharma sits down with Sangram Vajre, Co-founder & CEO at GTM Partners. If you're a B2B leader, founder, or marketer, this is the GTM strategy session you don’t want to miss! ✅ Key Takeaways: 🔹 Why most GTM strategies fail & how to fix them 🔹 The 3 pillars of GTM success: Clarity, Alignment & Trust 🔹 Who really owns GTM? (Spoiler: It’s the CEO!) 🔹 How to use the GTM operating system to drive results 🔹 Which GTM metrics truly matter for sustainable

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37:20

FYM Ep. 49 - Mastering GTM: Grow Revenue & Build a...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/03/13

In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently. ✅ Key Takeaways: 🔹 Hiring for success: What makes a top-performing sales team? 🔹 How to balance inbound, outbound & partnerships for sales growth 🔹 Customer retention: The #1 metric for sustainable business success 🔹 The power of strategic partnerships & aligned ICP 🔹 AI & automation: When to use it

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41:02

FYM Ep. 48 - Winning Together: How Aligned Teams...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/03/06

In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and leadership transformation. ✅ Key Takeaways: 🔹 How aligned teams drive revenue and long-term success 🔹 Why marketing is NOT a cost center — but a revenue generator 🔹 Proven strategies to scale from $10M to $70M+ 🔹 AI in sales & customer experience—what’s working now 🔹 The “First Team” approach:

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32:30

FYM Ep. 47 - The SaaS Entrepreneur’s Journey: Scaling...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/02/20

In this episode of Fuel Your Marketing, Arti Sharma sits down with Adrienne Jung, CEO & Co-Founder of eeva, to discuss the real challenges of entrepreneurship, scaling a SaaS startup, and how to stay mentally resilient while building a thriving business. Key Takeaways: 🔹 How Adrienne went from $50K to $2M in funding (without rushing!) 🔹 The leadership traits every founder needs to succeed 🔹 AI’s impact on SaaS pricing & product strategy 🔹 Navigating the challenges of being a woman in SaaS 🔹

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49:21

FYM Ep. 46 - Small Team, Big Results: Smart Demand...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/02/11

In this episode of Fuel Your Marketing, Arti Sharma sits down with Tara Robertson, Head of Revenue Marketing at Chili Piper, to reveal how small marketing teams can drive massive pipeline growth—without burning out. Key Takeaways: 🔹 How lean teams can generate demand efficiently 🔹 AI & the future of lead gen — ChatGPT is now a source for leads! 🔹 Mistakes to avoid when scaling marketing efforts 🔹 Sales & marketing alignment for revenue success 🔹 Brand vs. Demand: What matters most? Want to

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39:00

FYM Ep. 45 - Winning Through Team Alignment: GTM...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/02/06

In this episode of Fuel Your Marketing, Arti Sharma sits down with Andrea Bumstead, a customer success powerhouse with 15+ years of experience scaling SaaS companies through retention, expansion, and customer advocacy. They dive deep into: ✅ Why sales and marketing teams should aim to be "best friends" ✅ AI’s role in the future of customer success & GTM ✅ Breaking down silos between sales, marketing & customer success Looking to scale smarter and reduce churn? Then tune in for expert insights on

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38:46

FYM Ep. 44 - Navigating Curveballs With Practical...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/02/03

In this episode of Fuel Your Marketing, Arti Sharma welcomes Joelle Kaufman, GTM strategist, author, and coach - she shares her expert insights on navigating life and business challenges. Discover Go-to-Market strategies, tips for staying profitable, and leadership lessons learned from decades of experience. Joelle and Arti dive into the importance of flexibility, aligning teams, and humanizing AI-generated content for better buyer enablement. 🎧 Tune in for practical and effective advice from

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42:36

FYM Ep. 43 - Leadership Insights: Scaling With...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/01/23

In this episode, Arti Sharma chats with Feras Alhlou - entrepreneur, analytics expert, and co-founder of Start Up With Feras. Feras shares his inspiring journey from scaling a digital analytics consulting firm into a global analytics leader to its acquisition by dentsu, one of the world’s top media companies. Discover how Feras built systems for sustainable growth, made his company acquirable, and embraced new opportunities post-acquisition. Learn actionable strategies to scale your startup,

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34:32

FYM Ep. 42 - Go-To-Market Strategy in CPG: Expert...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/01/16

In this episode, we sit down with Mathieu Gamache, Founder of Birds Marketing Wingmen and Fractional CMO at Sperri, to explore the strategies behind building successful consumer packaged goods (CPG) brands. With 18+ years of experience working with tier-one organizations like Hershey, McDonald’s, and Kraft, Mathieu shares insights on navigating challenges in the CPG industry, driving growth, and aligning product development, marketing, and sales for impactful Go-to-Market strategies. This episode

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41:39

FYM Ep. 41 - GTM Strategies and Sustainable Marketing

Fuel Your Marketing Podcast: Igniting Insight and... ·

2025/01/09

In this episode of the Fuel Your Marketing Podcast, Arti sits down with Susie Picken, Head of Marketing at Big Tree Farms, to uncover the strategies and insights behind her successful rebranding journey. With two decades of experience at powerhouse brands like The Hershey Company, Susie shares how she uses sustainability storytelling to make an impact. 👉 Subscribe for more marketing tips, GTM strategies, and interviews with marketing leaders. Measure Marketing quick links: Book a strategy call:

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34:39

FYM Ep. 40 - Is Outbound Sales Dead? Modern SDR...

Fuel Your Marketing Podcast: Igniting Insight and... ·

2024/12/19

Discover what sets top-performing SDRs and BDRs apart, how outbound sales is evolving, and the impact of AI on modern sales teams. In this episode, Arti chats with Chris Muldoon, Co-Founder and CRO at Punch! Join them as they discuss trends for SDRs, practical AI uses, and the future of outbound strategies, offering actionable insights to help you and your team stay ahead in today’s market.

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41:52

Personal Engagement Meets Bold Disruption

Fuel Your Marketing Podcast: Igniting Insight and... ·

2024/09/19

In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods. The discussion goes deep into OG Life Lab's unique approach to targeting “trailblazers” and early adopters with its digital learning solutions, followed by Remi's own

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