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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

22:40

AI Is Changing the Workplace, Agency Reality Check,...

Marketing School - Digital Marketing and Online... ·

2025/08/21

In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS valuations, the challenges agencies face in today’s market, rising marketing costs, and how AI disruption is influencing company performance.TIME-STAMPED SHOW NOTES (00:00) The Future of Work and Technology (02:50) Gaming and Education: A New Approach (05:42) Healthcare and the Role of

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20:37

The Truth About Personal Brands, $236K to Manage a...

Marketing School - Digital Marketing and Online... ·

2025/08/20

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations.TIME-STAMPED SHOW NOTES (00:00) The Importance of Personal Branding (03:00) Building a Media Company Today (05:34) Distribution vs. Personal Brand (08:51) The Role of CEO

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23:38

You Think Your Views Matter?, The Government Paid...

Marketing School - Digital Marketing and Online... ·

2025/08/19

In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp as an example.TIME-STAMPED SHOW NOTES (00:00) The Value of Audience Influence (02:52) Understanding Market Dynamics and Competition (05:54)

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21:58

Easiest Way to Grow Your LinkedIn Following as an...

Marketing School - Digital Marketing and Online... ·

2025/08/18

In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth. TIME-STAMPED SHOW NOTES (00:00) Introduction and Context Setting (02:56) The Power of Controversial Content (05:57) The Role of Authenticity in Marketing (08:58) The

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35:01

Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and...

Marketing School - Digital Marketing and Online... ·

2025/08/14

In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s growing influence in marketing and business efficiency, and the need for strong customer development, ending with insights on how AI is reshaping SEO and consumer preferences.TIME-STAMPED SHOW NOTES (00:00) Influencer Marketing and Brand Partnerships (02:54) Economic Indicators and Consumer

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17:42

Female Models Close 67% More Deals, the Hidden Costs...

Marketing School - Digital Marketing and Online... ·

2025/08/13

In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more effective marketing. TIME-STAMPED SHOW NOTES (00:00) The Impact of FIMO Models on Sales (02:58) Cultural Shifts in Marketing Strategies (05:45) The

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15:48

Closing More Leads, Losing Google Traffic, and...

Marketing School - Digital Marketing and Online... ·

2025/08/12

In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard work, and networking together shape business achievements. TIME-STAMPED SHOW NOTES (00:00) Air One's Marketing Genius (02:59) OnlyFans Revenue Insights (05:56) The Role of Entitlement in Success (08:59) Luck vs. Hard Work in Business (11:51) Networking and Opportunity To suggest a topic, go

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18:22

Luxury Grocery Retention, OnlyFans Earnings, and the...

Marketing School - Digital Marketing and Online... ·

2025/08/11

In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes. TIME-STAMPED SHOW NOTES (00:00) Erewhon's Marketing Genius (02:59) OnlyFans Revenue Insights (05:56) The Role of Entitlement in Success (08:59) Luck vs. Hard Work in

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24:20

Your ChatGPT Searches Were Temporarily Visible in...

Marketing School - Digital Marketing and Online... ·

2025/08/07

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business. TIME-STAMPED SHOW NOTES (00:00) ChatGPT and Data Privacy Concerns (01:02) The Impact of AI on YouTube Revenue (02:52) Content Creation Strategies for AI Videos (05:59) Navigating Private Equity and Business

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18:52

Peer Groups Will Make You Rich (With A Caveat)

Marketing School - Digital Marketing and Online... ·

2025/08/06

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning, crypto and credit rewards, and cultural views on obesity—ending with thoughts on health, genetics, and lifestyle habits.TIME-STAMPED SHOW NOTES (00:00) The Power of Peer Groups (02:07) Intentional Networking for Growth (04:07) The Importance of Learning Loops (06:40) Crypto and Credit Card

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23:16

Marketers MUST jump on Claude agents TODAY

Marketing School - Digital Marketing and Online... ·

2025/08/05

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success.TIME-STAMPED SHOW NOTES (00:00) Insights from the CMO Awards in Colombia (06:21) Understanding Global Marketing Dynamics (12:46) The Impact of Marketing Sensitivity

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28:54

You Can't Be Rich Without Volatility

Marketing School - Digital Marketing and Online... ·

2025/08/04

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency. TIME-STAMPED SHOW NOTES (00:00) The Volatility of Wealth (02:58) Risk and Reward in Business (05:54) The Role of Debt in Business Growth (08:56) Agency Status in the Business World (11:53) The Shift in

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16:22

What Partnering Can Be a Better Form of Marketing?

Marketing School - Digital Marketing and Online... ·

2025/07/31

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing. TIME-STAMPED SHOW NOTES (00:00) The Power of Partner Marketing (04:34) Teaching vs. Doing in Leadership (07:39) High-Stakes Podcast Sponsorships (10:05) Viral Marketing and Ethical Boundaries To suggest a topic, go to

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23:53

How to Produce Content at Scale With Podcasting,...

Marketing School - Digital Marketing and Online... ·

2025/07/30

In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons of personal branding, and reflect on the ideal level of fame in business while juggling family life, productivity, and recruiting top talent. TIME-STAMPED SHOW NOTES (00:00) Podcasting for Content at Scale (01:15) Long-form Sessions for Short-form Clips (03:09) Webinar Experiments and Lead

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22:27

Elon vs. Zuck – $1B Compute vs. $1B Humans

Marketing School - Digital Marketing and Online... ·

2025/07/29

In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving ranking factors, and how brand mentions, content depth, and consistency shape visibility in the AI era.TIME-STAMPED SHOW NOTES (00:00) Elon vs. Zuck: Compute vs. Talent (01:30) Tesla’s Competitive Edge (03:25) Why Elon Picks the Hard Way (06:10) Buy vs. Build Debate (08:45) ChatGPT’s Traffic

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31:30

Personalized LinkedIn Ads at Scale

Marketing School - Digital Marketing and Online... ·

2025/07/28

In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into lessons from a SaaS founder retreat and explore whether AI could disrupt platforms like WordPress. TIME-STAMPED SHOW NOTES (00:00) Personalizing LinkedIn Ads with AI (03:06) ROI Results from Hyper-Personalized Ads (04:17) De-anonymizing Website Visitors & Outreach Tools (05:13) SaaS Founder Retreat Insights (06:47) The GTM (Go-To-Market)

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24:41

AI Will Not Replace Your Website, Cluely’s Hiring of...

Marketing School - Digital Marketing and Online... ·

2025/07/24

In this episode #3011, Eric Siu and Neil Patel discuss the future of websites in an AI-driven world and how clipping strategies can drive viral content. They explore the power of women in consumer spending, Google’s resurgence in advertising, and why generalists remain valuable in the age of AI. The conversation highlights that while AI shifts business, traditional strategies still matter.TIME-STAMPED SHOW NOTES (00:00) The Future of Websites in an AI-Driven World (03:04) Clipping

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15:44

I Hired a Cursor Coach, Why I’m Hitting My Entire TAM...

Marketing School - Digital Marketing and Online... ·

2025/07/23

In this episode #3010, Eric Siu and Neil Patel discuss the rise of cursor coaching to boost coding efficiency and the use of AI to streamline business processes. They explore innovative email marketing strategies and emphasize the importance of content quality for audience engagement. The conversation also touches on how the YouTube algorithm drives video views over time. TIME-STAMPED SHOW NOTES (00:00) The Rise of Cursor Coaching (02:49) Leveraging AI for Business Efficiency (05:49)

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21:13

Will Hardware Companies Turn Into Ad Companies? HP Is...

Marketing School - Digital Marketing and Online... ·

2025/07/22

In this episode #3009, Eric Siu and Neil Patel discuss the future of hardware companies shifting toward advertising and Apple's current innovation challenges. They explore how monetizing user data could shape the industry while examining the financial trade-offs between renting and owning property. The conversation also highlights why personal experiences and memories matter beyond financial decisions.TIME-STAMPED SHOW NOTES (00:00) The Future of Hardware and Advertising (04:29) Apple's

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39:27

The Best New Cookies in LA, Podcast Ads vs....

Marketing School - Digital Marketing and Online... ·

2025/07/21

In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of execution in business. They explore podcast advertising versus influencer marketing, raising capital, and navigating competition while balancing speed with detail. They also cover cutting costs strategically and leveraging partnerships for growth. TIME-STAMPED SHOW NOTES (00:00) The Cookie Business: A Sweet Start (02:55) Marketing Lessons

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