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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

26:10

Why X Crushes Meta's Threads

Marketing School - Digital Marketing and Online... ·

2026/01/01

Neil and Eric break down the Threads vs X mindset gap, why “victim mentality” kills progress, and how focusing on one craft can beat trying to be well-rounded. They debate early specialization vs variety using a peak-performance study, then shift into recruiting: retention conversations, paid working-case assignments, reference checks, and why talent drives marketing results. They also touch on holiday expectations in sales roles and discuss how Diddy built a massive brand reach and why power

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23:11

How Nano Banana Saved Google

Marketing School - Digital Marketing and Online... ·

2025/12/31

Google Gemini’s breakout in 2025 gets pinned on “Nano Banana,” Google’s fast image generation and editing push that coincided with Gemini MAUs jumping from 350M to 650M by October, plus momentum from NotebookLM upgrades and aggressive social distribution. Neil and Eric debate why free, bundled AI (Search AI Overviews, Chromebooks, Android) can outscale paid ChatGPT for students and everyday users, then zoom out into AI’s new marketing playbook for demand gen, ABM, and always-on agents, plus a

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20:47

The 7 Powers Of Business

Marketing School - Digital Marketing and Online... ·

2025/12/30

Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network economies, and counter positioning. They apply these strategy concepts to agencies, then shift to AI moats and vertical integration, noting why Google stands out across the AI stack (apps, models, cloud, and chips like TPUs). The conversation closes with practical leadership lessons on AI fluency programs,

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19:00

How Marketing Will Completely Change in 2026

Marketing School - Digital Marketing and Online... ·

2025/12/29

Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching costs now matter more than product market fit. Recorded on Christmas Eve, this episode dives into how agencies, SaaS companies, and enterprise brands should adapt as AI accelerates feature parity and channels evolve. From go-to-market engineers to owned communities, this conversation is a practical roadmap

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18:26

Is Storytelling the New Marketing?

Marketing School - Digital Marketing and Online... ·

2025/12/26

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for a Head of Storytelling. They unpack why storytelling matters more in an AI-heavy marketing world, how to create tension using “but” beats, and why MrBeast-style narrative hooks keep viewers glued. Then they shift to YouTube strategy data: ideal video length by niche, tighter titles, and what thumbnails

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20:03

What We Would Gamble On

Marketing School - Digital Marketing and Online... ·

2025/12/24

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing

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20:36

AI Law Firm Hits $100M But…

Marketing School - Digital Marketing and Online... ·

2025/12/24

In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, retention challenges, and why paying for AI does not equal value. The conversation covers venture capital incentives, SaaS economics, AI theater, and what actually drives ROI in sales, marketing, and engineering. The key question: are companies buying AI for results or optics, and when will real value

en

23:47

Best Work Investment of the Year

Marketing School - Digital Marketing and Online... ·

2025/12/22

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Hosted by Neil and Eric, this surprise live episode breaks down the best business investments of the year: choosing high-quality entrepreneur peer groups (YPO, EO style forums), saying yes to selective lunch networking, and protecting the talent bar with founder-level

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26:15

Your Hiring Strategy Is Broken (Here's Why)

Marketing School - Digital Marketing and Online... ·

2025/12/18

Neil and Eric break down the real hiring mix between sourced candidates and job ads, why executive hiring should come from your network, and how overwhelmed recruiting teams change the playbook. They share practical LinkedIn recruiting tactics, the “open to work” signal they use when evaluating acquisitions, and why culture is a 60-day moving average. Plus, a sharp debate on services vs SaaS, why bad hires compound into the “Bozo explosion,” and a quick shout to MP Digital, Ubersuggest, and Answer

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24:00

Founders Cannot Outsource Recruiting

Marketing School - Digital Marketing and Online... ·

2025/12/17

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down why founders can’t outsource recruiting, how “A players” attract more A players, and why the first hires become your company’s DNA. They share a real hiring story (an “expensive” bet that paid off), a simple test to spot weak links on a team, and

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21:50

The decline of AI

Marketing School - Digital Marketing and Online... ·

2025/12/16

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the “decline of AI” narrative and why red growth charts for vibe coding tools like Cursor, Lovable, and Windsurf can be misleading. They unpack churn vs stickiness, unrealistic ARR expectations, and why enterprise coding revenue (especially

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19:12

The Strip Club Sales Lesson That 10x's Your Pricing

Marketing School - Digital Marketing and Online... ·

2025/12/15

To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode, Neil and Eric debate whether running a company is like raising kids, then pivot into a wild pricing lesson: how “at capacity” scarcity can filter buyers and increase close

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20:12

Why AEO is Overhyped

Marketing School - Digital Marketing and Online... ·

2025/12/11

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode, Neil and Eric debate whether answer engine optimization AEO is overhyped, breaking down Ahrefs data on ChatGPT vs Google traffic, why search still drives most discovery, and how to think about AI search optimization across ChatGPT, Gemini, Perplexity, and

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21:21

Rich or King?

Marketing School - Digital Marketing and Online... ·

2025/12/10

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode, Neil and Eric break down the concept of "Rich vs King" AKA Money Vs Power, using Microsoft vs SAS Institute to explore wealth vs control, equity, and generational businesses. They talk ambition after kids, compounding, TAM, IQ, focus, and why learning

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23:33

Founders Must Let The Cake Bake

Marketing School - Digital Marketing and Online... ·

2025/12/09

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down why patience, focus, and real value creation beat hype, why hating billionaires signals misplaced blame, and why virality and vibe coding rarely build durable companies. They explore bad actors vs success, the trap of chasing views, and why true

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24:17

Elon Musk: Live Events Are The Only Remaining Luxury

Marketing School - Digital Marketing and Online... ·

2025/12/08

To get ad placements on premium websites, go to https://discover.taboola.com/ms Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Live events, in-person leadership, and long-term planning take center stage as Neil and Eric unpack why Elon Musk says live events are the last true luxury, how in-person time deepens team relationships, and why three-year planning beats short-term

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19:26

What's Working For Us In Marketing Right Now?

Marketing School - Digital Marketing and Online... ·

2025/12/04

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric share real-world B2B marketing strategies for 2025 and 2026, covering how to buy failing SEO tools to drive traffic, scale corporate webinars, double down on product-led growth, and use live events and paid speaking engagements to fill your pipeline. They

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21:54

Why SpaceX is Not For Everyone

Marketing School - Digital Marketing and Online... ·

2025/12/03

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil Patel and Eric Siu break down how they’re revamping their marketing for 2026, from YouTube long-form vs shorts to webinars, lives, and AI-powered funnels. They share why riffed, story-led videos beat stiff scripts, how better packaging and thumbnails drive the right

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26:41

How Big Of a Tradeoff is Hiring Top Talent During...

Marketing School - Digital Marketing and Online... ·

2025/12/02

Growth Newsletter: https://levelingup.beehiiv.com/subscribeOn this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all

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23:26

Why Gemini 3 Is A Godsend For Marketers

Marketing School - Digital Marketing and Online... ·

2025/12/01

To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down why Google’s Gemini 3 is a godsend for marketers, how AI Studio, Nano Banana, and VO 3.1 change marketing workflows, and what this means for SaaS founders, AI tools,

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432 results

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