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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

21:41

AI has changed SEO forever (SEO vs GEO)

Marketing School - Digital Marketing and Online... ·

2025/09/25

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, and tightening your NAP for dual visibility. They also unpack why most teams fail to see AI ROI, how MCP-driven workflows change that, and Peter Thiel’s

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24:08

Marketing Agencies Are Feeling an Artificial Uptick...

Marketing School - Digital Marketing and Online... ·

2025/09/24

Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and LinkedIn’s SEO surge.Key takeaways Agency deals: Buy assets, check contracts, cross-sell, and use AI. Growth reality: Upticks are old deals; fix ops and hiring to grow. Winning edge: Small gains add up—stay steady and market with flair. TIMESTAMPS 00:00 Agencies Are Struggling—M&A Conversations

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19:16

This is 100x Better Than Netflix

Marketing School - Digital Marketing and Online... ·

2025/09/23

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance philosophy with action. They break down “bet-the-fund” venture capital moments (Andreessen Horowitz, Sequoia, GV, Founders Fund, etc.) and explain

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23:03

ChatGPT vs Gemini | The Empire Strikes Back

Marketing School - Digital Marketing and Online... ·

2025/09/22

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really winning the AI race? In this episode, we break down Google Trends data, why Gemini’s “Nano Banana” launch spiked usage, and why Google’s massive distribution still gets held back by weak product marketing. We compare launch playbooks (Google vs OpenAI vs Apple), dig into a new study showing only 62%

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31:05

GEO is not different than SEO. BUT…

Marketing School - Digital Marketing and Online... ·

2025/09/18

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability.(00:00) The future of SEO: GEO, AEO, and LLMO explained (05:00) Why brand mentions, Reddit marketing, and YouTube strategy drive rankings (10:00) SEO

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20:34

What to Do If Someone Copies Your Product?

Marketing School - Digital Marketing and Online... ·

2025/09/17

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with proven growth. They also touch on work-life balance, employee wellbeing, and close with insights into financial trends and major tech performance. TIME-STAMPED SHOW NOTES (00:00) Competitive Landscape and Market Positioning (07:03) Hiring Strategies for Success (11:54) Work-Life Balance and Employee

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18:06

How to Win Big Enterprise Logos

Marketing School - Digital Marketing and Online... ·

2025/09/16

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads, and why in-person interactions and events are key to building credibility and driving business growth. TIME-STAMPED SHOW NOTES (00:00) Winning Big Enterprise Logos (09:09) The Importance of Relationships in Business (12:06) In-Person Connections and Networking (14:45) Leveraging Events for

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20:40

AI Doesn't Drive Revenue Today!

Marketing School - Digital Marketing and Online... ·

2025/09/15

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI-driven outcomes. They stress the need to push AI experiments into production and spread AI fluency across organizations. The conversation also touches on major corporate layoffs linked to AI adoption, the weakening job market, and the broader economic implications of interest rate

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19:38

Millionaire CEO’s PR Disaster, Elon’s Visionary...

Marketing School - Digital Marketing and Online... ·

2025/09/11

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. They highlight Xiaomi’s customer development strategies, the importance of learning from both large and small competitors, and insights from the Chinese market, including real estate dynamics.TIME-STAMPED SHOW NOTES (00:00) The Controversial Hat Incident at the US Open (03:00) Visionary

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25:58

Agency Trends, Capitalism vs Socialism, and Gary...

Marketing School - Digital Marketing and Online... ·

2025/09/10

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and socialism, pointing to the strengths of capitalism, and close by discussing how different content formats can shape audience engagement.TIME-STAMPED SHOW NOTES (00:00) Agency Growth and Revenue Trends (09:03) The Impact of Outbound Marketing (18:38) Capitalism vs. Socialism: A Broader

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22:13

How to Create Content for AI, Gymshark’s Sorority...

Marketing School - Digital Marketing and Online... ·

2025/09/09

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of platforms like Reddit and YouTube for engagement, the role of AI in strategy, and the importance of addressing burnout by focusing on motivation and small wins. TIME-STAMPED SHOW NOTES (00:00) The Evolution of Content Creation (02:47) Navigating SEO in the Age of AI (05:51) Understanding User Intent

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20:29

AI Is Killing Junior Jobs, Here’s What’s Replacing Them

Marketing School - Digital Marketing and Online... ·

2025/09/08

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting through upskilling, while also stressing how education and personalized learning will play a key role in preparing future workers. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Hiring Trends (02:50) The Shift in Job Roles and Responsibilities (05:56) The Future of Work: AI vs. Human

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32:43

Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet,...

Marketing School - Digital Marketing and Online... ·

2025/09/04

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore YouTube’s Gemini AI updates and why managing talent with a focus on revenue and training matters more than ever. TIME-STAMPED SHOW NOTES (00:00) Elon Musk vs. Mark Zuckerberg: The AI Engineer Exodus (03:01) The Harsh Realities of Angel Investing (05:57) Navigating the AI Landscape in

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24:03

$3.6M SaaS Founder Starts Selling Courses, The Video...

Marketing School - Digital Marketing and Online... ·

2025/09/03

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping.TIME-STAMPED SHOW NOTES (00:00) Tricking the Algorithm for Virality (02:19) The Rise of Young Entrepreneurs (05:13) The Importance of Focus in Business (09:43)

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15:27

AI for Agencies, Content From CEOs... What’s Actually...

Marketing School - Digital Marketing and Online... ·

2025/09/02

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engagement. TIME-STAMPED SHOW NOTES (00:00) Venture Capital Insights on AI Automation (03:01) Relationships in Business Success (05:44) Executive Content

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16:09

How We Maximize Conference ROI and the Truth About...

Marketing School - Digital Marketing and Online... ·

2025/09/01

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshaping user intent. TIME-STAMPED SHOW NOTES (00:00) Preparing for HubSpot's Inbound Conference (02:59) Maximizing ROI from Conferences (05:58)

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16:59

How ChatGPT's Search Algorithm Works, Is ChatGPT the...

Marketing School - Digital Marketing and Online... ·

2025/08/28

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead.TIME-STAMPED SHOW NOTES (00:00) Understanding ChatGPT's Ranking Model (03:08) The Importance of Freshness in Content (05:51) AI as a New Distribution Channel (09:11) Traffic vs. Revenue: The Real Metrics (11:51) The Role of AI in Recruitment and

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15:38

How to Rank SEO #1 Forever, ChatGPT Traffic Crash,...

Marketing School - Digital Marketing and Online... ·

2025/08/27

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads.TIME-STAMPED SHOW NOTES (00:00) The Evolution of SEO Strategies (02:13) Understanding Traffic Fluctuations (03:29) The Importance of an Omnichannel

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20:38

How Piggybacking on Big Brands Drives Sales + Is...

Marketing School - Digital Marketing and Online... ·

2025/08/26

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets.TIME-STAMPED SHOW NOTES (00:00) The Power of Popularity in Marketing (03:39) Brand Evolution and Market Positioning (07:17) The Risks of Expanding

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34:25

Will Lower Rates Spark a Marketing Boom?, Hormozi’s...

Marketing School - Digital Marketing and Online... ·

2025/08/25

In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down Alex Hormozi’s successful webinar, emphasizing the importance of smart positioning in today’s economy. TIME-STAMPED SHOW NOTES (00:39) Interest Rates and Marketing Dynamics (06:04) Shifts in Advertising Budgets (16:16) Critique of Course Selling in Entrepreneurship (22:58) Analyzing Alex

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