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PODCAST

Sought After Educator

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of

business marketing

All Episodes

18:35

Five identity loops that keep talented educators stuck

Sought After Educator ·

2025/09/22

Many creative and beauty educators are working nonstop, but their education business still feels stuck. The issue is often not strategy, but identity loops that keep you repeating the same cycle.In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum:→ The humble expert who relies on reputation instead of clear brand positioning→ The content hustler who posts every day without creating demand

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00:38

New Name, Bigger Vision: The Sought After Educator...

Sought After Educator ·

2025/09/10

The Sought After Educator Podcast is here.Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry.Hosted by Jodie Brown, marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars every successful educator needs:→ Brand identity that sets you apart→ Backend structure and systems that scale→

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01:45

BIG NEWS for the Visionary Rising Podcast

Sought After Educator ·

2025/06/30

BIG NEWS!!!This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it.Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and business as a sought-after educator.Here’s what you need to know:→ The podcast is getting a new name and

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22:00

The difference between announcing and marketing your...

Sought After Educator ·

2025/06/18

There’s a difference between talking about your offer and actually marketing your offer — and in this episode, we’re breaking it all the way down.Whether you're a course creator, educator, or mentor in the beauty or creative industry, if you’ve ever wondered why your audience isn’t converting despite you sharing the dates, the details, and the deliverables… this episode is for you.Inside, we cover:The difference between announcing and marketing your education offerWhy “doors open” posts don’t

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33:14

The identity shift from service provider to educator

Sought After Educator ·

2025/06/04

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host welcomes an experienced beauty professional turned educator to discuss the transition from service provider to mentor in the beauty industry. The guest shares her personal journey from being an esthetician focused on waxing and brows, to opening her own studio and eventually stepping into the educational space. Key points include overcoming imposter syndrome, the importance of

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47:59

What to know before planning your first retreat or...

Sought After Educator ·

2025/05/21

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small workshops to large conferences, emphasizing the need for clear goals and meticulous planning. They dive into

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36:02

TikTok in 2025 - How educators can build an audience...

Sought After Educator ·

2025/05/14

In this value-packed conversation, I sit down with video marketing strategistKeenya Kellyto talk about TikTok—what’s workingright now, how to use it as a business owner (not just a content creator), and why there’s stillsomuch untapped opportunity on the platform for educators and coaches.We get into:→ The mindset shift needed to create video as a business owner→ Why Keenya calls herself an “accidental influencer”→ What TikTok doesbetterthan any other platform→ How to drive real business

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24:35

Inside the visual strategy that makes creator brands...

Sought After Educator ·

2025/05/07

[www.jodiebrown.ca]Connect with Jodie[www.aligncreativeco.com]Hire Align CCYour visuals are saying something... before you even open your mouth.In this episode, I’m joined byLyrik Fryer, visual branding expert and founder ofWorkPlay Branding, for a behind-the-scenes look at what it really takes to build a brand that looks as powerful as it is. We’re talking about more than just pretty pictures—this is about creating visual assets thatconvert, tell a story, and position you as the go-to in your

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30:29

Think systems can't be sexy? Meet these 3 time saving...

Sought After Educator ·

2025/04/28

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie welcomes Crystal Eva, known as the Systems Queen, to discuss the importance of systems and automations in online education businesses. Crystal passionately argues that systems are essential and can save a lot of time while improving efficiency. They delve into essential systems for course creators, including email marketing, course platforms, and project management tools. Crystal

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21:32

The marketing conversation we avoid? Creating backend...

Sought After Educator ·

2025/04/21

Get 3 months of Kajabi for $99Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, we’re getting into the real foundation of a sustainable business... the kind that supports your creativity instead of stifling it. If you’ve ever felt like your momentum fizzles out the minute life gets busy, this might be why. We’re talking structure. Not just tech tools (although we do talk about those too), but the entire ecosystem that supports how your

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33:43

What to do when you're "doing all the things",...

Sought After Educator ·

2025/04/14

You're showing up, you're checking all the boxes, but for some reason... your offer just isn’t selling. In this episode, I’m walking you through exactly how to identify where your funnel is falling flat—and how to fix it. We’ll talk about how to audit your marketing strategy whether you're just starting out or you've been in the game for years. I’ll share a client case study where one small change completely shifted her results, and how you can apply the same thinking to your own business.What we

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37:59

How to Build a Visual Brand That Builds Trust and Sells

Sought After Educator ·

2025/04/07

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, we explore the essentials of visual branding with creative director and branding expert Nicole Nixon. The discussion covers the development of a brand identity that is both authentic and attention-grabbing. We delve into strategies, structure, and daily practices that elevate a brand, cutting through a cluttered market. This conversation is a must for educators, service providers, and anyone

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45:09

The Best PR Strategies for Coaches and Online...

Sought After Educator ·

2025/03/31

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal

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34:26

How Educators + Creative Entrepreneurs Can Use...

Sought After Educator ·

2025/03/24

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host welcomes Jamar Diggs, a YouTube consultant and expert, to discuss using YouTube as a powerful tool for growing a business. They dive into the hunger for longer-form content, the importance of strategy over mere content repurposing, and how YouTube can enhance business visibility and discoverability. Jamar shares his approach to creating low-lift yet

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28:46

Attract Clients Online with Smart SEO Strategies for...

Sought After Educator ·

2025/03/17

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising podcast, we dive deep into SEO with Kelly Ryan from Kelly Ryan Co. Kelly shares her journey into the world of SEO and provides listeners with actionable insights on keyword research, the importance of long-form content like blogging, proper utilization of website headings, and the impact of site speed on SEO. She also discusses the benefits and best practices of

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33:40

Create an epic online client experience with smart...

Sought After Educator ·

2025/03/10

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host and guest Harriet Evans discuss the critical aspect of client onboarding for business owners in 2025. Harriet, a client experience and systems strategist, shares her journey from being a virtual assistant to focusing on Dubsado and ClickUp to help businesses streamline their onboarding and client management processes. They cover the importance of

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24:00

Personal Style in Branding: Insights with Kelly Ryan

Sought After Educator ·

2025/03/03

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host and guest Kelly Ryan, a brand and website designer, discuss the importance of incorporating personal style into personal and business branding. They cover various topics including how personal style influences brand perception, the planning of a brand photo shoot, and the significance of visual branding elements like colors, fonts, and logos. Kelly

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32:29

Personal brand foundations to build a thriving online...

Sought After Educator ·

2025/02/24

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host welcomes back branding expert Michelle Knight of Brandmerry. Together, they discuss the importance of setting up foundational branding pieces to attract clients, and the sustainability of a personal brand. Michelle outlines her four-part framework for branding, which includes authenticity, understanding the ideal customer, clear messaging, and emotionally resonant branding. They

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43:01

Facebook & Instagram Ads: What Works, What’s a Waste,...

Sought After Educator ·

2025/02/17

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, I sit down with Kwadwo, a Facebook and Instagram ads expert who went from boosting posts the wrong way to mastering ad strategy for course creators and coaches. We talk about his journey from China to Mexico to launching a thriving online business — an inspiring story of resilience and reinvention.Here’s what we cover:How Kwadwo built his ads business after a major life shake-upThe biggest

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41:48

What’s Working NOW in Offer Strategy (ft. Ceels Lockley)

Sought After Educator ·

2025/02/10

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They

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90 results

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