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PODCAST

Sought After Educator

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of

business marketing

All Episodes

21:32

The marketing conversation we avoid? Creating backend...

Sought After Educator ·

2025/04/21

Get 3 months of Kajabi for $99Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, we’re getting into the real foundation of a sustainable business... the kind that supports your creativity instead of stifling it. If you’ve ever felt like your momentum fizzles out the minute life gets busy, this might be why. We’re talking structure. Not just tech tools (although we do talk about those too), but the entire ecosystem that supports how your

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33:43

What to do when you're "doing all the things",...

Sought After Educator ·

2025/04/14

You're showing up, you're checking all the boxes, but for some reason... your offer just isn’t selling. In this episode, I’m walking you through exactly how to identify where your funnel is falling flat—and how to fix it. We’ll talk about how to audit your marketing strategy whether you're just starting out or you've been in the game for years. I’ll share a client case study where one small change completely shifted her results, and how you can apply the same thinking to your own business.What we

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37:59

How to Build a Visual Brand That Builds Trust and Sells

Sought After Educator ·

2025/04/07

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, we explore the essentials of visual branding with creative director and branding expert Nicole Nixon. The discussion covers the development of a brand identity that is both authentic and attention-grabbing. We delve into strategies, structure, and daily practices that elevate a brand, cutting through a cluttered market. This conversation is a must for educators, service providers, and anyone

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45:09

The Best PR Strategies for Coaches and Online...

Sought After Educator ·

2025/03/31

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal

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34:26

How Educators + Creative Entrepreneurs Can Use...

Sought After Educator ·

2025/03/24

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host welcomes Jamar Diggs, a YouTube consultant and expert, to discuss using YouTube as a powerful tool for growing a business. They dive into the hunger for longer-form content, the importance of strategy over mere content repurposing, and how YouTube can enhance business visibility and discoverability. Jamar shares his approach to creating low-lift yet

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28:46

Attract Clients Online with Smart SEO Strategies for...

Sought After Educator ·

2025/03/17

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising podcast, we dive deep into SEO with Kelly Ryan from Kelly Ryan Co. Kelly shares her journey into the world of SEO and provides listeners with actionable insights on keyword research, the importance of long-form content like blogging, proper utilization of website headings, and the impact of site speed on SEO. She also discusses the benefits and best practices of

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33:40

Create an epic online client experience with smart...

Sought After Educator ·

2025/03/10

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host and guest Harriet Evans discuss the critical aspect of client onboarding for business owners in 2025. Harriet, a client experience and systems strategist, shares her journey from being a virtual assistant to focusing on Dubsado and ClickUp to help businesses streamline their onboarding and client management processes. They cover the importance of

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24:00

Personal Style in Branding: Insights with Kelly Ryan

Sought After Educator ·

2025/03/03

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host and guest Kelly Ryan, a brand and website designer, discuss the importance of incorporating personal style into personal and business branding. They cover various topics including how personal style influences brand perception, the planning of a brand photo shoot, and the significance of visual branding elements like colors, fonts, and logos. Kelly

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32:29

Personal brand foundations to build a thriving online...

Sought After Educator ·

2025/02/24

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host welcomes back branding expert Michelle Knight of Brandmerry. Together, they discuss the importance of setting up foundational branding pieces to attract clients, and the sustainability of a personal brand. Michelle outlines her four-part framework for branding, which includes authenticity, understanding the ideal customer, clear messaging, and emotionally resonant branding. They

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43:01

Facebook & Instagram Ads: What Works, What’s a Waste,...

Sought After Educator ·

2025/02/17

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, I sit down with Kwadwo, a Facebook and Instagram ads expert who went from boosting posts the wrong way to mastering ad strategy for course creators and coaches. We talk about his journey from China to Mexico to launching a thriving online business — an inspiring story of resilience and reinvention.Here’s what we cover:How Kwadwo built his ads business after a major life shake-upThe biggest

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41:48

What’s Working NOW in Offer Strategy (ft. Ceels Lockley)

Sought After Educator ·

2025/02/10

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They

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37:52

BTS on the first 5 years of my education + marketing...

Sought After Educator ·

2025/02/03

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the speaker reflects on their business journey from 2023 to 2025, outlining major milestones, challenges, and pivotal moments. They recount the initial transition from a hairstylist to an educator and online business owner, highlighting the success of various programs like the Beauty Biz Brand Academy. They detail their experiences teaching in-person classes, launching group coaching

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37:04

Growing + marketing your online business in 2025 -...

Sought After Educator ·

2025/01/27

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host welcomes Louise Henry, an experienced online business entrepreneur, to discuss various aspects of launching, creating automated offers, and maintaining live offers. Louise shares her journey from starting her first business selling custom name necklaces to transitioning into running a fully digital coaching and course business. The conversation covers essential topics such as the

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38:01

$20K in a year from TikTok shop - A masterclass in...

Sought After Educator ·

2025/01/20

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramWelcome to Visionary Rising! Today, I’m chatting with Harley, an entrepreneur who has successfully leveraged TikTok to grow her audience, build brand authority, and generate consistent passive income. Whether you’re an educator, online entrepreneur, or content creator, Harley’s insights into content creation, audience growth, and monetization are invaluable.Here’s what we cover:Harley’s journey from

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10:25

Market Sophistication 101 - Evaluate your messaging...

Sought After Educator ·

2025/01/13

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, we discuss the crucial concept of market sophistication and its impact on modern marketing strategies. We delve into how businesses must adapt to the evolving expectations of a more discerning audience by being specific, detail-oriented, and results-focused. Using the analogy of chocolate bars, we illustrate the need for differentiation in a crowded market

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34:42

Evergreen Funnels 101: Lessons from a 7 figure course...

Sought After Educator ·

2025/01/06

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host sits down with a seasoned entrepreneur who has mastered the transition from live launching to evergreen funnels. They discuss the evolution of her business, the significant differences between live launching and evergreen models, and common misconceptions about launching. The guest shares her journey from starting a social media management business to making her first million with

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16:50

12 Instagram Content Microtweaks

Sought After Educator ·

2024/12/23

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, Jodi Brown discusses 12 actionable micro tweaks to elevate your Instagram content strategy moving into 2025. From adding readable text captions to your reels, refining hooks, using high-quality B-roll, to creating content series and revisiting your Canva templates, these tips are designed to enhance engagement and connection with your audience. Jodi also

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38:11

Make money online in 2025 and manage it (what's...

Sought After Educator ·

2024/12/16

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on Instagram Today on The Visionary Rising, I’m joined by Alyssa Lang, the powerhouse behind Workflow Queen and Magnetic Profits, to dive into one of the most important conversations for online entrepreneurs: managing inconsistent income, scaling with smart systems, and building financial resilience.Whether you’re navigating the ups and downs of launches, wondering how to create sustainable revenue, or trying to figure

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35:14

How Educators Can Make More Impact and Create Better...

Sought After Educator ·

2024/12/09

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of

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25:11

5 Reasons you may not be getting great results from...

Sought After Educator ·

2024/12/02

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie addresses five crucial mistakes that content creators often make, which can hinder their social media performance. The key points discussed include the futility of constantly chasing algorithm changes, the importance of correctly interpreting data and metrics, the power of storytelling in content, the necessity of targeting the right audience, and maintaining a consistent brand voice

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81 results

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