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PODCAST

Sought After Educator

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of

business marketing

All Episodes

25:35

When to pivot your education business and when to...

Sought After Educator ·

2026/04/01

Ever had a launch that didn't quite land and immediately started questioning everything, your offer, your model, your entire business direction? You're not alone. In this episode, Jodie digs into one of the most common and costly mistakes she sees educators make: confusing reactive pivots with intentional business evolution.Using a relatable analogy about a kid who quits soccer after a few bad kicks, Jodie unpacks how we as adults and entrepreneurs do the exact same thing. She breaks down the

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20:53

How to make sure your ideal clients actually see...

Sought After Educator ·

2026/03/25

If your audience is engaging, clicking the link, checking out the sales page and still not buying, this episode is your first line of defence.Jodie is breaking down the one messaging shift that makes your ideal clients actually see themselves in what you do. This is not about overhauling your offer or showing up more. It is about understanding your people deeply enough that your messaging cuts through all of the vague noise online and speaks directly to the right person at the right time.In this

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33:51

Why you should stop using AI to edit your content...

Sought After Educator ·

2026/03/18

Is using AI to polish your content actually making it worse? In this episode, Jodie goes deep on one of the most common and damaging mistakes online educators, coaches, and service providers are making right now: running their content through AI for final edits and calling it done.This is not an anti-AI episode. It is a pro-strategy, pro-integrity, pro-your-actual-voice episode. Because here is the truth... if your content sounds like everyone else, it does not matter how brilliant your ideas are

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23:26

The two word copywriting trick that makes your sales...

Sought After Educator ·

2026/03/11

If your sales page isn't converting the way you want it to, this episode is for you. Jodie breaks down one of her all-time favorite copywriting tricks, the "so that" method, a deceptively simple two-word phrase that will completely shift the way you write about your offers, packages, and programs.Most educators and service providers make the same mistake: they get excited about what they've built and lead with features, the number of modules, the workbook pages, the hours included, without ever

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32:01

If you're JUST starting your education biz, listen to...

Sought After Educator ·

2026/03/04

If you’ve ever thought about stepping into education in the beauty industry but felt unsure about where to start, this conversation is for you.In this episode, Jodie sits down with esthetician and studio owner The Confident Waxer to talk about the real journey from service provider to educator. They dive into the mindset shifts, fears, and growing pains that come with building a beauty business and eventually stepping into mentorship or education.A lot of people look at educators online and assume

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19:27

Instagram content types that are winning in 2026

Sought After Educator ·

2026/02/25

If your content has been feeling a little flat lately, this episode is your refresh. Jodie breaks down the content types that are driving real results in 2026, pulled straight from what she's seeing across her content marketing agency and her own education brand. The good news? You don't have to create every single format. Pick a few, make them your own, and get strategic about how you're showing up.Here's a quick overview of what's covered:Photo dump style carousels: Think candid, behind-the-scenes

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10:13

Market sophistication and the future of marketing...

Sought After Educator ·

2026/02/18

Marketing your business effectively is one of the most important skills you can master as an educator or business owner. Without clients, we do not have businesses. And if your messaging feels like it used to work but suddenly is not landing the same way, this episode explains why.In this quick training, we are unpacking market sophistication. What it is, why it matters, and how it is directly impacting your sales and visibility heading into 2025.The truth is simple. It is not that people do not

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29:07

Turn your content into a reputation building machine

Sought After Educator ·

2026/02/11

DM Jodie on InstagramGet on The Align Insiders listIf you’ve ever opened Instagram (or your notes app) and thought… what am I even supposed to post this week — this episode is for you.Because most educators aren’t struggling with content because they “don’t have ideas.”They’re struggling because their content isn’t aligned to a clear message, a clear reputation goal, or what their business is actually trying to do right now.In this episode of the Sought After Educator podcast, I’m breaking down the

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01:04:51

Why being seen online can feel so hard for educators,...

Sought After Educator ·

2026/02/04

Visibility is not just a content problem. For a lot of educators, it’s a nervous system and identity problem.In this episode, I’m joined by Andrew, an educator, mentor, and coach who has spent decades supporting people who support other humans. His background spans behind-the-chair work, education leadership, training educators, and later transitioning into full-time coaching and facilitation for leaders, mentors, and guides.This conversation goes way beyond Instagram tips. We talk about what’s

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16:55

What the biggest creators are changing about launches...

Sought After Educator ·

2026/01/28

Launching feels different right now, and you’re not imagining it. In this final episode of the January launch series, Jodie zooms out to explain what’s changing in the online space, why even industry giants are pivoting their launch models, and how to build a launch approach that fits how you teach, sell, and want your business to feel.You’ll hear why this isn’t about finding a new silver bullet. It’s about adopting an experimental mindset, strengthening the foundations underneath your launch, and

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01:35

We’re breaking up with Mondays (Hello, Wednesdays)

Sought After Educator ·

2026/01/27

If you’re here for the Monday episode… I have news. Sought After Educator is officially moving to a Wednesday drop. This is not a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it lands in your feed midweek, and I’ll see you on Wednesday.Mentioned in this episode:JOIN THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the info at www.jodiebrown.ca/sae

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25:34

Webinars, challenges or paid offers... what converts...

Sought After Educator ·

2026/01/19

Choosing the right launch event can feel overwhelming especially when every marketing mentor online is telling you a different strategy is “the one.”In this episode, I’m breaking down the most common launch event types educators are using right now and explaining what each one is actually responsible for inside a launch. Not just what they are, but why they work, when they work best, and how to decide which one makes sense for your offer and audience.We’ll talk through live webinars, challenges,

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20:17

The 5 phases that make launches feel repeatable...

Sought After Educator ·

2026/01/12

Launching education doesn’t start when you announce it.In this episode of the Sought After Educator podcast, Jodie walks through the full launch timeline and explains what’s actually happening in each phase, so launching your education feels clearer, more grounded, and more repeatable.This conversation is part two of the January launch series and is especially relevant for hair, beauty, wellness, and creative educators who are launching digital programs, in-person classes, or retreats.In this

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30:45

Five ways to sell your programs + classes in 2026...

Sought After Educator ·

2026/01/05

Selling your education in 2026 isn’t about chasing the newest launch trend or copying what massive creators are doing. It’s about understanding how different sales methods actually work, and choosing the right ones for your audience, your offer, and your season of business.In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending there’s one magic solution.Inside this episode, we cover:Why most educators overcomplicate selling their

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40:49

What to focus on in 2026 to grow your education biz...

Sought After Educator ·

2025/12/30

What educators need to focus on in 2026 to growIn this episode of the Sought After Educator podcast, Jodie sits down with Maddi Cook, founder of Boss Your Salon, for a grounded conversation about what actually helps educators grow in 2026.This isn’t a step-by-step launch episode.It’s a real discussion about repetition, responsibility, experimentation, and staying close to your people long enough to build trust, authority, and sustainable growth.Maddie brings her experience helping beauty

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18:50

BTS of the quiet work that made my business stronger...

Sought After Educator ·

2025/12/22

Send me a DM on Instagram and let me know what you thought of this episode!In this episode, I’m sharing a candid behind-the-scenes reflection on my year and the word I chose to guide it. What started as a commitment to discipline turned into a full season of refinement across my offers, systems, team, and leadership.If you’re in a phase of rebuilding, slowing down, or doing the quiet foundational work that no one claps for, this episode is your reminder that it all counts.In this episode, I

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22:35

Build brand equity as an educator through your...

Sought After Educator ·

2025/12/15

Check out the Sought After Educator AcceleratorSay hi to Jodie on InstagramIn this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it.If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you understand what’s really going on and how to fix it without creating more work for yourself.→ Why “one message,

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15:38

What successful educators do between launches to keep...

Sought After Educator ·

2025/12/08

If your first launch went really well and your second one felt confusingly quiet, you are not alone. This is one of the most common patterns educators experience, and it has far less to do with the quality of your offer than you think.→ In this episode, I break down why the first round often sells effortlessly, why that early traction can actually mask missing foundations, and what shifts you need to make to build a sustainable education business that grows beyond your warmest supporters.→ You will

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46:55

Audacity, fear and reinventing your educator career...

Sought After Educator ·

2025/12/01

Twenty two years behind the chair, global brand deals, technical education director roles, sold out classes and a massive online audience. On paper, Rebecca Taylor (@rebeccataylorhair on Instagram) had the dream hairstylist educator career. In this conversation, she shares why she chose to walk away from technical education, retire from doing hair, and build a coaching and retreat-led business while preparing to move to Thailand full time.We talk about what it actually feels like to call a chapter

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14:47

The simple sales page audit every educator should use

Sought After Educator ·

2025/11/24

In today’s episode, Jodie breaks down how to audit your sales pages and website copy so your audience knows exactly what the outcome is, why it matters, and what to do next.→ You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned.→ Jodie walks through the first two seconds of the page, what belongs above the fold, and why your opening headline must speak to the outcome or identity shift your audience cares about.→ We cover

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