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PODCAST

Sought After Educator

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of

business marketing

All Episodes

16:55

What the biggest creators are changing about launches...

Sought After Educator ·

2026/01/28

Launching feels different right now, and you’re not imagining it. In this final episode of the January launch series, Jodie zooms out to explain what’s changing in the online space, why even industry giants are pivoting their launch models, and how to build a launch approach that fits how you teach, sell, and want your business to feel.You’ll hear why this isn’t about finding a new silver bullet. It’s about adopting an experimental mindset, strengthening the foundations underneath your launch, and

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01:35

We’re breaking up with Mondays (Hello, Wednesdays)

Sought After Educator ·

2026/01/27

If you’re here for the Monday episode… I have news. Sought After Educator is officially moving to a Wednesday drop. This is not a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it lands in your feed midweek, and I’ll see you on Wednesday.Mentioned in this episode:JOIN THE SOUGHT AFTER EDUCATOR ACCELERATORGet all the info at www.jodiebrown.ca/sae

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25:34

Webinars, challenges or paid offers... what converts...

Sought After Educator ·

2026/01/19

Choosing the right launch event can feel overwhelming especially when every marketing mentor online is telling you a different strategy is “the one.”In this episode, I’m breaking down the most common launch event types educators are using right now and explaining what each one is actually responsible for inside a launch. Not just what they are, but why they work, when they work best, and how to decide which one makes sense for your offer and audience.We’ll talk through live webinars, challenges,

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20:17

The 5 phases that make launches feel repeatable...

Sought After Educator ·

2026/01/12

Launching education doesn’t start when you announce it.In this episode of the Sought After Educator podcast, Jodie walks through the full launch timeline and explains what’s actually happening in each phase, so launching your education feels clearer, more grounded, and more repeatable.This conversation is part two of the January launch series and is especially relevant for hair, beauty, wellness, and creative educators who are launching digital programs, in-person classes, or retreats.In this

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30:45

Five ways to sell your programs + classes in 2026...

Sought After Educator ·

2026/01/05

Selling your education in 2026 isn’t about chasing the newest launch trend or copying what massive creators are doing. It’s about understanding how different sales methods actually work, and choosing the right ones for your audience, your offer, and your season of business.In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending there’s one magic solution.Inside this episode, we cover:Why most educators overcomplicate selling their

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40:49

What to focus on in 2026 to grow your education biz...

Sought After Educator ·

2025/12/30

What educators need to focus on in 2026 to growIn this episode of the Sought After Educator podcast, Jodie sits down with Maddi Cook, founder of Boss Your Salon, for a grounded conversation about what actually helps educators grow in 2026.This isn’t a step-by-step launch episode.It’s a real discussion about repetition, responsibility, experimentation, and staying close to your people long enough to build trust, authority, and sustainable growth.Maddie brings her experience helping beauty

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18:50

BTS of the quiet work that made my business stronger...

Sought After Educator ·

2025/12/22

Send me a DM on Instagram and let me know what you thought of this episode!In this episode, I’m sharing a candid behind-the-scenes reflection on my year and the word I chose to guide it. What started as a commitment to discipline turned into a full season of refinement across my offers, systems, team, and leadership.If you’re in a phase of rebuilding, slowing down, or doing the quiet foundational work that no one claps for, this episode is your reminder that it all counts.In this episode, I

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22:35

Build brand equity as an educator through your...

Sought After Educator ·

2025/12/15

Check out the Sought After Educator AcceleratorSay hi to Jodie on InstagramIn this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it.If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you understand what’s really going on and how to fix it without creating more work for yourself.→ Why “one message,

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15:38

What successful educators do between launches to keep...

Sought After Educator ·

2025/12/08

If your first launch went really well and your second one felt confusingly quiet, you are not alone. This is one of the most common patterns educators experience, and it has far less to do with the quality of your offer than you think.→ In this episode, I break down why the first round often sells effortlessly, why that early traction can actually mask missing foundations, and what shifts you need to make to build a sustainable education business that grows beyond your warmest supporters.→ You will

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46:55

Audacity, fear and reinventing your educator career...

Sought After Educator ·

2025/12/01

Twenty two years behind the chair, global brand deals, technical education director roles, sold out classes and a massive online audience. On paper, Rebecca Taylor (@rebeccataylorhair on Instagram) had the dream hairstylist educator career. In this conversation, she shares why she chose to walk away from technical education, retire from doing hair, and build a coaching and retreat-led business while preparing to move to Thailand full time.We talk about what it actually feels like to call a chapter

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14:47

The simple sales page audit every educator should use

Sought After Educator ·

2025/11/24

In today’s episode, Jodie breaks down how to audit your sales pages and website copy so your audience knows exactly what the outcome is, why it matters, and what to do next.→ You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned.→ Jodie walks through the first two seconds of the page, what belongs above the fold, and why your opening headline must speak to the outcome or identity shift your audience cares about.→ We cover

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19:06

How educators can diagnose what’s blocking their sales

Sought After Educator ·

2025/11/17

Check out Sought After Educator Connect with Jodie on InstagramIf you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this episode is going to feel like a breath you’ve been holding for months. We’re digging into why your visibility might not be turning into sales, why marketing feels heavy or inauthentic, and the real reasons brilliant educators get stuck in doubt, burnout, or constant tweaking without seeing momentum.→ We start with the truth

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18:11

Creating stellar client experiences in your digital...

Sought After Educator ·

2025/11/10

If you’ve ever wondered why some hair, beauty and creative educators build lasting impact while others fade after one launch, this episode is for you.Jodie dives deep into one of the biggest things that truly sets sought after educators apart... the experience they deliver behind the scenes. From software to curriculum design to thoughtful follow-ups, she breaks down how to create a seamless, supportive experience that gets real results and builds long-term trust with your students.In this episode,

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24:46

The 2026 Instagram content refresh for educators

Sought After Educator ·

2025/11/03

Feeling like Instagram changed the rules and forgot to tell us? You’re not imagining it. Engagement is down across the board, audience behavior has shifted, and what used to work just… doesn’t.In this episode, I’m breaking down why your old content isn’t hitting anymore and how to refresh your Instagram strategy so your posts actually drive DMs, list growth, and sales in 2026.You’ll learn:→ the 5-step Instagram self-audit every educator needs to do now→ how to use analytics for your business, not

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39:21

How to build your educator authority with simple...

Sought After Educator ·

2025/10/27

In this episode, we’re diving into what it really takes to be seen as an authority in your industry and how to create video content that actually builds trust and credibility over time.As an educator who’s helped hundreds of creatives refine their messaging and become the go-to in their niche, I’ve seen one truth again and again: it’s not about being the loudest voice online, it’s about showing consistent proof of your expertise.That’s exactly what we’re breaking down in today’s conversation with

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37:16

How Lisa scaled her peer led mastermind as a beauty...

Sought After Educator ·

2025/10/20

Lisa pulls back the curtain on a peer-led mastermind that actually runs on member wins, plus the simple front end and sales flow she’s using right now. If you’re an educator building offers for hairstylists or creative entrepreneurs, this is a clear, practical look at what’s working and what she’s iterating.what we cover→ How a peer led mastermind operates month to month with member taught masterclasses→ The Jumpstart front end that warms a colder audience before high touch coaching→ DM setter to

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25:59

My exact educator tech stack for building funnels and...

Sought After Educator ·

2025/10/13

Get 30 days of Kajabi for freeI’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data.Why this matters for educators→ Clean systems free up creative energy and improve the student experience→ All-in-one delivery reduces manual tasks and broken zaps→

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40:13

Thousands of new customers in year 1? Inside the...

Sought After Educator ·

2025/10/06

If you’ve ever wanted to peek behind the curtain of a brand being built in real time, this episode of The Sought After Educator Podcast is for you. Tyler, founder of Styx Hair, shares how he turned a clear vision from my Escape to Elevate retreat in Spain into a thriving stylist-owned extension brand that’s reshaping the hair industry. We talk about brand foundations, direct response marketing, paid ads for educators, and why focusing on conversion instead of vanity metrics is the secret to

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14:59

The best tools for educators to streamline content...

Sought After Educator ·

2025/09/29

Social media doesn’t have to run your life. In this episode of the Sought After Educator podcast, I’m sharing the exact tools I use for my own content and for my agency clients that make showing up online so much more doable. These are the systems that cut out hours of manual work, help you create polished videos, and ultimately improve how your audience experiences your content.You’ll learn:→ Why I rely on ManyChat to move people from Instagram into my funnel while delivering a smooth, white-glove

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18:35

Five identity loops that keep talented educators stuck

Sought After Educator ·

2025/09/22

Many creative and beauty educators are working nonstop, but their education business still feels stuck. The issue is often not strategy, but identity loops that keep you repeating the same cycle.In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum:→ The humble expert who relies on reputation instead of clear brand positioning→ The content hustler who posts every day without creating demand

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