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PODCAST

Sought After Educator

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of

business marketing

All Episodes

15:38

What successful educators do between launches to keep...

Sought After Educator ·

2025/12/08

If your first launch went really well and your second one felt confusingly quiet, you are not alone. This is one of the most common patterns educators experience, and it has far less to do with the quality of your offer than you think.→ In this episode, I break down why the first round often sells effortlessly, why that early traction can actually mask missing foundations, and what shifts you need to make to build a sustainable education business that grows beyond your warmest supporters.→ You will

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46:55

Audacity, fear and reinventing your educator career...

Sought After Educator ·

2025/12/01

Twenty two years behind the chair, global brand deals, technical education director roles, sold out classes and a massive online audience. On paper, Rebecca Taylor (@rebeccataylorhair on Instagram) had the dream hairstylist educator career. In this conversation, she shares why she chose to walk away from technical education, retire from doing hair, and build a coaching and retreat-led business while preparing to move to Thailand full time.We talk about what it actually feels like to call a chapter

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14:47

The simple sales page audit every educator should use

Sought After Educator ·

2025/11/24

In today’s episode, Jodie breaks down how to audit your sales pages and website copy so your audience knows exactly what the outcome is, why it matters, and what to do next.→ You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned.→ Jodie walks through the first two seconds of the page, what belongs above the fold, and why your opening headline must speak to the outcome or identity shift your audience cares about.→ We cover

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19:06

How educators can diagnose what’s blocking their sales

Sought After Educator ·

2025/11/17

Check out Sought After Educator Connect with Jodie on InstagramIf you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this episode is going to feel like a breath you’ve been holding for months. We’re digging into why your visibility might not be turning into sales, why marketing feels heavy or inauthentic, and the real reasons brilliant educators get stuck in doubt, burnout, or constant tweaking without seeing momentum.→ We start with the truth

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18:11

Creating stellar client experiences in your digital...

Sought After Educator ·

2025/11/10

If you’ve ever wondered why some hair, beauty and creative educators build lasting impact while others fade after one launch, this episode is for you.Jodie dives deep into one of the biggest things that truly sets sought after educators apart... the experience they deliver behind the scenes. From software to curriculum design to thoughtful follow-ups, she breaks down how to create a seamless, supportive experience that gets real results and builds long-term trust with your students.In this episode,

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24:46

The 2026 Instagram content refresh for educators

Sought After Educator ·

2025/11/03

Feeling like Instagram changed the rules and forgot to tell us? You’re not imagining it. Engagement is down across the board, audience behavior has shifted, and what used to work just… doesn’t.In this episode, I’m breaking down why your old content isn’t hitting anymore and how to refresh your Instagram strategy so your posts actually drive DMs, list growth, and sales in 2026.You’ll learn:→ the 5-step Instagram self-audit every educator needs to do now→ how to use analytics for your business, not

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39:21

How to build your educator authority with simple...

Sought After Educator ·

2025/10/27

In this episode, we’re diving into what it really takes to be seen as an authority in your industry and how to create video content that actually builds trust and credibility over time.As an educator who’s helped hundreds of creatives refine their messaging and become the go-to in their niche, I’ve seen one truth again and again: it’s not about being the loudest voice online, it’s about showing consistent proof of your expertise.That’s exactly what we’re breaking down in today’s conversation with

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37:16

How Lisa scaled her peer led mastermind as a beauty...

Sought After Educator ·

2025/10/20

Lisa pulls back the curtain on a peer-led mastermind that actually runs on member wins, plus the simple front end and sales flow she’s using right now. If you’re an educator building offers for hairstylists or creative entrepreneurs, this is a clear, practical look at what’s working and what she’s iterating.what we cover→ How a peer led mastermind operates month to month with member taught masterclasses→ The Jumpstart front end that warms a colder audience before high touch coaching→ DM setter to

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25:59

My exact educator tech stack for building funnels and...

Sought After Educator ·

2025/10/13

Get 30 days of Kajabi for freeI’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data.Why this matters for educators→ Clean systems free up creative energy and improve the student experience→ All-in-one delivery reduces manual tasks and broken zaps→

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40:13

Thousands of new customers in year 1? Inside the...

Sought After Educator ·

2025/10/06

If you’ve ever wanted to peek behind the curtain of a brand being built in real time, this episode of The Sought After Educator Podcast is for you. Tyler, founder of Styx Hair, shares how he turned a clear vision from my Escape to Elevate retreat in Spain into a thriving stylist-owned extension brand that’s reshaping the hair industry. We talk about brand foundations, direct response marketing, paid ads for educators, and why focusing on conversion instead of vanity metrics is the secret to

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14:59

The best tools for educators to streamline content...

Sought After Educator ·

2025/09/29

Social media doesn’t have to run your life. In this episode of the Sought After Educator podcast, I’m sharing the exact tools I use for my own content and for my agency clients that make showing up online so much more doable. These are the systems that cut out hours of manual work, help you create polished videos, and ultimately improve how your audience experiences your content.You’ll learn:→ Why I rely on ManyChat to move people from Instagram into my funnel while delivering a smooth, white-glove

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18:35

Five identity loops that keep talented educators stuck

Sought After Educator ·

2025/09/22

Many creative and beauty educators are working nonstop, but their education business still feels stuck. The issue is often not strategy, but identity loops that keep you repeating the same cycle.In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum:→ The humble expert who relies on reputation instead of clear brand positioning→ The content hustler who posts every day without creating demand

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00:38

New Name, Bigger Vision: The Sought After Educator...

Sought After Educator ·

2025/09/10

The Sought After Educator Podcast is here.Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry.Hosted by Jodie Brown, marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars every successful educator needs:→ Brand identity that sets you apart→ Backend structure and systems that scale→

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01:45

BIG NEWS for the Visionary Rising Podcast

Sought After Educator ·

2025/06/30

BIG NEWS!!!This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it.Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and business as a sought-after educator.Here’s what you need to know:→ The podcast is getting a new name and

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22:00

The difference between announcing and marketing your...

Sought After Educator ·

2025/06/18

There’s a difference between talking about your offer and actually marketing your offer — and in this episode, we’re breaking it all the way down.Whether you're a course creator, educator, or mentor in the beauty or creative industry, if you’ve ever wondered why your audience isn’t converting despite you sharing the dates, the details, and the deliverables… this episode is for you.Inside, we cover:The difference between announcing and marketing your education offerWhy “doors open” posts don’t

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33:14

The identity shift from service provider to educator

Sought After Educator ·

2025/06/04

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host welcomes an experienced beauty professional turned educator to discuss the transition from service provider to mentor in the beauty industry. The guest shares her personal journey from being an esthetician focused on waxing and brows, to opening her own studio and eventually stepping into the educational space. Key points include overcoming imposter syndrome, the importance of

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47:59

What to know before planning your first retreat or...

Sought After Educator ·

2025/05/21

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small workshops to large conferences, emphasizing the need for clear goals and meticulous planning. They dive into

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36:02

TikTok in 2025 - How educators can build an audience...

Sought After Educator ·

2025/05/14

In this value-packed conversation, I sit down with video marketing strategistKeenya Kellyto talk about TikTok—what’s workingright now, how to use it as a business owner (not just a content creator), and why there’s stillsomuch untapped opportunity on the platform for educators and coaches.We get into:→ The mindset shift needed to create video as a business owner→ Why Keenya calls herself an “accidental influencer”→ What TikTok doesbetterthan any other platform→ How to drive real business

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24:35

Inside the visual strategy that makes creator brands...

Sought After Educator ·

2025/05/07

[www.jodiebrown.ca]Connect with Jodie[www.aligncreativeco.com]Hire Align CCYour visuals are saying something... before you even open your mouth.In this episode, I’m joined byLyrik Fryer, visual branding expert and founder ofWorkPlay Branding, for a behind-the-scenes look at what it really takes to build a brand that looks as powerful as it is. We’re talking about more than just pretty pictures—this is about creating visual assets thatconvert, tell a story, and position you as the go-to in your

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30:29

Think systems can't be sexy? Meet these 3 time saving...

Sought After Educator ·

2025/04/28

Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie welcomes Crystal Eva, known as the Systems Queen, to discuss the importance of systems and automations in online education businesses. Crystal passionately argues that systems are essential and can save a lot of time while improving efficiency. They delve into essential systems for course creators, including email marketing, course platforms, and project management tools. Crystal

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81 results

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