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PODCAST

Lee2B

Join Lee for fun conversations with the brightest and funniest minds in the B2B industry. Lee2B is meant to feel like you"re pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back. Whether you"re a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.

business marketing

All Episodes

37:10

The Art of SEO with Bianca Anderson.

Lee2B ·

2024/02/07

With a background spanning both in-house and agency SEO, Bianca has become a driving force of innovation at HubSpot!Her approach is both humble and impactful, navigating significant algorithm changes with ease and spearheading the creation of HubSpot's EEAT Playbook. In her role as Project Manager of the Blog Insights Report, Bianca plays a pivotal role, influencing 90% of all published or updated blog content. Beyond projects, she leads training initiatives and facilitates team scalability with an

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48:12

How 2 Be a B2B Homie with Jared Robin

Lee2B ·

2024/01/31

Lee talks with a leader in the GTM B2B community spaces, Jared Robin, co-founder of RevGenius!Jared is your go-to guy for all things community-building and business scaling. With RevGenius skyrocketing from 0 to 40k members in just three years, Jared's journey is a testament to his knack for fostering growth. Join us as we unravel the secrets to his success and explore the dynamic intersection of sales, marketing, and community empowerment!

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43:48

How to Tell Your Story with Vicky Quinn Fraser

Lee2B ·

2024/01/24

Ever thought about writing your own nonfiction or B2B book?Today, we’re stepping into the vibrant world of Moxie Books with Vicky Quinn Fraser, who is a master in turning creativity into captivating books. Creator of the MicroBook Magic program, Vicky has woven her magic through five books, ghostwritten over 20, and empowered countless individuals to share their stories. Beyond the written word, catch Vicky swinging on a trapeze, choreographing dance routines, and mastering the art of pole

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40:38

Recruiting Revealed with James Hudson

Lee2B ·

2024/01/17

This is a great episode for job seekers because we’re diving into the world of talent acquisition with a true industry veteran: James Hudson.James has over two decades of experience leading Talent Acquisition teams at iconic brands including Nike, Levi's, and Forever 21, as well as hyper growth startups. You can catch James articles on Forbes and check out his Ultimate Guide for Job Seekers!

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45:58

Amplifying Impact with Brianna Doe

Lee2B ·

2024/01/10

Join us for a lively chat as we unravel the secrets behind Brianna's dynamic career, her journey to becoming a LinkedIn sensation, and her new agency Verbatim.

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48:46

Science the Ish Out of Sales with Ashleigh Early

Lee2B ·

2024/01/08

Lee chats with Ashleigh Early, a sales & growth advisor + all around amazing personFrom roles with big players like Okta and Mattermark to working with startups, Ashleigh brings a wealth of sales knowledge. Ashleigh's coaching isn't just about hitting quotas; it's a journey to your fullest potential. She creates a "safe place" for creativity, honesty, and skill growth, ensuring clients reach new heights.

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51:22

How Sellers Need to Adapt with Dr. Jim Kanichirayil

Lee2B ·

2024/01/03

Happy New Year everyone!We're back for 2024 starting off with Dr. Jim Kanichirayil.Bucking the trend of conventional sales approaches, Jim has consistently explored innovative ways to seamlessly integrate the selling and buying processes throughout his career. Nestled in the heart HR Tech, his expertise spans the entire employee and talent life cycle, with a keen focus on retention and turnover, backed by a doctoral research endeavor. From playing a pivotal role in launching products to reshaping

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44:17

Solving B2B Puzzles with Cory Burnsed

Lee2B ·

2023/12/20

We have Cory in the house! That's Cory Burnsed, Enterprise Architect at Adobe and a MarTech master. He has been weaving his expertise through the intricate landscapes of Marketo, IBM's BlueWolf, Verticurl, and now Adobe. Tune in for an episode on Marketo, puzzle solving, Martech, music, conspiracy theories, and more!

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53:16

Turning Content into Revenue with Lindsay McGuire

Lee2B ·

2023/12/18

Tips on content marketing, events, and more? Yes please!Tune in to hear Lee dig into content marketing that works with Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, which empowers you to create captivating events distribute, and ultimately help you create and close more deals.

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46:59

How to Become a Solopreneur with Nick Lafferty

Lee2B ·

2023/12/13

Considering going out on your own? Already freelancing? This episode is for you!Lee talks with Nick Lafferty, whose career history includes marketing success at fast-growing startups like Loom. In May 2023, he bid farewell to the 9-to-5 grind, launching a growth marketing consulting practice that skyrocketed to over $30k/month in just six months. Nick spills all the deets in his "Early Exit Club" newsletter, sharing monthly insights on earnings, client strategies, and pricing hacks.

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48:40

Taking Your Content Global with Lee Densmer

Lee2B ·

2023/12/11

Double the Lee, Double the Insights. Double the Fun!I'm joined by a fellow Lee in the B2B world, the phenomenal Lee Densmer – a global content market expert and owner of Globia, a content marketing consultancy that offers content strategy, editorial planning, and content development.With 23 years immersed in translation and interpretation, Lee brings a unique global perspective, helping businesses master the art of cross-cultural communication.

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52:31

LGBTQ Visibility with GLAAD's Ross Murray

Lee2B ·

2023/12/06

Get ready for a conversation that sparks change and challenges the status quo as we dive in to LGBTQ visibility, faith communities, GLAAD and more.Coming to the mic with passion and purpose, we've got Ross Murray, Vice President at the GLAAD Media Institute and a driving force in LGBTQ advocacy. He is a member of the 2021 OUT100 and was named one of Mashable’s “10 LGBT-Rights Activists to Follow on Twitter.”He's secured national media interest in stories of LGBTQ equality. With a focus on the

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45:37

Commercializing Cannabis with Steven Arthur George

Lee2B ·

2023/12/04

Ever wonder what it's like to have a career in cannabis? Know what cannabis commercialization entails? No?Lee speaks with Steven Arthur George, the founder of KAYA KREATIVE, where he provides Cannabis Commercial Strategy consulting and fractional sales support. Steve worked at Tilray, one of the cannabis giants, as an Alliance Manager and Country manager prior to consulting.

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49:35

OOH Advertising for B2B with Greg Wise

Lee2B ·

2023/11/28

Think out-of-home advertising is just for B2C? Think again!Lee speaks with Greg Wise, a founder member of HubSpot's eCommerce team who dove headfirst into the concrete jungle of commercial real estate. Trading screens for streets, he became passionate for "real-world" advertising, and co-founded OneScreen.ai in 2020. One Screen is rewriting the out of home advertising for both b2b and b2c. Get ready for a ride as Greg spills the beans on merging the crisp metrics of digital marketing with the

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46:37

Gamifying Personal Development with Autumn Wade

Lee2B ·

2023/11/20

Get ready to dive into the realm of wisdom, laughter, and a touch of glitter with today’s guest. I'm thrilled to introduce Autumn Wade, the brains behind Coaches & Dragons, a place where self-discovery meets downright fun.With over two decades in the IT & Operations trenches, Autumn's seen it all – the good, the gross and everything in between. From corporate disappointments to going to bed proud Every. Single. Day, she's mastered the art of transforming challenges into victories.

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49:28

The Irresistible Urge of Building a Startup with...

Lee2B ·

2023/11/16

Meet Melissa Moody, a marketer with an exceptional journey, including a remarkable 14-year tenure at Google. You may know Melissa as the founder and CMO of Gated. Or from her podcast 2 Pizza Marketing where small-team marketers can feast on bite-sized brilliance.Melissa is also the co-founder of 'Wednesday Women,' a movement amplifying the voices of outstanding female executives.She's getting ready to launch a new product that is making me go Nuts with excitement!

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44:19

Semi-Funny Marketing with Tim Davidson

Lee2B ·

2023/11/13

What happens when LinkedIn's "Semi-Funniest" marketer comes on the SaaSiest podcast for B2B?Lots of laughs and even more marketing insights, tips, and tricks!Tim Davidson, Senior Director, Digital Marketing at Directive, doesn't just get marketing; he masters it with a sense of humor. Whether he's decoding Google Ads, diving into ABM, or revealing the mysteries of paid social media, Tim combines marketing wisdom with a dash of humor, making B2B marketing more relatable and fun. We're in for a

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54:23

Activating Magic with Jacki Leahy

Lee2B ·

2023/11/01

With over nine years of experience conjuring magic in the tech startup world, Jacki Leahy is not your average advisor. As a Fractional RevOps Advisor and the Founder of Activate the Magic, her RevOps consulting firm, she specializes in helping Seed to Series C B2B SaaS companies optimize their revenue operations and go-to-market strategies.But Jacki doesn't stop at traditional business solutions; she's a transformational wizard, changing the way we interact and work together. 🪄 From creating

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43:26

Data-Driven DEI with Tara Robertson

Lee2B ·

2023/10/30

Get ready for an insightful conversation about leadership, equality, and the transformative power of inclusion.Lee speaks with Tara Robertson, a leadership coach and a champion of diversity, equity, and inclusion. She's on a mission to empower underrepresented leaders in the corporate world, helping them transform from underestimated to unapologetic successes. As a consultant she partners with corporate leaders to help drive systemic change.She's been at the forefront of change in open source

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48:49

SEO Secrets with Maeva Cifuentes

Lee2B ·

2023/10/25

It’s an exciting episode because it’s a first for Lee2B, we're crossing continents to chat with a remarkable guest: Maeva Cifuentes who’s joining us from BarcelonaMaeva is the founder and CEO of Flying Cat Marketing, an agency specializing in SEO and content for B2B SaaS companies, with a focus on HR Tech, martech, and salestech. Maeva's unique blend of expertise brings a refreshing human touch to digital growth. She's not just a marketing powerhouse; she's an Angel investor, fractional CMO, and

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52 results

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