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PODCAST

Lee2B

Join Lee for fun conversations with the brightest and funniest minds in the B2B industry. Lee2B is meant to feel like you"re pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back. Whether you"re a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.

business marketing

All Episodes

41:37

No-Nonsense Pride in 2025

Lee2B ·

2025/06/10

Happy Pride everyone! Today's guest is the amazing Katie Martell, an unapologetic marketing truth-teller, a LinkedIn Top Voice, and speaker!She’s been lighting up stages and LinkedIn feeds with her sharp takes on everything from woke-washing to rainbow capitalism. And with Pride campaigns flooding our feeds once again, I had to have her on. We spill the tea on things ranging from how Pride feels different this year, Target and DEI, performative marketing, LinkedIn video tips, and more.About Woke and

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23:03

LinkedIn Personal Branding for Revenue Generation

Lee2B ·

2025/04/09

Lee speaks with Laura Erdem, a sales leader at Dreamdata who doesn’t just wait for leads to show up—she builds her own pipeline by treating LinkedIn like a demand-gen machine.After moving from Copenhagen to New York to help scale Dreamdata, Laura has cracked the code on social selling. She’s not just posting and hoping for the best—she’s using smart content, intentional engagement, and strategic timing to turn connections into customers.Plus, we talk about NYC, cringe posts, and more

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18:53

Taking the Bland Out of B2B

Lee2B ·

2025/03/12

B2B content doesn’t have to be boring—just ask Marina Krivonossova, founder of Retold. In this episode, we dive into how to infuse personality into your content, why storytelling is your secret weapon, and how personal branding can give you a competitive edge. Marina shares practical tips on crafting content that actually resonates (instead of getting lost in the LinkedIn void), plus how to turn everyday moments into engaging stories. If you're tired of dull, corporate-speak content, this one's for

en

38:42

LinkedIn Ads Tips: Here's What Actually Works

Lee2B ·

2025/02/18

As an ad guy myself, I had to sit down with AJ Wilcox, the LinkedIn Ads pro who’s managed $150M+ in ad spend and works with some of LinkedIn’s biggest advertisers. If you’re running LinkedIn ads (or thinking about it), this one’s for you.-LinkedIn Ads Tips & Best Practices that actually work-Why LinkedIn Ads are so expensive—and how to get better ROI-The biggest mistakes B2B marketers make (and how to fix them)And in Spill the Tea with Lee, where we talk ad metrics, myths, and more.

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42:18

Personal Branding: Marketing for People

Lee2B ·

2025/02/11

In this episode of Lee2B, I sit down with Justin Oberman and Aaron Zakowski, co-founders of Genius Scouts, an ad agency—but for people. We dive into the overlooked power of personal branding and why simply posting on LinkedIn isn’t enough. They break down how growth marketing strategies (usually reserved for companies) can be applied to executives, founders, and entrepreneurs to build authority, attract opportunities, and, yes—make you famous.We cover:🔥 Why organic posts alone won’t cut it for your

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42:16

CMOs, Penguins, and Succeeding Together

Lee2B ·

2025/01/28

What do Penguins and B2B have in common? A lot, according to our next guess Drew NeisserToday’s guest is a marketing renegade in every sense of the word. Drew Neisser is a two-time founder, a two-time author, and the host of over 400 episodes of Renegade Marketers Unite. Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the flocking awesome community of B2B marketing leaders he started in 2020. , and literally wrote the book on how to simplify B2B marketingDrew isn’t

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36:15

From High School Project to Acquisition

Lee2B ·

2025/01/22

Lee sits down with Peter Luba and Dhruv Sringari, the co-founders of SmartPass. We dive into their journey, the early days of creating SmartPass for a high school project, the lessons they've learned scaling and leading a growing startup, their partnership with Reach Capital, and of course their recent acquisition by Raptor Technologies.As SmartPass's growth marketer, Lee brings a personal connection to the conversation. From embracing chaos, to the building out a team, this episode is packed with

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06:58

Freelancer, Agency, In-House: Success in Each Role

Lee2B ·

2025/01/06

Lee shares his opinions and experiences across three different role types: freelancer, Agency, in-house. Listen for practical tips on how to thrive in each distinct work style.

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12:54

Why No One Likes Your LinkedIn Posts (And How to Fix It)

Lee2B ·

2024/12/17

Why isn't anyone engaging with your LinkedIn posts? Whether you're a LinkedIn newbie or a seasoned poster stuck in a rut, this episode is packed with humor, insights, and tips to turn your LinkedIn game around. Don’t just post—connect, engage, and make your content count!Lee dives into the hard truths and helpful tactics behind LinkedIn engagement. Through a mix of humor and practical advice, Lee unpacks seven reasons why posts might be falling flat and offers actionable strategies to boost

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11:00

Why Your Brand Isn't Brat

Lee2B ·

2024/12/12

Lee discusses Charli XCX's album "Brat" and it's cultural significance, providing actionable insights looking for brands to adopt a "brat" mentality. The importance of authenticity and niche marketing in branding. The episode explores how "Brat" successfully engages it's core audience, the power of collaboration, and the value of embracing the mess in branding.

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09:28

How to Make Social Media Ads That Actually Work

Lee2B ·

2024/12/09

Lee provides actionable tips on creating a paid social media strategy and how to create ads that actually convert. Lee is a growth marketing expert who has run hundreds of successful social media campaigns as an in-house marketing director, startup marketer, and senior marketing director at agencies.

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36:10

Shattering Rainbow Ceilings with Layla McCay

Lee2B ·

2024/05/22

Lee speaks with Layla McCay, the Director of Policy at the NHS Confederation and Executive Lead of the Health and Care LGBTQ+ Leaders Network. Her impact in promoting LGBTQ+ inclusion in business has earned her a spot on the Outstanding 100 LGBTQ+ Executives Role Model List. Layla’s upcoming book, Breaking the Rainbow Ceiling: How LGBTQ+ People Can Thrive and Succeed at Work, which comes out May 21, is a compelling look at the challenges facing LGBTQ+ professionals as they navigate their careers –

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45:24

Outbound Sales, Books, and More with Leslie Venetz

Lee2B ·

2024/05/09

Today I’m speaking to Leslie Venetz: a dynamic corporate sales leader and trailblazing sales-led GTM consultant. She’s the founder of The Sales-Led GTM Agency and works with outbound B2B sales teams to build the strategy, repeatable process, and skill sets they need to thrive.She’s a top-tier content creator on both LinkedIn and TikTok She’s also an author so keep an eye out for her upcoming book, "Earn The Right," coming out later this year.

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44:05

Leadership, Life, and Legacy with Heidi...

Lee2B ·

2024/04/03

Lee speaks with Heidi Solomon-Orlick, a seasoned leader in global B2B sales who is paving the way for women in sales. Heidi's expertise has driven over $1.5 billion in revenueAs the Founder of GirlzWhoSell, she's committed to closing the gender gap in B2B sales by empowering diverse talent. Learn more https://girlzwhosell.com/ Get Heidi's book here: https://www.amazon.com/Heels-Deals-Dominating-Business-Business/dp/1953315186

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30:23

Rewriting Your Career with Jonaed Iqbal, Founder of...

Lee2B ·

2024/03/27

Lee speaks with Jonaed Iqbal, the Founder of NoDegree.com and host of The NoDegree Podcast! 🎙️ With a bold mission to shatter stigmas and empower individuals without traditional academic backgrounds and college degrees, Jonaed is helping people level up their careers one success story at a time. 💼✨As a YouMap® certified career coach, Jonaed has guided over 500 candidates to success at prestigious companies like Amazon, Google, and Microsoft

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41:10

Prioritizing People in a B2B World with Kerry Guard

Lee2B ·

2024/03/20

Today I’m speaking with Kerry Guard, CEO of MKG marketing. As a mother of twins and a true believer in the art of balance, Kerry is on a mission to redefine company culture by proving that flexibility and success go hand in hand.She is also the host of Tea Time with Tech Marketing Leaders, where she interviews digital marketing experts, such as yours truly! I had a great time talking with Kerry on her show and I can't wait to spill some more tea on this episode of Lee2B

en

38:19

Tips from a Tech Recruiter with Joseph Jewell

Lee2B ·

2024/03/13

So excited for today’s episode because I have Joseph Jewell, a recruiter that codes and a master of satire.You have have seen Joseph’s satirical interview tip posts that always get you in the second half. Get ready for a conversation about the job market, blending humor with expertise, and tips for the job search on Lee2b

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42:04

Building a Product-Led Growth Motion with Peter Wheeler

Lee2B ·

2024/02/28

Lee speaks with Peter Wheeler—a seasoned entrepreneur and marketing leader!He has executed major campaigns and built revenue teams for global brands like Okta, Dolby, BMW, MillerCoors, Mapbox, CMT, and countless other organizations big and small.Known as #peterledgrowth, Peter specializes in product-led growth and go-to-market strategies, reshaping how businesses engage and expand in the digital era.Join us as we dive into Peter's journey, uncovering the stories behind his successes and gaining

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52:04

Leading through Learning and Listening with Mandy...

Lee2B ·

2024/02/21

Coming to the mic today is Mandy Thompson, the co-founder of Digital Reach Online Solutions, where HubSpot expertise meets an untamed spirit. A serial entrepreneur since 19, Mandy's journey catapulted her to mid seven-figure success before embracing a nomadic life. With a knack for rewriting the rules, she's now blazing trails in the remote realms of Alaska and New Mexico. Join us as Mandy spills the secrets of thriving in the digital landscape, while being authentic to yourself and those around

en

39:28

Finding Your Brand Voice with Amber Rhodes

Lee2B ·

2024/02/14

Lee speaks with brilliant Amber Rhodes, Senior Content & Communications Manager at UserGems and the creative force behind their content game! 🚀Join us as dive into Amber's unique take on the B2B content game, social media, brand voice and reality TV!

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52 results

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