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PODCAST

Frictionless Marketing

Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era. Inspired by his bestselling book "Friction Fatigue," /prompt."s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication

business marketing

All Episodes

34:39

Fueling Creativity Through AI with ADOBE's CCO, Stacy...

Frictionless Marketing ·

2023/04/27

Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New York Times, where she was part of the team that launched the company's first social media strategy, to her role as Chief Marketing Officer at Mashable, where she expanded the company's global brand and audience reach, turning it into a massive media

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34:21

Leading with Purpose A Conversation with Laura Lane,...

Frictionless Marketing ·

2023/04/13

Today, we have the pleasure of speaking with Laura Lane, Executive Vice President and Chief Corporate Affairs and Sustainability Officer at UPS. Laura is a highly accomplished leader with a storied career that has spanned both the public and private sectors. She has served in roles at Citigroup, Time Warner, and the U.S. Foreign Service, where she played a critical part in trade negotiations and humanitarian relief efforts.In this interview, we'll delve into UPS's humanitarian relief work in Turkey,

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32:21

HEINEKEN's Chief Transformation Officer, Stacey Tank

Frictionless Marketing ·

2023/03/30

We are thrilled to have Stacey Tank, Chief Transformation Officer at Heineken, in the house today! With a globe-spanning career, including stints in countries like Brazil, Mexico, Canada, Germany, England, France, and Amsterdam, Stacey has held senior positions at leading companies like General Electric, Home Depot, and, of course, Heineken.Stacey also founded Our Happy Place, a non-profit organization focused on childhood mental wellness and serves as a board trustee for the Heineken Africa

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31:24

DELL’s Senior Vice President, Corporate Affairs,...

Frictionless Marketing ·

2023/03/02

We are thrilled to have Jennifer Davis, the Senior Vice President of Corporate Affairs at Dell Technologies on the show today. Jennifer, also known as JJ, has spent over 20 years at Dell collectively and currently oversees all aspects of Global Communications and Corporate Social Responsibility.JJ started her public relations and public affairs career at the Arkansas Office of the Governor and has held various communications leadership roles for both corporations and agencies nationwide. In 2010 she

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31:10

COCA-COLA's SVP, Chief Communications,...

Frictionless Marketing ·

2023/02/17

Today, we have Beatriz Perez: Senior Vice President and Chief Communications, Sustainability, and Strategic Partnerships Officer for The Coca-Cola Company. Bea is responsible for managing Coke's commitments to ESG as well as global, external, and internal communications, digital media strategy, and financial and leadership communications.Bea has also been named to various top leaders' lists, including the American Advertising Hall of Fame, the Sports Business Journal's Hall of Fame, and PR Week's

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33:40

WHITE CASTLE CMO, Lynn Blashford

Frictionless Marketing ·

2023/02/03

Lynn Blashford is the Chief Marketing Officer of White Castle, a company she has been with for over a decade. Despite being over 100 years old, White Castle has remained relevant in popular culture. The brand is known for its fun and originality, with collaborations with the Wu-Tang Clan, selling branded silk robes, and even officiating weddings in its restaurants. All a testament to their commitment to outrageous authenticity.On this episode of Frictionless Marketing, Lynn delves into the inner

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45:03

PRUDENTIAL SVP & CCO, Alan Sexton

Frictionless Marketing ·

2022/12/01

Alan Sexton is the Senior Vice President and Chief Communications Officer at Prudential Financial, where he's responsible for leveraging the company’s outcomes-focused Communications to generate competitive advantages for Prudential while protecting and enhancing the company’s reputation around the world.Alan spent almost twenty years as a communications consultant before joining Prudential, advising business leaders at Fortune 500 corporations across a range of heavily-regulated sectors, including

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32:15

TRAVELER’S INC. EVP Marketing, CCO & CMO, Lisa Caputo

Frictionless Marketing ·

2022/11/04

Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011.Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as Deputy Assistant to President Clinton and Press Secretary to First Lady Hillary Clinton through President Clinton's first term in office.In this conversation with Lippe Taylor CEO Paul Dyer, Lisa gets into how her political background gave her a leg

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28:57

KIA VP of Marketing, Russell Wager

Frictionless Marketing ·

2022/10/21

Russell Wager is the VP of Marketing at Kia America where he oversees all of the company’s marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous positions at Mazda, DDB, and TBWA Chiat Day among others. In this conversation with Paul Dyer, Russell gets into Kia's very successful transition into EVs, balancing features and benefits with statements of purpose as well as details about the Kia EV6

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32:55

CAMPARI’s Head of Marketing, Andrea Sengara

Frictionless Marketing ·

2022/10/06

Andrea Sengara is the head of marketing at Campari America. Andrea joined Campari in 2020 after over two decades of experience within the alcohol beverage industry, including senior leadership roles across Diageo, Combs Enterprises, and, most recently, Moet Hennessey LVMH.Today, Andrea oversees all facets of marketing for Campari Group’s premium portfolio of brands, including Aperol, Campari, SKYY Vodka, Espolòn Tequila, Grand Marnier, and Wild Turkey.In this conversation with Lippe Taylor CEO Paul

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30:51

IBM’s CCO & SVP of Marketing and Communications,...

Frictionless Marketing ·

2022/09/08

Jonathan Adashek is the Chief Communications Officer and Senior Vice President of Marketing and Communications at IBM. Before joining IBM, Jonathan was at Renault Nissan Mitsubishi Alliance in Paris, as well as Nissan Motor Co. in Yokohama, Japan, and prior to that had stints at Microsoft and Edelman.One of Jonathan's first roles was as a special assistant at the White House before becoming director of the national delegate strategy for the John Kerry presidential campaign.At IBM, Jonathan leads a

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41:03

FORD CCO, Mark Truby on 21st-Century Brand Storytelling

Frictionless Marketing ·

2022/08/25

Mark Truby is chief communications officer at the Ford Motor Company where he leads all global communications and public relations activities. This includes building the company’s reputation globally and helping to lead communications that reach Ford’s external and internal audiences, including customers, employees, dealers, suppliers, news media, communities, governments, and policymakers. He reports directly to Ford CEO Jim Farley.Mark is also the proud father of 3 boys and was named to the 2022

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29:25

ORGANON CCO, Wendy Lund on Merging Passion and...

Frictionless Marketing ·

2022/08/12

Wendy Lund is a women’s health advocate, adviser, and activist with more than 30 years of experience in marketing and communications. After working at Planned Parenthood, the National League of Nursing, and some of the country’s leading healthcare communications firms, Wendy joined Organon, the largest women’s health company of its kind. As Chief Communications Officer, she’s working to change how women’s health is approached, treated, shaped, and especially talked about.In this conversation with

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33:18

MCDONALD’S CCO, Michael Gonda on Why Legacy Brands...

Frictionless Marketing ·

2022/07/28

Michael Gonda is the Chief Communications Officer of McDonald's, a position he's held for the past 8 months.Michael is responsible for setting integrated communications strategies that advance the message of the brand and drive business impact in more than 100 markets around the world. He oversees corporate communications, including media relations and financial communications; global public affairs and public policy; issues and crisis management; internal and strategic communications and

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28:11

UNITED AIRLINES Head of Advertising & Social Media,...

Frictionless Marketing ·

2022/07/14

Maggie Schmerin leads the global advertising and social media team at United Airlines where she's been for over five years. Her previous experience includes multiple years at Edelman where she worked on such brands as BlackBerry, Shell, Kellogg’s, Mars, Proctor & Gamble and Samsung among others.Maggie has also been honored by Crain's Chicago Business, and named a 40 under 40 by PR Week. In this conversation with Lippe Taylor CEO Paul Dyer, Maggie gets into her career path including making the

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33:33

MOLSON COORS CCO Adam Collins on Brand Rivalries,...

Frictionless Marketing ·

2022/07/01

Adam Collins is the Chief Communications and Corporate Affairs Officer at Molson Coors. In years prior, Adam spent four years working for the office of Mayor Rahm Emmanuel and was the Communications Director for the Chicago Police department. In this wide-ranging conversation with Lippe Taylor CEO Paul Dyer, Adam discusses all things Molson Coors, including the Superbowl ad they launched in The Metaverse, executive leadership advice, and details about Miller’s long-standing rivalry with Anheuser

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29:35

INSPIRE BRANDS CCO, Chris Fuller on Managing Multiple...

Frictionless Marketing ·

2022/06/16

Chris Fuller is the Chief Communications Officer of Inspire Brands whose portfolio includes Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, and SONIC Drive-In restaurants. Chris’ prior experiences include stints at Yum! Brands and Pizza Hut as well as an early position as press secretary for the US House of Representatives.In this conversation with Lippe Taylor CEO Paul Dyer, Chris dishes out advice on managing an array of disparate brands that align towards a singular

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30:05

PERNOD RICARD CMO, Pam Forbus on the Benefits of...

Frictionless Marketing ·

2022/06/02

Pam Forbus is the Chief Marketing Officer of Pernod Ricard North America, a role she has held since July 2020. In her role, she oversees the marketing strategy for Absolut, Jameson, Malibu, Avion, and multiple other spirits, wines, and champagnes. Before joining Pernod Ricard, Pam worked for Walt Disney Studios, where she led the insights, analytics, and CRM functions. Prior to Disney, Pam spent nearly two decades at PepsiCo, where she pioneered – and rolled out globally – a new demand-science

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28:15

Land O’Lakes CCO Kim Olson on Executive Female...

Frictionless Marketing ·

2022/05/19

Kim Olson is Chief Communications Officer at Land O'Lakes, one of America’s leading marketers of dairy-based food products for consumers, foodservice professionals, and food manufacturers. Land O'Lakes also offers local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art production and business services.Kim’s history includes positions with UnitedHealth Group, Carlson, and General Mills. In this conversation with Lippe

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40:04

GETTY IMAGES' CMO & Chief Product Officer, Gene Foca...

Frictionless Marketing ·

2022/05/05

Grant Farhall has been with Getty Images for 10 years, the last two as chief product officer. Earlier, he worked for Rogers Communications as a broadcaster/newsroom assistant at radio station CFFR. Before that, Grant was a studio manager for Evolvs Media Inc.Gene Foca has been with Getty Images since 2017. In his role as chief marketing officer, he reports directly to the CEO and serves on the executive committee that oversees the brand’s global marketing and communications efforts.Before joining

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