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PODCAST

Frictionless Marketing

Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era. Inspired by his bestselling book "Friction Fatigue," /prompt."s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication

business marketing

All Episodes

39:15

The Intersection of Sports Analytics and Baseball: A...

Frictionless Marketing ·

2025/02/28

In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making.Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and

en

27:11

Frictionless Medicine: Revolutionizing Surgery: Dr....

Frictionless Marketing ·

2024/12/20

In this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll, a board-certified cardiothoracic surgeon at Los Robles Health System.Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthcare. He shares insights on bridging educational skills with medical practice, handling patient concerns

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29:22

Frictionless Medicine: From Code to Care—Dr. Vipan...

Frictionless Marketing ·

2024/11/27

In this Frictionless Medicine bonus episode, you’ll hear from Vipan Nicore, a seasoned physician, technology innovator, and Chief Medical Director at TD Bank.Vipan shares his journey from being a software developer at IBM to his current roles in the medical and healthcare innovation fields. He discusses his work on Homecare Hub, an innovative project focusing on small, personalized home care environments. Vipan also provides valuable advice for caregivers balancing corporate careers and caregiving

en

30:22

Leading Through Purpose A Conversation with...

Frictionless Marketing ·

2024/11/08

In this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands.She delves into leadership practices, the importance of staying connected with her team, and the value of transparency

en

20:50

Frictionless Medicine: Decoding GLP-1s, Obesity, and...

Frictionless Marketing ·

2024/10/23

In this episode, Dr. Disha Narang joins the podcast to shed light on the significant advancements in GLP-1 medications, their impact on weight management and diabetes, and how media coverage plays a role in shaping public perception. Dr. Narang emphasizes the importance of evidence-based information to combat misinformation and clarifies common misconceptions surrounding GLP-1s and obesity. Highlighting the stigmatization of obesity and the genetic and environmental factors that contribute to it,

en

21:01

Exploring Cultural Impact and Innovation in Skincare...

Frictionless Marketing ·

2024/08/21

In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delves into

en

34:18

Empowering Patients and Communicating Purpose: A...

Frictionless Marketing ·

2024/07/30

In this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI.Together, Paul and Amy recap key themes from the Fierce Pharma PR Communications Summit East, including the impact of

en

27:50

Inside-Out Communication: Engaging Employees First...

Frictionless Marketing ·

2024/07/29

In this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures.Tanya also delves into the challenges of balancing

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15:44

Addressing Health Equity with GSK's Sri Ramaswami:...

Frictionless Marketing ·

2024/07/26

In this episode of Frictionless Marketing, host Paul Dyer sits down with Sri Ramaswami, Vice President of US Pharmaceuticals Communications for GSK, to discuss the challenges faced by individuals with chronic illnesses, particularly lupus.The conversation centers around the moving story of Salathiel, a young woman diagnosed with lupus right after her high school graduation. Sri emphasizes the systemic barriers in healthcare, especially those affecting marginalized communities, and outlines GSK's

en

40:46

Trista Morrison, Chief Corporate Affairs Officer at...

Frictionless Marketing ·

2024/02/16

We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief Corporate Affairs Officer for Saniona and Vice President of Communications and Patient Advocacy for Sobi in North America.At Voyager Therapeutics, Trista

en

31:22

Siemens AG Chief Communications Officer, Lynette Jackson

Frictionless Marketing ·

2023/12/21

We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies.At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization. Under her communications

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36:32

Linda Zink, CMO of The Simply Good Foods Company

Frictionless Marketing ·

2023/11/16

Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrumental in steering marketing and innovation at WhiteWave Foods and held pivotal positions at Kellogg's, Clorox, and multiple other very notable

en

31:40

Horizon Therapeutics Former EVP Corporate Affairs and...

Frictionless Marketing ·

2023/10/27

Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, and medical device clients.His journey in the healthcare communications landscape spans over two decades, with notable roles at Real Chemistry, GCI Group,

en

24:56

Addressing Patient Needs in a Consumerized Landscape...

Frictionless Marketing ·

2023/10/05

Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in multiple districts, which instilled in her a deep passion for making a difference in children's lives. This passion, combined with a personally driven

en

36:59

Unlocking the Epigenome with Tune Therapeutics...

Frictionless Marketing ·

2023/09/28

Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics.Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulation to fine-tune gene expression. If you're not entirely sure what that means, keep listening—it's a fascinating and, I believe, critical innovation in healthcare. Tune is breaking free from the limitations of traditional gene and cell therapies by

en

31:38

Bridging the Gap Unleashing PR-Led DTC Strategy in a...

Frictionless Marketing ·

2023/08/31

In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity to evolve into sales drivers.This episode offers compelling evidence of how adopting an earned-first

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33:52

iHeart Media CCO, Wendy Goldberg

Frictionless Marketing ·

2023/08/17

Today we’re sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst.In today's interview, we'll dive into Wendy's multifaceted career, exploring how she became a pioneering figure in the tech world at a time when women in tech were still a rarity. We'll also discuss how her unique approach to life management has helped her excel across multiple

en

34:12

ULTRAGENYX’s Carolyn Wang on Rare Disease & Nurturing...

Frictionless Marketing ·

2023/06/15

Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led BrewLife, a multi-million dollar agency. She’s also held a leadership role at Verily and currently serves on the board of the John Ritter Foundation for Aortic Health.Today, we're delving into Carolyn's work at Ultragenyx, a game-changing company

en

34:13

Leading with Purpose featuring RADIO SYSTEMS CEO, Rob...

Frictionless Marketing ·

2023/05/25

Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet.A member of the Advertising Hall of Fame, Rob is renowned for his focus on purpose-driven branding and deep understanding of consumer insights in product development and marketing.In today's conversation, Rob shares his valuable insights on leadership, emphasizing the importance of investing in

en

35:14

How AARP is Championing the 50+ Market with Martha...

Frictionless Marketing ·

2023/05/11

Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how they live as they age, with a strong focus on social change and advocacy.With extensive experience in communications and marketing, Martha has been instrumental in creating a clear and unified brand voice for AARP. She has driven member acquisition and

en

74 results

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