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PODCAST

Attached to Hygiene

In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market & consumer trends and how you the article producer can increase your success, reaching your business goals.

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All Episodes

35:58

38. The Menstrual Health Market in India pt. 1 with...

Attached to Hygiene ·

2022/10/10

Today, India accounts for only about 5% of the 90 billion period care products sold across the globe. However, this is expected to nearly double in the next few years. Experts estimate that by 2026, the menstrual health market will grow 11% globally, with nearly half of that increase occurring within India’s borders. To find out why, host Jack Hughes welcomes Chirag Virani, co-founder of India-based Sparkle Eco Innovations. Prior to launching his sustainability-focused absorbent hygiene company,

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19:29

37. Latin America Market Insights with Augusto Quiroz

Attached to Hygiene ·

2022/09/26

In this bonus episode of ‘Attached to Hygiene’, host Jack Hughes continues his conversation with Augusto Quiroz. As commercial director for the Americas region, Augusto relates information on three topics regarding Latin America (LATAM) that didn’t fit into our two recent episodes on the Americas. The popularity of the menstrual cup in Latin AmericaThe use of the menstrual cup has become much more common in both Central and South America than it was five years ago. Reasons vary from user to user,

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34:43

36. The AMAS Market pt. 2 with Augusto Quiroz and...

Attached to Hygiene ·

2022/09/12

Take our listener survey to get access to 5 documents on CSR and Sustainability in the Absorbent Hygiene Industry.Click here to take the survey.In the conclusion of this 2-part series, ‘Attached to Hygiene’ takes a closer look at absorbent hygiene in the Americas (AMAS) region. Host Jack Hughes continues his conversation with Augusto Quiroz, Bostik’s commercial director for the AMAS region, supporting customers in Latin America, and Kelley Reigert, Bostik’s strategic commercial account manager in

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43:13

35. The AMAS Market pt. 1 with Augusto Quiroz and...

Attached to Hygiene ·

2022/08/29

Take our listener survey to get access to 5 documents on CSR and Sustainability in the Absorbent Hygiene Industry.Click here to take the survey.In the absorbent hygiene industry, each region has its own unique blend of consumer needs and preferences. The AMAS market, which includes Central, North, and South America, is no exception. This expansive territory includes a diverse population, varying climates, and cultural differences. There are even distinctions from nation to nation. As an article

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53:07

34. Absorbent Cores with Typhaine Raimbourg

Attached to Hygiene ·

2022/08/15

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorksTM.CottonWorks™ | Online Guide for Producing Outstanding Cotton ProductsInterested in exploring absorbent cotton for your hygiene needs, free sourcing directories are available on CottonWorksTM to help industry professionals find the cotton capable and global suppliers they need. Take our Listener Survey to receive copies of all 5 of our CSR Documents.In many ways, the core is the heart of any absorbent

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53:53

33. (ReAir) The Hygiene Industry in 2035 with DeeAnn...

Attached to Hygiene ·

2022/08/01

Due to an enthusiastic response from early podcast listeners, we’re reairing ‘Attached to Hygiene’ episode 11: The Hygiene Market in 2035. This popular episode features Nick Carter, Vice President, Nonwovens Marketing at Avgol Nonwovens; DeeAnn Nelson, NA-R&D and Innovation Manager at Avgol; and Darius Deak, Global R&D Director for Bostik. Along with host Jack Hughes, they make predictions about the future of the nonwovens industry. Demographics and market trends in absorbent hygieneHow

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74:53

32. Incontinence Product User Panel #2 with Alan...

Attached to Hygiene ·

2022/07/18

For individuals experiencing incontinence, situations and the products used to address them differ from person to person. Anatomy, medical conditions, preferences, and life responsibilities all contribute to how one individual’s needs will vary from the other. In this episode of ‘Attached to Hygiene’, host Jack Hughes is again joined by Alan Cottenden, Emeritus Professor of Incontinence Technology at University College London. Jack and Alan chat with three North American consumers—Paul, Beth, and

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39:28

31. The APAC Market pt. 2 with Rockey Ye and Tina Li

Attached to Hygiene ·

2022/07/04

The first half of this two-part episode of ‘Attached to Hygiene’ presented a high-level overview of absorbent hygiene in the Asia Pacific (APAC) region. Topics included market size, growth potential, demographics, and user habits. In part two of this interview, Rockey Ye, Business Director for Bostik's APAC region, and Tina Li, Bostik's Technical Service Manager, delve deeper into how these factors impact manufacturers, suppliers, and consumers. They explore areas such as supply chain challenges,

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57:39

30. Incontinence Product User Panel #1 with Alan...

Attached to Hygiene ·

2022/06/20

Incontinence is a serious matter for those who have to deal with it on a daily basis. Many sufferers seek out absorbent hygiene products to cope with their condition. And for most consumers, how their needs (leak protection, discretion, affordability, etc.) are met can make or break their trust in a brand forever. So how can producers better serve the consumer? One simple approach is to talk to product users. In this episode of ‘Attached to Hygiene’, host Jack Hughes and guest moderator Alan

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37:47

29. The APAC Market pt. 1 with Rockey Ye and Tina Li

Attached to Hygiene ·

2022/06/06

The absorbent hygiene market varies by region, and each has its own history, cultures, customs, and languages. However, there are distinctions between and even within countries. As an article producer, you need to keep these factors in mind when it comes to consumer preferences and expectations. In this episode of ‘Attached to Hygiene’, Rockey Ye, Business Director for Bostik's Asia-Pacific (APAC) region, and Tina Li, Bostik's Strategic Market and Technical Service Manager, share their knowledge of

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47:57

28. Absorbent Hygiene Market Insights with Natalia...

Attached to Hygiene ·

2022/05/23

Concerns around sustainability. A more educated consumer base. Challenges of a pandemic! No doubt the absorbent hygiene market is evolving. In this episode of ‘Attached to Hygiene’, Natalia Richer, Global AHP Consultant at Diaper Testing International, and Heidi Beatty, Crown Abbey CEO, share their insights on trends in absorbent hygiene:What is happening now?What is being explored?What is in store for the industry in the next three to five years?Convenience, Sustainability, and New Technologies

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48:25

27. Getting to Know Your Target Customer with Amrita...

Attached to Hygiene ·

2022/05/09

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.New products enter the market every day, and their creators hope they are successful. However, sometimes products flounder or fail. There are many reasons: Assumptions about consumer expectations or preferences were wrong. The consumer’s needs change by the time the product reaches the market. The product may be priced too high or too low. That’s why it’s crucial for manufacturers to incorporate consumer

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48:57

26. Testing Pad Attachment Performance for Todays...

Attached to Hygiene ·

2022/04/25

Individuals who menstruate have full lives, and their product of choice has to keep up with the demands of their lifestyle. A pad that isn't sticking is the last thing they want to worry about. In this episode of ‘Attached to Hygiene’, experts Jill Scheu, Chemist and Group Leader, and Luke Burkholder, Technical Account Manager, explore the number one issue that most menstrual health product users have with pads: stay-in-place performance. Consumer feedback is clear. About half of product users

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42:46

25. Regulatory Trends for AHPs in the US with Jane...

Attached to Hygiene ·

2022/04/11

Take our listener survey to receive our new CSR Whitepaper.Two U.S. states have already enacted laws requiring disposable hygiene packaging to list ingredients. Other states are considering the same. These policies, which mandate the disclosure of intentionally added ingredients, empower consumers in understanding what is in their favourite menstrual products. But is this level of transparency good news for manufacturers? In this episode of ‘Attached to Hygiene’, host Jack Hughes explores these

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56:36

24. Megatrends from the World of Menstrual Health...

Attached to Hygiene ·

2022/03/28

Take our listener survey to receive our new CSR Whitepaper.Menstruation is a normal and natural experience. And yet, people are still struggling to raise awareness of the needs it brings. Another area that needs work: ease of access to products. With these concerns in mind, ‘Attached to Hygiene’ takes a closer look at the megatrends driving the menstrual health market. Host Jack Hughes welcomes back Danielle Keiser, Managing Partner of Impact at Madami and Founder of Menstrual Health Hub. Together,

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33:39

23. The Menstrual Health Market pt. 2 with Jan O'Regan

Attached to Hygiene ·

2022/03/14

To gain the trust of menstrual product consumers, we need to truly understand their needs. This starts by examining whether current products answer the consumers' concerns on safety, usability, and environmental impact of the menstrual health market. In this episode of ‘Attached to Hygiene,’ Jan O'Regan, outgoing Director of Strategic Initiatives at Cotton Incorporated, explains the different segments in the menstrual health market. She and host Jack Hughes also discuss trends such as transparency

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30:42

22. The Menstrual Health Market pt. 1 with Jan O'Regan

Attached to Hygiene ·

2022/02/28

In this episode of ‘Attached to Hygiene’, Jan O'Regan, outgoing Director of Nonwovens Marketing for Cotton Incorporated, helps us view the full scope of the menstrual health market. Today’s topic: the cultural, religious, and commercial factors that play a role in how women make their feminine hygiene choices. Listen as Jan and host, Jack Hughes, have a conversation about a variety of related subjects. Included in the discussion: What do consumers expect from the brands they purchase? Why are

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45:32

21. An Introduction to Menstrual Health with Danielle...

Attached to Hygiene ·

2022/02/14

Roughly half of the world’s population experiences menstruation at some point in their lives. As it affects so many individuals, you'd think we as a society would have a greater understanding of menstrual health. But that's the thing. While it is a common, natural process, there's still so much we can learn. This episode of ‘Attached to Hygiene’ is the first in a series aimed at helping the industry design better products for her. Joining host Jack Hughes to discuss menstrual health and the

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31:48

20. Sustainability in Disposable Hygiene pt. 4 with...

Attached to Hygiene ·

2022/01/31

In the single-use disposable hygiene industry, sustainability presents unique challenges, but the benefits can be equally great. Each change manufacturers make is multiplied by every article sold, so even incremental shifts really add up. What are industry players doing to meet sustainability goals? What should they be doing? What is the role of the consumer … or the government? In part 4 of our series on sustainability in Disposable Hygiene, Christophe Morel, Bostik’s Global Marketing Manager for

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43:49

19. Sustainability in Disposable Hygiene pt. 3 with...

Attached to Hygiene ·

2022/01/17

According to current estimates, some 6-7 billion disposable hygiene articles are produced annually worldwide. Where available, they have been shown to benefit women, children, and other segments of society. But what will it take to bring disposable hygiene into a more circular economy? In part 3 of this episode of ‘Attached to Hygiene’, Christophe Morel, Bostik's Global Technical Marketing Manager, joins host Jack Hughes to consider the possibilities.A New Era of Resource Management in Disposable

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58 results

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