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PODCAST

Attached to Hygiene

In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market & consumer trends and how you the article producer can increase your success, reaching your business goals.

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All Episodes

0:44

'Attached to Hygiene' Goes on Hiatus

Attached to Hygiene ·

2023/09/04

After successfully airing and sharing 57 episodes of ‘Attached to Hygiene’, the podcast will be taking a production break. When the show that is designed to enable you to grow your knowledge and influence in absorbent hygiene returns, expect fresh content and valuable insights from experts at Bostik, throughout the industry, and a new host.On behalf of Bostik and the entire podcast team, we thank you, our listeners, for your dedication to the show and we look forward to returning in the future. We

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32:49

57. Product Safety: The Value of Voluntary Guidelines...

Attached to Hygiene ·

2023/07/31

Over the last few years, consumers have become increasingly interested in the safety of products. But they are not alone in their concern. Our industry strives to provide products that can be used with confidence. Governmental bodies create laws and directives to help ensure shoppers are protected from bad actors. To get insights into the current climate around standards and directives, Host Jack Hughes speaks with Luminita Barbu, Regulatory Affairs Director at EDANA. Together they explore the

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57:23

56. What Incontinence Users Want from Their Products...

Attached to Hygiene ·

2023/07/10

Daily management of incontinence can be complicated. Many sufferers rely on absorbent hygiene products to cope with their condition. Although their experiences vary widely, some needs (leak protection, discretion, and affordability, etc.) are fairly common. How well these are met can make or break the product users’ trust in a brand forever.So how can producers better serve consumers? One simple approach is to talk to product users. In this episode of ‘Attached to Hygiene’, host Jack Hughes revisits

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28:34

55. The Consumer Trends Impacting Absorbent Hygiene...

Attached to Hygiene ·

2023/06/19

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing. Host Jack Hughes continues his conversation with Euromonitor’s Ali Angus, Head of Innovation Practice, and Liying Qian, Head of Tissue and Disposable Hygiene. In recent episodes, they reviewed the market research firm’s Top 10 Global Consumer Trends of 2023 and began to explore those with the clearest impact on the

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45:38

54. The Consumer Trends Impacting Absorbent Hygiene...

Attached to Hygiene ·

2023/06/05

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing. Last episode, host Jack Hughes and his guests reviewed Euromonitor’s Top 10 Global Consumer Trends of 2023. This time, Jack is again joined by the market research group’s Ali Angus, Head of Innovation Practice, and Liying Qian, Head of Tissue and Disposable Hygiene. Together they take a closer look at how three of those

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34:40

53. Top 10 Consumer Trends of 2023 with Ali Angus and...

Attached to Hygiene ·

2023/05/22

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing. For manufacturers looking to stay abreast of today’s top trends, Euromonitor International’s annual lists are a valuable resource. Knowing when and how—and why—consumers are spending their money can make a big difference in your company’s success. Host Jack Hughes is joined by two Euromonitor experts to discuss their Top

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25:36

52. Reusable Absorbent Products pt. 2 with Frantisek...

Attached to Hygiene ·

2023/05/08

As manufacturers and consumers both know, there are many benefits to reusable absorbent hygiene products. But there are also drawbacks. In the second half of this two-part ‘Attached to Hygiene’ episode, reusable article inventor Frantisek Riha-Scott speaks on the challenges. The Founder of Confitex delves further into the topic of reusable, single-use, and hybrid products with host Jack Hughes. As Frantisek sees it, fusing the best elements of reusable and disposable products can address both

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35:23

51. Reusable Absorbent Products pt. 1 with Frantisek...

Attached to Hygiene ·

2023/04/17

Most absorbent hygiene products today are disposable. With this comes convenience, cleanliness, and affordability. But it also brings negative impacts on the environment. For this reason, some consumers are choosing reusable options. However, these products may lack in the areas of performance, practicality, and price. So how do manufacturers like you offer reusable options to your customers while still meeting their needs?Frantisek Rhia-Scott, founder and design director at Confitex, proves how

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51:16

50. Highlights From Our First 2 Years

Attached to Hygiene ·

2023/03/27

Since launching in May 2021, ‘Attached to Hygiene’ has enabled listeners like you to grow your knowledge and influence in the absorbent hygiene industry. Each guest (more than 60 to date) has brought their own perspective and valuable information to you. This milestone episode—our 50th—is a compilation of many voices and notable pieces of value from the first 49. Our shows have included in-depth discussions on:All three main absorbent hygiene markets—baby care, period care, and adult

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19:05

49. Evaluating Baby Products to Earn Parents' Trust...

Attached to Hygiene ·

2023/03/13

The baby diaper market is dynamic and rife with competition; new products and features appear regularly. Keeping up to date on current and emerging trends isn’t easy, but it can give you the competitive edge you need. Fortunately, podcast guest Sharon Vinderine has valuable insights for the North American market. As CEO and Founder of Parent Tested Parent Approved, she sees some of the newest offerings, even before they hit the shelves. In this episode of ‘Attached to Hygiene’, Sharon and host Jack

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34:08

48. Evaluating Baby Products to Earn Parents' Trust...

Attached to Hygiene ·

2023/02/27

Getting product feedback from your consumers can be tough, especially if you’re new to a market or launching a product. Parents can feel equally overwhelmed by the expanding field of options. According to mother, CEO, and company founder Sharon Vinderine, that’s exactly why Parent Tested Parent Approved (PTPA) exists. Sharon recently spoke with host Jack Hughes about how—and why—consumer testing has become vital for brands and consumers alike. In the first of two ‘Attached to Hygiene’ episodes,

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47:05

47. What Millennial Mothers Expect from Sustainable...

Attached to Hygiene ·

2023/02/13

New absorbent hygiene products enter the market every day, and their creators hope the items are successful. However, sometimes products flounder or fail. There are many reasons for this: Assumptions about consumer expectations or preferences were wrong. The consumer’s needs change by the time the product reaches the market. The item may be priced too high or too low. That’s why it’s crucial for manufacturers to incorporate consumer feedback from inception to launch. But how is this done? Kudos CEO

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21:13

46. Presenting: Transition(s) with Susie Hewson and...

Attached to Hygiene ·

2023/01/30

It’s no secret that sustainability is a matter of growing importance in the absorbent hygiene industry. Even so, there are many perspectives to consider. That’s why Bostik has created a pair of podcasts specifically on the topic. ‘Transition(s)’ features outside perspectives on various markets that we serve. ‘Bostik Talks’ shares related, insider information on what Bostik is doing. In this episode of ‘Attached to Hygiene’, host Jack Hughes brings you one of each! The episode starts with

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30:00

45. Trends in Absorbent Baby Products pt. 2 with...

Attached to Hygiene ·

2023/01/16

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.If you’d like to learn more about cotton as a natural leader in the global baby care market, you can do so on CottonWorks.When it comes to staying current on global trends in the absorbent hygiene industry, Natalia Richer has an enviable position. As COO of Diaper Testing International (DTI), she sees what companies around the world are working on and what consumers are purchasing. Fortunately, Natalia is

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40:23

44. Trends in Absorbent Baby Products pt. 1 with...

Attached to Hygiene ·

2023/01/02

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.If you’d like to learn more about cotton as a natural leader in the global baby care market, you can do so on CottonWorks.Staying informed about current global trends in the absorbent hygiene industry can be challenging. Fortunately, our guest Natalia Richer has a better vantage than most. As COO of Diaper Testing International (DTI), Natalia sees what companies around the world are working on. In the first

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46:11

43. HYGIENIX 2022 Conference Overview

Attached to Hygiene ·

2022/12/19

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.If you’d like to learn more about natural fiber leader, cotton and its biodegradability, visit CottonWorks.November was an eventful month for the absorbent hygiene industry. In Episode 42, we focused on the OUTLOOK 2022 conference in Europe. Now, ‘Attached to Hygiene’ turns to the U.S. and welcomes speakers from Hygienix™ 2022 in New Orleans. Host Jack Hughes connects with 11 of the event’s speakers to get

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28:11

42. OUTLOOK Conference 2022 Overview

Attached to Hygiene ·

2022/12/05

We have good news for the many absorbent hygiene professionals who missed EDANA’s OUTLOOK 2022 Europe conference in Malta. For this episode of ‘Attached to Hygiene’, host Jack Hughes talks briefly with 11 of the event’s speakers to get an overview of their presentations. You can also take our survey to choose which speeches you want to hear more about from the presenters.Advances toward greater sustainability in the absorbent hygiene industryThe goal of achieving a more circular model was one

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34:50

41. The Africa Market pt. 2 with Raymond Chimhandamba

Attached to Hygiene ·

2022/11/21

Guest Raymond Chimhandamba returns to ‘Attached to Hygiene’ to share his expertise in the African absorbent hygiene market with host Jack Hughes and podcast listeners. Over the course of just five years, this promising market is expected to grow by 40%. Its rapid expansion offers many opportunities for manufacturers who have the ability to navigate Africa’s distinctive challenges. In this episode, Raymond and Jack turn their attention to the top five consumer needs of convenience, comfort,

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34:19

40. The Africa Market pt. 1 with Raymond Chimhandamba

Attached to Hygiene ·

2022/11/07

In 2021, ‘Attached to Hygiene’ examined trends in the EMEA region—Europe, the Middle East, and Africa. For the next two episodes, we will focus specifically on Africa, one of the world’s rapidly expanding markets. Over the course of just five years, absorbent hygiene sales on the continent are expected to grow by about 40%. For the last decade, Raymond Chimhandamba has worked in several areas of the industry. Examples include manufacturing supply, distribution, and article production. Now, he joins

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37:36

39. The Menstrual Health Market in India pt. 2 with...

Attached to Hygiene ·

2022/10/24

Guest Chirag Virani, co-founder of India-based Sparkle Eco Innovations, returns for part two of his discussion with Jack Hughes about period care products in India. In this episode, Jack and Chirag consider the challenges manufacturers may face in this promising market. Key among them are menstrual inequity and the stigma of discussing menstruation. Also discussed are efforts to increase sustainability as well as gender bias in an industry focused on women’s health. Sustainability and other

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58 results

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