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PODCAST

asiCast

Advertising Seminars International Limited (asi)

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

business

All Episodes

28:17

asiCast 173: How UKOM integrates YouTube data

asiCast ·

2024/05/29

How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM… Read more

en-GB

31:20

asiCast 172: Making the most of attention

asiCast ·

2024/04/18

Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in… Read more

en-GB

17:32

asiCast 171: Nielsen and YouTube expand measurement...

asiCast ·

2024/04/09

Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre… Read more

en-GB

21:39

asiCast 170: Managing change in challenging times for...

asiCast ·

2024/03/27

As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced to the measurement of total TV at the beginning of the year. The… Read more

en-GB

20:37

asiCast 169: Global streamers join TV’s Thinkbox

asiCast ·

2024/03/19

Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to… Read more

en-GB

29:58

asiCast 168: 2024 – a pivotal year for the global...

asiCast ·

2024/02/13

If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects… Read more

en-GB

18:17

asiCast 167: Podcast discovery and measurement – what...

asiCast ·

2023/10/24

How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key… Read more

en-GB

29:28

asiCast 166: What’s in a name? Why media language...

asiCast ·

2023/10/10

Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject… Read more

en-GB

23:29

asiCast 165: What will be the consequences of Barb’s...

asiCast ·

2023/09/28

CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of… Read more

en-GB

25:43

asiCast 164: Key takeaways from Cannes

asiCast ·

2023/07/25

Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to… Read more

en-GB

24:43

asiCast 163: The likely impact of the US writers’ and...

asiCast ·

2023/07/19

With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications. Richard Marks, our Research Director, explores with Guy the main issues that are driving… Read more

en-GB

26:44

asiCast 162: Has the online advertising bubble burst?

asiCast ·

2023/06/15

For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers felt compelled to invest in digital… Read more

en-GB

22:34

asiCast 161: A hybrid future for audio measurement

asiCast ·

2023/06/06

Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annual conference, in this podcast our Research Director Richard Marks speaks… Read more

en-GB

26:06

asiCast 160: Subscription VOD leans even further into...

asiCast ·

2023/05/30

Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+. With the ad tier also due to be launched in Europe later this year, Guy… Read more

en-GB

21:03

asiCast 159: Tracking the changing viewing habits of...

asiCast ·

2023/05/25

Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company’s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour… Read more

en-GB

19:56

asiCast 158: 2023 financial prospects for media, tech...

asiCast ·

2023/04/25

What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Research Director Richard Marks caught up with financial analyst Ian Whittaker, Founder of Liberty Sky Advisors. More… Read more

en-GB

26:40

asiCast 157: Total Video Measurement and the myth of...

asiCast ·

2023/04/25

What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO at MMS, about what they are currently measuring and what is on… Read more

en-GB

26:04

asiCast 156: The evolution of attention

asiCast ·

2023/03/27

The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian… Read more

en-GB

26:43

asiCast 155: ‘Fit for TV’ – Barb Audiences expands...

asiCast ·

2023/03/08

How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores… Read more

en-GB

36:56

asiCast 154: Finnish broadcasters take the lead on...

asiCast ·

2023/02/16

Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one of the first countries in the world to unify campaign measurement across all broadcaster… Read more

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194 results

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