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asiCast

Advertising Seminars International Limited (asi)

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

business

All Episodes

43:02

asiCast 191: MRC – perception and reality

asiCast ·

2025/07/31

We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council’s role that seem to have arisen over this period. Of the two main functions… Read more

en-GB

1:14:02

asiCast Special Edition: Measurement in 2030, Panel...

asiCast ·

2025/06/25

This is the second edition of our special series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. The first panel published in May focused on transparency and auditing, and the final panel in September will look… Read more

en-GB

34:30

asiCast 190: Is the era of US creative dominance...

asiCast ·

2025/06/12

Now would be a good time for Europe to challenge the creative and technological dominance of the US in video production and distribution argues Christian Knaebel, Founder Director of Global Media Consult in this conversation with our Research Director Richard Marks. How can the use of subtitling, dubbing and AI-powered… Read more

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1:14:46

asiCast Special Edition: Measurement in 2030, Panel #1

asiCast ·

2025/05/28

Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how… Read more

en-GB

40:36

asiCast 189: Should broadcasters embrace YouTube?

asiCast ·

2025/05/01

What are the key financial and strategic considerations for broadcasters when partnering platforms like YouTube? Can they effectively leverage YouTube to reach younger audiences whilst maintaining their brand identity and values? In this asiCast, our Research Director Richard Marks brings together two high-profile commentators with differing views to discuss the… Read more

en-GB

28:53

asiCast 188: Seeking consensus – the road to...

asiCast ·

2025/04/15

Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held… Read more

en-GB

20:16

asiCast 187: Introducing the Barb Data Hub

asiCast ·

2025/04/01

Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s Head of Data Science, Khaled El Serafy, and… Read more

en-GB

43:12

asiCast 186: Streaming, advertising and the control...

asiCast ·

2025/03/25

How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama… Read more

en-GB

30:00

asiCast 185: Sports, ‘75% Peak TV’ and the way ahead...

asiCast ·

2025/03/17

A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks… Read more

en-GB

27:55

asiCast 184: The evolution of attention studies

asiCast ·

2025/02/27

There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.… Read more

en-GB

32:30

asiCast 183: Key messages from the 2024 asi...

asiCast ·

2024/12/16

There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks… Read more

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21:19

asiCast 182: Understanding attention across media

asiCast ·

2024/10/24

Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period. In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention… Read more

en-GB

16:12

asiCast 181: The Attention Economy – A Category...

asiCast ·

2024/10/18

How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&A, talks to Karen about her new… Read more

en-GB

22:16

asiCast 180: Profit Ability 2 – TV’s role in...

asiCast ·

2024/10/14

In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have… Read more

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26:36

asiCast 179: Evaluating radio ad effectiveness

asiCast ·

2024/10/09

What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more

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26:36

asiCast 178: Successful podcast strategies

asiCast ·

2024/10/04

What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing… Read more

en-GB

24:34

asiCast 177: Lantern – UK broadcasters team up to...

asiCast ·

2024/09/24

Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,… Read more

en-GB

29:26

asiCast 176: Assessing the impact of AI on media and...

asiCast ·

2024/08/08

Whilst there is a lot of talk about AI currently, much of it is fairly general so our Research Director, Richard Marks, took the opportunity to interview Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, and discuss a report Guy has produced on how AI is being used in… Read more

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21:46

asiCast 175: Who Cares? – measurement and accountability

asiCast ·

2024/07/31

Following concerns that had been raised about the current state of the advertising business, two former agency leaders, Brian Jacobs, Founder and CEO of BJ&A, and Nick Manning, Co-Founder of Manning Gottlieb Media, decided to set up an initiative (Who Cares?) that would encourage like-minded people to look more closely… Read more

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29:29

asiCast 174: egta’s five priorities for multiplatform...

asiCast ·

2024/07/03

Recently, egta, the international trade body for multiplatform TV and audio businesses, celebrated its 50th anniversary and announced its new industry charter. Effectively a mission statement for commercial broadcasters in an age of multi-platform TV and audio, the charter outlined five priorities to be addressed. Our Research Director Richard Marks… Read more

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194 results

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