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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

35:04

EP138: Scaling Smarter: Balancing AI Efficiency &...

Leader Generation ·

2025/08/13

The flood of AI-generated content has made it harder than ever to know what’s real, and easier than ever to lose trust. In this episode of Leader Generation, Tessa Burg talks with Shouvik Paul, COO of Copyleaks, about how marketers can create and protect content while building trust. Shouvik shares experience scaling multiple SaaS companies to successful exits, and how those same principles—like recurring revenue and scalable systems—can help marketers build sustainable growth rather than chasing

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30:39

EP137: Redefining Performance Marketing With AI

Leader Generation ·

2025/08/05

What if you could boost marketing performance, cut costs, and launch campaigns in minutes, not days? In this episode of Leader Generation, Tessa Burg talks with Martin Kristiseter about the real-world impact of AI on performance marketing. From automating tedious workflows to using data-driven insights for creative optimization, Martin shares how his team is using AI to deliver measurable outcomes while keeping transparency front and center. Martin also opens up about his path to CEO and how his

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35:54

EP136: Innovation Is Everyone’s Job: Leading Tech...

Leader Generation ·

2025/07/31

Alex Seidita, Chief Information Officer at Aspida, and Tessa Burg talk about how organizations can successfully navigate technological transformation—especially in the age of AI. With more than 35 years of IT leadership experience at organizations like Motorola, Citibank, Home Depot, MetLife, and now Aspida, Alex shares how major shifts like data warehousing, virtualization and cloud adoption have shaped his perspective. He explains why AI is just the latest in a long line of tech evolutions—and

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31:06

EP135: The Rise Of GEO: How To Get Found In AI Answer...

Leader Generation ·

2025/07/22

Wondering why your brand isn’t showing up in answer engines like Google AI Overviews, Perplexity AI, and ChatGPT—even though you’ve been investing in content and SEO?Maurice White, who leads SEO at Mod Op, is back to explain the rise of Generative Engine Optimization (GEO) and why it’s changing the way we think about search. Maurice and Tessa Burg break down what GEO means, how it fits into your existing SEO strategy and the concrete steps you can take right now to make your brand more visible in

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28:50

EP134: Beyond Prompts: Better AI Outputs With Context...

Leader Generation ·

2025/07/14

Tessa Burg and Aaron Grando break down one of the most talked-about topics in AI right now: context engineering. If you've been using AI tools and wondering why your outputs sometimes sound generic or miss the mark, this episode is for you. Aaron explains how context engineering helps AI better understand what you want by feeding it the right information—from your brand voice to real-time data—before you even type your prompt. Aaron and Tessa also explore how context engineering plays a key role

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24:20

EP133: Designing With AI - A Real-World Creative...

Leader Generation ·

2025/07/08

In this episode of Leader Generation, Creative Director Leu Solomon shares a real-world example of how AI helped her and the Mod Op team deliver a complex creative project under tight budget constraints—without sacrificing quality. Leu walks us through the challenge: Creating a single hero image featuring up to nine custom building illustrations for a commercial real estate client. Traditional design would’ve required more time and money, but by incorporating Adobe Firefly into the process, the

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30:50

EP132: Big G Growth: Crunchbase’s AI-Driven Outbound...

Leader Generation ·

2025/07/02

Kate Long, VP of Marketing at Crunchbase, shares how her team is leading a bold transformation—from a product-led growth model to a sales-led, AI-powered strategy. In this conversation, Kate breaks down how Crunchbase is leveraging predictive signals to deliver meaningful value earlier in the buyer journey, before prospects even know they’re in-market. Kate also opens up about leading teams through change, upskilling marketers to become “horizontal AI orchestrators,” and why aligning with sales

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27:39

EP131: Retail Media At A Crossroads: Insights From...

Leader Generation ·

2025/06/24

Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the biggest conversations shaping the future of retail and commerce media. Drew shares what he's seeing across the industry—the opportunities, the challenges and where marketers should focus their energy.If you're working with retail media in any capacity, you'll benefit from

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35:27

EP130: Crafting Emotional Connections Using...

Leader Generation ·

2025/06/17

In this episode of Leader Generation, Tessa Burg chats with Matt Bretz and Gary Goodman, two seasoned veterans in the games and entertainment space. With decades of experience, Matt and Gary share their journeys from working in Hollywood and gaming to leading creative teams at Mod Op. They discuss the evolution of the industry, the importance of data and AI, and how both play a role in crafting emotionally resonant marketing strategies. If you're interested in understanding the power of combining

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39:15

EP129: Building Your Army Of AI Agents: What...

Leader Generation ·

2025/06/10

If you’ve ever wondered how to go beyond ChatGPT and actually connect AI to real-world systems and workflows, this conversation is for you. Tessa Burg gathers with three Mod Op experts—Fabio Fiss, Aaron Grando and Javier López—to break down key technologies like MCP (Model Context Protocol) and A2A (Agent-to-Agent). The team explains how they work, and shares examples of how they’re already being used in creative and powerful ways. More than just a technical discussion, this episode tackles the

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39:23

EP128: Is GEO The New SEO? Optimizing For AI Search.

Leader Generation ·

2025/06/03

The way people search for information is changing fast. In this episode of Leader Generation, Tessa Burg is joined by Maurice White and Chris Harihar for a discussion about Generative Engine Optimization (GEO). They explore how search behavior is evolving with the rise of AI tools like ChatGPT and Perplexity, and what that means for brands aiming to show up in these new discovery environments. Maurice and Chris break down the parallels between GEO and traditional SEO, why marketers need to rethink

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30:37

EP127: Vibe Coding: The Future Of AI-Assisted...

Leader Generation ·

2025/05/27

Aaron Grando guest hosts on this episode of the Leader Generation Podcast, where we explore the fast-growing world of "vibe coding" with Joe DiGiovanna, VP of Technology, and Fabio Fiss, head of the DX team at Mod Op. If you’ve heard the term “vibe coding” floating around but aren’t quite sure what it means—or how it applies to real-world development work—this is the conversation you need to hear. Aaron, Joe, and Fabio break down how AI-powered coding tools are transforming developer workflows,

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29:52

EP126: How Scibids AI Is Redefining Media Buying At...

Leader Generation ·

2025/05/20

What if you could stretch your media budget without spending more? In this episode of Leader Generation, host Tessa Burg talks with Wandrille Leroy, the brains behind the Scibids AI at DoubleVerify, about how marketers can get more value from their ad spend using smarter, customizable automation. Wandrille explains how Scibids helps marketers take control of their media-buying strategy, align spending with their specific goals and achieve better outcomes across platforms like DV360, The Trade Desk,

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30:28

Design Disrupted: An Old-School Creative Goes All-In...

Leader Generation ·

2025/05/13

What happens when an old-school creative jumps headfirst into AI? In this episode of Leader Generation, Tessa Burg talks with Sergio Cardona for an eye-opening look at how technology is changing the creative process. Sergio shares his journey from traditional design roots to becoming a leader in AI-driven creativity, showing how curiosity and adaptability can open new doors for any creative professional. You’ll hear how tools like Midjourney and ChatGPT help Sergio move faster, break through

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19:56

EP124: AI Playground: Katalon & BrowserStack

Leader Generation ·

2025/05/06

Explore how AI can automate quality assurance and testing for marketers and content teams. QA experts Giselle Castro and Carlos Obaldia share how they compared two leading AI tools, Katalon and BrowserStack. Together, they discuss how these platforms help teams test faster, cover more ground and free up valuable time for creative and strategic work. Listeners will get a firsthand look at how Mod Op’s QA team approached the comparison, the real challenges they tackled (like reducing manual testing

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33:50

EP123: The New Marketing Equation: Data + AI +...

Leader Generation ·

2025/04/28

What if data wasn’t just something you measured, but a powerful spark for your most creative marketing ideas? In this episode, Tessa Burg talks with Boobesh Ramadurai to explore how artificial intelligence is changing the game for marketers—especially when it comes to blending data, creativity, and speed. With over two decades of experience working with Fortune 500 companies, Boobesh shares real-world stories, helpful trends, and smart strategies to help you move faster, work smarter, and create

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34:39

EP122: AI Is Leveling Up The Underdogs—Now What?

Leader Generation ·

2025/04/23

What if the biggest impact of AI isn’t replacing jobs, but quickly raising the bar for everyone? In this episode of Leader Generation, host Tessa Burg talks with serial entrepreneur and Corpora.ai CEO Mel Morris about AI in business and marketing. Mel brings decades of experience building and scaling tech companies—from his humble beginnings in data collection to leading King Digital, the force behind Candy Crush. He’s now pioneering a new kind of AI-powered research engine—and he’s got a lot to

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19:47

EP121: Say ‘Hello’ To Brand Agent: AI That Speaks...

Leader Generation ·

2025/04/17

In this episode of Leader Generation, host Tessa Burg speaks with Aaron Grando, VP of Creative Innovation at Mod Op, about how the agency is using AI to enhance creative work and improve client experiences. Aaron shares the story behind Brand Agent, Mod Op’s AI-powered assistant designed to align capabilities similar to ChatGPT with each client’s unique voice, values and goals. Aaron and Tessa discuss how Brand Agent not only enhances internal efficiencies—such as content writing, data

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36:36

EP120: Women In Tech - Elli Dimitroulakos On Leading...

Leader Generation ·

2025/04/07

To celebrate Women in Tech Day, Tessa Burg is joined by Elli Dimitroulakos, Head of Ad Product and Innovation at Media.net. As a trailblazer in the ad tech industry, Elli shares her journey through transformative roles in media, TV, DSPs, broadcasting, publishing and podcasting. She discusses how embracing change and fostering cultures of innovation have fueled her success, even when faced with resistance. Elli’s insights into balancing human-driven innovation with data-backed decisions offer

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45:57

EP119: Leading Change - Transforming Companies With...

Leader Generation ·

2025/04/02

Change is hard—especially in big organizations with deeply ingrained processes. But what if you could lead transformation in a way that not only gets buy-in but also generates real business growth? In this episode of Leader Generation, Alan Wizemann, Chief Digital Officer at Southern Glazer’s, shares how he has built a career helping companies like Target, Lululemon and Dollar Shave Club evolve in the face of digital disruption. Alan walks us through the challenges of leading change, the importance

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157 results

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