Loading...

PODCAST

The Podcast Interview Marketing Show

Interview Valet

How thought leaders get recommended by the people they want to serve, and by the AI that refers them. Podcast Interview Marketing is not podcast guesting. It"s the strategy behind turning a single conversation into a compounding trust asset. One that keeps building your authority long after the episode airs, and keeps getting you recommended by ChatGPT, Perplexity, and every AI tool your buyers now ask instead of Google. Hosted by Tom Schwab, founder of Interview Valet, each week we break down

business business news

All Episodes

32:34

Meaningful Data vs. Meaningless Noise: What Podcast...

The Podcast Interview Marketing Show ·

2026/05/13

Bigger numbers in podcasting don't always mean better results. Interview Valet's Senior Account Manager, Chloe Williamson, addresses the growing problem of meaningless data in podcast interview marketing. With host Tom Schwab, she points out that ghost X followers and misleading download counts don't drive results. They explain how to separate signal from noise, why vanity metrics can steer you wrong, and what data actually predicts whether a podcast audience will listen, engage, and take action.

en

30:23

How to Get Recommended by AI, Not Just Found with...

The Podcast Interview Marketing Show ·

2026/05/06

AI isn't rewarding noise, it's rewarding signal. Andreas Voniatis, who built his first machine learning model in 2019 and founder of Artios.io, joins Tom Schwab to break down how AI search (GEO) is fundamentally different from traditional SEO. Generic, rehashed content won't get you recommended. Proprietary research, real conversations, and original insights will. Discover why podcast interviews are uniquely positioned to feed AI the kind of content it's looking for, how to become visible, and, more

en

33:13

From Book to Business: How Relationship-Centered...

The Podcast Interview Marketing Show ·

2026/04/29

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: "How do I use this book to serve people, to solve problems, and build something sustainable?" Talking with Tom Schwab, Lee shares his Book to Business

en

35:08

How Podcast Exposure Impacts Valuation At Sale with...

The Podcast Interview Marketing Show ·

2026/04/22

What if your podcast appearances could increase your company's sale price? Co-founder of Digital Storyteller, Amanda Rogers, shares a remarkable real-world story: a client company used targeted podcast interview marketing to build their founder's visibility, and when they sold, the acquiring company cited those podcast appearances as a key factor in the valuation. With host Tom Schwab, Amanda explains why smart founders should stop chasing vanity metrics and start investing in thought leadership

en

37:32

The Goal Of Podcasting Isn't Downloads, It's...

The Podcast Interview Marketing Show ·

2026/04/15

What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting. With host Tom Schwab, Roger shares why the smartest brands start by asking one question: "What job does this podcast need to do?" From authority building to talent attraction to pipeline influence, this episode is a masterclass in turning podcast content into a true marketing engine, not just episodes, but measurable

en

34:54

Video Authority: The Art and Science of Converting...

The Podcast Interview Marketing Show ·

2026/04/08

If you're chasing views, likes, and subscribers, you're optimizing for the wrong thing. Aleric Heck, founder of AdOutreach and author of Video Authority, joins Tom Schwab to break down how to use video — on YouTube and beyond — as a genuine client acquisition system. Aleric shares his firsthand proof: a 600K-subscriber channel generated far less revenue than an 83K-subscriber channel built intentionally for ideal clients. The lesson? Start with the end in mind, show up consistently, and build

en

37:01

The Art of the Podcast Guest Intro: How to Get a...

The Podcast Interview Marketing Show ·

2026/04/01

Most podcast pitches look the same, sound the same, and land in the delete pile fast. Doug Downs, host of Stories and Strategies and a podcast agency leader, filters hundreds of pitches weekly and knows exactly what separates a blue M&M from a red one. In this episode, host Tom Schwab and Doug unpack the psychology behind what makes a host stop scrolling, why blasting 1,500 shows destroys your sender score and reputation, and how treating a podcast like a host's beloved puppy will completely change

en

42:39

Stand Out or Fade Out: The Storytelling Strategy for...

The Podcast Interview Marketing Show ·

2026/03/25

In a world drowning in AI-generated noise, the experts who win are those with a clear, compelling story. Emmy-winning business storytelling coach and co-creator of Story Cycle Genie, Park Howell, talks about why storytelling is the oldest, and still most powerful, technology available. With host Tom Schwab, Park shares his proven Story Cycle System, the game-changing ABT (And, But, Therefore) framework, and how his AI-powered Story Cycle Genie helps brands find their voice without losing it

en

35:45

God Hates a Coward: How to Be Bold, Unforgettable,...

The Podcast Interview Marketing Show ·

2026/03/18

What if being boldly different isn't a risk, but your biggest competitive advantage? Guerrilla marketing legend Rick Bennett, the mind behind some of Silicon Valley's most audacious campaigns for Oracle and Salesforce, shares why playing it safe is the riskiest move you can make. With host Tom Schwab, Rick shares how bold, category-defining messaging — built on what only you can say — is exactly what separates forgettable podcast guests from unforgettable ones. From hijacking conferences to making

en

32:22

The Authority Filter: How AI, LinkedIn, and...

The Podcast Interview Marketing Show ·

2026/03/11

Are you building authority or just making noise? AI advisor, and podcast and marketing veteran, Matt Halloran shares how LinkedIn, podcasting, and AI are converging into a single powerful filter. The filter that determines who gets seen, heard, and hired. Matt breaks down why your LinkedIn profile must pass the authority test, how AI is indexing your content across every platform, and why smart content reuse beats creating more. Whether you're a speaker, leader, or entrepreneur, this episode gives

en

37:49

Keep The Podcast Conversation Going With Your Own AI...

The Podcast Interview Marketing Show ·

2026/03/04

Delphi AI advisor and host of Hustle and Flowcharts podcast, Joe Fier, challenges the idea: what if your podcast interviews never stopped working for you? Talking with host Tom Schwab, Joe shares how he built his AI clone using Delphi AI, a digital twin trained on his podcasts, content, and IP, to turn one-way interviews into dynamic, 24/7 conversations. Together, they unpack how category leaders can scale authority, nurture leads, and deepen relationships without sacrificing authenticity. This

en

35:33

How Podcasts Open Doors To Strategic Partnerships...

The Podcast Interview Marketing Show ·

2026/02/25

The true ROI of podcast interviews isn't downloads or leads, according to franchise expert Giuseppe Grammatico. It's relationships. Talking with host Tom Schwab, Giuseppe shares how focusing on authentic connections has led to strategic partnerships, repeat guest opportunities, referrals, and even a published book. Together, they unpack practical strategies for turning every interview into a long-term asset, including post-show follow-ups, intentional networking, and adding value beyond the

en

33:32

The 2026 State of Podcast Guesting: Beyond The Data

The Podcast Interview Marketing Show ·

2026/02/18

This special edition episode with host Tom Schwab and Interview Valet's Marketing Manager Tiffany Meenk goes beyond the data reported in the 2026 State of Podcast Guesting. Together, they discuss what's really happening in podcast guesting in 2026. Backed by over a decade of proprietary data, they reveal which platforms are rising, why video and virtual recordings dominate, and how timelines from outreach to publish now span nearly a full quarter. With competition at an all-time high, they share

en

34:46

Your Lack Of Camera Confidence Could Be Seen As A...

The Podcast Interview Marketing Show ·

2026/02/11

Have you ever cringed at the sound of your voice, or worse, avoided video altogether because you don't like how you look on camera? You're not alone. Video expert of True Focus Media, Jeff Long, breaks down what really matters when showing up on camera. From camera angles, lighting, and audio to posture, energy, and mindset, Jeff shares practical ways to look confident, credible, and authentic without feeling fake. With host Tom Schwab, he explains why this isn't about vanity, it's about authority,

en

36:33

Category Creation Formula with Kevin Maney and Mike...

The Podcast Interview Marketing Show ·

2026/02/04

What if standing out on podcasts isn't about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behind Play Bigger, Mike Damphousse and Kevin Maney, break down how category design actually works in practice. Talking with host Tom Schwab, they discuss why product-market fit is backward thinking and how leaders can craft a point of view that makes them unforgettable. Plus, Mike & Kevin share the proven formula and why becoming a category of one is

en

28:36

The Importance of Consistency From The Longest...

The Podcast Interview Marketing Show ·

2026/01/28

What's the real secret to long-term success in podcasting, and in business and life? Founder of the Morning Coach and host of nearly 6,000 daily episodes over 20 years, JB Glossinger says that it's consistency. It isn't theory; it's decades of hard-earned experience. Talking with host Tom Schwab, JB breaks down how consistency builds trust, keeps your message fresh, and creates meaningful connections, even on days you don't feel like showing up. Whether you've done one interview or a thousand, this

en

36:27

Market Eminence with David Newman

The Podcast Interview Marketing Show ·

2026/01/21

Author of Do It! Marketing David Newman unpacks the powerful idea of market eminence, the ability to become the first, most trusted choice in your category without shouting for attention. Drawing from David's new book with host Tom Schwab, the conversation explores how professionals can rise above AI-generated noise by shifting from "how-to" content to leadership-driven, belief-shaping ideas. David shares actionable frameworks, contrarian thinking, and three clarifying questions you can use

en

43:36

The Rolling Thunder Strategy To Dominate Your...

The Podcast Interview Marketing Show ·

2026/01/14

PR strategist and thought leadership expert Trevor Young unpacks what it really takes to dominate your category without chasing empty hype. Talking with host Tom Schwab, Trevor introduces his Rolling Thunder strategy, a long-game approach to visibility built on consistency, credibility, and trust rather than one-off "big splash" moments. Tom and Trevor dig deep into the distinction between earned authority and manufactured influence, challenging the obsession with follower counts, virality, and

en

39:26

The Podcast Book Tour with Nick Pavlidis

The Podcast Interview Marketing Show ·

2026/01/07

CEO of Podfest Multimedia Expo and Authority Ghostwriting, Nick Pavlidis, shares one of the most underutilized strategies for authors and thought leaders: the podcast book tour. Drawing from his work behind the scenes with bestselling authors and his firsthand role in helping host Tom Schwab bring his own book to life, Nick explains why trust is the true currency of business and how consistent conversations scale authority far more effectively than isolated content. Together, they explore how

en

34:25

Stop Trying To Write Yourself Into Clarity with...

The Podcast Interview Marketing Show ·

2025/12/31

Journalist and ghostwriter Katrina Kirsch explains why clarity rarely comes from writing and almost always comes from speaking. Katrina, who has helped craft many of Category Pirates' bestselling mini books, explains that most leaders think best out loud, not on the page. With host Tom Schwab, she shares how verbal communication unlocks stronger ideas, clearer frameworks, and more authentic points of view, and why mini books have become such an effective way to package expertise for today's busy

en

149 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

SoldiOnline

Mondadori Digital

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...

Mikroökonomen a.k.a. Mikrooekonomen

Marco Herack