Loading...

PODCAST

The Podcast Interview Marketing Show

Interview Valet

How thought leaders get recommended by the people they want to serve, and by the AI that refers them. Podcast Interview Marketing is not podcast guesting. It"s the strategy behind turning a single conversation into a compounding trust asset. One that keeps building your authority long after the episode airs, and keeps getting you recommended by ChatGPT, Perplexity, and every AI tool your buyers now ask instead of Google. Hosted by Tom Schwab, founder of Interview Valet, each week we break down

business business news

All Episodes

33:51

Relevance Beats Fame: Inside the Podcast Host...

The Podcast Interview Marketing Show ·

2026/09/30

Most podcast guesting advice comes from the guest side. This conversation looks at it from the host's side. Jessica Morgan, COO of Interview Valet, shares findings from Interview Valet's Podcast Host Perspective Study, where hosts explain what earns a yes and what gets deleted. The headline is simple: relevance beats fame. Hosts want guests who fit their audience, not guests with the biggest following. The data also shows the cost of guest pollution. 63% of hosts say a quarter or more of the

en

35:19

The AI Reckoning: Why More Content Is Destroying...

The Podcast Interview Marketing Show ·

2026/09/23

AI made content creation easy. It also made trust harder to earn. Marketing Spark founder Mark Evans explains the AI reckoning - the moment marketers realize that scaling content isn't the same as building belief. With host Tom Schwab, they dig into why synthetic-sounding writing now signals distrust, why imperfect and human beats polished and generic, and why podcast conversations remain one of the few marketing assets AI can't fake. Mark also shares his "marketing buffet" analogy for why more

en

33:40

Reinvention as a Competitive Advantage with Anna Crowe

The Podcast Interview Marketing Show ·

2026/09/16

Anna Crowe built Crow PR into a three-time Inc. 5000 winner, then reinvented it as Crowe Media. Anna explains why reinvention isn't a single announcement; it's an ongoing education campaign with host Tom Schwab. Markets, audiences, and even AI systems need repeated signals to understand who you're becoming. Anna walks through her decision to expand into social media, acquire a smaller agency, and launch a new show, The Real Shift Show. She and Tom dig into founder visibility, earned media, AI and

en

31:01

How to Be a Great Guest: Being Engaging,...

The Podcast Interview Marketing Show ·

2026/09/09

Being a great podcast guest isn't about sounding polished. It's about sounding present. Kristen Nolan, Senior Client Success Strategist, explains the real difference between performing and connecting. With host Tom Schwab, Kristen breaks down why over-preparing backfires, why "winging it" isn't a strategy, and how filler words can prove you're human in an AI-saturated content world. Plus, the most overlooked but powerful tip Kristen wants all guests to know – treat every conversation like a game

en

33:04

We're All Selling Preparation H with Tom Schwab

The Podcast Interview Marketing Show ·

2026/09/02

Your prospects don't care about your product, service, or story. They want relief. Interview Valet founder shares the full audio edition of his latest mini book, We're All Selling Preparation H. Tom shares why founder stories fail when they lead instead of support. A clear point of view, built on category design principles, becomes the foundation for standing out. Plus, why becoming a magnet outperforms the megaphone approach. This episode is a practical guide for anyone tired of shouting into the

en

38:49

The Trust Portfolio with Joe Pulizzi

The Podcast Interview Marketing Show ·

2026/08/26

Content is infinite now, making trust scarce. Joe Pulizzi, founder of Content Marketing Institute, joins Tom Schwab to unpack "the trust portfolio": a framework for diversifying your brand's voice instead of relying on one founder or spokesperson. Joe explains why the top podcasts and newsletters come from people, not companies, and how spreading trust across several credible voices protects a business from a single point of failure. He shares how Content Marketing Institute built out voices and why

en

38:31

The Thought Leadership Advantage with Peter Winick

The Podcast Interview Marketing Show ·

2026/08/19

What if your next podcast interview became more than content? Peter Winick, host of the Thought Leadership Leverage podcast and co-author of The Thought Leadership Handbook, says it can be the start of a real intellectual property asset. With host Tom Schwab, Peter unpacks how conversations compound into brand equity. The surprising origin story of turning 725 podcast episodes into a book using AI as a research assistant, breaks down his hobby-practice-business framework for evaluating thought

en

30:05

Business Superfans to Revenue Reactor AI: Frederick...

The Podcast Interview Marketing Show ·

2026/08/12

Frederick Dudek - "Frederick D," host of the Business Superfans Advantage podcast - joins Tom Schwab to tackle a bigger problem than podcast discoverability. The real challenge is discovering the right idea inside a podcast. After 215+ guest interviews, Frederick built Revenue Reactor AI. The platform runs on his custom AI mentor "Metis." It diagnoses where businesses are leaking revenue using his "seven Rs" framework: reach, recognition, retention, reputation, reviews, referrals, and revenue. The

en

29:01

From Soloist to Choir: How to Scale Trust in the Age...

The Podcast Interview Marketing Show ·

2026/08/05

Interview Valet founder Tom Schwab draws on a Navy engineering principle: "one is none". Arguing that the single founder voice that built your business is now the very thing capping its growth. As AI increasingly recommends people over brands, a business represented by a single voice can capture only one share of trust. Tom walks through why a "choir" of trusted voices outperforms a soloist, with real examples from Scott Galloway, Dave Ramsey, and BiggerPockets. Plus the exact six-step system

en

30:05

Overcoming Imposter Syndrome as a Podcast Guest

The Podcast Interview Marketing Show ·

2026/07/29

Even the most accomplished experts - founders, authors, CEOs - often feel a flicker of "who am I to talk about this?" before a podcast interview. Tom Schwab sits down with Kristen Nolan, senior client account manager at Interview Valet, to address imposter syndrome in podcast guesting. Kristen explains why nervous guests often outperform overconfident ones, how shifting from ego to empathy transforms an interview, and the prep-document strategy she uses to help clients show up with clarity instead

en

27:15

How to Vet Invitations From Podcast Hosts Before You...

The Podcast Interview Marketing Show ·

2026/07/22

Receiving a podcast invitation can feel flattering, while also making you feel leery. Is this legitimate or just another spam email or DM? Interview Valet's Chief Operating Officer, Jessica Morgan, talks about the Trojan Podcast. Invitations that look like guesting opportunities but are thinly disguised sales calls. With host Tom Schwab, Jessica shares red flags to watch for, like missing Apple/Spotify links, inconsistent posting, templated outreach, and a host with no real LinkedIn presence. Plus,

en

28:09

Turn One Interview Into A Podcast Marketing Ecosystem...

The Podcast Interview Marketing Show ·

2026/07/15

What if one podcast interview could become an entire marketing ecosystem? Natalia Zacharin, founder of an accounting and fractional CFO consulting firm, shares how she transformed podcast guesting into her most powerful growth engine. With Tom Schwab, Natalia shares how she repurposes every interview into clips, quotes, social posts, and website content, enabling her to quickly build trust, visibility, and even attract top talent to her team. Natalia reveals her counterintuitive seasonality

en

31:17

The Richness of Audio with Eric Gonzales

The Podcast Interview Marketing Show ·

2026/07/08

AI is no longer just reading your words it's learning to hear them. Eric Gonzales, co-founder of Tenur AI, says that voice-first AI is reshaping relationship building. With host Tom Schwab, Eric explains why transcripts miss the tone, emotion, and context that voice carries, and how this shift from "2D data" to multimodal understanding is changing CRM, networking, and even AI assistants themselves. They dig into why context, not more data, builds trust, and why feeling "understood" is the real win

en

25:45

You Are Not One Funnel Away with Tom Schwab

The Podcast Interview Marketing Show ·

2026/07/01

Interview Valet founder Tom Schwab challenges the seductive promise that one funnel, automation, or perfect sequence stands between you and business growth. Instead, he traces 200 years of communication technology - from Morse code to AI - revealing a pattern: each new tool got cheaper but stripped away human richness, until now. As synthetic content floods the internet, real conversations (especially podcast interviews) become the scarcest, most valuable form of trust-building. You're not one

en

33:19

Scalable or Just Lazy? Podcast Tourism is Killing...

The Podcast Interview Marketing Show ·

2026/06/24

Too many podcast guests are showing up, talking, disappearing, and then wondering why nothing is happening. Interview: Valet's COO, Jessica Morgan, explains to host Tom Schwab that this is called podcast tourism: lots of interviews, zero strategy, and zero results. Together, they break down why treating podcast appearances as one-time conversations is quietly killing your brand authority. You'll learn how to prepare like a pro, promote every episode after it airs, repurpose content across platforms,

en

27:45

Why Podcast Marketing Is a Magnet, Not a Megaphone...

The Podcast Interview Marketing Show ·

2026/06/17

Too many thought leaders and founders treat podcast guesting like a megaphone. Only chasing bigger shows, more downloads, and maximum exposure. But exposure isn't the goal. Business is. Host Tom Schwab sits down with Interview Valet Success Strategist Kristen Nolan to unpack the mindset shift that changes everything: borrowed trust. When you show up on a podcast, you're stepping into a relationship the host has already built. The question is whether you'll make noise or become a magnet. Timestamps

en

30:25

Muting the Megaphone with Kate DiLeo

The Podcast Interview Marketing Show ·

2026/06/10

The Brand Trifecta That Turns Noise Into Conversions. Why clarity always comes before conversation with brand architect and author of Muting the Megaphone, Kate DiLeo. With AI, we all have more tools, automations, and content than ever before. But more volume doesn't equal more trust. With host Tom Schwab, Kate explains her Brand Trifecta - tagline, value proposition, and differentiators – and how getting those three elements right helps the right buyers self-select. Because your clarity matters

en

28:10

From Megaphone To Magnet: The How For Creator...

The Podcast Interview Marketing Show ·

2026/06/03

In this special solo episode, Interview Valet founder Tom Schwab reads his new minibook, From Megaphone to Magnet: The HOW for Creator Capitalists, a practical companion to the bestselling Creator Capitalist by Christopher Lochhead and Eddie Yoon. Tom breaks down why broadcasting your message to everyone is the wrong strategy, and how strategic podcast interviews serve as the most powerful and most overlooked vehicle for building reputation capital and relationship capital. From context and

en

33:21

Focus On The Problem with Jessica Miller

The Podcast Interview Marketing Show ·

2026/05/27

Growth consultant Jessica Miller joins Tom Schwab to unpack why leading with the problem, not your product, process, or story, is the most powerful way to build trust and convert clients. Jessica shares how she helps business owners find hidden profits by identifying the real constraint in their business and fixing it. From diagnosing root causes to doubling down on what's already working, this conversation is packed with practical insight for coaches, consultants, and service providers ready to

en

31:52

The Power of Differentiation with Barry LaBov

The Podcast Interview Marketing Show ·

2026/05/20

AI allows us to generate average content at scale. So staying average may be the most dangerous place to be. Barry LaBov, author of The Power of Differentiation, joins host Tom Schwab to explore what makes you truly different. Not louder, not trendier, but genuinely distinct. Barry says your differentiation is likely already there, you just need to discover it, honor it, and celebrate it. Whether you're building a brand, growing a business, or showing up as a podcast guest, this conversation will

en

149 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

SoldiOnline

Mondadori Digital

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...

Mikroökonomen a.k.a. Mikrooekonomen

Marco Herack