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PODCAST

Roofing Success

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their

business marketing

All Episodes

64:05

How This Roofer Built a Roofing Culture So Strong It...

Roofing Success ·

2025/06/11

Most owners are stuck working in the business… Ronnie Lollar built one that runs without him. In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same. But it wasn’t easy… Ronnie’s been through the pain: - Close friends leaving the company - Watching reps start competing companies - Wondering if it was even worth it Instead of quitting, he ...

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57:30

From Rock Bottom to Roofing Empire: How He Signed 50...

Roofing Success ·

2025/06/03

How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M? Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future. 💥 No roadmap. 💥 No investors. 💥 Just grit, God, and Google reviews. Cole built a powerhouse team of sales reps from gym buddies, sauna convos, and church friends. His first summer? 50 roofs and

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57:16

How This Roofer Makes More Profit at $4M Than Most Do...

Roofing Success ·

2025/05/27

Most roofers chase big revenue goals...$5M, $10M, even $20M. But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M. In this episode, you'll hear: - Why growing too fast can kill your margin - What to track so your P&L actually means something - How to build a lean team that stays happy and productive - The “sweet spot” where profit and personal life thrive - How Aaron uses his business as a tool to GIVE BACK — throu...

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63:34

How This Roofer Scaled by Fixing the One Thing...

Roofing Success ·

2025/05/20

Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actually be your BEST sales move. Marty shares how he went from an average salesman to building a rock-solid company where field supervisors manage every detail, project quality is king, and homeowners are raving fans. You’ll hear how he built simple systems ...

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62:46

How to Grow Your Roofing Business by Buying the...

Roofing Success ·

2025/05/13

Want to grow your roofing business fast without hiring more sales reps or spending more on leads? Then it’s time to stop thinking like an operator… and start thinking like an investor. In this episode, Chris Moore from Deal Maker Wealth Society shows roofing company owners exactly how to buy the competition, stack EBITDA, and build real wealth through roll-ups. You’ll learn: ✅ What “EBITDA arbitrage” is—and how it builds wealth fast ✅ The difference between a single-silo roll-up and a...

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64:19

How to Grow Your Roofing Business by Buying the...

Roofing Success ·

2025/05/06

From tearing down sheds for $100 on Craigslist... To running a real roofing company with a real team and real systems. In this episode, Justin Puetz shares how he broke out of the “hope stage” of self-employment. You’ll hear what it took to stop guessing, start tracking ROI, hire killer teammates, and finally build a business—not just work a job. He shares the exact mindset shifts that helped him go from: ➡️ Doing it all himself ➡️ Winging it and hoping for the best ➡️ To building syst...

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55:31

Most Roofers Are Doing Referrals ALL WRONG—Here’s the...

Roofing Success ·

2025/04/29

Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot? In this episode, we dive deep with Steven Ragsdale of Blacksmith Roofing, who cracked the code to scaling a $6M+ roofing company WITHOUT storm chasing, door knocking, or buying leads. Instead, he built a highly profitable, referral-driven roofing business by ...

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57:08

Your Marketing Strategy is BROKEN—Here’s Why You’re...

Roofing Success ·

2025/04/22

Roofers are throwing money at marketing agencies, boosting posts, and running ads… yet leads are slow, close rates are low, and it feels like you’re just burning cash. The truth? Most roofing companies don’t have a marketing problem. They have a marketing control problem. In this episode, Joseph Hughes (Contractor Dynamics) breaks down how to stop the guesswork and take control of your marketing. You’ll learn: ✅ The difference between spray-and-pray marketing vs. intentional marketing ✅ The...

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63:10

How to Scale Your Roofing Company WITHOUT More Leads...

Roofing Success ·

2025/04/15

Most owners think scaling means more leads… or hiring more reps. But that’s wrong. In this episode, you’ll learn a whole new way to grow your roofing company WITHOUT chasing more leads or building a bigger sales team. Jay “Jcron” Kronstedt helped Kajabi grow from $6M to $2 BILLION. Now, he’s sharing his 7 P’s of business growth — and how they apply to roofing. You’ll discover: - Why most roofing companies never get real leverage - The 2 types of PURPOSE (and how to use both to win) - How t...

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55:34

Why Growing Too Fast Can DESTROY Your Roofing...

Roofing Success ·

2025/04/11

What if your biggest dream—building a wildly successful roofing company—is actually your biggest risk? Curtis Eshghy scaled his business to $30M+, but along the way, he learned some hard lessons that almost took him down. In this episode, he shares the dangers of rapid growth, the leadership mindset shifts that saved his business, and how you can scale smarter—without losing control. Curtis reveals: ✅ Why hiring too fast can backfire (and what to do instead) ✅ The #1 leadership mistake that ...

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56:23

Why Your Roofing Company Isn’t Making Enough Money...

Roofing Success ·

2025/04/01

Your roofing company isn’t making enough money—here’s why. In this powerful conversation with second-generation roofing pro Zach Exposito, we dig into the hidden pitfalls that could be costing your company thousands (or more) every year. Zach opens up about the challenges he faced, including hiring missteps, poor role definitions, and inefficient processes, and shares how he turned things around to create a thriving, scalable roofing business. You’ll learn: - Why hiring the wrong people can ...

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48:58

The #1 Thing Sabotaging Roofing Business Growth (It’s...

Roofing Success ·

2025/03/25

Are YOU the reason your roofing business isn’t growing the way you want? In this episode, Dylan McCabe shares his journey from healthcare to roofing, building a group purchasing organization (GPO) and leading mastermind groups for contractors. He reveals the silent killers like burnout, isolation, and bad habits that can derail any roofing business owner—and how to overcome them. You’ll discover: 👉 The power of networking and mastermind groups to scale faster. 👉 Practical strateg...

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60:37

When Regulators Go Rogue: The War on Roofing...

Roofing Success ·

2025/03/18

Roofing contractors, this is a battle you need to see! In this episode, Garen Armstrong of Shamrock Roofing reveals how regulators in Iowa are targeting contractors with sting operations and cease-and-desist orders—putting family-owned businesses at risk. But Garen isn’t backing down. He’s taking the fight to federal court and leading the charge to protect contractors and homeowners alike. Discover: - The shocking sting operations designed to trap roofing contractors. - How Garen’s fed...

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60:02

California Roofing: Why It’s Harder Than You Think...

Roofing Success ·

2025/03/11

What’s it really like to run a roofing business in sunny California? Spoiler alert: it’s not all clear skies and easy days. In this episode, we dive into the challenges of roofing in the Golden State with David Reyes, owner of Green Ladder Roofing. From dealing with perfect weather that reduces demand to navigating tough labor and compliance regulations, David shares what sets California roofing apart—and why it’s one of the most challenging markets to thrive in. You’ll hear how David’s uniq...

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56:06

7-Star Experience? Most Roofers Will Never Achieve...

Roofing Success ·

2025/03/04

What does it take to offer a 7-star customer experience in roofing? Most roofing companies struggle to go beyond just "good enough," but Terry Gwaltney of Integrity Roofing has redefined the game. He shares how focusing on leadership, culture, and value creates an unforgettable customer journey that keeps clients coming back—for generations. In this video, you’ll discover: ✅ What a 7-star experience means and how it impacts roofing sales. ✅ The secret to hiring the right team for long-term s...

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44:07

Secrets to Becoming a Roofing Industry Influencer...

Roofing Success ·

2025/02/25

Ever wondered how to go from a roofing sales rep to a trusted influencer in the roofing industry? In this episode, we chat with Andrew Itnyre, a second-generation roofer who’s turned his roofing expertise into a powerful personal brand. Andrew shares his journey from managing sales at his family’s company to creating content that connects with homeowners, roofers, and industry brands alike. Learn how Andrew uses social media to educate, engage, and inspire his audience while leveraging his in...

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50:23

Why Most Roofers Fail After Storm Peaks: Lessons From...

Roofing Success ·

2025/02/18

Why Do Roofers Struggle After Storm Peaks? Many roofing companies ride the storm wave to massive growth, only to crash when the storm-driven demand fades. In this episode, George Boudreaux of Pelican Roofing shares his real-life lessons from scaling to $21M and navigating the steep decline that followed. Discover how George turned setbacks into comebacks by reinventing his leadership, rebuilding culture, and focusing on long-term stability. Here’s what you’ll learn: - The hidden risks of s...

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49:44

When Success Turns Toxic: The Downside of Hitting...

Roofing Success ·

2025/02/11

What happens when you finally hit your biggest goals? Nathan Tebedo of Contractor Coach Pro shares the surprising truth about what comes next—and it’s not all champagne and celebrations. In this insightful episode, Nathan reveals how success can sometimes create new challenges for roofing company owners and contractors alike. We dive into: 👉 The power of aligning your personal dreams with your business vision. 👉 Why reaching your goals can trigger a “mid-entrepreneurial crisis.” 👉 How to

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64:03

“We Made Every Mistake Possible” – Joe Ayler on the...

Roofing Success ·

2025/02/04

Starting from cleaning shingle trash to building a $13 million roofing business, Joe Ayler of Tar Heel Construction Group shares the brutally honest truths behind his journey. From overcoming financial setbacks to creating a community-first brand, Joe dives into the lessons learned from making mistakes—and how they shaped his business. This video is packed with insights, including: ✔️ Why embracing mistakes and "making it right" is the foundation of trust. ✔️ How to evolve your business thro...

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49:49

How Avoiding Marketing in Slow Season Costs Roofers...

Roofing Success ·

2025/01/28

Are you letting the slow season cost your roofing company millions? 🤔 In this episode, marketing expert Elizabeth Lytle with Contractor Dynamics reveals why most contractors hibernate during the off-season—and how this mindset is holding them back. Learn how to build brand awareness, create evergreen content, and establish omnipresence so you can dominate your market, even in the slowest months. We dive into the power of storytelling, using local events, and the secret to creating a cons...

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279 results

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