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PODCAST

Roofing Success

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their

business marketing

All Episodes

59:02

Reactive vs Proactive: The Leadership Shift That...

Roofing Success ·

2026/02/24

Most roofing company owners don’t mean to be reactive. It just becomes the default. You start the day answering emails, solving problems, and putting out fires. Before long, your business is running you instead of the other way around. In this episode, we unpack the shift from reactive to proactive leadership and why the biggest growth ceiling in your company is usually you. We talk about making hard decisions faster, communicating with urgency, playing to your strengths, and expanding your...

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63:07

Why Homeowners Forget Your Roofing Company (And How...

Roofing Success ·

2026/02/17

Most homeowners forget who did their roof, and it’s not because the work was bad. They forget because the roofer felt like every other roofer. Ask someone who replaced their roof 8 or 10 years ago who they used, and most of the time they can’t remember. That’s the real problem. In this video, Jim sits down with Nick Branon, CEO of Hero Roofing, to talk about why roofing companies get forgotten and what the best ones do differently. This isn’t theory. Nick helped grow Hero Roofing into a powe...

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54:34

Most Roofing Owners Are Chasing the Wrong Kind of...

Roofing Success ·

2026/02/10

Most roofing owners are chasing money, growth, and results. But not many stop to ask what that chase is costing them. In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry. Jeff has spent years working alongside roofing companies and now coaches leaders who feel burned out, stuck, or frustrated, even when things look good on the surface. They discuss: - Why owners tie their id...

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46:51

Your First 5 Minutes Are Costing You Millions

Roofing Success ·

2026/02/03

Most roofing companies don’t have a lead problem. They have a response time problem. In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in. And the numbers don’t lie: • Most contractors don’t answer fast enough • Buyers go with the first company that responds • After 5 minutes, your chances drop off hard • Fixing this ONE thing can add serious revenue without buying more leads This is a practical breakdow...

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62:59

Most Roofing Companies Are Built on Lies, and I...

Roofing Success ·

2026/01/27

Most roofing companies are built on lies. Shady claims. Fake damage. Lying to homeowners just to get deals. Taylor Ammons of Paragon Roofing saw it firsthand. And he REFUSED to play that game. This episode is raw and real. From being handed a ladder and told to go fake hail damage… To building a company with integrity — the right way. If you’ve ever thought: - “There’s gotta be a better way to do this...” - “I want to grow without selling my soul…” - “I’m sick of reps lying just to close d...

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58:34

Why Roofing Is the Best Second-Chance Industry in...

Roofing Success ·

2026/01/20

Raymond Little is a former roofing company owner who helped scale Perimeter Roofing into a multi-million-dollar operation before exiting to private equity. He now works as a partner and coach with Storm Ventures Group (SVG). In this episode of the Roofing Success Podcast, Raymond shares how roofing became his second chance after addiction, what it really takes to scale a roofing company, and the sacrifices required to go from knocking doors to leading elite sales teams. He delivers real talk ...

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64:23

Roofers Are Losing Claims Because They Don’t Know...

Roofing Success ·

2026/01/13

Most roofers are losing insurance claims because they don’t know how to document the job the right way. In this video, Lisa Cimaroli breaks it all down. Why roofers are getting denied. What they’re missing. And how to fix it. Lisa is the Founder of Roof Rider Academy, an Expert Witness, and the B2B Director at PayPixel and StormView AI. She’s helped oversee over $80 million in claims and scaled her roofing company to $30 million in just 3 years. Here’s what you’ll learn: ✔ Why you must kn...

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64:30

Most Roofers Say ‘Know Your Numbers’—But This Is What...

Roofing Success ·

2026/01/06

Everyone says, “Know your numbers.” But almost no one tells you what that actually means. That’s why I brought on Corey Combes. His company got rocked. 2025 was a tough year, and like many owners, he thought he knew his numbers… until the money didn’t line up. So he started digging. Hard. And what he found changed everything. Corey breaks down the real reason why jobs can look profitable on paper, but still leave you broke. He shares the exact numbers he tracks now, how he figured out what...

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44:06

If You Missed These 2025 Roofing Lessons, 2026 Will...

Roofing Success ·

2025/12/30

2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting. That’s why we made this episode. To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends early, and DOMINATE this next year. Inside, you’ll learn: - Why the best roofing companies are becoming leadership development machines (not just “roofing contractors”) - How being the “Mayor of Your Town” crushes digital marketing—and makes you unfireable - The ...

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62:30

Most Roofing Owners Are Solving the Wrong Problems...

Roofing Success ·

2025/12/23

Most owners think they have a sales problem. Or a lead problem. Or a marketing problem. But Seth shows how those aren’t the real problems. He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right stuff that actually grows the business. You’ll see: ✅ What Seth learned running 2 companies ✅ Why most owners hit a ceiling and stall out ✅ What happens when you stop micromanaging ✅ How to build a team that solves problems for you ✅ And what to do if you want to g...

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60:07

80% Certainty, 100% Speed: How This Roofer Scaled...

Roofing Success ·

2025/12/16

How do you grow a roofing company fast? Scott Baird did it with 80% certainty and 100% speed. In this episode, Scott shares how he went from Major League Baseball front offices and Silicon Valley tech startups to building a $3.5M+ roofing business, with his eyes set on $10M. He didn’t grow up in roofing. He didn’t know how to estimate siding. He didn’t even have an office when he made his first hire. But he had a clear vision, the Best Choice Roofing playbook, and the courage to move fast. ...

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42:02

The B.E.S.T. Known Framework: Unlock Explosive Profit...

Roofing Success ·

2025/12/09

Most roofers are obsessed with more leads. But 90% of those leads? Wasted. Forgotten. Gone cold. Brian Niebler, co-founder of Roof for Marketers and now JobNimbus Marketing, reveals a SIMPLE system to turn your existing leads into closed deals. This new “B.E.S.T.” Framework can explode your profits without spending more on marketing. 🧠 B = Build Your Audience 🎯 E = Establish Perfect Messaging 📈 S = Scale Your Ads (Omnipresence = Top of Mind) 💰 T = Turn Leads Into Revenue If you’ve ever

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54:59

Why Most Roofing Companies NEVER Break $5M with Randy...

Roofing Success ·

2025/12/02

Most roofing companies get stuck around $2M–$3M… And they stay stuck. Not Randy Hurtado. He helped take a sleepy roofing company from <$2M… To over $30M in roofing revenue this year. (And nearly $50M total across all their companies.) In this podcast, Randy shares why most owners never break $5M — and exactly what to do about it. You’ll discover: - Why Randy QUIT roofing sales to grow the company (this sounds backwards, but it worked) - The BIGGEST mistake owners make when expanding in...

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67:48

STOP Calling Yourself ‘Local’ If You Don’t Do THIS...

Roofing Success ·

2025/11/25

Just because you pay taxes in a town doesn’t make you “local.” In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong. Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Your Town” mindset flips the script on what it takes to stand out and dominate—especially when ev...

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65:32

STOP Letting Sales Reps Destroy Your Profit Margins...

Roofing Success ·

2025/11/18

Sales reps are making you broke… They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed. That’s what Austin Watterson (Royal Roofing) realized after building a sales team that was blowing up jobs left and right. In this video, you’ll hear: - How their “red light, yellow light, green light” system flags low-profit jobs - Why W2 reps and structured compensatio...

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66:25

The Hidden Cost of Being a Roofing Owner with Erick...

Roofing Success ·

2025/11/11

Most reps don’t realize what it really costs to run a roofing company… Everyone wants to be the boss. Make the big money. Call the shots. But no one talks about the real cost — 👉 The stress 👉 The sacrifice 👉 And the leadership it takes to keep the culture strong In this episode, Erick Hernandez from E&D Premier Roofing shares how he built his company from the kitchen island, to a full team of 30+… and why just being a top sales rep doesn’t mean you’re ready to run the show. Inside,

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73:25

What Roofing Looks Like in 2030 (You’re Not Ready for...

Roofing Success ·

2025/11/04

Roofing is about to change forever. And if you’re not paying attention now… you’ll be left behind. In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 2030. We talk about the 3 big forces changing the game: 1️⃣ Capital markets tightening 2️⃣ Private equity consolidation 3️⃣ AI and tech reshaping everything Imagine this: Drones doing inspections. CRMs that run themselves. Agents talking to agents to book jobs — ...

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67:17

You Can’t Build a Scalable Roofing Company Alone with...

Roofing Success ·

2025/10/28

Andy started FoxHaven Roofing Group while living in a halfway house. Now he’s running a $25M+ company with a team, systems, and real leaders. In this episode, he breaks down: - Why it’s getting harder for the small guy - The hire that changed everything (every roofing company needs this now) - What makes a real GM or Sales Manager (and what doesn’t) - Why outsourcing your books is killing your business - The tool that multiplied his entire company If you’re still wearing all the hats… Still...

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60:42

Automate & Dominate: How Smart Roofers Are Winning...

Roofing Success ·

2025/10/21

AI is taking over. Fast. Some roofers are getting scared. Others are getting rich. In this video, I sit down with Rosalynn Verges (Roz), the founder of the AI Roofing Revolution, to show you how smart roofers are using AI to win more jobs, build better teams, and grow like crazy. Roz shares the exact tools, workflows, and use cases she’s teaching roofing companies to automate their day-to-day… So they can do more with less. And dominate their markets. From streamlining production schedule...

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64:47

Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and...

Roofing Success ·

2025/10/14

What happens when a true craftsman teams up with private equity? Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture. You’ll hear how he built the business around installers, turned repairs into a lead generation machine, and why they treat every roof like a 15-year marriage instead of a one-day job. Jason also explains how they fight denied insurance claims, avoid bad leads, and why many KPIs can be mislea...

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