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PODCAST

Roofing Success

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their

business marketing

All Episodes

63:22

The Problem With Copying $10M Roofing Companies

Roofing Success ·

2026/04/07

Most roofing companies see what a $10M business is doing and assume they should copy it. The systems, the hires, the structure… it all looks like the path forward. But the truth is, that advice often doesn’t apply yet. In this video, we break down why copying bigger companies can actually slow your growth, create unnecessary complexity, and pull you away from what really matters at your stage. Because running a $10M playbook at $1M doesn’t make you grow faster… it usually creates problems...

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65:22

The Biggest Trends Roofing Companies Need to Know in...

Roofing Success ·

2026/03/31

Most roofers already feel what’s wrong in their business… This just puts data behind it. In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms what you already know. Speed to lead is too slow. Reviews are driving more business than people think. Automation is becoming a must. And poor communication is still one of the biggest reasons customers leave bad reviews. Nothing here is surprising. But what mat...

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65:08

The Future of Roofing Marketing: AI, Estimates, and...

Roofing Success ·

2026/03/24

AI is changing roofing marketing fast… and most contractors don’t see how big this shift is. In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead. Search has already changed. It’s not about ranking #1 on Google anymore. AI is deciding who gets recommended… and who doesn’t. So ask yourself: Is your company showing up when AI is asked who to trust? Inside, you’ll learn: The two sides of AI every roofer must understandWhy online estimates are now being rewardedThe...

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58:45

The Right Way to Measure AI in Your Roofing Business...

Roofing Success ·

2026/03/17

AI is here whether roofing companies are ready or not. In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no idea if AI is helping… or just wasting time. We talk about the metrics that matter, how to set AI goals, and how to make sure your team actually adopts the tools instead of fighting them. If you want your company to run leaner, make better decisions, and s...

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72:59

AI Is Already Inside Your Roofing Business (AI Master...

Roofing Success ·

2026/03/10

Artificial intelligence is already being used inside your business, whether you planned for it or not. Employees are experimenting with tools like ChatGPT, competitors are adopting AI, and the companies that figure it out first will gain a major advantage. In this episode, Jim sits down with Rosalynn Verges from AI Roofing Revolution to break down what AI really means for roofing and home service companies. They discuss why AI is not just a technology problem but a leadership and strategy dec...

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45:09

Adapting to the New Insurance Reality in Roofing with...

Roofing Success ·

2026/03/03

What does it take to build a roofing company that lasts more than a decade in today’s market? In this episode, I sit down with Nick Royer, co-owner of a $24 million roofing company in Dallas. Thirteen years in business. Twenty-six project managers. No reckless growth. Just high standards, disciplined hiring, and leadership from the front. We talk about how roofing has changed. Claim denials are more common. Deductibles are higher. Appraisals are now part of the normal process. The contracto...

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59:02

Reactive vs Proactive: The Leadership Shift That...

Roofing Success ·

2026/02/24

Most roofing company owners don’t mean to be reactive. It just becomes the default. You start the day answering emails, solving problems, and putting out fires. Before long, your business is running you instead of the other way around. In this episode, we unpack the shift from reactive to proactive leadership and why the biggest growth ceiling in your company is usually you. We talk about making hard decisions faster, communicating with urgency, playing to your strengths, and expanding your...

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63:07

Why Homeowners Forget Your Roofing Company (And How...

Roofing Success ·

2026/02/17

Most homeowners forget who did their roof, and it’s not because the work was bad. They forget because the roofer felt like every other roofer. Ask someone who replaced their roof 8 or 10 years ago who they used, and most of the time they can’t remember. That’s the real problem. In this video, Jim sits down with Nick Branon, CEO of Hero Roofing, to talk about why roofing companies get forgotten and what the best ones do differently. This isn’t theory. Nick helped grow Hero Roofing into a powe...

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54:34

Most Roofing Owners Are Chasing the Wrong Kind of...

Roofing Success ·

2026/02/10

Most roofing owners are chasing money, growth, and results. But not many stop to ask what that chase is costing them. In this episode of the Roofing Success Podcast, Jim Ahlin talks with Jeff Valder about leadership, identity, and what success really looks like in the roofing industry. Jeff has spent years working alongside roofing companies and now coaches leaders who feel burned out, stuck, or frustrated, even when things look good on the surface. They discuss: - Why owners tie their id...

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46:51

Your First 5 Minutes Are Costing You Millions

Roofing Success ·

2026/02/03

Most roofing companies don’t have a lead problem. They have a response time problem. In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in. And the numbers don’t lie: • Most contractors don’t answer fast enough • Buyers go with the first company that responds • After 5 minutes, your chances drop off hard • Fixing this ONE thing can add serious revenue without buying more leads This is a practical breakdow...

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62:59

Most Roofing Companies Are Built on Lies, and I...

Roofing Success ·

2026/01/27

Most roofing companies are built on lies. Shady claims. Fake damage. Lying to homeowners just to get deals. Taylor Ammons of Paragon Roofing saw it firsthand. And he REFUSED to play that game. This episode is raw and real. From being handed a ladder and told to go fake hail damage… To building a company with integrity — the right way. If you’ve ever thought: - “There’s gotta be a better way to do this...” - “I want to grow without selling my soul…” - “I’m sick of reps lying just to close d...

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58:34

Why Roofing Is the Best Second-Chance Industry in...

Roofing Success ·

2026/01/20

Raymond Little is a former roofing company owner who helped scale Perimeter Roofing into a multi-million-dollar operation before exiting to private equity. He now works as a partner and coach with Storm Ventures Group (SVG). In this episode of the Roofing Success Podcast, Raymond shares how roofing became his second chance after addiction, what it really takes to scale a roofing company, and the sacrifices required to go from knocking doors to leading elite sales teams. He delivers real talk ...

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64:23

Roofers Are Losing Claims Because They Don’t Know...

Roofing Success ·

2026/01/13

Most roofers are losing insurance claims because they don’t know how to document the job the right way. In this video, Lisa Cimaroli breaks it all down. Why roofers are getting denied. What they’re missing. And how to fix it. Lisa is the Founder of Roof Rider Academy, an Expert Witness, and the B2B Director at PayPixel and StormView AI. She’s helped oversee over $80 million in claims and scaled her roofing company to $30 million in just 3 years. Here’s what you’ll learn: ✔ Why you must kn...

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64:30

Most Roofers Say ‘Know Your Numbers’—But This Is What...

Roofing Success ·

2026/01/06

Everyone says, “Know your numbers.” But almost no one tells you what that actually means. That’s why I brought on Corey Combes. His company got rocked. 2025 was a tough year, and like many owners, he thought he knew his numbers… until the money didn’t line up. So he started digging. Hard. And what he found changed everything. Corey breaks down the real reason why jobs can look profitable on paper, but still leave you broke. He shares the exact numbers he tracks now, how he figured out what...

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44:06

If You Missed These 2025 Roofing Lessons, 2026 Will...

Roofing Success ·

2025/12/30

2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting. That’s why we made this episode. To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends early, and DOMINATE this next year. Inside, you’ll learn: - Why the best roofing companies are becoming leadership development machines (not just “roofing contractors”) - How being the “Mayor of Your Town” crushes digital marketing—and makes you unfireable - The ...

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62:30

Most Roofing Owners Are Solving the Wrong Problems...

Roofing Success ·

2025/12/23

Most owners think they have a sales problem. Or a lead problem. Or a marketing problem. But Seth shows how those aren’t the real problems. He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right stuff that actually grows the business. You’ll see: ✅ What Seth learned running 2 companies ✅ Why most owners hit a ceiling and stall out ✅ What happens when you stop micromanaging ✅ How to build a team that solves problems for you ✅ And what to do if you want to g...

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60:07

80% Certainty, 100% Speed: How This Roofer Scaled...

Roofing Success ·

2025/12/16

How do you grow a roofing company fast? Scott Baird did it with 80% certainty and 100% speed. In this episode, Scott shares how he went from Major League Baseball front offices and Silicon Valley tech startups to building a $3.5M+ roofing business, with his eyes set on $10M. He didn’t grow up in roofing. He didn’t know how to estimate siding. He didn’t even have an office when he made his first hire. But he had a clear vision, the Best Choice Roofing playbook, and the courage to move fast. ...

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42:02

The B.E.S.T. Known Framework: Unlock Explosive Profit...

Roofing Success ·

2025/12/09

Most roofers are obsessed with more leads. But 90% of those leads? Wasted. Forgotten. Gone cold. Brian Niebler, co-founder of Roof for Marketers and now JobNimbus Marketing, reveals a SIMPLE system to turn your existing leads into closed deals. This new “B.E.S.T.” Framework can explode your profits without spending more on marketing. 🧠 B = Build Your Audience 🎯 E = Establish Perfect Messaging 📈 S = Scale Your Ads (Omnipresence = Top of Mind) 💰 T = Turn Leads Into Revenue If you’ve ever

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54:59

Why Most Roofing Companies NEVER Break $5M with Randy...

Roofing Success ·

2025/12/02

Most roofing companies get stuck around $2M–$3M… And they stay stuck. Not Randy Hurtado. He helped take a sleepy roofing company from <$2M… To over $30M in roofing revenue this year. (And nearly $50M total across all their companies.) In this podcast, Randy shares why most owners never break $5M — and exactly what to do about it. You’ll discover: - Why Randy QUIT roofing sales to grow the company (this sounds backwards, but it worked) - The BIGGEST mistake owners make when expanding in...

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67:48

STOP Calling Yourself ‘Local’ If You Don’t Do THIS...

Roofing Success ·

2025/11/25

Just because you pay taxes in a town doesn’t make you “local.” In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong. Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Your Town” mindset flips the script on what it takes to stand out and dominate—especially when ev...

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302 results

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