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PODCAST

Roofing Success

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their

business marketing

All Episodes

44:06

If You Missed These 2025 Roofing Lessons, 2026 Will...

Roofing Success ·

2025/12/30

2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting. That’s why we made this episode. To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends early, and DOMINATE this next year. Inside, you’ll learn: - Why the best roofing companies are becoming leadership development machines (not just “roofing contractors”) - How being the “Mayor of Your Town” crushes digital marketing—and makes you unfireable - The ...

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62:30

Most Roofing Owners Are Solving the Wrong Problems...

Roofing Success ·

2025/12/23

Most owners think they have a sales problem. Or a lead problem. Or a marketing problem. But Seth shows how those aren’t the real problems. He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right stuff that actually grows the business. You’ll see: ✅ What Seth learned running 2 companies ✅ Why most owners hit a ceiling and stall out ✅ What happens when you stop micromanaging ✅ How to build a team that solves problems for you ✅ And what to do if you want to g...

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60:07

80% Certainty, 100% Speed: How This Roofer Scaled...

Roofing Success ·

2025/12/16

How do you grow a roofing company fast? Scott Baird did it with 80% certainty and 100% speed. In this episode, Scott shares how he went from Major League Baseball front offices and Silicon Valley tech startups to building a $3.5M+ roofing business, with his eyes set on $10M. He didn’t grow up in roofing. He didn’t know how to estimate siding. He didn’t even have an office when he made his first hire. But he had a clear vision, the Best Choice Roofing playbook, and the courage to move fast. ...

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42:02

The B.E.S.T. Known Framework: Unlock Explosive Profit...

Roofing Success ·

2025/12/09

Most roofers are obsessed with more leads. But 90% of those leads? Wasted. Forgotten. Gone cold. Brian Niebler, co-founder of Roof for Marketers and now JobNimbus Marketing, reveals a SIMPLE system to turn your existing leads into closed deals. This new “B.E.S.T.” Framework can explode your profits without spending more on marketing. 🧠 B = Build Your Audience 🎯 E = Establish Perfect Messaging 📈 S = Scale Your Ads (Omnipresence = Top of Mind) 💰 T = Turn Leads Into Revenue If you’ve ever

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54:59

Why Most Roofing Companies NEVER Break $5M with Randy...

Roofing Success ·

2025/12/02

Most roofing companies get stuck around $2M–$3M… And they stay stuck. Not Randy Hurtado. He helped take a sleepy roofing company from <$2M… To over $30M in roofing revenue this year. (And nearly $50M total across all their companies.) In this podcast, Randy shares why most owners never break $5M — and exactly what to do about it. You’ll discover: - Why Randy QUIT roofing sales to grow the company (this sounds backwards, but it worked) - The BIGGEST mistake owners make when expanding in...

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67:48

STOP Calling Yourself ‘Local’ If You Don’t Do THIS...

Roofing Success ·

2025/11/25

Just because you pay taxes in a town doesn’t make you “local.” In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong. Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Your Town” mindset flips the script on what it takes to stand out and dominate—especially when ev...

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65:32

STOP Letting Sales Reps Destroy Your Profit Margins...

Roofing Success ·

2025/11/18

Sales reps are making you broke… They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed. That’s what Austin Watterson (Royal Roofing) realized after building a sales team that was blowing up jobs left and right. In this video, you’ll hear: - How their “red light, yellow light, green light” system flags low-profit jobs - Why W2 reps and structured compensatio...

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66:25

The Hidden Cost of Being a Roofing Owner with Erick...

Roofing Success ·

2025/11/11

Most reps don’t realize what it really costs to run a roofing company… Everyone wants to be the boss. Make the big money. Call the shots. But no one talks about the real cost — 👉 The stress 👉 The sacrifice 👉 And the leadership it takes to keep the culture strong In this episode, Erick Hernandez from E&D Premier Roofing shares how he built his company from the kitchen island, to a full team of 30+… and why just being a top sales rep doesn’t mean you’re ready to run the show. Inside,

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73:25

What Roofing Looks Like in 2030 (You’re Not Ready for...

Roofing Success ·

2025/11/04

Roofing is about to change forever. And if you’re not paying attention now… you’ll be left behind. In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 2030. We talk about the 3 big forces changing the game: 1️⃣ Capital markets tightening 2️⃣ Private equity consolidation 3️⃣ AI and tech reshaping everything Imagine this: Drones doing inspections. CRMs that run themselves. Agents talking to agents to book jobs — ...

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67:17

You Can’t Build a Scalable Roofing Company Alone with...

Roofing Success ·

2025/10/28

Andy started FoxHaven Roofing Group while living in a halfway house. Now he’s running a $25M+ company with a team, systems, and real leaders. In this episode, he breaks down: - Why it’s getting harder for the small guy - The hire that changed everything (every roofing company needs this now) - What makes a real GM or Sales Manager (and what doesn’t) - Why outsourcing your books is killing your business - The tool that multiplied his entire company If you’re still wearing all the hats… Still...

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60:42

Automate & Dominate: How Smart Roofers Are Winning...

Roofing Success ·

2025/10/21

AI is taking over. Fast. Some roofers are getting scared. Others are getting rich. In this video, I sit down with Rosalynn Verges (Roz), the founder of the AI Roofing Revolution, to show you how smart roofers are using AI to win more jobs, build better teams, and grow like crazy. Roz shares the exact tools, workflows, and use cases she’s teaching roofing companies to automate their day-to-day… So they can do more with less. And dominate their markets. From streamlining production schedule...

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64:47

Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and...

Roofing Success ·

2025/10/14

What happens when a true craftsman teams up with private equity? Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture. You’ll hear how he built the business around installers, turned repairs into a lead generation machine, and why they treat every roof like a 15-year marriage instead of a one-day job. Jason also explains how they fight denied insurance claims, avoid bad leads, and why many KPIs can be mislea...

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66:13

900 Reviews in 3 Years?! The Secret Every Roofer...

Roofing Success ·

2025/10/07

Would a customer really wait 3 months to work with YOU? At Steadfast Roofing, they do. And Jon Starry shares how his team earned over 900 reviews in just 3 years by doing things most roofers skip. Jon didn’t start in roofing, he was laid off from IT. But what he lacked in experience, he made up for with obsession: with automation, communication, and doing right by the customer. ⚠️ Spoiler alert: Reviews are the new currency of TRUST in the AI era. In this episode, you'll see: - Why repair...

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57:22

Bankruptcy, Divorce, and a $13/hr Job… to Roofing...

Roofing Success ·

2025/09/30

Jimmy Fazekas went from broke, divorced, and making $13/hour… to running one of the most respected home exterior companies in the Gulf Coast. In this raw and inspiring episode, Jimmy shares how he: - Lost everything in 2010… - Bounced back in 2017 with Bluewater Exteriors… - Built a 600+ 5-star review company with ALL in-house W2 employees - Used AI, automation, and leadership to scale smart - And created a winning culture that puts people first If you’ve ever felt stuck… or wondered if you...

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59:27

Why Your Roofing Company Needs a Hard Reset NOW with...

Roofing Success ·

2025/09/23

When things aren’t working in your business… You don’t need a tweak. You need a HARD RESET. In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into business breakthroughs. ✅ From building a values-driven company… ✅ To creating a culture of real teamwork (no more lone-wolf reps)… ✅ And treating every homeowner like they’re part of the project (literally blessing the roof on install day)... Martin shares the b...

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62:49

STOP Hiring Wrong: How to Build a Roofing Team That...

Roofing Success ·

2025/09/16

Most roofers hire the wrong people. They’re too quick to say “yes.” And too slow to fire. That’s what David Dees did at first. And it cost him MILLIONS. But then… he fixed it. In this episode, David shares how he went from supply rep at Beacon… To building a roofing company that wins new construction, service work, and multifamily jobs — in under 4 years. You’ll see: ✅ Why your hires can sink your company (fast) ✅ How to build a team that actually lasts ✅ What to do if you’ve hired the wr...

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57:36

From a Friend's Couch to Roofing Empire: Dominating...

Roofing Success ·

2025/09/09

What happens when a 22-year-old moves to a new city with no contacts, no office, and no safety net… and ends up dominating the most expensive neighborhoods in town within months? Meet Jordan White, Co-Founder of SeekOne Roofing , who built one of the fastest-growing roofing companies in the country, serving elite markets like Franklin & Brentwood, TN. Inside this episode: - How Jordan broke into luxury markets with zero local connections - The “before & after” systems that keep cust...

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54:05

Fired Up & Broke in 2020—Then They Launched a...

Roofing Success ·

2025/09/02

Fired up. Broke. Single mom in 2020. That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again. With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi-million-dollar operation—by mastering systems, automations, and leadership. In this episode, Taylor shares the raw truth of her journey: - Grow...

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60:57

The Art of Saying No: The Sales Secret 97% of Roofers...

Roofing Success ·

2025/08/26

You’re not losing sales because of price. You’re losing them because you avoid the word “no.” In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the Art of Saying No could change everything. Dashaun breaks down why “no” is the second-best answer in sales, how to get it early, and why reps MUST stop running from hard conversations like contingencies, deductibles, and paperwork. You'll hear the exact framewor...

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57:07

Stop Gambling with Your Ad Budget: Become the GC of...

Roofing Success ·

2025/08/19

Most roofers throw money at marketing and just hope it works. But that’s like putting cash in a slot machine. In this podcast, I’ll show you how to STOP gambling and START building a system that actually works. You’ll learn how to: - Know if your marketing is working - Stop wasting money on junk leads - Measure the 4 numbers that matter most - Think like a GC (General Contractor) of your own marketing - Take control — even if you’re not a “marketing guy” I’ll also break down the BIGGEST m...

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