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PODCAST

Easy Email Marketing with Yael Keon

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You"ll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We"ll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it

business marketing

All Episodes

21:33

Survey Says: Time for an Email Marketing Reality Check

Easy Email Marketing with Yael Keon ·

2025/04/06

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty! In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness. You'll learn: The startling contradiction

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13:13

Mindset Shift - Letters not Newsletters

Easy Email Marketing with Yael Keon ·

2025/03/23

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time. In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking

en-US

18:44

Want More Clicks and Conversions? Try This

Easy Email Marketing with Yael Keon ·

2025/03/09

Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone. In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy. You’ll learn: Why traditional email content often fails to drive action How to use the "sandwich" approach to enhance every email Creative ways to utilise header

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20:57

Why I Created The Email Experience VIP Edition

Easy Email Marketing with Yael Keon ·

2025/02/23

A big announcement this week with the doors opening of The Email Experience VIP Edition! Inside this episode, I’m giving you a glimpse into the behind the scenes thought process when it comes to creating a new offer. This includes a bit of trip down memory lane about the different offers I have had, lessons learnt, mistakes made and why I feel like there is a huge need for extra, personalised support in the email marketing space. This is how The Email Experience VIP edition was born. Doors are

en-US

20:12

A Complete Sales and Customer Service System

Easy Email Marketing with Yael Keon ·

2025/02/11

Have you seen those ads for the latest and greatest all-in-one business sales system that will magically do everything for you and have you swimming on conversions? Yeah me too. And every time it makes me roll my eyes because it is nothing new. In 90% of cases they don’t actually do anything that you don’t already have the ability to do with software you already have. Your email marketing software has this ability. Has these possibilities. You just maybe haven’t seen its true

en-US

10:56

Ask This Question Before You Write Any Email

Easy Email Marketing with Yael Keon ·

2025/01/20

Are you finding it hard to find the WHY behind your emails? You've been told you need to send them on the regular yet you struggle to see the point - not only unless you "sell" in every email but you don't want to do that. The answer? Ensuring every email has an intention. In this episode I'm sharing the one question you need to ask before you write any email and the 3 main strategic intentions behind them. Resources mentioned in this episode: Ep 6 - 6 Types of (non-salesy) content you can send your

en-US

21:24

2025 Email Marketing Predictions

Easy Email Marketing with Yael Keon ·

2025/01/05

Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever. Here’s quick stats drop: 88% of people check their emails every day Half of marketers see email marketing as their most impactful channel People are 3 times more likely to make purchases from email marketing than social media 50% of people say they buy from a marketing email at least once a month But as with any technology the landscape is changing, in many exciting ways. In this

en-US

17:50

3 Must-Do End of Year Tasks

Easy Email Marketing with Yael Keon ·

2024/12/22

This episode is your annual reminder of those checks & balances you should be doing with your email marketing! Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it. But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the

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26:03

Software Update 2024

Easy Email Marketing with Yael Keon ·

2024/12/09

Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements. In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters. You'll learn: The latest features from MailChimp, MailerLite, and Kit (formerly ConvertKit) Major pricing and functionality changes at

en-US

20:50

Black Friday Boosters

Easy Email Marketing with Yael Keon ·

2024/11/24

If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away. Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions. Think of this as a bit of a menu of ideas that you can add to take things up a notch. From content to segmenting to strategy, this episode goes beyond the

en-US

24:22

BTS of My Tech Stack

Easy Email Marketing with Yael Keon ·

2024/11/10

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts. Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client

en-US

13:21

The Quarterly Client Invitation Strategy

Easy Email Marketing with Yael Keon ·

2024/10/27

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches? This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy. I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease. Inside this episode, you’ll learn: Why you don’t need to constantly

en-US

26:45

Hidden Sales-Increasing Hacks for Email Marketing

Easy Email Marketing with Yael Keon ·

2024/10/14

The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers. It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it. The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios. This is one of the untapped potential

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48:17

How The Salty Fox Is Killing It With Ecommerce Email...

Easy Email Marketing with Yael Keon ·

2024/09/29

When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible. I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including: Why Hangatu believes email marketing is essential to her business growth Why they use

en-US

20:15

Bundles for List Growth

Easy Email Marketing with Yael Keon ·

2024/09/15

It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business? I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth. You’ve probably seen bundles floating around or perhaps you’ve even participated in one – either way, this episode will give you the lowdown on how to make bundles work for you. Inside, I’m sharing: How

en-US

20:05

10 List Building Mistakes

Easy Email Marketing with Yael Keon ·

2024/09/01

It’s the time of year when list building should be a big focus. We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority. Yet many business owners skip this important strategy or leave it to the last

en-US

23:16

Get Unstuck

Easy Email Marketing with Yael Keon ·

2024/08/18

Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward. You’ll Learn: Why tech doesn’t need to be the enemy How to find the time to prioritise your email marketing, even with a busy schedule The mindset shifts you need to embrace to confidently and consistently

en-US

27:39

10 Automation Creation Hacks

Easy Email Marketing with Yael Keon ·

2024/08/04

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well. Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore. So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of

en-US

19:30

Preferences Centres: Why, What, When, Where & How

Easy Email Marketing with Yael Keon ·

2024/07/21

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need! In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy. You’ll learn: How a preferences centre customises the subscriber experience Why it’s a crucial alternative to unsubscribing The different types of preferences you can offer

en-US

25:24

4 Metrics to Review Every EOFY

Easy Email Marketing with Yael Keon ·

2024/07/07

It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis. No, I’m not talking about your opens, clicks, unsubscribes and bounces here. Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year. Inside this

en-US

149 results

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