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PODCAST

Easy Email Marketing with Yael Keon

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You"ll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We"ll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it

business marketing

All Episodes

21:24

2025 Email Marketing Predictions

Easy Email Marketing with Yael Keon ·

2025/01/05

Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever. Here’s quick stats drop: 88% of people check their emails every day Half of marketers see email marketing as their most impactful channel People are 3 times more likely to make purchases from email marketing than social media 50% of people say they buy from a marketing email at least once a month But as with any technology the landscape is changing, in many exciting ways. In this

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17:50

3 Must-Do End of Year Tasks

Easy Email Marketing with Yael Keon ·

2024/12/22

This episode is your annual reminder of those checks & balances you should be doing with your email marketing! Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it. But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the

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26:03

Software Update 2024

Easy Email Marketing with Yael Keon ·

2024/12/09

Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements. In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters. You'll learn: The latest features from MailChimp, MailerLite, and Kit (formerly ConvertKit) Major pricing and functionality changes at

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20:50

Black Friday Boosters

Easy Email Marketing with Yael Keon ·

2024/11/24

If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away. Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions. Think of this as a bit of a menu of ideas that you can add to take things up a notch. From content to segmenting to strategy, this episode goes beyond the

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24:22

BTS of My Tech Stack

Easy Email Marketing with Yael Keon ·

2024/11/10

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts. Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client

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13:21

The Quarterly Client Invitation Strategy

Easy Email Marketing with Yael Keon ·

2024/10/27

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches? This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy. I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease. Inside this episode, you’ll learn: Why you don’t need to constantly

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26:45

Hidden Sales-Increasing Hacks for Email Marketing

Easy Email Marketing with Yael Keon ·

2024/10/14

The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers. It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it. The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios. This is one of the untapped potential

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48:17

How The Salty Fox Is Killing It With Ecommerce Email...

Easy Email Marketing with Yael Keon ·

2024/09/29

When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible. I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including: Why Hangatu believes email marketing is essential to her business growth Why they use

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20:15

Bundles for List Growth

Easy Email Marketing with Yael Keon ·

2024/09/15

It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business? I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth. You’ve probably seen bundles floating around or perhaps you’ve even participated in one – either way, this episode will give you the lowdown on how to make bundles work for you. Inside, I’m sharing: How

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20:05

10 List Building Mistakes

Easy Email Marketing with Yael Keon ·

2024/09/01

It’s the time of year when list building should be a big focus. We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority. Yet many business owners skip this important strategy or leave it to the last

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23:16

Get Unstuck

Easy Email Marketing with Yael Keon ·

2024/08/18

Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward. You’ll Learn: Why tech doesn’t need to be the enemy How to find the time to prioritise your email marketing, even with a busy schedule The mindset shifts you need to embrace to confidently and consistently

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27:39

10 Automation Creation Hacks

Easy Email Marketing with Yael Keon ·

2024/08/04

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well. Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore. So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of

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19:30

Preferences Centres: Why, What, When, Where & How

Easy Email Marketing with Yael Keon ·

2024/07/21

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need! In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy. You’ll learn: How a preferences centre customises the subscriber experience Why it’s a crucial alternative to unsubscribing The different types of preferences you can offer

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25:24

4 Metrics to Review Every EOFY

Easy Email Marketing with Yael Keon ·

2024/07/07

It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis. No, I’m not talking about your opens, clicks, unsubscribes and bounces here. Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year. Inside this

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25:54

[BTS] How I Sell Everyday Using Email

Easy Email Marketing with Yael Keon ·

2024/06/23

In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too. Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day. But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday. Inside this episode, I lift the curtain and share:

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17:33

5 Practical Antidotes to Sales Mindset Wobbles

Easy Email Marketing with Yael Keon ·

2024/06/09

“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough.The question then comes up - what can I do when I am feeling those selling mindset wobbles? In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending

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15:01

8 Steps to Conquering Email Marketing

Easy Email Marketing with Yael Keon ·

2024/05/26

Let’s take a little step back and look at the big picture of email marketing and how to get started.Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have. Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can

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15:37

Get your First Signups

Easy Email Marketing with Yael Keon ·

2024/05/06

Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with.Inside this episode, you’ll learn: How to create a compelling reason for someone to sign up to your list (even if you don’t have a lead magnet) Where and how to add forms on your website The biggest mistakes to avoid After listening, you’ll feel much more confident in inviting your audience to your list. This episode

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3:17

FREE COURSE ANNOUNCEMENT - Get Started with Email...

Easy Email Marketing with Yael Keon ·

2024/04/28

ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here.With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today. Understand what email marketing really is (Hint: It isn’t just newsletters) Get the 8 steps to implementing your email marketing strategy Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?” And,

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17:13

Don’t Send Email Newsletters

Easy Email Marketing with Yael Keon ·

2024/04/22

Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground. Because email marketing does not equal email newsletters. Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then… No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when. It has changed. And the potential is ridiculous. In this episode, I’m

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