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PODCAST

Easy Email Marketing with Yael Keon

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You"ll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We"ll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it

business marketing

All Episodes

20:56

6 Ways to Use AI in Your Email Marketing (and 1 Way...

Easy Email Marketing with Yael Keon ·

2025/10/27

AI is everywhere right now and honestly, it can feel a bit much. You hear people talking about how it saves them hours, but when you try it, the results don’t sound anything like you. More like a robot than a real person. The truth is, AI isn’t meant to do your job for you. It’s there to help you. To get your ideas flowing faster, to give you a jumping-off point, and to make email writing feel a little lighter. In this episode, I’m sharing six practical ways you can use AI to

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21:57

Promotional Email Survival Guide: How to Cut Through...

Easy Email Marketing with Yael Keon ·

2025/10/12

Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative, strategic ways to make your email promotions feel fresh, human and effective. You’ll learn: The 7 foundations of a high-performing email promotion (before you even

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16:13

From Hello to Hell Yes: Fresh Email Ideas for your...

Easy Email Marketing with Yael Keon ·

2025/09/28

You know you need to send multiple welcome emails over a couple of weeks to properly nurture new subscribers. But sitting down to write 5-7 emails about your business without sounding repetitive? That's where the panic sets in. How do you talk about your products and services in fresh, engaging ways across that many emails in such a short timeframe? What if you run out of things to say by email three? In this episode, I'm sharing six fresh, unexpected email ideas that will transform your welcome

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23:35

Stop Making these 10 Welcome Series Mistakes

Easy Email Marketing with Yael Keon ·

2025/09/14

Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead. Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide them properly. Get this wrong, and you're leaving money on the table

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15:17

Why People Unsubscribe (And Is It a Bad Thing)

Easy Email Marketing with Yael Keon ·

2025/09/01

Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift! In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything. You'll learn: Why magnetic marketing should attract AND repel the wrong people The good reasons people

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35:15

Supporting 1000s of Members with Dr Kyla

Easy Email Marketing with Yael Keon ·

2025/08/17

A big misconception about email marketing is that it is only about getting sales. But it goes way beyond that into creating remarkable experiences for customers, clients and members after that first purchase. In this podcast episode, I’m joined by the incredible Dr Kyla of Mealtimes with Dr Kyla who showcases how email marketing is essential to ensuring membership success. Currently serving thousands of members through her online subscriptions, she knows a thing or two about what it means to

en-US

28:39

7 Email Engagement Drivers

Easy Email Marketing with Yael Keon ·

2025/08/03

Struggling to get those opens, clicks, and sales from your email marketing despite hearing all the amazing stats? You're not alone! While email marketing delivers $36-$42 for every dollar invested, there's so much more happening under the hood than just writing great words. In this episode, I'm going below the surface on the seven key drivers that actually determine your email marketing success. These aren't just nice-to-haves—they're the foundation that separates emails that convert from

en-US

18:07

5 Minute Email Engagement Checkup

Easy Email Marketing with Yael Keon ·

2025/07/20

Wondering if your email marketing is actually working? It's time for a reality check! Mid-year is the perfect time to take a step back and assess whether your emails are building that engaged, ready-to-buy audience you're after - or if you're just sending into the void. In this episode, I'm sharing a quick 5-minute check-up that will reveal exactly where your email engagement stands and what you need to focus on next. No overwhelming deep-dives, just clear benchmarks and actionable next steps

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11:50

3 Ways You Should Be Segmenting Your Subscribers

Easy Email Marketing with Yael Keon ·

2025/06/29

Feeling like you're annoying your subscribers every time you hit 'send'? You're not alone—and you're definitely not annoying when you're genuinely relevant. The biggest mistake? Thinking you need to email everyone everything. Spoiler alert: you don't. In this episode, I'm sharing the three ways you should be segmenting your subscribers so that they are only getting the emails relevant to them. You'll learn: The mindset shift from "mass marketing" to "targeted communication" Three powerful

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18:21

Email Campaign Styles That Are Working Now (2025)

Easy Email Marketing with Yael Keon ·

2025/06/16

Noticed your email opens and clicks dropping lately? You're not alone! The email marketing landscape has shifted dramatically, and what worked brilliantly in 2021 simply isn't cutting through the noise anymore. In this episode, I'm sharing the five email content styles that are getting opened, clicked, and generating sales right now in 2025 - plus one style that might completely surprise you (hint: it's a full 180 from my previous advice!). You'll discover: Why personal letter-style emails are

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18:37

Routing Automations: The Email Fix Nobody's Talking...

Easy Email Marketing with Yael Keon ·

2025/06/01

Feeling like your email marketing is a tangled mess where nobody's getting the right emails? Yeah, you're not alone. Every time you think about adding something new, you're paralysed by the thought of breaking what's already barely working. Here's the thing: there's actually a simple solution that most people have never heard of. In this episode, I'm introducing you to routing automations - the behind-the-scenes system that'll transform your chaotic email setup into something that actually works FOR

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19:38

Accessibility: Are You Losing 20% of Your Audience?

Easy Email Marketing with Yael Keon ·

2025/05/18

Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible. Yet 99% of emails contain critical or serious accessibility issues. We (myself included), need to do better. Not just to ensure equal access but it’s just plain good strategy. In recognition of Global Accessibility Awareness Day, in this episode I’m sharing the key things you need to think about when drafting your emails. In as simple terms as possible. From the obvious Alt Txt to the not so

en-US

15:35

This One AI Trick Changed Everything

Easy Email Marketing with Yael Keon ·

2025/05/04

Tired of AI-written emails that sound like they were crafted by a robot with an MBA? Yeah, me too. I used to roll my eyes whenever someone suggested using AI for email writing—until I stumbled upon this approach that completely transformed my results and slashed my writing time by two-thirds. Inside this episode you'll learn: The four non-negotiable caveats to actually making AI email writing work My big A-HA moment A “why didn’t I think of that before” process for getting

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17:41

Lead Magnet Refresh

Easy Email Marketing with Yael Keon ·

2025/04/22

That lead magnet collecting digital dust on your website? Yep, the one with exactly zero sign-ups this month. Don't trash it. Seriously. In this episode, I'm tackling the lead magnet problem EVERYONE faces but nobody talks about: what to do when your freebie flops. I'll show you exactly how to breathe new life into your existing lead magnet without starting from scratch (because who has time for that?). You'll learn: Why most lead magnets fail in 2025 (spoiler: it's not 2015 anymore) Three powerful

en-US

21:33

Survey Says: Time for an Email Marketing Reality Check

Easy Email Marketing with Yael Keon ·

2025/04/06

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty! In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness. You'll learn: The startling contradiction

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13:13

Mindset Shift - Letters not Newsletters

Easy Email Marketing with Yael Keon ·

2025/03/23

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time. In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking

en-US

18:44

Want More Clicks and Conversions? Try This

Easy Email Marketing with Yael Keon ·

2025/03/09

Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone. In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy. You’ll learn: Why traditional email content often fails to drive action How to use the "sandwich" approach to enhance every email Creative ways to utilise header

en-US

20:57

Why I Created The Email Experience VIP Edition

Easy Email Marketing with Yael Keon ·

2025/02/23

A big announcement this week with the doors opening of The Email Experience VIP Edition! Inside this episode, I’m giving you a glimpse into the behind the scenes thought process when it comes to creating a new offer. This includes a bit of trip down memory lane about the different offers I have had, lessons learnt, mistakes made and why I feel like there is a huge need for extra, personalised support in the email marketing space. This is how The Email Experience VIP edition was born. Doors are

en-US

20:12

A Complete Sales and Customer Service System

Easy Email Marketing with Yael Keon ·

2025/02/11

Have you seen those ads for the latest and greatest all-in-one business sales system that will magically do everything for you and have you swimming on conversions? Yeah me too. And every time it makes me roll my eyes because it is nothing new. In 90% of cases they don’t actually do anything that you don’t already have the ability to do with software you already have. Your email marketing software has this ability. Has these possibilities. You just maybe haven’t seen its true

en-US

10:56

Ask This Question Before You Write Any Email

Easy Email Marketing with Yael Keon ·

2025/01/20

Are you finding it hard to find the WHY behind your emails? You've been told you need to send them on the regular yet you struggle to see the point - not only unless you "sell" in every email but you don't want to do that. The answer? Ensuring every email has an intention. In this episode I'm sharing the one question you need to ask before you write any email and the 3 main strategic intentions behind them. Resources mentioned in this episode: Ep 6 - 6 Types of (non-salesy) content you can send your

en-US

143 results

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