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PODCAST

Easy Email Marketing with Yael Keon

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You"ll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We"ll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it

business marketing

All Episodes

18:15

The Engagement Fix 3: Where Are All the Clicks?

Easy Email Marketing with Yael Keon ·

2026/04/12

Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails. This is part three of The Engagement Fix series, and today we're diving into what makes people click (and reply), why it matters more than you think for your inbox placement, and the biggest mistake most business owners make with their calls to

en-US

17:42

The Engagement Fix 2: Why Is Nobody Opening My Emails?

Easy Email Marketing with Yael Keon ·

2026/04/06

Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on. This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy. You'll learn: The six factors that impact your open rates that most people never think about Why sending more frequently can actually improve your overall engagement numbers How automations outperform

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17:46

The Engagement Fix 1: Are Your Emails Being Seen?

Easy Email Marketing with Yael Keon ·

2026/03/29

You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen? This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's no point optimising your open rates if your emails are landing in

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32:31

The AI Upgrade 4: Five Ways I’m Using AI in My...

Easy Email Marketing with Yael Keon ·

2026/03/22

You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business? This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude AI in my business over the past few weeks, from organising a decade of scattered content to streamlining client projects and slashing hours off my reporting process. You'll learn: How to organise and

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21:44

The AI Upgrade 3: AI with Integrity - How to Stay Human

Easy Email Marketing with Yael Keon ·

2026/03/15

You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else? Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff. But it’s not all bad news. Small businesses are still the most trusted institutions out there. You have a real advantage, if you stay human. In this episode, I'm sharing six practical ways to use AI with

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16:41

The AI Upgrade 2: Add These 5 Skills and Watch What...

Easy Email Marketing with Yael Keon ·

2026/03/08

If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single time. This is part two of my AI upgrade series (go back and listen to Episode 149 first if you haven't, as it sets the whole scene). Today we're going deep on the five types of skills you'll want to build in

en-US

27:45

The AI Upgrade 1: Meet your New Marketing Team

Easy Email Marketing with Yael Keon ·

2026/03/01

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7? This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always

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14:27

Algorithm’s Are Coming to Inboxes: What You Need to...

Easy Email Marketing with Yael Keon ·

2026/02/10

The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time. This doesn't mean email marketing is going the way of social media. But it does means engagement matters more than ever. When subscribers open, click, and reply to your emails,

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11:26

Helpful Emails Are Not Dead

Easy Email Marketing with Yael Keon ·

2026/01/25

With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead? I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just different. And if you stop sending them, you're missing a massive opportunity to build trust with your audience. You'll learn: Why helpful emails still matter (even with AI everywhere) The trust gap AI

en-US

23:33

The Year of List Building

Easy Email Marketing with Yael Keon ·

2026/01/12

If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl). Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore. In this episode, I’m getting very honest about why list building feels harder than it used to even if you’re doing “all the right things”. Rather than pretending it’s

en-US

21:49

Email Planning Dos and Don’ts

Easy Email Marketing with Yael Keon ·

2025/12/14

If you’re anything like most business owners, you fall into one of two camps when it comes to planning. You either love this time of year. Colour-coded calendars, big ideas, all the optimism. Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway. Both approaches sabotage your email marketing. In this episode, we’re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the

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18:37

7 (More) Low-Effort, Big-Win Email Marketing Hacks

Easy Email Marketing with Yael Keon ·

2025/12/04

If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage. You’ll learn: How to use a second form after signup to collect powerful segmenting data without scaring people off A simple delivery tweak that makes sure subscribers actually see the lead magnet

en-US

23:24

Motivation Is Overrated: 7 Practical Hacks to Get...

Easy Email Marketing with Yael Keon ·

2025/11/17

If you’ve ever sat down to write an email… only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today’s the day you alphabetise the pantry - you’re not alone. Motivation feels heavy, especially when your brain doesn’t play by the typical productivity rules. This episode is your permission slip to stop waiting for motivation and start making email marketing feel doable, lighter, and actually fun. You’ll learn practical

en-US

20:56

6 Ways to Use AI in Your Email Marketing (and 1 Way...

Easy Email Marketing with Yael Keon ·

2025/10/27

AI is everywhere right now and honestly, it can feel a bit much. You hear people talking about how it saves them hours, but when you try it, the results don’t sound anything like you. More like a robot than a real person. The truth is, AI isn’t meant to do your job for you. It’s there to help you. To get your ideas flowing faster, to give you a jumping-off point, and to make email writing feel a little lighter. In this episode, I’m sharing six practical ways you can use AI to

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21:57

Promotional Email Survival Guide: How to Cut Through...

Easy Email Marketing with Yael Keon ·

2025/10/12

Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative, strategic ways to make your email promotions feel fresh, human and effective. You’ll learn: The 7 foundations of a high-performing email promotion (before you even

en-US

16:13

From Hello to Hell Yes: Fresh Email Ideas for your...

Easy Email Marketing with Yael Keon ·

2025/09/28

You know you need to send multiple welcome emails over a couple of weeks to properly nurture new subscribers. But sitting down to write 5-7 emails about your business without sounding repetitive? That's where the panic sets in. How do you talk about your products and services in fresh, engaging ways across that many emails in such a short timeframe? What if you run out of things to say by email three? In this episode, I'm sharing six fresh, unexpected email ideas that will transform your welcome

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23:35

Stop Making these 10 Welcome Series Mistakes

Easy Email Marketing with Yael Keon ·

2025/09/14

Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead. Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide them properly. Get this wrong, and you're leaving money on the table

en-US

15:17

Why People Unsubscribe (And Is It a Bad Thing)

Easy Email Marketing with Yael Keon ·

2025/09/01

Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift! In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything. You'll learn: Why magnetic marketing should attract AND repel the wrong people The good reasons people

en-US

35:15

Supporting 1000s of Members with Dr Kyla

Easy Email Marketing with Yael Keon ·

2025/08/17

A big misconception about email marketing is that it is only about getting sales. But it goes way beyond that into creating remarkable experiences for customers, clients and members after that first purchase. In this podcast episode, I’m joined by the incredible Dr Kyla of Mealtimes with Dr Kyla who showcases how email marketing is essential to ensuring membership success. Currently serving thousands of members through her online subscriptions, she knows a thing or two about what it means to

en-US

28:39

7 Email Engagement Drivers

Easy Email Marketing with Yael Keon ·

2025/08/03

Struggling to get those opens, clicks, and sales from your email marketing despite hearing all the amazing stats? You're not alone! While email marketing delivers $36-$42 for every dollar invested, there's so much more happening under the hood than just writing great words. In this episode, I'm going below the surface on the seven key drivers that actually determine your email marketing success. These aren't just nice-to-haves—they're the foundation that separates emails that convert from

en-US

156 results

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