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PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

01:18:22

Everyone Is in Sales (Yes, Even You)

Marketing 4 Business ·

2025/08/27

“I’m not in sales.” Yes, you are.Whether you’re running a business, leading a team, or answering phones – how you show up shapes the customer experience.In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Boyle, The Sales Scientist, about the mindset, leadership, and systems behind high-performing businesses. Mike shares practical insights from years of helping teams across Australasia build culture, lift performance, and sell with purpose.They cover why most sales teams

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01:00:30

Liquidation, Leadership & Letting Go: Lessons Learnt...

Marketing 4 Business ·

2025/08/20

What if losing your business was the best thing that ever happened to you?In this episode of the Marketing 4 Business Podcast, Scott chats with Craig Fortune, a former business owner who voluntarily liquidated his company after facing burnout and a diagnosis of depression. Now, Craig helps other business owners reduce stress, work smarter, and avoid the mistakes he made.They dive into what it really means to be “busy but not productive,” how leadership habits can make or break your team, and why

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57:43

The Small Wins Strategy Every Business Owner Should...

Marketing 4 Business ·

2025/08/13

In this episode of the Marketing 4 Business Podcast, Scott sits down with Jennifer Heuett, founder of The Small Wins Company – a strategist who helps business owners create clarity, streamline operations, and design businesses that feel as good as they perform. Jennifer shares her journey from burnout to rebuilding a business by design, revealing how a clear North Star, aligned offers, and the right mindset can completely transform your trajectory.They explore why small wins are more than just

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57:39

Getting Good Sh*t Done - Dan Bradley’s Blueprint for...

Marketing 4 Business ·

2025/08/06

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Bradley, founder of BPM and the man behind the “get good sh*t done” ethos. Dan shares his journey from Manchester to New Zealand, escaping the corporate grind to build a business rooted in real values, straight talk, and a relentless focus on people.They dig into the mindset shifts needed to go from employee to owner, the reality of hiring (and leading) a team, and why sticking to your core values – no matter how blunt –

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35:33

Invisible Online? 5 Things Silently Killing...

Marketing 4 Business ·

2025/07/30

Is your business still relying on old-school referrals? You might be falling behind. In this episode, Scott and Renée reveal how established NZ businesses can future-proof their marketing and win in today’s digital-first world.Renée, our Growth Specialist at Digital Influence, returns to break down why even the most reputable brands are losing ground online – and what you can do to turn things around. They cover the signs your referral network is drying up, how younger competitors are overtaking

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01:12:15

From Tennis to Tech: Lessons in High Performance and...

Marketing 4 Business ·

2025/07/23

In this episode of the Marketing 4 Business Podcast, Scott is joined by Glenn Wilson, former New Zealand Davis Cup tennis captain and now General Manager at Custom Pack. Glenn’s story covers a unique path from dairy farming to the world stage of tennis, and now to running a fast-evolving family business in the packaging industry.They dig into the real mindset shifts that drive high performance – in sport and business – and what it takes to lead through change. Glenn shares lessons from tough

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01:09:06

Failing Forward: Di Foster on Turning Setbacks into...

Marketing 4 Business ·

2025/07/16

In this episode of the Marketing 4 Business Podcast, Scott is joined by Di Foster, business coach, keynote speaker, and mentor to “accidental leaders” across New Zealand. From a career in family business to a life-changing cancer diagnosis, Di brings deep insight into how mindset shapes business success.They talk about radical responsibility, clarity, and the hidden stories that hold business owners back. Di shares how to align your values, beliefs, and actions so you can lead with intention – and

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59:22

No Shortcuts: Shane Bond on Pressure and Performance

Marketing 4 Business ·

2025/07/09

In this episode of the Marketing 4 Business podcast, Scott is joined by Shane Bond, former Black Cap, police officer, and now elite-level cricket coach. From late bloomer to world-class fast bowler, Shane shares the mindset shifts that helped him rise fast and stay at the top.They cover pressure, performance, and the parallels between sport and business leadership. Shane unpacks how he builds trust in high-performing teams, his coaching philosophy, and why success always comes back to doing the

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01:13:04

Making Money Fun Again: The Sharenanigans Story

Marketing 4 Business ·

2025/07/02

In this episode of the Marketing 4 Business podcast, Scott is joined by Alli Kennedy, the 24-year-old founder of Sharenanigans, the board game teaching Kiwi families about money. From a university project to national distribution in The Warehouse, Alli shares how she turned a simple idea into a successful product-based business.They cover product validation, using TikTok for growth, DIY PR, and what it really takes to get stocked by major retailers. Whether you're a first-time founder, parent, or

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31:09

Stop Being Ignored: 5 Steps to Messaging That Gets...

Marketing 4 Business ·

2025/06/25

Got a great product or service but feel like your message just isn’t landing? You’re not alone.In this Marketing 4 Business podcast episode, Scott is joined by Renée Omand, our Growth Specialist at Digital Influence, to unpack why so many businesses struggle with messaging, and what to do about it. Drawing on insights from over 50 strategy sessions, Renée shares the common traps, missed opportunities, and practical ways to make your message matter.They dive into how to write messaging that actually

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01:11:47

Loyalty Isn’t a Stamp Card: Why Your Marketing...

Marketing 4 Business ·

2025/06/17

What do thriving hospitality businesses have in common? It’s not just great food or fast service, it’s systems that scale and data that drive smarter decisions.In this Marketing 4 Business podcast episode, Scott chats with Andrew McClurg, hospitality expert and Managing Director at Tevalis, about how better systems, smarter use of data, and genuine customer connection can transform hospitality businesses.Andrew shares what he’s learned from working with over 1,000 venues across New Zealand and

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01:00:06

Work Less, Win More: How Digital Systems Create Freedom!

Marketing 4 Business ·

2025/06/11

Drowning in to-do lists and feeling chained to your business? This episode is for you.In this Marketing 4 Business podcast episode, Scott chats with Kate MacGregor, founder of Out of Office, about how smart digital systems can help business owners reclaim their time, scale sustainably, and create more freedom in their lives.Kate shares how her own business pivoted during COVID and how she now helps others build digital products like courses, memberships, and toolkits that deliver real value, without

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51:50

The Comeback Code: From Hospital Bed to Bestseller

Marketing 4 Business ·

2025/06/04

Facing burnout, hardship, or just trying to get back up after a tough season? This one’s for you.In this Marketing 4 Business podcast episode, Scott sits down with Jake Bailey – resilience speaker, bestselling author, and cancer survivor – for a raw and powerful conversation about what it really takes to bounce back.Jake shares how a life-changing diagnosis during his final year of high school sparked a journey of purpose, recovery, and redefining strength. They unpack the 5 S’s of resilience, the

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53:16

The Ultimate Content Marketing Calendar: What to...

Marketing 4 Business ·

2025/05/28

Know you need to post, but stuck on what, when, and why? You're not alone.In this Marketing 4 Business podcast episode, Scott chats with Andréa Marshall from Lime Global about creating a content calendar that actually works. Andréa shares her real-world experience in digital marketing, from student radio to leading marketing for diverse businesses.They break down how to truly understand your audience, what to learn from the competition, and why involving your community can be a game-changer (even a

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37:01

Content That Converts: Why Most Marketing Fails (and...

Marketing 4 Business ·

2025/05/21

Strugglingtostayconsistentwithcontent?You’renotalone.InthisMarketing4BusinessPodcastepisode,ScottandRenéeunpack what effective content actually looks like, how to simplify your approach, and why strategy, not trends, should shape what you post.They share the three types of content that consistently drive results, how to avoid the trap of ‘random acts of marketing’, and real examples from businesses getting it right.If you’ve ever wondered what to post, how often, or if your content’s even making an

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01:10:13

Most Websites Suck – Here’s What to Do Instead (Even...

Marketing 4 Business ·

2025/05/13

Most websites suck. Yours probably does too – and it’s not your fault. But if you’re starting a business or relaunching, here’s what to do instead to actually get customers.In this Marketing 4 Business podcast episode, Norman McKenzie, founder of Meta Digital, shares what 24 years in business has taught him about building websites that work, running a values-led agency, and staying ahead in a fast-changing digital world.From humble beginnings and BNI meetups to long-term client relationships and

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27:22

Marketing for the Rebound: 3 Things Every Business...

Marketing 4 Business ·

2025/05/07

Discover why right now is the time to prepare for the rebound, not pull back!Scott and Renée share the three must-do marketing moves every business owner should focus on this season, the results from a recent Meta campaign, and why stock images could be costing you conversions.From strategy-first thinking to showcasing client success, this episode is packed with real-world insights to help you grow during quieter months and dominate when demand returns.If you find our content valuable and

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01:04:36

People Over Profit: Why We Don’t Work With W@nkers!

Marketing 4 Business ·

2025/04/30

Discover how a brutally honest core value helped scale one of New Zealand’s most respected construction businesses.Paul Lloyd shares the no-BS leadership philosophy behind Apollo Projects, why being selective about who you work with is a growth superpower, and how this thinking and innovation shaped the building of a $200M company.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that

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01:00:55

The Attention Seeker’s Guide to Leadership & Personal...

Marketing 4 Business ·

2025/04/23

In this episode of the Marketing 4 Business Podcast, Scott chats with Stanley Henry, founder of The Attention Seeker, former hotel GM, and unapologetically bold business leader, to unpack what it really takes to build a brand that cuts through the noise and a business culture that makes people want to stay.From running eight-figure hotels to scaling a content agency from a spare bedroom to 40 staff, Stanley shares what he's learned about leadership, storytelling, and systemising for scale. He dives

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01:05:48

From Crates to Community: Building Business the Kiwi Way

Marketing 4 Business ·

2025/04/16

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dean Payn, entrepreneur, business mentor, and the driving force behind The Crate and Business Blueprint NZ, to explore how business owners can build true freedom by thinking bigger, systemising smarter, and leading with generosity.Dean shares his journey from bootstrapping an online marketing agency in a spare bedroom to launching one of New Zealand’s first co-working spaces, growing a thriving business community, and stepping

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176 results

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