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PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

01:09:06

Failing Forward: Di Foster on Turning Setbacks into...

Marketing 4 Business ·

2025/07/16

In this episode of the Marketing 4 Business Podcast, Scott is joined by Di Foster, business coach, keynote speaker, and mentor to “accidental leaders” across New Zealand. From a career in family business to a life-changing cancer diagnosis, Di brings deep insight into how mindset shapes business success.They talk about radical responsibility, clarity, and the hidden stories that hold business owners back. Di shares how to align your values, beliefs, and actions so you can lead with intention – and

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59:22

No Shortcuts: Shane Bond on Pressure and Performance

Marketing 4 Business ·

2025/07/09

In this episode of the Marketing 4 Business podcast, Scott is joined by Shane Bond, former Black Cap, police officer, and now elite-level cricket coach. From late bloomer to world-class fast bowler, Shane shares the mindset shifts that helped him rise fast and stay at the top.They cover pressure, performance, and the parallels between sport and business leadership. Shane unpacks how he builds trust in high-performing teams, his coaching philosophy, and why success always comes back to doing the

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01:13:04

Making Money Fun Again: The Sharenanigans Story

Marketing 4 Business ·

2025/07/02

In this episode of the Marketing 4 Business podcast, Scott is joined by Alli Kennedy, the 24-year-old founder of Sharenanigans, the board game teaching Kiwi families about money. From a university project to national distribution in The Warehouse, Alli shares how she turned a simple idea into a successful product-based business.They cover product validation, using TikTok for growth, DIY PR, and what it really takes to get stocked by major retailers. Whether you're a first-time founder, parent, or

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31:09

Stop Being Ignored: 5 Steps to Messaging That Gets...

Marketing 4 Business ·

2025/06/25

Got a great product or service but feel like your message just isn’t landing? You’re not alone.In this Marketing 4 Business podcast episode, Scott is joined by Renée Omand, our Growth Specialist at Digital Influence, to unpack why so many businesses struggle with messaging, and what to do about it. Drawing on insights from over 50 strategy sessions, Renée shares the common traps, missed opportunities, and practical ways to make your message matter.They dive into how to write messaging that actually

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01:11:47

Loyalty Isn’t a Stamp Card: Why Your Marketing...

Marketing 4 Business ·

2025/06/17

What do thriving hospitality businesses have in common? It’s not just great food or fast service, it’s systems that scale and data that drive smarter decisions.In this Marketing 4 Business podcast episode, Scott chats with Andrew McClurg, hospitality expert and Managing Director at Tevalis, about how better systems, smarter use of data, and genuine customer connection can transform hospitality businesses.Andrew shares what he’s learned from working with over 1,000 venues across New Zealand and

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01:00:06

Work Less, Win More: How Digital Systems Create Freedom!

Marketing 4 Business ·

2025/06/11

Drowning in to-do lists and feeling chained to your business? This episode is for you.In this Marketing 4 Business podcast episode, Scott chats with Kate MacGregor, founder of Out of Office, about how smart digital systems can help business owners reclaim their time, scale sustainably, and create more freedom in their lives.Kate shares how her own business pivoted during COVID and how she now helps others build digital products like courses, memberships, and toolkits that deliver real value, without

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51:50

The Comeback Code: From Hospital Bed to Bestseller

Marketing 4 Business ·

2025/06/04

Facing burnout, hardship, or just trying to get back up after a tough season? This one’s for you.In this Marketing 4 Business podcast episode, Scott sits down with Jake Bailey – resilience speaker, bestselling author, and cancer survivor – for a raw and powerful conversation about what it really takes to bounce back.Jake shares how a life-changing diagnosis during his final year of high school sparked a journey of purpose, recovery, and redefining strength. They unpack the 5 S’s of resilience, the

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53:16

The Ultimate Content Marketing Calendar: What to...

Marketing 4 Business ·

2025/05/28

Know you need to post, but stuck on what, when, and why? You're not alone.In this Marketing 4 Business podcast episode, Scott chats with Andréa Marshall from Lime Global about creating a content calendar that actually works. Andréa shares her real-world experience in digital marketing, from student radio to leading marketing for diverse businesses.They break down how to truly understand your audience, what to learn from the competition, and why involving your community can be a game-changer (even a

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37:01

Content That Converts: Why Most Marketing Fails (and...

Marketing 4 Business ·

2025/05/21

Strugglingtostayconsistentwithcontent?You’renotalone.InthisMarketing4BusinessPodcastepisode,ScottandRenéeunpack what effective content actually looks like, how to simplify your approach, and why strategy, not trends, should shape what you post.They share the three types of content that consistently drive results, how to avoid the trap of ‘random acts of marketing’, and real examples from businesses getting it right.If you’ve ever wondered what to post, how often, or if your content’s even making an

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01:10:13

Most Websites Suck – Here’s What to Do Instead (Even...

Marketing 4 Business ·

2025/05/13

Most websites suck. Yours probably does too – and it’s not your fault. But if you’re starting a business or relaunching, here’s what to do instead to actually get customers.In this Marketing 4 Business podcast episode, Norman McKenzie, founder of Meta Digital, shares what 24 years in business has taught him about building websites that work, running a values-led agency, and staying ahead in a fast-changing digital world.From humble beginnings and BNI meetups to long-term client relationships and

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27:22

Marketing for the Rebound: 3 Things Every Business...

Marketing 4 Business ·

2025/05/07

Discover why right now is the time to prepare for the rebound, not pull back!Scott and Renée share the three must-do marketing moves every business owner should focus on this season, the results from a recent Meta campaign, and why stock images could be costing you conversions.From strategy-first thinking to showcasing client success, this episode is packed with real-world insights to help you grow during quieter months and dominate when demand returns.If you find our content valuable and

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01:04:36

People Over Profit: Why We Don’t Work With W@nkers!

Marketing 4 Business ·

2025/04/30

Discover how a brutally honest core value helped scale one of New Zealand’s most respected construction businesses.Paul Lloyd shares the no-BS leadership philosophy behind Apollo Projects, why being selective about who you work with is a growth superpower, and how this thinking and innovation shaped the building of a $200M company.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that

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01:00:55

The Attention Seeker’s Guide to Leadership & Personal...

Marketing 4 Business ·

2025/04/23

In this episode of the Marketing 4 Business Podcast, Scott chats with Stanley Henry, founder of The Attention Seeker, former hotel GM, and unapologetically bold business leader, to unpack what it really takes to build a brand that cuts through the noise and a business culture that makes people want to stay.From running eight-figure hotels to scaling a content agency from a spare bedroom to 40 staff, Stanley shares what he's learned about leadership, storytelling, and systemising for scale. He dives

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01:05:48

From Crates to Community: Building Business the Kiwi Way

Marketing 4 Business ·

2025/04/16

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dean Payn, entrepreneur, business mentor, and the driving force behind The Crate and Business Blueprint NZ, to explore how business owners can build true freedom by thinking bigger, systemising smarter, and leading with generosity.Dean shares his journey from bootstrapping an online marketing agency in a spare bedroom to launching one of New Zealand’s first co-working spaces, growing a thriving business community, and stepping

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21:06

How to Market Smarter (Even in a Slow Market)

Marketing 4 Business ·

2025/04/09

In this episode of the Marketing 4 Business Podcast, Scott and Renée kick off a new series of raw, unfiltered conversations focused on real-time insights from the frontlines of sales and marketing. Drawing from dozens of weekly strategy sessions and high-performance reviews with business owners across New Zealand, they unpack what’s actually happening in the market right now – no fluff, just honest conversations that business owners can relate to.They dive into the big questions business owners are

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56:06

Leading Under Pressure: Lessons from Crisis with...

Marketing 4 Business ·

2025/04/02

In this episode of the Marketing 4 Business Podcast, Scott sits down with Brenden Winder – Navy veteran, leadership expert, and Emergency Management Team Leader at Christchurch City Council – to explore what it takes to lead under pressure, build resilient systems, and stay prepared for the unexpected. Brenden shares powerful lessons from his time in the military, the Christchurch earthquakes, and international recovery efforts in Nepal, highlighting how crisis-tested leadership principles can apply

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01:09:39

The 6 High-Performance Habits Every Business Owner Needs

Marketing 4 Business ·

2025/03/25

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Van, founder of Evolution Performance, to talk about how business owners can apply high-performance habits from elite sport to build resilience, improve focus, and lead with confidence. Dan shares his journey from coaching rugby and cricket to working with athletes, students, and corporate teams on mental skills and performance strategies. With a background in applied sports psychology and breathwork, Dan explains how

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01:07:06

Tech, Tools & Tactics: The Secret to Business Efficiency

Marketing 4 Business ·

2025/03/19

In this episode of the Marketing 4 Business Podcast, Scott sits down with Andy Carruthers, founder of Hard Basket, to talk about how business owners can simplify operations, automate workflows, and leverage technology to save time and scale smarter. Andy shares his journey from running a global creative agency to becoming one of New Zealand’s few certified Zapier experts, revealing how businesses can eliminate inefficiencies and improve customer experiences with automation.From cutting 30+ hours of

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01:00:53

Taking Risks and Backing Yourself in 2025 with Greg...

Marketing 4 Business ·

2025/03/11

In this episode of the Marketing 4 Business Podcast, Scott sits down with Greg Beaman, founder of Car Money, to talk about his journey from leaving school early to becoming a successful business owner. Greg shares how his early struggles in school shaped his work ethic, his transition into sales, and how he built a thriving finance company.Discover the importance of customer service, relationship-building, and personal branding in business success. Greg also reveals how video marketing and social

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01:04:54

Dealing Up Business Success: Inside Secrets To Fast...

Marketing 4 Business ·

2025/03/05

In this episode of the Marketing 4 Business Podcast, Scott chats with Lyn Askin, an EOS-certified implementer and successful entrepreneur, about the key frameworks that drive business success. From his unexpected journey as a blackjack dealer in Las Vegas to helping businesses scale with EOS, Lyn shares invaluable lessons on leadership, teamwork, and business growth.They discuss the importance of building a strong team, communicating effectively, and staying adaptable in a changing business

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170 results

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