x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Sell With Authority

The Sell with Authority Podcast is all about helping agencies sell more of what they do so they can reach their goals faster. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step —

business marketing

All Episodes

32:58

Messaging That Drives Real ROI, with Jason Swenk and...

Sell With Authority ·

2025/07/24

For this episode of Sell With Authority, we’re doing something a little different — and I’m excited to share it with you. In a recent conversation I had with Jason Swenk on his podcast Smart Agency Masterclass we got laser-focused on some things that are critical if you want to sell more of what you do — at a premium price — to right-fit clients. We dig into why being ridiculously specific about who you serve is the not-so-secret weapon behind a scalable agency. Also, we unpack the power of

en

36:50

Win Clients Before the First Meeting, with George...

Sell With Authority ·

2025/07/09

For this episode of Sell With Authority we’re zeroing in on something every agency needs — trust at scale. Not vanity metrics. Not louder messaging in an already crowded feed. Real credibility — earned in public — where your right-fit clients are watching, judging, and deciding whether you’re the expert worth hiring. The noise isn’t going away. And if you’ve been putting in the work — creating content, showing up on the right channels, following all the authority-building advice — but your pipeline

en

39:01

How to Sharpen Your ICP, with Ana Laskey

Sell With Authority ·

2025/07/02

Have you and your team started putting in the work to go narrow — made the commitment to niche down because that’s where the gold is? You’ve updated your positioning. Your message is feeling more dialed in than ever. And maybe you’ve even started saying “no” to wrong-fit clients. Awesome! But — your sales pipeline still feels a little unpredictable. Or, you’re doing all the right things but your content isn’t converting — and your ICP, or Ideal Client Profile, feels just out of reach. If that hits

en

47:08

Earning Back the Strategic Seat, with Mark Godfrey...

Sell With Authority ·

2025/06/25

Before I introduce our guest experts for today’s episode, I want to zero in on a problem that’s been coming up more and more in conversations with agency leaders. It’s a pain that sounds like this: “We used to have a strategic seat at our client’s table. They trusted our advice. They valued our expertise. Pricing wasn’t an issue. We felt like a true partner. But somewhere along the way, that shifted — and now we’re stuck reacting instead of leading.” If that feels a little too familiar, you’re not

en

38:21

How to Master the Prospect Experience, with Mark Duval

Sell With Authority ·

2025/06/18

I’m excited to welcome our guest expert to this episode of Sell With Authority, Mark Duval. If this is your first introduction to Mark — he founded The Duval Partnership back in 2007 and brings over 25 years of client-direct biz dev experience to the table. Mark and his team specialize in helping agencies design and implement smart, strategic growth initiatives — from new client acquisition to organic growth and diversification. When Mark and I first connected, we started talking shop. Biz dev

en

45:14

Double Down on Leading With Authority in Uncertain...

Sell With Authority ·

2025/06/11

Before we hit record on today’s episode of Sell With Authority, my team and I went deep. We poured over research, we sifted through data, and we asked ourselves a simple question: What do agency leaders need most right now? Agency leaders who’ve done the hard work to niche down, to plant your flag, to be known for something — but your content still isn’t converting the way it should — we built this episode for you. Across the agency landscape, a lot of smart, capable leaders are quietly pulling

en

28:52

How to Build Sales Confidence, with Erik Jensen and...

Sell With Authority ·

2025/06/04

Welcome to the Sell With Authority podcast. I’m Erik Jensen, co-owner and Chief Strategy Officer here at Predictive ROI. If you’ve been a longtime listener, you might be wondering, where’s Stephen’s voice? Don’t worry, there hasn’t been a coup. This isn’t a mutiny. Stephen’s daughter is graduating, and we lovingly kicked him off the mic for the next few weeks so he can fully enjoy that special time with his family. We miss him — but we’ve got you covered. We built this podcast specifically for you —

en

31:09

How to Close the Consistency Gap, with Erik Jensen...

Sell With Authority ·

2025/05/28

Welcome to Sell With Authority. I’m Erik Jensen, Co-Owner and Chief Strategy Officer here at Predictive ROI — and yes, you are in the right place. If you’ve been a long-time listener, you’re probably thinking, wait a second, where is Stephen’s smooth, signature intro? I’m stepping in because Stephen is celebrating his daughter’s graduation. We lovingly kicked him off the mic for a few weeks so he can soak up that family time. Today, I’m joined by my strategic co-pilot and our Director of

en

36:10

Escape the Everything Agency Trap, with Hannah Roth...

Sell With Authority ·

2025/05/21

Welcome to the Sell With Authority podcast. If you’ve been with us for a while, you’re probably expecting to hear Stephen’s voice kicking things off. But we’ve temporarily booted him off the mic — for a very good reason. His daughter is about to graduate, and we wanted to make sure he could soak up every moment with his family. I’m Hannah Roth, Director of Strategy and mad scientist here at Predictive ROI and I’m stepping in as your host for the next few weeks. For this special four-part series, I’m

en

40:07

How to Break Free from the Referral Trap, with Hannah...

Sell With Authority ·

2025/05/14

Welcome to Sell With Authority! I’m Hannah Roth, Director of Strategy and resident mad scientist here at Predictive ROI. And before you double-check your podcast app — yes, you are in the right place. If you’ve been a longtime listener, you’re probably used to hearing Stephen kick things off. But today, I’ve hijacked the mic for a good reason. Stephen’s daughter is about to graduate; CONGRATS to the whole Woessner crew! We’ve gently nudged him off the show for the next few weeks so he can enjoy that

en

40:41

How to Be the Favorite Meeting of the Month, with...

Sell With Authority ·

2025/05/07

I’m super excited to welcome our guest expert today, Natalie Henley. If this is your first introduction to Natalie — she’s the CEO and Owner of Volume 9 Digital. She’s also a sharp speaker, trainer, and consultant. But more importantly — Natalie is right in the thick of it. She’s not just running the agency — she’s leading ops and sitting in the strategic seat with clients. She’s hands-on, gathering insights, solving real business problems, and applying that knowledge every single day. That’s one of

en

41:15

Sharing Your Process Wins More Business, with Laurie...

Sell With Authority ·

2025/04/30

I am beyond over the moon excited to have our very special guest expert on this episode of Sell With Authority, Laurie Mikes. Laurie is the Chief Operating Officer of the Second Wind Agency Network, where she oversees daily operations and works closely with Second Wind’s member agencies. That gives her an incredible pulse on the industry — she truly has her finger on the trends, the challenges, and the opportunities agency owners are navigating right now. I invited Laurie to the show because of her

en

41:45

Fix What’s Broken to Close More, with Tim Kilroy

Sell With Authority ·

2025/04/23

I’m excited to welcome our guest expert to the podcast today, Tim Kilroy. If this is your first time being introduced to Tim — he’s the Founder of Build Your Agency Better, where he helps agencies fix what’s broken and grow the right way. He’s been in the trenches, he’s led from the front — and he knows his stuff when it comes to agency growth. I invited Tim to join me today because I wanted to dig into his perspectives around agency biz dev — specifically, I recently read one of Tim’s LinkedIn

en

51:06

A Data-Driven Approach to Smarter Biz Dev, with Erik...

Sell With Authority ·

2025/04/16

Now — more than ever — it’s time to double down on nurturing your leads with excellence, so you can sell more of what you do. Back in Episode 131 of the podcast my business partner and Predictive’s Chief Strategy Officer, Erik Jensen, dropped some serious wisdom about how uncertainty kills sales. He laid out how showing up consistently — for your audience, for your right-fit prospects, for your clients — with helpful, relevant content that leans into their biggest business issues — that’s how you

en

43:53

Strategic Engagement: Your Path to Yes, with Jamie...

Sell With Authority ·

2025/04/09

Before I introduce you to our special guest expert today, I want to take a moment to share some context I think will tee up today’s topic — and why we wanted to have this conversation. Right now, 70% of business leaders rank “showing care” as a top priority — but many of them struggle with how to express “care” effectively. If you’re looking for strategies to make your agency an easy yes for your right-fit prospects — or how to get onto their radar in the first place — crafting a plan to build

en

46:46

How to Align and Prescribe, with Hannah Roth

Sell With Authority ·

2025/04/02

Before I introduce you to today’s guest, I want to take a quick moment to share a recap from our recent 2-day Intensive that we hosted for Predictive clients and guests on March 19th and 20th. If you’re not familiar with our Intensives, three times a year — March, July, and November — we bring our Predictive clients together on Zoom for what we call the “2-day Intensive.” It’s where we pull back the curtain on Predictive’s best strategies and tactics, breaking everything down in full transparency so

en

50:04

How to Unlock Your Voice, with Dia Bondi

Sell With Authority ·

2025/03/26

I’m over the moon excited for today’s conversation because we have a special encore guest joining us — the absolutely brilliant Dia Bondi. If you’re meeting Dia for the first time, here’s what you need to know — she works with senior leaders, founders, and ambitious professionals to help them find their voice and lead with it. She’s helped her clients secure hundreds of millions of dollars in decisions and resources that have shaped the future of their teams and businesses. Back in Episode 143, I

en

36:02

Onboarding with Excellence, with Taylor McMaster

Sell With Authority ·

2025/03/19

I am thrilled to introduce my guest expert for this episode of Sell With Authority, Taylor McMaster. She is the Founder and CEO of DOT & Company, where they specialize in helping agencies take exceptional care of their clients so agency owners can stay focused on what truly moves the needle — like growing the shop. Taylor is an expert in account management. She knows all the big and small details that make an excellent account manager…excellent. Today we focus on a thin slice of account management —

en

41:00

How Your Agency Can Stay Ahead, with John Heenan

Sell With Authority ·

2025/03/12

If you’ve been here before, you know at Predictive we’re all about helping agency owners sell more of what they do for a higher fee. That’s why I’m super excited for today’s conversation — because I have the privilege of introducing you to our guest expert, John Heenan. If this is your first time meeting John — he’s an agency new business expert who rolls up his sleeves and works directly with small to mid-size agencies to refine their biz dev strategy, build out their teams, and execute in a way

en

48:40

How to Avoid Profitability Traps, with Marcel Petitpas

Sell With Authority ·

2025/03/05

I am over the moon excited to have today’s brilliant guest expert returning to this episode of Sell With Authority. If you’re meeting Marcel Petitpas for the first time — he was my guest generously sharing his wisdom in episodes 95 and 111 of the SWA podcast. He’s off the charts awesome! If you don’t already know Marcel, he’s the CEO and Co-Founder of Parakeeto — and an expert on agency profitability. Today, we dive deep into a critical topic: why scaling your agency without keeping a close eye on

en

189 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...