x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Sell With Authority

The Sell with Authority Podcast is all about helping agencies sell more of what they do so they can reach their goals faster. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step —

business marketing

All Episodes

42:05

The Research Behind Building Trust Faster, with Susan...

Sell With Authority ·

2025/12/03

Today's episode of Sell With Authority marks an exciting milestone in our special series on trust and distrust in the agency sales process. Over the last several episodes, you've heard from agency leaders who've generously shared how they work to build trust — through their content, through the relationships they nurture, and through the way they lead their teams. For today's conversation, we're moving into the next evolution of the series. We're shifting from practice to proof. Predictive ROI and

en

36:32

How to Build a Trust First Agency, with Chris Gauron

Sell With Authority ·

2025/11/26

This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process. You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll soon be sharing with our community. As we've seen time and again from our work alongside agency owners and their teams

en

41:21

How to Build Trust Through Consistent Content, with...

Sell With Authority ·

2025/11/19

This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process. You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll soon be sharing with our community. As we've seen time and again from our work alongside agency owners and their teams

en

46:29

How to Build Brand Integrity Across Every Touchpoint,...

Sell With Authority ·

2025/11/12

This episode of Sell With Authority is part of our special series exploring one of the most vital dynamics inside every agency's sales process: trust and distrust. You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll be sharing with our community. As we've seen time and again from our work alongside agency

en

36:45

The Trust Advantage: Turn Culture into Client...

Sell With Authority ·

2025/11/05

Today's episode is part of our special series exploring one of the most vital dynamics inside every agency's sales process: trust and distrust. Over the coming weeks, you'll hear from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll be sharing with our community. Here at Predictive ROI, we help agencies sell more of what they

en

40:00

Trust Takes Courage, and Someone Has to Go First,...

Sell With Authority ·

2025/10/29

Today's episode is part of our special series exploring one of the most critical — and sometimes challenging — dynamics inside the agency sales process: trust and distrust. Over the coming weeks, you'll hear from agency leaders who are leaning into this issue — sharing real stories, lessons learned, and how they're building trust at every stage of their business development journey. These conversations are more than just episodes. They're also shaping the research foundation for our next book, The

en

42:20

Building Credibility that Converts, with Michelle...

Sell With Authority ·

2025/10/22

I am super excited about today’s episode of Sell With Authority — it’s a really special one. We’re kicking off a brand-new series we’re creating here on the show. Over the next several weeks, you’re going to hear from agency leaders who will share their insights and experiences around one of the most pressing issues in biz dev today: trust and distrust — and how both shape the agency sales process. If you’ve been part of our community for a while, you know that everything we do at Predictive centers

en

52:43

Align & Prescribe — The Second Brick in The Trust...

Sell With Authority ·

2025/10/15

You’ve built trust — now it’s time to protect it. In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the second brick in The Trust Architecture™ — a conversation that we call “Align & Prescribe.” If the “Help Me Understand” session (Episode 176) is about earning trust, then Align & Prescribe is about keeping it. Align & Prescribe is where we introduce a visual diagnostic called The Focus Finder — a framework that transforms subjective opinions into shared truth. By using a tool

en

37:17

The Real Cost of Saying Yes, with Dr. Mark Young Part 1

Sell With Authority ·

2025/10/08

I want you to think about this question for today’s episode of Sell With Authority: what’s the real cost of saying “yes”? Every time you add another service, take on an iffy-fit client, or chase a trend just because “every agency is doing it” — you’re adding more weight onto your team. At first it doesn’t feel heavy, but over time the load builds. And eventually, growth stalls — not because you’re not working hard enough, but because you’re carrying too much of the wrong stuff. That’s why agencies

en

01:00:24

The Real Cost of Saying Yes, with Dr. Mark Young Part 2

Sell With Authority ·

2025/10/08

For this episode of Sell With Authority I am thrilled to bring you Part 2 of my interview with Dr. Mark Young, Founder and CEO of Jekyll+Hyde Labs. During Part 1, Mark dropped a rock-solid challenge: “What are you teaching — and not doing yourself?” He reminded us that fear-based choices dilute our value. But when we decide from opportunity and cut what anyone else can do — that’s where real progress starts. Mark reframes selling with a simple but powerful mindset: always be the buyer. Make

en

38:14

How to Reframe Your Agency Pitch, with Tom Martin

Sell With Authority ·

2025/10/01

Today’s episode of Sell With Authority is a special encore with one of our rock solid awesome guests — Tom Martin, Founder and President of Converse Digital. For more than 30 years, Tom’s been helping startups, agencies, and global brands revolutionize how they sell. He’s the author of The Invisible Sale, creator of the Painless Prospecting program, and a keynote speaker you’ve likely seen at Build a Better Agency, Content Marketing World, Inbound, and more. Tom is on a mission to help agencies

en

36:54

How Leaders Build Momentum, with Bernie Banks

Sell With Authority ·

2025/09/24

Today’s episode of Sell With Authority is a special follow-up to my recent conversation with Don Yaeger about his new book, The New Science of Momentum. In that episode, Don gave us a masterclass on how momentum acts as the “great exaggerator” — multiplying your wins when things are going well, or magnifying your challenges when they’re not. We’re continuing that conversation with Don’s co-author Dr. Bernard Banks, or Bernie, as most people know him. Bernie is the Director of Rice University’s Doerr

en

39:49

The Expertise Discount: Why You’re Undervaluing the...

Sell With Authority ·

2025/09/17

Welcome to Sell With Authority — I’m Hannah Roth, Director of Strategy here at Predictive ROI — and your resident mad scientist. If you’ve been around a while, you’re probably used to hearing Stephen kick things off. But today’s episode is a little different — you’ve got me in the driver’s seat. And I’ve got my strategic co-pilot joining me — Erik Jensen, our Chief Strategy Officer. Erik and I are in the trenches every single day with agency owners, helping them spot and fix the nine money-draining

en

50:13

Help Me Understand — The First Brick in The Trust...

Sell With Authority ·

2025/09/10

Why does business development feel so much heavier than it did even a year ago? Biz dev pipelines feel fragile. Opportunities stall unless the founder is in the room. New hires struggle to deliver results. And after a while, agency leaders start to wonder: “Is it just us?” It’s not you. It’s distrust. In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the first brick in The Trust Architecture™ — a 60-minute session called Help Me Understand. It’s a conversation designed to flip

en

48:01

Stop Guessing Your ICP, with Ana Laskey

Sell With Authority ·

2025/09/03

So many agency owners struggle with building a steady, profitable biz dev engine that doesn’t leak time, energy, money — and most importantly — opportunity. What if the biggest culprit isn’t the volume of your outreach, the size of your list, or even your pitch? What if the leaks are about something far more fundamental — understanding? Working alongside agencies, we too often find their ideal client profiles aren’t nearly as sharp as they think. Too often, ICPs are built on assumptions — not

en

44:02

Data-Driven Strategies: Turn Biz Dev Grind into...

Sell With Authority ·

2025/08/27

Today’s episode of Sell With Authority tackles a question that comes up almost every time I sit down with an agency owner: Why does biz dev feel harder than it used to? If your sales pipeline feels heavier, slower, or tougher to move than it did even a year ago — you’re not imagining things. Agency optimism has dropped from nearly three-quarters of leaders feeling confident about growth…to less than half. Two-thirds of agencies lost clients last year. And only 7% say they’re effective at expanding

en

01:08:54

The Trust Architecture — How to Convert Without...

Sell With Authority ·

2025/08/20

What if business development for your agency didn’t feel like chasing? Or pitching? Or trying to convince someone to say yes? What if instead — you had a process of building trust so strong that your prospects convinced themselves? That’s what this solocast is all about. In this episode, Stephen Woessner, CEO of Predictive ROI, unpacks our three-part “Trust Architecture” that our team uses to help prospective clients move from curiosity to YES — without pitching, pressuring, or posturing. What you

en

38:02

How to Multiply Your Pipeline with AI, with Lucas Petty

Sell With Authority ·

2025/08/13

Is your team producing solid content… nurturing leads… showing up consistently in all the right ways — but your sales pipeline still feels like a big pile of question marks? If selling feels harder than it should, the problem might not be your effort — it could be your leverage. You don’t need another tool. Or another platform. Or another shiny object promising quick wins. What you need is a multiplier. Something that helps you multiply the reach of your smarts without burning out your team,

en

43:40

How to Spark Unstoppable Momentum, with Don Yaeger

Sell With Authority ·

2025/08/06

Before I introduce you to our very special guest expert today, I want to ask you a question. I encourage you to give it some real, thoughtful consideration. What if the real reason your agency’s sales pipeline feels stalled has nothing to do with lead flow, your niche, or your team? What if you’re not actually missing content? You’re not missing knocks on the door. You’re not missing invitations to the right room at the right time — or any of the other usual suspects we tend to blame. What if you’re

en

46:02

Map Right-Fit Prospects by Name, with Hannah Roth

Sell With Authority ·

2025/07/30

Before we dive into today’s episode of Sell With Authority, I want to make sure you know about our July Intensive. Every March, July, and November we gather our Predictive ROI clients together for a 2-day event we call the Intensive. It’s a private, client-only event — but we always hold a few guest seats open. Our July Intensive is happening Wednesday and Thursday, July 30th and 31st, from 8:30 a.m. to 12 noon Central — and it’s 100% virtual over Zoom. The focus? Helping you fill your sales

en

189 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...