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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:25:14

Is your MSP wasting time on marketing?

Paul Green"s MSP Marketing Podcast ·

2025/10/28

The podcast powered by the MSP Marketing Edge Welcome to Episode 311 of the MSP Marketing Podcast with me, Paul Green. This week… Is your MSP wasting time on marketing?: Here’s a tactic that all pro marketers use, yet very few MSPs are even aware of. It’s going to save you time and it could even help you find a brand new client. 7 MASSIVE mistakes that stop MSPs generating leads: Most MSPs make a series of huge mistakes that hobble their lead generation

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00:26:28

MSPs: This simple upsell generates new MRR AND boosts...

Paul Green"s MSP Marketing Podcast ·

2025/10/20

The podcast powered by the MSP Marketing Edge Welcome to Episode 310 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: This simple upsell generates new MRR AND boosts retention: This is something that almost every single client wants but rarely gets from their MSP… a 24/7 at-home support package. And it’s such a simple upsell. MSPs who do this win new clients faster: If you want to sell your services you have to move people from being

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00:26:28

MSPs: This simple upsell generates new MRR AND boosts...

Paul Green"s MSP Marketing Podcast ·

2025/10/20

The podcast powered by the MSP Marketing Edge Welcome to Episode 310 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: This simple upsell generates new MRR AND boosts retention: This is something that almost every single client wants but rarely gets from their MSP… a 24/7 at-home support package. And it’s such a simple upsell. MSPs who do this win new clients faster: If you want to sell your services you have to move people from being

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00:24:49

Do marketing you can't automate or scale

Paul Green"s MSP Marketing Podcast ·

2025/10/13

The podcast powered by the MSP Marketing Edge Welcome to Episode 309 of the MSP Marketing Podcast with me, Paul Green. This week… Do marketing you can’t automate or scale: In the early days of trying out new marketing, you can’t always jump straight to automation. Manual testing helps to figure out what marketing actually works for your MSP. MSPs: Imagine losing 17,000 connections on LinkedIn overnight: You don’t own your connections, your content or

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00:24:49

Do marketing you can't automate or scale

Paul Green"s MSP Marketing Podcast ·

2025/10/13

The podcast powered by the MSP Marketing Edge Welcome to Episode 309 of the MSP Marketing Podcast with me, Paul Green. This week… Do marketing you can’t automate or scale: In the early days of trying out new marketing, you can’t always jump straight to automation. Manual testing helps to figure out what marketing actually works for your MSP. MSPs: Imagine losing 17,000 connections on LinkedIn overnight: You don’t own your connections, your content or

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00:32:00

The 3 big reasons your best technicians might leave you

Paul Green"s MSP Marketing Podcast ·

2025/10/06

The podcast powered by the MSP Marketing Edge Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week… The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons why they might leave and what you can do to address those. How to turn tech newbies into your MSP’s biggest fans: If you confuse your prospects

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00:32:00

The 3 big reasons your best technicians might leave you

Paul Green"s MSP Marketing Podcast ·

2025/10/06

The podcast powered by the MSP Marketing Edge Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week… The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons why they might leave and what you can do to address those. How to turn tech newbies into your MSP’s biggest fans: If you confuse your prospects

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00:31:26

MSPs: Stop using this 2008 marketing tactic

Paul Green"s MSP Marketing Podcast ·

2025/09/29

The podcast powered by the MSP Marketing Edge Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Stop using this 2008 marketing tactic: Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Let’s find out which tactics are working for building your email list and lead gen right now. Why ignoring Copilot damages MSPs’ retention: Whether you love it or hate it, AI tools are here to

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00:31:26

MSPs: Stop using this 2008 marketing tactic

Paul Green"s MSP Marketing Podcast ·

2025/09/29

The podcast powered by the MSP Marketing Edge Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Stop using this 2008 marketing tactic: Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Let’s find out which tactics are working for building your email list and lead gen right now. Why ignoring Copilot damages MSPs’ retention: Whether you love it or hate it, AI tools are here to

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00:32:35

Your MSP should AVOID these AI tools

Paul Green"s MSP Marketing Podcast ·

2025/09/22

The podcast powered by the MSP Marketing Edge Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week… Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead, here are five AI tools that you should be using right now. Why your MSP doesn’t stand out (and how to fix that): There are thousands of MSPs to

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00:32:35

Your MSP should AVOID these AI tools

Paul Green"s MSP Marketing Podcast ·

2025/09/22

The podcast powered by the MSP Marketing Edge Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week… Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead, here are five AI tools that you should be using right now. Why your MSP doesn’t stand out (and how to fix that): There are thousands of MSPs to

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00:22:42

Is on-site support a competitive advantage?

Paul Green"s MSP Marketing Podcast ·

2025/09/15

The podcast powered by the MSP Marketing Edge Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week… Is on-site support a competitive advantage?: Does your MSP still provide on-site support or are you thinking that maybe you should? Your decision could affect how successful your MSP is. How to find your MSP’s next 5 clients: Let me introduce you to the concept of the Dream 100 and how it could completely change your idea of

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00:22:42

Is on-site support a competitive advantage?

Paul Green"s MSP Marketing Podcast ·

2025/09/15

The podcast powered by the MSP Marketing Edge Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week… Is on-site support a competitive advantage?: Does your MSP still provide on-site support or are you thinking that maybe you should? Your decision could affect how successful your MSP is. How to find your MSP’s next 5 clients: Let me introduce you to the concept of the Dream 100 and how it could completely change your idea of

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00:40:07

3 big pricing mistakes that kill MSPs’ sales

Paul Green"s MSP Marketing Podcast ·

2025/09/08

The podcast powered by the MSP Marketing Edge Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week… 3 big pricing mistakes that kill MSPs’ sales: MSPs inadvertently make these blunders with the way they price up their offering and it often kills sales. Here’s what to do about it. This video MUST be on every MSP website: Videos on your website are really important. And a testimonial is the single most important type of video

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00:40:07

3 big pricing mistakes that kill MSPs’ sales

Paul Green"s MSP Marketing Podcast ·

2025/09/08

The podcast powered by the MSP Marketing Edge Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week… 3 big pricing mistakes that kill MSPs’ sales: MSPs inadvertently make these blunders with the way they price up their offering and it often kills sales. Here’s what to do about it. This video MUST be on every MSP website: Videos on your website are really important. And a testimonial is the single most important type of video

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00:34:37

How to market your MSP to accountants

Paul Green"s MSP Marketing Podcast ·

2025/09/01

The podcast powered by the MSP Marketing Edge Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week… How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive edge. 4 huge marketing problems that damage your MSP: These marketing problems do massive amounts of damage to MSPs, and yet they’re so easy to

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00:26:17

3 mistakes MSPs commonly make with Google

Paul Green"s MSP Marketing Podcast ·

2025/08/25

The podcast powered by the MSP Marketing Edge Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week… 3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get the most out of it for your MSP. Why MSPs should send personalised videos: Discover how these videos really can help to secure new clients for

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00:26:17

3 mistakes MSPs commonly make with Google

Paul Green"s MSP Marketing Podcast ·

2025/08/25

The podcast powered by the MSP Marketing Edge Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week… 3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get the most out of it for your MSP. Why MSPs should send personalised videos: Discover how these videos really can help to secure new clients for

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00:39:43

Should your MSP get HubSpot? A review

Paul Green"s MSP Marketing Podcast ·

2025/08/18

The podcast powered by the MSP Marketing Edge Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week… Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot the right choice for you? Free Windows 10 end of life marketing materials: Windows 10 end of life is now less

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00:39:43

Should your MSP get HubSpot? A review

Paul Green"s MSP Marketing Podcast ·

2025/08/18

The podcast powered by the MSP Marketing Edge Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week… Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot the right choice for you? Free Windows 10 end of life marketing materials: Windows 10 end of life is now less

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