Paul Green"s MSP Marketing Podcast

00:39:47

SPECIAL: MSP Marketing Audit (1 of 3) - Do you have...

Paul Green"s MSP Marketing Podcast ·

2026/07/27

To mark our 350th episode I’m giving you a complete audit of your MSP’s marketing. By the end of this you’ll know exactly where to focus your marketing efforts to create a stronger foundation. Welcome to Episode 350 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. SPECIAL: MSP Marketing Audit (1 of 3) – Do you have these fundamentals? It’s episode 350 and I can’t quite believe that we’ve actually made it here

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00:45:32

How MSPs Can Find New Clients With Direct Mail

Paul Green"s MSP Marketing Podcast ·

2026/07/20

MSPs not yet using direct mail to warm up leads are missing out on a major marketing channel – here’s five ideas to get started. Also this week, do video testimonials like this to influence prospects, and how MSP owners unintentionally self-sabotage their marketing. Welcome to Episode 349 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Five super smart ideas for MSPs to use direct mail If you’re not yet using

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00:45:32

How MSPs Can Find New Clients With Direct Mail

Paul Green"s MSP Marketing Podcast ·

2026/07/20

MSPs not yet using direct mail to warm up leads are missing out on a major marketing channel – here’s five ideas to get started. Also this week, do video testimonials like this to influence prospects, and how MSP owners unintentionally self-sabotage their marketing. Welcome to Episode 349 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Five super smart ideas for MSPs to use direct mail If you’re not yet using

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00:43:56

MSPs' Greatest Sales Weapons

Paul Green"s MSP Marketing Podcast ·

2026/07/13

Here are six psychological weapons of influence that you can apply to your MSP’s marketing to win more clients. Also this week, three hot marketing ideas around Copilot, and the surprising secret for talking to clients about cyber security. Welcome to Episode 348 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. A deep dive into the psychology that drives prospects One of my all-time favourite books is called

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00:46:50

MSPs: Use Webinars To Find Hot Prospects

Paul Green"s MSP Marketing Podcast ·

2026/07/06

Let’s look at why webinars are an amazing way for MSPs to grow their business primarily because most MSPs aren’t doing them. Also this week, get up at 5am every weekday to grow your MSP, and before you do any marketing or sales, you MUST get these foundations right. Welcome to Episode 347 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to use webinars to identify the hottest prospects So have you ever thought

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00:37:34

Are Facebook Ads Suddenly HOT Again For MSPs?

Paul Green"s MSP Marketing Podcast ·

2026/06/29

Facebook has a new ad system that could be a game changer for MSPs. Also this week, where should you put your LinkedIn energy… personal profile or company page?, and meet the guy who built an MSP from zero to $20 million in six years. Welcome to Episode 346 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Are Facebook ads suddenly hot again for MSPs? I want to start with something that I think is genuinely

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00:36:37

The 4 types of CRMs used by MSPs (and which is best)

Paul Green"s MSP Marketing Podcast ·

2026/06/22

How to choose the best CRM for your MSP by answering a few key questions. Also this week, the most important metrics to focus on, and how MSPs can actually make money from AI. Welcome to Episode 345 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The 4 types of CRMs used by MSPs (and which is best) One of the most common questions I get from MSPs when they start thinking seriously about their marketing is, “Which

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00:36:23

Focusing On Tech Doesn't Grow Your MSP

Paul Green"s MSP Marketing Podcast ·

2026/06/15

MSPs must build audiences and relationships before selling IT support, which is why marketing is so important. Also this week, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day. Welcome to Episode 344 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Every MSP is now a media & marketing company I want to start today with something that landed in my

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00:36:23

Focusing On Tech Doesn't Grow Your MSP

Paul Green"s MSP Marketing Podcast ·

2026/06/15

MSPs must build audiences and relationships before selling IT support, which is why marketing is so important. Also this week, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day. Welcome to Episode 344 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Every MSP is now a media & marketing company I want to start today with something that landed in my

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00:34:28

Deep Dive: How MSPs Win Healthcare Clients

Paul Green"s MSP Marketing Podcast ·

2026/06/08

MSPs love healthcare practices for many reasons, so here’s how to reach them and win them as clients. Also this week, the 5 questions your MSP website’s MUST answer (or prospects go elsewhere), and the scary implications for MSPs when your clients buy cyber liability Insurance. Welcome to Episode 343 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Deep dive: How MSPs win healthcare clients Let’s talk about one of

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00:31:11

What Happens When You Copy Another MSP

Paul Green"s MSP Marketing Podcast ·

2026/06/01

Most MSPs are just copying other MSPs’ marketing and this is a massive problem. Here’s what to do instead. Also this week, LinkedIn’s big algorithm change is SEXY for MSPs, and don’t bother starting marketing until you’ve got these fundamentals in place. Welcome to Episode 342 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The trap of copying other MSPs’ marketing (and how to escape it) Let me describe a scene to

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00:31:11

What Happens When You Copy Another MSP

Paul Green"s MSP Marketing Podcast ·

2026/06/01

Most MSPs are just copying other MSPs’ marketing and this is a massive problem. Here’s what to do instead. Also this week, LinkedIn’s big algorithm change is SEXY for MSPs, and don’t bother starting marketing until you’ve got these fundamentals in place. Welcome to Episode 342 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The trap of copying other MSPs’ marketing (and how to escape it) Let me describe a scene to

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00:32:28

MSPs: Hiring A Salesperson Is A Mistake

Paul Green"s MSP Marketing Podcast ·

2026/05/25

The average MSP does not need a full time salesperson, here’s what you really need. Also this week, five cool marketing ideas from other sectors, and how to outsource operations without making mistakes. Welcome to Episode 341 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why you shouldn’t hire a salesperson, even if you hate selling Can I be honest with you about something that might be just a little bit

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00:30:00

MSPs Using LinkedIn To Find Clients: NEW WARNING

Paul Green"s MSP Marketing Podcast ·

2026/05/18

MSPs, there’s a danger lurking inside my marketing advice… platforms like LinkedIn, Facebook and Instagram are actually “borrowed audiences”. Here’s how to build an “owned audience”. Also this week, how to turn boring compliance updates into lead gen on LinkedIn, and how to sell more cyber security by telling stories. Welcome to Episode 340 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The danger of building your

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00:30:00

MSPs Using LinkedIn To Find Clients: NEW WARNING

Paul Green"s MSP Marketing Podcast ·

2026/05/18

MSPs, there’s a danger lurking inside my marketing advice… platforms like LinkedIn, Facebook and Instagram are actually “borrowed audiences”. Here’s how to build an “owned audience”. Also this week, how to turn boring compliance updates into lead gen on LinkedIn, and how to sell more cyber security by telling stories. Welcome to Episode 340 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The danger of building your

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00:23:05

Grow Your MSP 10x Faster With Co-managed IT

Paul Green"s MSP Marketing Podcast ·

2026/05/11

Hello and welcome to a very special edition of the podcast. For the first time ever, we’re doing a complete deep dive into one of the biggest growth opportunities available to your MSP right now… co-managed IT. Welcome to Episode 339 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Grow Your MSP 10x Faster With Co-managed IT Before I get into it, I want to tell you something about how we prepared for this episode,

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00:23:05

Grow Your MSP 10x Faster With Co-managed IT

Paul Green"s MSP Marketing Podcast ·

2026/05/11

Hello and welcome to a very special edition of the podcast. For the first time ever, we’re doing a complete deep dive into one of the biggest growth opportunities available to your MSP right now… co-managed IT. Welcome to Episode 339 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Grow Your MSP 10x Faster With Co-managed IT Before I get into it, I want to tell you something about how we prepared for this episode,

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00:35:46

Find new MSP clients: Only THIS marketing works

Paul Green"s MSP Marketing Podcast ·

2026/05/04

Your MSP’s marketing should feel repetitive to you but fresh to the people seeing it… here’s how that works. Also this week, what margins should you aim for and how to increase them, and you can be an influencer in your marketplace without taking photos of your dinner. Welcome to Episode 338 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why your marketing should feel repetitive to you, and fresh for

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00:35:46

Find new MSP clients: Only THIS marketing works

Paul Green"s MSP Marketing Podcast ·

2026/05/04

Your MSP’s marketing should feel repetitive to you but fresh to the people seeing it… here’s how that works. Also this week, what margins should you aim for and how to increase them, and you can be an influencer in your marketplace without taking photos of your dinner. Welcome to Episode 338 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why your marketing should feel repetitive to you, and fresh for

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00:34:51

These 4 things will mend your MSP's website

Paul Green"s MSP Marketing Podcast ·

2026/04/27

Your website is having conversations on your behalf because that’s its job… it’s there to explain who you are, what you do, and why someone should trust you. The question is, what’s it saying? Also this week, why most MSP reporting to clients is ignored, and huge mistakes you’ll make today that’ll damage your exit. Welcome to Episode 337 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. What your MSP’s website is

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